Tulum DJ Academy

What Tulum DJ Academy does

Tulum DJ Academy is a privately held, bootstrapped DJ and music production school founded in 2022 in Tulum, Mexico, positioned as the only DJ school in the city. Its core offering is personalized 1-on-1 DJ training built around Pioneer CDJ/DJM equipment and Rekordbox, delivered as a 14-day intensive starting at $1,300 USD, with tiered packages (Silver, Golden, Platinum) that add studio practice hours, audio/video set recording, and — at the Platinum tier — a first-gig opportunity in Tulum. The curriculum is supplemented by an Ableton Live-based music production mentorship taught in collaboration with AVES of Aviary Music School, and by three delivery formats: in-person at the Tulum studio, online via live 1-on-1 video sessions, and a long-distance hybrid that pairs online instruction with hands-on practice at a local studio. Core technology is industry-standard DJ and production tooling rather than proprietary software; scheduling runs on Calendly and client management on Pipedrive.

Beyond education, the academy operates an integrated service stack targeting the full DJ career lifecycle: professional DJ set recording in scenic Tulum locations with multi-camera videography and YouTube distribution, tiered monthly social media management for DJs, custom ghost producing, DJ equipment rental (CDJs, mixers, speakers), and full-service wedding and private event production including DJ booking, sound, lighting, photography, and on-site coordination. The customer base is international — students and clients come from Russia, the USA, Germany, and other markets — and the company is run by a five-person team led by founder Ran, with operational, enrollment, instructional, and creative roles. Revenue is generated primarily through one-time tuition payments for courses and à-la-carte pricing for services, with a small recurring-revenue component from monthly social media management subscriptions; no external funding or institutional investors are disclosed.

Name

Tulum DJ Academy

Legal name

Tulum DJ Academy

Website

https://tulumdjacademy.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Tulum DJ Academy is a privately held DJ and music production school founded in 2022 in Tulum, Mexico, offering 1-on-1 in-person, online, and hybrid courses on Pioneer CDJ systems and Ableton Live, alongside adjacent services such as set recording, social media management, ghost producing, equipment rental, and event production for an international student and client base.

Ownership category

akta.pro rank

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Production & Composition (Songwriting, Recording, DJing) (EDAMAAAF)

akta.pro secondary industry

Online / Virtual Music Instruction & Platforms (EDAMANAI)

Keywords

• DJ education services
• Music production training
• DJ equipment rental
• Event production services
• DJ performance coaching

Headquarters

HQ city

Tulum

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. DJ Courses: Tiered DJ course packages (Silver, Golden, Platinum) ranging from 10-15 classes with varying studio practice time and additional perks like audio set recording and live video set recording. Platinum package includes first gig opportunity.
2. Music Production Courses: 1-on-1 mentorship programs for music production using Ableton Live, including Ableton templates, premium sample packs, professional mix & master of student tracks, and label submission guidance.
3. DJ Set Recording: Professional DJ set recording service in Tulum featuring multiple camera angles, drone footage, high-fidelity audio recording, and professional editing. Includes posting on academy YouTube channel.
4. Social Media Management: Tiered social media management services for DJs with Starter (Instagram, 10 posts), Growth (Instagram + TikTok, 20 posts), and Pro (30 posts with comprehensive branding) packages.
5. DJ Equipment Rental: Rental of professional DJ equipment including CDJs, mixers, speakers, and sound systems for events or performances, with delivery, setup, and breakdown services available.
6. Private Event Production: Full wedding and private event production including professional DJs, sound system rental, lighting, photography, videography, and on-site coordination.
7. Ghost Producing: Custom track production service where tracks are created tailored to the client's vision and style, ensuring professional and unique music.
8. Online Courses: Remote DJ and music production learning via live 1-on-1 sessions with flexible scheduling and recorded sessions for replay.
9. Long Distance Program: Online instructor connection while student learns at a local studio with hands-on professional equipment experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Tulum DJ Academy provides personalized 1-on-1 DJ and music production training in Tulum, Mexico, delivered through in-person, online, and long-distance course formats. Beyond instruction, the academy offers a vertically integrated suite of creator services including professional DJ set recording, social media management for DJs, ghost producing, DJ equipment rental, and full-service event production for weddings and private events.

Product overview

Tulum DJ Academy operates as a single unified academy offering a portfolio of interconnected educational and service products. The core offering is personalized 1-on-1 DJ education (DJ Course, Online DJ Course, Long Distance DJ Course Program) and Music Production Course using Ableton Live. These educational programs are supported by add-on services including DJ Set Recording, Social Media Management for DJs, Ghost Producing, Book a DJ in Tulum, Private Event Production, DJ Equipment Rental, and Wedding Production Services. The products work together to take students from beginner level through to performing professionally, with options for content creation, equipment rental, and event production services for both students and external clients.

Differentiator

Problem solved

Functional benefit

Products and services

• DJ Course (in-person)

Quantifiable outcome

• Students can achieve stage-ready status in 14 days through intensive Platinum Package program
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Others

• Ableton: Maker of Ableton Live, the production software at the core of Tulum DJ Academy's music production curriculum. Comparable as the platform provider whose tooling underpins the academy's teaching offering.
• Beatport: Global electronic music marketplace and DJ ecosystem including Beatport DJ courses and Tutorials. Comparable as an ecosystem player enabling electronic music creators and DJs with adjacent learning content.

Broad incumbents

• Skillshare: Online learning community with thousands of courses including DJing, music production, and Ableton Live. Comparable as a low-cost, broad online incumbent in the music skills learning space.
• MasterClass: Subscription-based online education platform featuring celebrity-taught courses including DJing and music production. Comparable as a broad premium-online learning incumbent competing for the same at-home learner audience.

Direct peers

• Scratch DJ Academy: US-based DJ school founded in 2002 offering in-person and online DJ instruction for beginner to advanced levels. Comparable as a multi-tier (Silver/Gold/Platinum-equivalent) DJ training operation with international reach.
• FaderPro: Online electronic music production school offering courses from working artists, focused on Ableton, Logic, and production techniques. Comparable as a niche, premium online education platform in the electronic/DJ production category.
• SubBass DJ School: DJ and electronic music production school operating in the UK and online with Pioneer-equipped studios. Comparable as a Pioneer CDJ-based DJ training operation with beginner-to-professional pathways.
• Crossfade DJ Academy: DJ training school offering tiered in-person courses (similar Silver/Gold/Platinum structure) with Pioneer equipment. Comparable as a tiered-package DJ school targeting aspiring DJs seeking stage-ready skills.
• London Sound Academy: London-based DJ and music production school offering 1-on-1 and group courses with industry-standard equipment. Comparable as a premium boutique DJ school with tiered course packages and recording/production add-ons.
• Point Blank Music School: London-based music production and DJ school offering in-person and online courses in DJing, production, and sound engineering. Most direct comparable as a global destination music school with both onsite and online delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tulumdjacademy
• Instagraminstagram.com/tulumdjacademy
• TikToktiktok.com/@tulumdjacademy
• LinkedInlinkedin.com/company/tulum-dj-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulum DJ Academy