Tunis Business School-University of Tunis

What Tunis Business School-University of Tunis does

Tunis Business School (TBS, المعهد العالي للأعمال بتونس) is a public higher education institution established around 2010 within the University of Tunis system, previously known as Institut Supérieur des Affaires (ISA). It is the first and only public business institution in Tunisia using English as the language of instruction and following the American higher education model, and it holds first-time specialized business accreditation from the International Assembly for Collegiate Business Education (IACBE). The institution is headquartered at Bir El Kasâa, El Mourouj, Ben Arous, Tunisia, and operates from a single campus.

TBS's product portfolio comprises five degree programs: a Bachelor in Business Administration as the undergraduate foundation; three specialized master's programs — a Research Master in Business Analytics, a Master in Management of Non-Profit Organizations (offered jointly with ESSECT), and a Master in Fintech (operated in cooperative mode with Vermeg, where students work at the partner while completing their degree); and a Doctoral Program in Economics and Business Analytics. On the technology side, TBS operates e-TBS, an integrated web-based platform acquired through the PAQ-DGSE government-funded project that connects students, faculty, and administrative staff for automated activity management with collaborative communication and traceability. The institution also houses the BADEM (Business Analytics Decision Making) research laboratory and maintains three departments: Business Administration, Economics and Business Analytics, and Information Technology. Distribution occurs on-site at the El Mourouj campus and through ERASMUS+ student exchange partnerships with University of Cantabria (Spain), University of Dubrovnik (Croatia), and University of Applied Sciences Utrecht (Netherlands), supplemented by the 4C TBS Career Services Center and student clubs including Enactus, ATLAS, and an anti-smoking campaign initiative.

TBS's revenue model is rooted in tuition and registration fees as a state-funded public institution, augmented by government grants and project funding (notably PAQ-DGSE for infrastructure and equipment). Customer segments are divided horizontally across Bachelor's, Master's, and Doctoral students, with admissions managed through formal application and interview processes. Marketing and recruitment rely on the institutional website (tunis-business-school.tn), LinkedIn, Facebook, YouTube, and Google Forms-based applications, plus scholarship offerings tied to ERASMUS+ and the IOM Y-MED project.

Name

Tunis Business School-University of Tunis

Legal name

Tunis Business School

Website

https://tunis-business-school.tn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Tunis Business School is a public higher education institution in Tunisia offering Bachelor, Master's, and Doctoral business programs in English under the American model. It serves domestic and international students from its El Mourouj campus and holds IACBE accreditation.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (61131), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), Application Support, Matching Platforms & Scholarship Administration Services (EDAIAOAN)

Keywords

• Higher education
• Business administration
• Graduate programs
• Academic accreditation
• Business analytics

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: As a public institution under the University of Tunis, TBS generates revenue through tuition fees, registration fees, and academic program charges. The school also participates in government-funded projects including PAQ-DGSE for infrastructure and equipment upgrades.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tunis Business School (TBS) is a public higher education institution offering undergraduate, graduate, and doctoral degree programs in business following the American higher education model with English as the language of instruction. Core offerings include a Bachelor in Business Administration, three specialized master's programs (Business Analytics, NGO Management, Fintech), and a Doctoral program in Economics & Business Analytics.

Product overview

Tunis Business School-University of Tunis is a public higher education institution offering a portfolio of degree programs following the American higher education model with English as the language of instruction. The institution operates as a single unified educational brand offering five distinct academic programs: a Bachelor in Business Administration as the undergraduate foundation, four specialized master's programs (Business Analytics, Management of Non-Profit Organizations, Fintech, and doctoral-level Economics & Business Analytics), and a doctoral program. These programs are designed to provide progressive pathways from undergraduate to doctoral level education in business, analytics, and management fields.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor in Business Administration
• Master in Business Analytics
• Master in Management of Non-Profit Organizations
• Master in Fintech
• Doctoral Program in Economics & Business Analytics

Quantifiable outcome

• Vice-Champion at Enactus World Cup 2023
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• University of Applied Sciences Utrecht (Netherlands)minorChannel Partner/ Reseller/ Distributor · 24 March 2025ERASMUS+ scholarship opportunity offering 4 scholarships for graduating seniors with major IT or Marketing to study during fall 2025-2026.
• School of Economics and Commerce Sciences of Tunis (ESSECT)coreStrategic or Co-development Partner · 14 June 2024Collaborating institution for the Master in Management of Non-Profit Organizations program. TBS and ESSECT jointly offer this professional master's program designed to develop future managers and leaders for Tunisian Civil Society Organizations.
• University of Dubrovnik (Croatia)coreChannel Partner/ Reseller/ Distributor · 31 May 2024ERASMUS+ exchange partnership selecting 2 students to study at University of Dubrovnik for fall semester (September-January). Scholarship includes 800 Euro monthly plus 275 Euro travel allowance.
• University of Cantabria (Spain)coreChannel Partner/ Reseller/ Distributor · 30 March 2024ERASMUS+ exchange partnership allowing up to 6 TBS students annually to study at University of Cantabria. Students receive 800 Euro monthly scholarship plus 275 Euro travel allowance. Exchange available for freshman/sophomore students with Spanish language knowledge preferred.
• International Organization for Migration (IOM) - Y-MED ProjectminorGTM or Marketing Partner · 30 March 2024Y-MED project implemented by IOM offers 6-month internship opportunity in Italy at GIBUS S.P.A. for TBS students in economics, marketing, or business fields.
• VermegcoreStrategic or Co-development PartnerPartner company for Master in Fintech program. The master is conducted in cooperative mode where students work at Vermeg while completing their master's degree, providing practical industry experience in finance and technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ISG Tunis (Institut Supérieur de Gestion): Leading Tunisian public business school offering undergraduate and graduate management programs within the University of Tunis system, overlapping TBS on student segments and degree mix.
• IHEC Carthage: Public Institut des Hautes Études Commerciales de Carthage, part of the University of Carthage, one of the most established business schools in Tunisia offering undergraduate and graduate business programs in a similar public-university structure.
• Mediterranean School of Business (MSB): Private Tunisian business school offering English-medium programs with an American-style curriculum, directly competing with TBS for the same English-proficient, internationally-oriented Tunisian student pool.
• ESSECT (École Supérieure des Sciences Économiques et Commerciales de Tunis): University of Tunis-affiliated economics and commerce school that TBS actively co-delivers the Master in Management of Non-Profit Organizations with, representing an overlapping public Tunisian business school peer.

Regional players

• ESLSCA Business School: French-founded business school with campuses in Paris and Morocco (and historically Egypt), offering English- and French-medium business degrees with a similar francophone-African footprint to TBS.
• AUC School of Business (American University in Cairo): American-style, English-medium business school in Egypt with AACSB-equivalent accreditation and a similar mission to develop analytics and management talent for the regional market.
• Africa Business School (UM6P): Mohammed VI Polytechnic University's business school in Morocco offering English-medium undergraduate and graduate business programs with a focus on Africa, a comparable regional peer targeting similar international, analytics-oriented students.
• ENCG Casablanca / ENCG Settat: Moroccan public Grandes Écoles offering undergraduate and graduate business degrees within a state university system, structurally similar to TBS's public-university positioning in a neighboring North African market.

Broad incumbents

• Hult International Business School: Global, American-model, English-medium business school with multiple campuses and a strong practical/analytics orientation, comparable to TBS's American-model positioning but operating at global scale.
• IESEG School of Management: French AACSB- and EQUIS-accredited business school with strong international and English-track programs, representing a broader, more established incumbent with overlapping offerings in analytics, management, and international mobility.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNJLvErwYjadBt6w9voNd8A
• Facebookfacebook.com/tbschool
• LinkedInlinkedin.com/school/tunis-business-school-university-of-tunis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tunis Business School-University of Tunis