Tula Kitchen
Tula Kitchen is an independent restaurant group in Bay Shore, Long Island, operating two adjacent concepts (Tula Kitchen lunch/dinner and Tula Too breakfast/juice bar) plus catering and a unique Fire Island ferry delivery service, serving health-conscious diners and tourists with vegan, vegetarian, and gluten-free menus.
- Company typePrivate
- Founded2007
- HeadquartersBay Shore, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tula Kitchen does
Tula Kitchen is a privately held, independent restaurant group operating from a single address at 41-43 East Main Street in Downtown Bay Shore, Long Island, New York. Founded in 2007 by Jacqueline Sharlup, the business runs two adjacent dining concepts: the flagship Tula Kitchen, which offers lunch and dinner service with an eclectic, French-inspired menu emphasizing vegan, vegetarian, and gluten-free dishes made from organic, locally sourced ingredients, and Tula Too, a separate breakfast, lunch, and juice bar concept launched in 2014 that operates Tuesday through Friday. The restaurant has operated for 18+ years and was named Best Vegetarian Restaurant on Long Island by Long Island Press in 2015.
The business generates revenue primarily through dine-in restaurant sales with menu items priced individually in the $10-$39 range, supplemented by an off-premise catering menu (half trays $65-$120, full trays $110-$200) and on-premise private event hosting for up to 110 guests. A distinctive revenue stream is the Fire Island ferry delivery service, which prepares meals to coincide with ferry departures from the nearby terminal for transport to Fire Island destinations (Ocean Beach, Kismet, Fair Harbor), charging a $25 service fee per delivery. The customer base is composed of three horizontal segments: health-conscious and dietary-restricted diners (primary), Fire Island visitors and tourists, and private event/catering customers. The kitchen operates with allergy-trained staff as a core competence supporting the dietary-restriction value proposition.
The technology and operations stack is conventional for a small independent restaurant: no proprietary software, no mobile app, no API, no AI or automation capabilities, and no online ordering platform beyond a phone-based reservation and order system. Customer acquisition relies on a content-rich website, a blog with seasonal topics, regional press coverage in Long Island publications and food blogs, and organic social media presence. The company is founder-owned with no external investors, no funding rounds, and no subsidiaries, and operates with a 12-person team.
Tula Kitchen firmographics
Firmographics- Name
- Tula Kitchen
- Legal name
- Tula Kitchen
- Website
- https://tulakitchen.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tula Kitchen is an independent restaurant group in Bay Shore, Long Island, operating two adjacent concepts (Tula Kitchen lunch/dinner and Tula Too breakfast/juice bar) plus catering and a unique Fire Island ferry delivery service, serving health-conscious diners and tourists with vegan, vegetarian, and gluten-free menus.
- Ownership category
- akta.pro rank
Tula Kitchen industry classification
Industry- Product category
- Restaurant Dining Services
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Tula Kitchen is headquartered
LocationHeadquarters
- HQ city
- Bay Shore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tula Kitchen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining at Tula Kitchen (lunch/dinner) and Tula Too (breakfast/lunch/juice bar) locations. Menu items priced individually ranging from $10-$39 per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in Menu Pricing |
| Unit Pricing | Pay-as-you-go | Catering Menu - Off Premise |
| Unit Pricing | Pay-as-you-go | Fire Island Ferry Delivery |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Tula Kitchen product offering
Product offeringCore offering
Tula Kitchen operates a health-focused, French-inspired full-service restaurant in Bay Shore, Long Island, serving lunch and dinner featuring vegan, vegetarian, and gluten-free cuisine made with organic, locally sourced ingredients. The company also operates a sister concept, Tula Too, offering breakfast, lunch, smoothies, and juices. Additional offerings include on-premise private event hosting (up to 110 guests), off-premise catering with half and full trays, and a unique Fire Island ferry delivery service that delivers fresh meals directly to the ferry terminal.
Product overview
Tula Kitchen is a restaurant group operating two dining concepts in Bay Shore, New York: the main Tula Kitchen restaurant serving lunch and dinner with an eclectic, health-focused menu featuring vegan, vegetarian, and gluten-free options; and Tula Too, a breakfast, lunch, and juice bar operating separately on select days. The company also offers catering services including on-premise private events (up to 110 guests) and off-premise catering with half and full tray options, as well as a unique Fire Island Ferry Delivery service that delivers fresh, prepared meals directly to the ferry terminal for transport to Fire Island. The restaurant has operated for over 18 years with a philosophy centered on organic, natural ingredients and inclusive dining for various dietary limitations.
Differentiator
Problem solved
Functional benefit
Brands
- Tula Too: A breakfast, lunch & juice bar operated by Tula Kitchen, offering fresh juices, smoothies, and morning/afternoon menu items.
Products and services
- Tula Kitchen (Lunch & Dinner) Full-service restaurant offering eclectic, French-inspired dining with an emphasis on vegan, vegetarian, and gluten-free cuisine made with organic, locally sourced ingredients. Located at 41-43 East Main Street, Bay Shore, NY. Open Tuesday through Sunday for lunch and dinner.
- Tula Too (Breakfast, Lunch & Juice Bar) Separate breakfast, lunch, and juice bar concept featuring fresh juices, smoothies, and lighter fare. Operates Tuesday through Friday, 9am-3pm, at the same Bay Shore location.
- Fire Island Ferry Delivery
Companies that use Tula Kitchen
Customer profileSegments3 records
Ideal customer profiles3 records
Tula Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tula Kitchen partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Tula Kitchen competitors and assessment
Company assessmentDirect peers
- Nix: NYC vegetarian and vegan fine-dining restaurant with an upscale setting and seasonal menu. Closest comparable in format (full-service, upscale vegetarian/vegan) though geographically in Manhattan rather than suburban Long Island.
- Cafe Clover: NYC gluten-free restaurant offering breakfast, lunch, and dinner with health-conscious menus and dietary-restriction-friendly options. Closely comparable in gluten-free specialization and intimate upscale-casual format.
- abcV: Upscale vegetarian/vegan restaurant from the ABC Kitchen team in NYC, serving globally-inspired plant-forward cuisine. Comparable in fine-dining vegan positioning and menu creativity, though located in a major urban market.
Broad incumbents
- Dig: East Coast fast-casual chain serving seasonal, vegetable-forward bowls and plates with transparency on sourcing. Comparable in locally-sourced, vegetable-forward philosophy though operating at larger scale and a counter-service format.
- Sweetgreen: National fast-casual chain focused on salads, bowls, and plant-forward meals with sourcing transparency. Overlaps with Tula on health-conscious positioning and locally-sourced ingredients, though Sweetgreen operates at vastly greater scale and a quick-service format.
- True Food Kitchen: Upscale, health-driven chain offering seasonal, largely plant-forward menus with gluten-free and vegetarian options. Operates at much larger scale than Tula Kitchen across multiple U.S. markets, but competes in the same dietary-restriction-friendly dining category.
- CAVA: National fast-casual Mediterranean chain with strong vegetarian/vegan defaults and build-your-own bowl format. Comparable in health-conscious positioning and ability to serve dietary-restricted diners, though at much larger scale and a quick-service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tula Kitchen social profiles
Digital presenceTula Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tula Kitchen leadership team
Management profileNumber of profiles
Profiles1 record
Tula Kitchen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tula Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tula Kitchen
What does Tula Kitchen do?
Tula Kitchen operates a health-focused, French-inspired full-service restaurant in Bay Shore, Long Island, serving lunch and dinner featuring vegan, vegetarian, and gluten-free cuisine made with organic, locally sourced ingredients. The company also operates a sister concept, Tula Too, offering breakfast, lunch, smoothies, and juices. Additional offerings include on-premise private event hosting (up to 110 guests), off-premise catering with half and full trays, and a unique Fire Island ferry delivery service that delivers fresh meals directly to the ferry terminal.
Is Tula Kitchen a public or private company?
Tula Kitchen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tula Kitchen founded?
Tula Kitchen was founded in 2007. It employs 11 to 50 people.
Where is Tula Kitchen based?
Tula Kitchen is headquartered in Bay Shore, United States, in the North America region.
How does Tula Kitchen make money?
One revenue line is on record: dine-in Restaurant Sales.
Who are Tula Kitchen's main competitors?
Direct peers on record are Nix, Cafe Clover and abcV. Broad incumbents are Dig, Sweetgreen, True Food Kitchen and CAVA.
Does Tula Kitchen have an API?
No public API is recorded for Tula Kitchen.
What industry is Tula Kitchen in?
Tula Kitchen's product category is Restaurant Dining Services. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.