Tule Publishing
Tule Publishing Group is an independent, digital-first trade publisher founded in 2013 operating eight genre-specific imprints (romance, cozy mystery, non-fiction) and selling ebooks and audiobooks to mass-market readers via Amazon, Audible, and its own shop.
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tule Publishing does
Tule Publishing Group is an independent, digital-first trade publisher founded in 2013 and headquartered in the United States, with a catalog organized around eight genre-specific imprints: Tule Mystery (cozy mysteries and thrillers), Montana Born, Texas Born, Southern Born, Holiday, Muse, and American Heart (each targeting a romance subgenre defined by setting or theme), plus Tule Non-Fiction (memoirs, essays, poetry, cookbooks) and a Tule Productions arm. The company serves individual romance and mystery readers through Amazon Kindle and Audible for ebooks and audiobooks, and through its own Tule Publishing Shop for direct sales, with reader-acquisition supported by an active social presence across Twitter/X, Facebook, Instagram, TikTok, Bluesky, Threads, BookBub, Goodreads, Patreon, and a bi-weekly email newsletter.
The underlying technology is a standard digital-publishing platform rather than a proprietary content system: a WordPress-based website (tulepublishing.com) hosts catalog, author, and imprint pages; MailerLite handles newsletter capture and consent; BookSprout, BookBub, and Patreon support review and membership mechanics. No proprietary platform, API, or AI tooling is disclosed, and books are sold as conventional digital files through third-party retail channels rather than a custom storefront engine.
The business model is traditional trade publishing adapted to digital-first economics: Tule acquires manuscripts from a roster of contracted authors, edits and produces them, and monetizes through per-unit sales and platform royalties on Amazon and Audible, with supplemental direct-to-consumer revenue via the Tule Shop. The company is privately held, founder-owned, has no institutional funding or parent company, and employs 43 people. Customer segments are end-consumer romance and mystery readers in the US, UK, and Australia, with vertical segmentation by subgenre rather than by enterprise buyer.
Tule Publishing firmographics
Firmographics- Name
- Tule Publishing
- Legal name
- Tule Publishing Group
- Website
- https://tulepublishing.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tule Publishing Group is an independent, digital-first trade publisher founded in 2013 operating eight genre-specific imprints (romance, cozy mystery, non-fiction) and selling ebooks and audiobooks to mass-market readers via Amazon, Audible, and its own shop.
- Ownership category
- akta.pro rank
Tule Publishing industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130), Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)
- akta.pro secondary industry
- Audiobook Publishers (Trade & Consumer) (MPAJAIAA)
Keywords
Tule Publishing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels3 records
Marketing channels5 records
Tule Publishing product offering
Product offeringCore offering
Tule Publishing is a digital-first book publisher that acquires, edits, produces, and distributes romance and mystery e-books and audiobooks across eight specialized imprints. The company sells directly to readers through Amazon Kindle, Audible, and its own online shop while offering authors a traditional publishing path with subgenre-focused marketing and community building.
Product overview
Tule Publishing Group is a digital-first ebook publishing company operating as a multi-imprint platform. The company publishes romance and mystery genres through eight distinct imprints: Tule Mystery (mystery/thriller), Tule Non-Fiction (memoirs, essay collections, poetry, cookbooks), Montana Born (Montana ranch romances), Holiday (holiday romances and destination stories), Texas Born (Texas cowboy/rancher romances), Muse, Southern Born (Southern-themed romances), and American Heart. The company distributes content through Amazon and Audible for ebooks and audiobooks, and operates its own shop at tulepublishingshop.com for direct sales. Books are available in digital format with excerpt previews and purchase options on individual book pages.
Differentiator
Problem solved
Functional benefit
Brands
- Tule Mystery: Imprint focused on mystery genres including cozy mysteries and thriller novels.
- Montana Born
- Texas Born
- Southern Born
- Holiday
- Muse
- American Heart
- Tule Non-Fiction
Products and services
- Tule Mystery An imprint under Tule Publishing Group focused on mystery and thriller genre novels, including cozy mysteries and investigative stories for leisure fiction readers.
- Tule Non-Fiction An imprint under Tule Publishing Group publishing memoirs, essay collections, poetry, cookbooks, and autobiographical works.
- Montana Born An imprint under Tule Publishing Group featuring romance novels set in Montana with ranching and cowboy themes for romance fiction readers.
- Holiday An imprint under Tule Publishing Group publishing holiday-themed romance novels including Christmas stories and romances featuring faraway places, tycoons, and royals.
- Texas Born An imprint under Tule Publishing Group publishing Texas-themed romance novels featuring cowboys, ranchers, and lawmen characters.
- Muse An imprint under Tule Publishing Group for romance novels.
- Southern Born An imprint under Tule Publishing Group publishing Southern-themed romance novels.
- American Heart An imprint under Tule Publishing Group for romance novels.
- Tule Publishing Shop The company's dedicated online bookstore for purchasing deals, exclusive content, and new book releases from Tule Publishing imprints.
- Tule Publishing Group A digital-first ebook publishing company offering multiple romance and mystery imprints with hundreds of titles across various genres including contemporary romance, Western romance, mystery, and non-fiction.
Companies that use Tule Publishing
Customer profileSegments3 records
Ideal customer profiles2 records
Tule Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Tule Publishing partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Tule Publishing competitors and assessment
Company assessmentBroad incumbents
- Avon Books: HarperCollins romance imprint publishing historical, contemporary, and paranormal romance. Directly competes for romance readers but operates at higher scale with broader distribution.
- Montlake Romance: Amazon Publishing's romance imprint offering digital-first romance titles with direct Amazon distribution. Competes with Tule on Kindle but backed by Amazon's platform and resources.
- Kensington Books: Independent publisher with a strong romance program including western/cowboy romance lines that compete directly with Tule's Montana Born and Texas Born imprints.
- Sourcebooks Casablanca: Romance imprint of Sourcebooks publishing contemporary, historical, and western romance. Comparable to Tule in genre focus but operates at larger scale with broader retail distribution.
- Berkley Books: Penguin Random House imprint with strong romance and mystery programs including cozy mysteries. Competes with Tule Mystery but at significantly larger scale with traditional retail distribution.
- Harlequin: World's leading romance publisher, now a HarperCollins imprint. Operates category romance imprints targeting similar subgenres as Tule but at vastly larger scale and with print presence.
Direct peers
- The Wild Rose Press: Independent digital-first romance and mystery publisher with multiple genre imprints. Comparable to Tule in scale, niche focus, and author-centric publishing model.
- Belle Books: Independent romance and mystery publisher operating genre imprints. Comparable to Tule in independent status, multi-imprint structure, and target audience.
- Entangled Publishing: Independent digital-first romance publisher operating multiple genre imprints. Closely comparable to Tule in business model, imprint strategy, and romance/mystery focus.
- Crimson Romance: Digital-first romance publisher owned by Simon & Schuster, focused on genre romance. Comparable to Tule in digital distribution model and romance focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tule Publishing social profiles
Digital presenceTule Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tule Publishing leadership team
Management profileNumber of profiles
Tule Publishing subsidiaries and ownership
Company hierarchySubsidiaries9 records
Tule Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tule Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tule Publishing
What does Tule Publishing do?
Tule Publishing is a digital-first book publisher that acquires, edits, produces, and distributes romance and mystery e-books and audiobooks across eight specialized imprints. The company sells directly to readers through Amazon Kindle, Audible, and its own online shop while offering authors a traditional publishing path with subgenre-focused marketing and community building.
Is Tule Publishing a public or private company?
Tule Publishing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tule Publishing founded?
Tule Publishing was founded in 2013. It employs 11 to 50 people.
Who are Tule Publishing's main competitors?
Broad incumbents on record are Avon Books, Montlake Romance, Kensington Books, Sourcebooks Casablanca, Berkley Books and Harlequin. Direct peers are The Wild Rose Press, Belle Books, Entangled Publishing and Crimson Romance.
Does Tule Publishing have an API?
No public API is recorded for Tule Publishing.
What industry is Tule Publishing in?
Tule Publishing's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAB, Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.), with a secondary code of MPAJAIAA, Audiobook Publishers (Trade & Consumer). Its NAICS code is 513130 and its SIC code is 2731.