Turby

What Turby does

Turby, operated by the Spanish private limited company SABOCAN S.R.L. (legal name; CIF B38405049) and headquartered in El Rosario, Santa Cruz de Tenerife (Canary Islands), is a B2B commercial granizado (slushy/shaved ice beverage) equipment and consumables business serving the Spanish hospitality market. Its core offering is the Turby Granizado Machine, a dispensing unit paired with a proprietary 18-flavor syrup portfolio, a neutral water-and-sugar base prepared by the operator, flavor dosing bottles calibrated to 4cc per 100cc of product, and complementary single-use cups (200cc and 300cc) and straws. The machine freezes the neutral base in approximately 50 minutes and dispenses flavored granizados on demand.

The business model is a razor-and-blade, deposit-free placement: machines are installed at hospitality establishments at no cost, with the operator only required to purchase flavored syrups, subject to minimum consumption commitments to retain the machine on site. The initial installation order must include all 18 flavors; subsequent orders have a minimum of 9 flavors in multiples of 6, and unused sealed flavors are collected and reimbursed. The company claims a 100% profit margin on product sales for the establishment, with installation, maintenance, and repairs provided at no additional charge. All products are certified gluten-free under Spanish food safety rules overseen by the Agencia Española de Seguridad Alimentaria.

Turby goes to market exclusively through a network of regional distributors across Spain who conduct commercial visits, evaluate location viability, and coordinate technician-led installation. End customers are primarily SMB hospitality establishments — ice cream shops, beach bars and chiringuitos, bars and cafeterias, convenience stores, bakeries, and kiosks — with named reference clients including Naviera Armas (ferry operator), Parque Marítimo (beachfront leisure), and Diverlandia (entertainment venue), alongside smaller SMB snack and confectionery accounts such as A24M, Mrsnack, and Dulzia. Marketing channels combine the distributor-led field sales motion with organic social presence on Instagram (@turby_ice) and Facebook.

Name

Turby

Legal name

SABOCAN S.R.L.

Website

https://turby.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Turby, a Spanish brand operated by SABOCAN S.R.L., provides commercial granizado (slushy) machines on free placement to hospitality SMBs across Spain, generating revenue through recurring sales of an 18-flavor syrup portfolio subject to minimum consumption requirements.

Ownership category

akta.pro rank

Headquarters

HQ city

El Rosario

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Flavored Syrup Sales: Primary revenue from selling 18 different flavored syrups to establishment owners who rent the granizado machines. Initial order requires all 18 flavors; subsequent orders have a minimum of 9 flavors with multiples of 6 thereafter. The company also provides complimentary cups and straws with flavor orders.
2. Minimum Consumption Requirements: Establishments must maintain minimum consumption levels to keep the machine in their premises, ensuring recurring revenue from flavor purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Turby provides commercial granizado (slushy/shaved ice) dispensing machines to hospitality businesses on a free placement/deposit basis, along with a portfolio of 18 flavored syrups, a neutral water-and-sugar base, dosing bottles, and disposable cups and straws. Revenue is generated from recurring purchases of the 18-flavor syrup set, while installation, maintenance, and repairs are covered at no cost to the establishment.

Product overview

Turby is a commercial granizado (slushy/shaved ice beverage) machine and flavor system business operating in Spain. The offering consists of the Turby Granizado Machine provided on a free placement/deposit basis to businesses, paired with the proprietary 18-Flavor System comprising flavored syrups, a neutral base (water and sugar), and corresponding dosing bottles. The machine is accompanied by single-use cups and straws. The business model requires establishments to purchase flavors as the primary revenue stream, with the machine, installation, and maintenance provided at no cost.

Differentiator

Problem solved

Functional benefit

Products and services

• Turby Granizado Machine
• Turby 18-Flavor Syrup System
• Neutral Base (Base Neutra) Pre-portioned jug of water-and-sugar neutral base used as the foundation for all granizados dispensed by the Turby machine. Establishments fill the jug halfway with water, add sugar, agitate to dissolve, complete with water, and load into the machine.
• Flavoring Bottles with Dosers (Botellines Saborizantes) Flavored syrup bottles equipped with calibrated dosers that deliver a precise 4cc dose per 100cc of granizado, used together with the Turby machine and neutral base to dispense flavored beverages.
• Disposal Cups and Straws (Vasos y Pajitas) Single-use serving cups in two sizes (200cc and 300cc) and accompanying straws provided complimentary with each Turby flavor order, sufficient to dispense the full contents of each flavor box.

Quantifiable outcome

• 100% profit margin on product sales
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Parque MarítimominorOthersBeachfront leisure and entertainment venue that has installed Turby granizado machines to serve customers.
• Naviera ArmasminorOthersFerry company operating maritime routes, offering Turby granizados to passengers on board.
• A24MminorOthersSnack and refreshment service provider utilizing Turby machines.
• MrsnackminorOthersSnack distribution company with Turby machines at customer locations.
• DulziaminorOthersConfectionery and refreshment establishment serving Turby granizados.
• DiverlandiaminorOthersAmusement and entertainment venue with Turby granizado machines.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Cofrimell: Italian manufacturer of slush machines and professional bar equipment. Comparable product category (granizado/slush dispensing) and overlapping customer base in European hospitality venues.
• SPM Drink Systems: Italian/Polish maker of professional slush and frozen beverage machines with multi-flavor dispense systems. Direct competitor in the European slush machine market with similar B2B foodservice distribution.
• ICETRO: South Korean manufacturer of commercial slush/granizado machines serving the global foodservice market. Directly comparable to Turby as a slush-machine OEM with consumable syrup sales model and multi-flavor dispense systems.
• Bras Internazionale: Italian producer of professional slush machines and granitore equipment for bars, ice cream shops, and hospitality venues across Europe. Directly comparable equipment category and customer base to Turby.

Emerging players

• Carpigiani: Italian gelato and ice cream equipment maker serving ice cream shops and patisseries. Adjacent to Turby in ice cream shop venues with overlap in flavor/dosing technology and Spanish-speaking foodservice markets.

Broad incumbents

• Hoshizaki: Japanese global foodservice equipment manufacturer including ice machines and commercial refrigeration. Operates in an overlapping venue category (commercial kitchens, bars, hospitality) but does not specialize in slush/granizado dispensing.
• Taylor Company: US-headquartered foodservice equipment maker producing commercial frozen beverage, slush, and ice cream machines as part of a broader equipment portfolio. Comparable on equipment side though not specialized in Spanish granizado niche.
• Ali Group: Italian-headquartered multinational foodservice equipment conglomerate. Operates across refrigeration, ice machines, and beverage equipment with overlapping venues but not a direct granizado specialist.

Others

• Monin: French global flavoring syrup producer supplying foodservice operators. Comparable on the consumable/syrup side of Turby's offering though without the proprietary dispensing machine distribution model.
• Torani: US-based flavoring syrup manufacturer for foodservice and coffee operators. Comparable on the consumable flavoring business though Torani lacks Turby's machine placement and Spanish hospitality distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/turby_ice
• LinkedInlinkedin.com/company/turby

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turby