Tun Tavern Restaurant & Brewery

What Tun Tavern Restaurant & Brewery does

Tun Tavern Restaurant & Brewery operates a single brewpub at 2 Convention Blvd. in Atlantic City, New Jersey, established in its current form in 1998 by founder Montgomery Dahm. The business functions as Atlantic City's only brewpub, combining a full-service restaurant with on-premises craft beer production under two brands: the Tun Tavern house label and a sub-brand called Diving Horse Brewing Company. A rotating 50+ recipe craft beer program — including Belgian Tripels, Stouts, IPAs, Lagers, Pilsners, and seasonal specialties — is managed by Brewmaster Will Mink, and the food menu covers sharable bites, soups, salads, handhelds, full entrees (steaks, seafood, pasta, chicken), a craft cocktail list, and a wine program. The restaurant also offers a doggie menu for the pet-friendly patio and hosts live entertainment and seasonal events.

The company's go-to-market is direct-to-consumer at its single physical location, which is physically attached to the Atlantic City Convention Center and the Sheraton Hotel with free parking validation across the street. Revenue is generated through dine-in food and beverage sales, private event hosting for groups of 25-450 guests (managed by Special Events Manager Diane Tharp), take-home growler and crowler fills, an e-commerce merchandise storefront (apparel, pint glasses, and $25/$50 gift certificates), and the Captain's Club loyalty program operated on the Loyal Zoo platform. Pricing is unit-based and pay-as-you-go across all channels; menu items range from $13-18 appetizers, $14-22 handhelds, and $26-54 entrees, with growlers filled at $24 and refills at $16. Marketing is concentrated on Facebook, Twitter, Instagram, TripAdvisor, and Foursquare, plus OpenTable for online reservations.

The brand identity is anchored in the original Tun Tavern established in 1685 on the Philadelphia waterfront and its designation as the birthplace of the United States Marine Corps on November 10, 1775, a heritage asset the company monetizes through the annual Marine Corps Birthday Celebration and broader storytelling. Tun Tavern is a private, founder-owned entity with no disclosed funding rounds, acquisitions, parent company, or institutional investors identified in the source material.

Name

Tun Tavern Restaurant & Brewery

Legal name

Tun Tavern Restaurant & Brewery

Website

https://tuntavern.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Tun Tavern Restaurant & Brewery operates Atlantic City's only brewpub, combining a full-service restaurant with on-premises craft brewing under the Tun Tavern and Diving Horse Brewery brands at a single Convention Center-adjacent location serving tourists, convention attendees, hotel guests, and local residents since 1998.

Ownership category

akta.pro rank

Product category

Restaurant & Brewpub

NAICS

Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (7224), Breweries (31212), Breweries (312120)

SIC

Retail-Eating & Drinking Places (5810), Malt Beverages (2082)

akta.pro industry

PRIMARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAFAEAG

Craft Beer Bars & Taprooms

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANACAF

Taprooms & Brewpubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYCRANACAB

Pubs & Gastropubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Craft brewery pub
• Full-service restaurant
• Private event venue
• Brewed on-premises beer
• Casual gourmet dining

Headquarters

HQ city

Atlantic City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Full-service restaurant and bar revenue from dine-in service, including appetizers, entrees, desserts, cocktails, wine, and craft beers brewed on-premises. Accepts reservations via OpenTable and phone.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, long-sleeve shirts, sweaters, hats, pint glasses, and gift certificates in $25 and $50 denominations.
3. Private Events and Catering: Private event hosting for groups of 25-450 people with curated menu options, managed by Special Events Manager Diane Tharp. Connected to Sheraton Hotel and Atlantic City Convention Center.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tun Tavern Restaurant & Brewery is Atlantic City's only brewpub, operating a full-service restaurant and on-site craft brewery at 2 Convention Blvd. inside the Atlantic City Convention Center. It sells handcrafted seasonal beers brewed on-premises under the Tun Tavern and Diving Horse Brewery sub-brands, a full casual gourmet food menu, craft cocktails and wine, private event hosting for 25-450 guests, and branded merchandise. Founded by Montgomery Dahm in 1994 and operating in Atlantic City since 1998, the restaurant leverages its identity as the modern namesake of the 1685 Tun Tavern acknowledged as the birthplace of the US Marine Corps.

Product overview

Tun Tavern Restaurant & Brewery is Atlantic City's only brewpub, offering a unified hospitality experience combining in-house brewed craft beers under two brands (Tun Tavern and Diving Horse Brewery) with full restaurant service. The product portfolio includes rotating seasonal and specialty beers (currently featuring Tripel Dog Dare Ya, Tun Stout, Tun Cream Ale, Peregrine Pils, Canvasback Lager, AC Shandy, and 40+ specialty varieties), a comprehensive food menu (appetizers, entrees, sandwiches, desserts), craft cocktails and wines, private event hosting for 25-450 guests, merchandise, a loyalty program (Captain's Club via Loyal Zoo), and take-home options including growlers and crowlers. The brewpub is complemented by brewery tours and a pet-friendly patio.

Differentiator

Problem solved

Functional benefit

Brands

• Diving Horse Brewing Company: Sub-brand operating under Tun Tavern, producing beers including Diving Horse Hazy IPA, Diving Horse Stout, Diving Horse Double IPA, and Diving Horse Juicy Pale Ale.

Products and services

• Tun Tavern Restaurant & Brewery (Dine-in Brewpub Experience) Atlantic City's only brewpub offering a full-service dine-in restaurant experience with award-winning casual gourmet cuisine, handcrafted beers brewed on-premises, full bar, wine list, and craft cocktails. Located at 2 Convention Blvd. attached to the Atlantic City Convention Center and Sheraton Hotel.
• Diving Horse Brewery Craft Beer Sub-Brand Sub-brand of Tun Tavern featuring specialty house-brewed craft beers including the Diving Horse Hazy IPA, Stout, Double IPA, Juicy Pale Ale, and High Altitude DIPA, brewed exclusively on-premises and available directly from the source at the Atlantic City brewpub.
• Private Events & Catering Private event venue and catering service accommodating groups of 25 to 450 people with additional deck space, curated menu options, and direct connection to the Sheraton Hotel and Atlantic City Convention Center. Contact Special Events Manager Diane at +1 (609) 425-0958.
• Tun Tavern Branded Merchandise Branded merchandise storefront selling Tun Tavern apparel, Diving Horse Brewing Company merchandise, pint glasses, hats, and gift certificates in $25 and $50 denominations.
• Growler & Crowler Take-Home Beer Program Take-home beer service offering filled growlers and crowlers of Tun Tavern and Diving Horse craft beers for off-premises consumption, with a Growler Card loyalty program (7th fill free after six purchases).
• Captain's Club Loyalty Program Customer loyalty program where members earn 1 point per dollar spent at the brewpub, receive 200 points ($10 off) for signing up, gain access to exclusive monthly beers, birthday rewards (free dessert and 200 points), and special event updates. Powered by the Loyal Zoo platform.
• Brewery Tours Guided brewery tour experience where the Tun Tavern brewer explains the science and art of the on-premises brewing process from grain to glass.
• Pet-Friendly Patio with Doggie Menu Pet-friendly outdoor patio service offering a dedicated dog menu with Grilled Chicken and white rice, Pup's Delight (Angus beef patty & white rice), and The Hipster (Broiled Atlantic Salmon & white rice) for guests accompanied by leashed dogs.

Quantifiable outcome

• First and only brewpub in Atlantic City, establishing market exclusivity
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Char & Stave Coffee RoastersminorStrategic or Co-development PartnerCollaboration with Char & Stave Coffee Roasters (Ardmore, PA) to create the Bluebird Morning Coffee Ale - a coffee brown ale using their light roast Bluebird Morning coffee blend.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Torgersen Brewing Company: Smaller craft brewery/brewpub with on-site brewing and a rotating tap list comparable to Diving Horse Brewery's style breadth; representative of the kind of small, single-venue brewpub Tun Tavern competes against for craft-curious tourists.
• Harpoon Brewery: Craft brewery with brewery-brewpub locations in Boston and Windsor, VT combining on-site brewing with full food service and event spaces. Closely mirrors Tun Tavern's brewpub-plus-events model with a stronger wholesale distribution arm.

Direct peers

• Gordon Biersch Brewery Restaurant: National brewpub concept pairing on-site German-style lager brewing with a full casual-dining menu and bar. Operates essentially the same 'brewpub with German-leaning craft beer program' playbook as Tun Tavern, including lagers, pilsners, and seasonal specialties.
• Iron Hill Brewery & Restaurant: Mid-Atlantic brewpub chain with full-service restaurant and on-site brewing; Tun Tavern's own brewmaster (Will Mink) was previously Head Brewer at Iron Hill Phoenixville, and Iron Hill operates the same combined brewpub + casual-dining model that Tun Tavern does.

Broad incumbents

• Yard House: National upscale-casual restaurant and bar chain known for a large draft-beer portfolio and full food menu. Operates the same brewpub-adjacent 'high beer count + full kitchen' positioning as Tun Tavern, but at much greater scale and without on-premises brewing.
• BJ's Restaurant Brewhouse: National casual-dining chain that brews its own beer on-premises and pairs it with a broad menu. Highly comparable to Tun Tavern's brewpub-plus-restaurant model, with deeper pizza, handhelds, and craft beer range, but at significantly larger scale.

Regional players

• Cape May Brewing Company: Regional craft brewery based in southern New Jersey with a strong on-site taproom, food partnerships, and event programming. Closest craft-beer peer to Tun Tavern in NJ, sharing state-level tourism dynamics and a similar craft-beer-led experience, though without a full restaurant.
• Triumph Brewing Company: New Jersey / Philadelphia-area brewpub with on-premises brewing, full restaurant service, and private event hosting. Operates the same craft-brew + casual-gourmet + private-event formula as Tun Tavern within overlapping NJ/PA geography.
• Flying Fish Brewing Company: New Jersey-based craft brewery producing a wide and rotating portfolio of beers (IPAs, lagers, stouts, Belgians), comparable in style breadth to Tun Tavern's 50+ beer menu. Wholesale-focused, so a useful proxy for what Tun Tavern's Diving Horse brand could become if it expanded beyond on-premise.
• River Horse Brewing Company: New Jersey craft brewery (Ewing, NJ) producing lagers, IPAs, and seasonals. Listed in Tun Tavern's brewmaster's prior work history, and operates in the same regional craft-beer ecosystem where Diving Horse brand ambitions would compete.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ACTunTavern
• Facebookfacebook.com/TunTavernBrewery
• Instagraminstagram.com/tuntavernbreweryac
• LinkedInlinkedin.com/company/tun-tavern-restaurant-&-brewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tun Tavern Restaurant & Brewery