What Tuna Trafik AB does

Tuna Trafik AB is a privately held Swedish bus transportation company headquartered in Eskilstuna, founded around 1980–1983 and family-operated by Mikael Jonasson and Johan Hermansson with approximately 20 employees. The company operates a fleet of 16- to 77-seat buses, predominantly Euro6-classified, and serves multiple customer segments: scheduled leisure trips to concerts, sports events, and shopping destinations; charter services for groups; school transport under municipal contract; bus exterior advertising; and third-party workshop services.

The company runs on a standard WordPress/WooCommerce web stack with no proprietary software, no mobile application, and no public API; supporting technologies include HTML5, PHP, HSTS, IPv6, and Let's Encrypt SSL. ISO 9001, 14001, and 45001 certifications are held, and travel guarantee is provided through registration with Kammarkollegiet. A portfolio of dedicated sub-brands (Stockholmsbussen, Speedwaybussen, and others) targets specific sports and event verticals, and the March 2022 acquisition of Strajpa added in-house signage production capability supporting the bus advertising line.

The revenue model blends contracted recurring income (Eskilstuna municipality school transport), B2C scheduled-trip ticket sales, B2B charter bookings, advertising sales on bus exteriors, and third-party fleet workshop services. Pricing is per-trip or per-contract with no disclosed subscription or platform economics; the go-to-market is direct via the company website and direct sales relationships with municipalities, sports associations, and charter customers.

Name

Tuna Trafik AB

Legal name

Tuna Trafik AB

Website

https://tunatrafik.se

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Tuna Trafik AB is a family-owned Swedish bus operator based in Eskilstuna providing scheduled leisure trips, school transport, charters, bus advertising, and workshop services across the Södermanland region with a fleet of 16- to 77-seat buses.

Ownership category

akta.pro rank

Product category

Charter bus transportation services

NAICS

Charter Bus Industry (485510), Interurban and Rural Bus Transportation (485210)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Motorcoach Charter (Private Group Hire) (THAIAIAA)

akta.pro secondary industries

Tour & Sightseeing Coach Charters (THAIAIAB), Sports Team & Event Transport Charters (THAIAIAE), Intercity Coach & Bus Operators (TLAFAAAH)

Keywords

• Bus charter services
• School transportation services
• Concert trip travel
• Group travel services
• Scheduled bus routes

Headquarters

HQ city

Eskilstuna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Scheduled Trip Tickets: Sale of individual tickets for scheduled bus trips including concerts, sports events, fairs, and shopping excursions. Customers book specific seats on predefined routes.
2. Charter and Custom Bus Services: Custom charter services for groups of all sizes, from short local trips to multi-day international tours. Revenue generated per trip or contract basis.
3. School Transport Contracts: Long-term contractual agreements with Eskilstuna municipality for daily school transportation services to multiple schools in the region.
4. Workshop Services: Vehicle maintenance and repair services for buses and heavy vehicles, including climate control system inspection. Trygg Hansa certified damage workshop for heavy vehicles.
5. Bus Advertising: Advertising space rental on buses, reaching travelers and bystanders at various locations including Mall of Scandinavia, central Stockholm, schools, and Ullared.
6. Strajpa Signage and Graphics: Subsidiary company providing vehicle wraps, signs, and large format printing services. Started in 1991, acquired by Tuna Trafik in 2022.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Tuna Trafik AB is a regional bus transportation company operating scheduled passenger trips (concerts, sports events, fairs, shopping excursions) and customizable group charter services using its own fleet of 16-77 seat EURO6-classified buses. It also runs contracted school transport for Eskilstuna municipality, sports team/club transport packages, bus advertising space, an in-house vehicle workshop, and a signage/vehicle-graphics subsidiary called Strajpa. Customers can book individual seats through the company's WooCommerce-based website or arrange full-bus charters via phone and dedicated booking request forms.

Product overview

Tuna Trafik AB is a bus transportation company based in Eskilstuna, Sweden, offering a comprehensive portfolio of travel services. The core offering consists of scheduled and customizable bus trips including concert trips (Konsertresor), Stockholm shuttle service (Stockholmsbussen), fair and event transportation (Mässor & Event), sports travel (Sportbussen, Speedwaybussen), shopping excursions (Ullared, Shoppingresor), group charters (Gruppresor), school trips (Skolresor), and contracted school bus services (Skolskjuts). The company operates a fleet of 16-77 seat buses with EURO6 classification and offers add-on services including bus advertising (Bussreklam) and in-house workshop maintenance (Verkstad). A subsidiary, Strajpa (Skylt & Bildekor), provides signage and vehicle graphics services. The company targets individual travelers, sports clubs, schools, corporations, and municipalities, with a stated goal of transitioning to fossil-free fuel across all operations.

Differentiator

Problem solved

Functional benefit

Brands

• Stockholmsbussen: Regular scheduled bus service from Eskilstuna to Stockholm for shopping, sightseeing, and events at Mall of Scandinavia and Oskars Teatern.
• Speedwaybussen
• Sportbussen
• Konsertresor
• Mässor & Event
• Ullared

Products and services

• Konsertresor (Concert Trips) Bus transportation to concerts and live music events at venues including Avicii Arena, Tele 2 Arena, Dalhalla, Annexet, Stora Sundby Slott and Stockholm Stadion. Customers book seats on scheduled bus trips departing from Eskilstuna-area pickup points.
• Stockholmsbussen (Stockholm Bus) Regular scheduled bus service from Eskilstuna to Stockholm operating on Saturdays with stops at Mall of Scandinavia and Oskars Teatern, including same-day return to Eskilstuna.
• Mässor & Event (Fairs & Events) Bus transportation to trade shows and exhibitions at Stockholmsmässan, including events such as dog shows, garden fairs, home shows, Comic Con, and health and food events.
• Sportbussen (Sports Bus) Scheduled bus trips to sporting events including football matches such as Manchester United vs Atlético de Madrid, with return trips timed approximately 30 minutes after events end.
• Ullared Trip Day trip bus service to Gekås department store in Ullared, Sweden's largest shopping destination, with full-day shopping time and return transportation to Eskilstuna.
• Speedwaybussen (Speedway Bus) Specialized bus service to speedway matches for Smederna team supporters, including home and away match transportation with select matches including free entry or discounted team-member tickets.
• Gruppresor (Group Trips) Customizable bus charter service for groups and organizations with vehicles for 22-61 passengers, including airport transfers, sports travel, and custom itinerary planning.
• Skolresor (School Trips) Bus transportation for school excursions, field trips, and outdoor education activities, with professional drivers experienced with children's transportation needs and flexible scheduling.
• Skolskjuts (School Bus Service) Contracted daily school transportation service for Eskilstuna municipality schools, including Hammargärdets skola, Gillberga skola, Ärla skola, Hällberga skola, Hållsta skola, Skogstorpsskolan and Nåshulta Friskola, operating on school days with morning and afternoon routes.
• Idrottslag (Sports Team Transportation) Bus transportation services for sports clubs and teams including tournament travel, training camps, and season-long away match transportation, with contract solutions available for clubs and associations.
• Korta resor (Short Trips) Discounted bus rental within Eskilstuna city area for groups under 49 passengers, available on school days between 08:00-16:00.
• Bussreklam (Bus Advertising) Advertising space on the exterior of Tuna Trafik buses, reaching both passengers and passersby at Mall of Scandinavia, central Stockholm, the Skogstorpsskolan area, and Ullared.
• Verkstad (Workshop Services) In-house workshop for bus maintenance and repair services including bus service, climate control system maintenance, and certified Trygg Hansa damage workshop services for heavy vehicles, available to external customers.
• Strajpa – Skylt & Bildekor (Signage and Vehicle Graphics) Signage and vehicle graphics company operating as a division of Tuna Trafik, providing design, manufacturing and installation of car graphics, signs and large-format printing.

Quantifiable outcome

• All prices include VAT with 14-day cancellation rights
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Strajpa – Skylt & BildekorcoreOthers · 1 March 2022Subsidiary company acquired by Tuna Trafik in March 2022, specializing in vehicle wraps, signs, and large format printing. Originally started as Bee Gee Racing in 1991, later became Skylt & Bildespecialisten. Provides advertising design, production, and installation services for Tuna Trafik buses, creating vertical integration for the bus advertising business.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Flix SE (FlixBus): Pan-European intercity bus marketplace operator. Adjacent rather than directly comparable — competes for intercity passenger demand and may disintermediate some of Tuna Trafik's scheduled routes (e.g., Stockholm services) via digital aggregation.

Direct peers

• Bergkvarabuss: Major Swedish charter and tour bus operator headquartered in Mjölby. Operates charter, scheduled, and tour services across Sweden with a comparable mix of group travel, school transport, and event shuttles — the closest scale-comparable Swedish peer to Tuna Trafik.
• Samres AB: Smaller Swedish charter bus operator focused on group and school transport. Comparable in size and offering to Tuna Trafik, with overlapping customer types (schools, associations, private groups) and similar regional service model.
• Scandorama: Swedish tour operator offering package holidays with bus-based itineraries. Comparable business model at the intersection of group travel and scheduled tour buses, overlapping Tuna Trafik's Ullared, theater, and excursion segments.

Broad incumbents

• Transdev Sverige: Swedish arm of global mobility operator Transdev, active in bus and rail services including school and charter transport. Functions as a large-scale competitor for municipal and corporate bus contracts.
• Keolis Sverige: Swedish subsidiary of Keolis Group operating public bus and coach services in multiple Swedish regions. Comparable as a public-transit incumbent competing for municipal and regional bus contracts.
• Vy Buss (former Swebus): Major Nordic bus operator running intercity and regional bus services across Sweden and Norway. Comparable as a wide-portfolio incumbent in passenger bus, though more weighted to scheduled intercity than private charter.
• Nobina AB: Largest Nordic public transport operator with significant Swedish bus operations. While focused on contracted public transit, it also competes for school and charter work — relevant as a much larger incumbent bidding on the same municipal tenders.

Others

• Vy Travel (Norgesbuss/former NOR-WAY): Nordic express bus and tour coach brand within Vy. Provides a benchmark for how charter and scheduled tour bus economics are operated in adjacent Nordic markets with similar regulation and customer expectations.

Regional players

• Buss i Väst: Regional Swedish bus operator focused on west-Sweden public transit and charter. Relevant as a regional comparator illustrating how localized charter + scheduled bus operators operate in adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TunaTrafikAB
• LinkedInlinkedin.com/company/tuna-trafik-ab
• Instagraminstagram.com/tunatrafik

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuna Trafik AB