清华大学出版社有限公司

Name

清华大学出版社有限公司

Legal name

清华大学出版社有限公司

Website

https://tup.com.cn

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Academic Publishing

NAICS

Book Publishers (51313), Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

STEM (Math, Physics, Chemistry, Engineering) (EDAGABAA)

akta.pro secondary industries

Academic & Scholarly Journals Publishing (Peer-Reviewed) (MPAJABAC), eBook & Digital Reading Platforms (BPAMAJAK)

Keywords

• Academic publishing
• Higher education textbooks
• Scholarly journals
• Digital publishing platforms
• STEM reference books

Headquarters

HQ city

北京市, 北京市

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. 图书出版与销售: 通过发行纸质图书获取销售收入，覆盖高等教育教材、专业技术图书、科普读物等多个品类
2. 期刊出版与发行: 出版67种学术期刊，通过期刊发行获取收入，SCI期刊总引频次达111,000次
3. 数字内容与电子书: 通过电子书销售和数字出版平台提供在线内容服务
4. 教学平台服务: 通过清华社英语在线、水木书荟等教学平台提供增值服务

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Tsinghua University Press Co., Ltd. is a university-affiliated academic publisher that issues more than 20,000 active book titles and 67 academic journals across STEM disciplines, and operates five proprietary digital platforms—水木书荟 (Shuimu Shuhui) for computer and electronic information books, 清华社英语在线 (Tsinghua E-Learning Teaching) for personalized English instruction, 文泉智造 (Wenquan Zhizao) for smart manufacturing education and research, 智能制造知识服务平台 (Smart Manufacturing Knowledge Service Platform), and Sciopen for international digital journal dissemination. It distributes through its own Tmall flagship store, third-party e-commerce platforms (JD, Dangdang), institutional library services, and teacher sample-book programs.

Product overview

清华大学出版社有限公司 operates as a comprehensive academic publishing house under Tsinghua University, offering a multi-platform digital publishing ecosystem alongside traditional print publications. The portfolio consists of: (1) Print and digital books - over 20,000 active book titles covering STEM disciplines including AI/machine learning, 5G/6G communications, computer science, and clinical prediction models; (2) Academic journals - 67 journals with significant SCI citations; (3) Four digital platforms - 水木书荟 (comprehensive book service platform), 清华社英语在线 (smart English teaching platform), 文泉智造 (smart manufacturing education platform), and 智能制造知识服务平台 (smart manufacturing knowledge service); (4) Sciopen - international scientific journal publishing platform. The company also publishes textbooks and academic works from renowned experts including academicians like 周志华, 孙家广, 陆汝钤, and 温诗铸.

Differentiator

Problem solved

Functional benefit

Brands

• 水木书荟: 计算机与电子信息图书综合服务平台
• 清华社英语在线
• 文泉智造
• Sciopen

Products and services

• Tsinghua University Press Books (清华大学出版社图书)

Quantifiable outcome

• 图书覆盖3,300+院校/机构
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OPPO研究院coreStrategic or Co-development PartnerOPPO研究院与清华大学出版社合作出版了多部5G/6G通信技术专著，包括《5G技术核心与增强：从R15到R17》《5G终端技术演进与增强》《5G车联网（V2X）与终端直通》等，形成完整的5G技术丛书系列。这些书籍由OPPO研究院的标准专家团队编写，深度介绍3GPP 5G NR标准。
• 中华人民共和国教育部minorOthers作为政府主管机构，教育部是出版社的重要上级指导和政策监管对接单位，同时也是出版社教材出版的重要指导方。
• 中华人民共和国新闻出版总署minorOthers作为出版行业的主管部门，新闻出版总署对出版社的出版资质、内容合规性进行监管和指导。
• Springer NatureminorChannel Partner/ Reseller/ Distributor赵世钰《强化学习的数学原理》一书由清华大学出版社与施普林格自然出版社（Springer Nature）联合出版，体现了出版社的国际合作出版能力。

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• China Machine Press (机械工业出版社): Major Chinese technical publisher with strong engineering, computer science, and manufacturing textbook lines that overlap directly with Tsinghua University Press's STEM catalog. Targets the same higher education engineering and IT segments with similar pricing and distribution.
• Publishing House of Electronics Industry (电子工业出版社): Specialist Chinese STEM publisher focusing on electronics, IT, and computer science textbooks, with comparable university-press-style adoption across Chinese higher education institutions.
• Renmin University Press (中国人民大学出版社): Another top-tier Chinese university press (Renmin University) competing in higher-ed textbooks and academic journals, with comparable brand-driven adoption across Chinese universities and similar government/regulatory positioning.
• Posts and Telecom Press (人民邮电出版社): Specializes in IT, communications, and electronics publishing with deep coverage of 5G/6G and computer science titles — a head-to-head competitor in the exact technical niches where Tsinghua University Press publishes (AI, ML, communications).
• Higher Education Press (高等教育出版社): China's largest higher education textbook publisher, directly competing with Tsinghua University Press in STEM and social science university textbooks. Both serve the same institutional customers (Chinese universities) with similar one-time-license textbook models and government-aligned regulatory positioning.
• Peking University Press (北京大学出版社): Sister university press under Peking University, competing head-to-head in higher education textbooks and academic journals with comparable elite-university brand positioning and government-aligned institutional backing.

Broad incumbents

• Wiley: International academic publisher with significant STEM textbook and journal operations; comparable institutional sales motion to universities and researchers, particularly relevant for Chinese STEM authors seeking international co-publication.
• Elsevier: Global leader in academic journal publishing and STEM reference works; competes indirectly with Tsinghua University Press in the same author pool and citation ecosystem, particularly for Chinese-language vs. English-language STEM journal submissions.
• Springer Nature: Global academic publisher already partnered with Tsinghua University Press on co-published titles (e.g., reinforcement learning). Represents both a partnership channel and a benchmark for what scaled academic publishing looks like internationally, with overlapping STEM and journal business lines.

Emerging players

• O'Reilly Media: Specialist technology book publisher known for AI/ML and programming titles; competes for the same Chinese IT professional and student buyer audience that purchases Tsinghua University Press's computer science books, and represents a digital-first publishing model that the press is pivoting toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xweibo.com/tup
• LinkedInlinkedin.com/company/%E6%B8%85%E5%8D%8E%E5%A4%A7%E5%AD%A6%E5%87%BA%E7%89%88%E7%A4%BE%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about 清华大学出版社有限公司