Consorci de Turisme del Baix Llobregat

What Consorci de Turisme del Baix Llobregat does

Consorci de Turisme del Baix Llobregat is a publicly-funded tourism consortium founded in 2000 and operating under the governance of the Consell Comarcal del Baix Llobregat (the county council). It functions as the official destination management organization (DMO) for the Baix Llobregat comarca in Catalonia, covering 30 municipalities located roughly 15 minutes from Barcelona. The organization employs 5 people and is headquartered in Sant Feliu de Llobregat, Spain.

Its core product is a multi-language digital tourism portal (turismebaixllobregat.com, available in Catalan, Spanish, English, and French) that aggregates and promotes regional tourism inventory including nature, sports, gastronomy, culture, family activities, modernist heritage (Gaudí and Jujol sites), and educational programs. The platform is complemented by a network of physical tourism offices (Oficines de Turisme and Punts d'Informació Turística) and specialized sub-brands: Plans Silver (senior tourism with five activity categories), Activitats Educatives / PAE (over 300 activities for schools), Turisme Esportiu (sports tourism portal at esportiu.turismebaixllobregat.cat), Baix Llobregat Convention Bureau (MICE business tourism), Costa del Delta del Llobregat (blue/coastal tourism), and Sabors de l'Horta (restaurant distinction program tied to Parc Agrari produce). Distribution is further amplified through joint campaigns with transit operators FGC and TRAM, and through local TV media (ETV).

The consortium does not operate as a commercial seller; it serves as a promotional and coordination body that drives demand toward local operators, restaurants, accommodations, and event organizers. Pricing varies by activity provider: many sites (beaches, festivals, natural spaces) are free, while curated experiences are priced individually (examples range from €10-€15 for "Matins a pagès" to €80 for "Ruta De la Mà d'Esplugues"). Family discount coupons ("Cupons amb descomptes") and free educational programs (PAE) constitute additional price-point mechanisms. Operating budgets are not publicly disclosed, but the entity is supported by its parent county council and the Diputació de Barcelona, and has secured EU NextGenerationEU funding for the PSTD Costa Barcelona Delta Llobregat sustainable tourism project.

Name

Consorci de Turisme del Baix Llobregat

Legal name

Consorci de Turisme del Baix Llobregat

Website

https://turismebaixllobregat.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Publicly-funded regional tourism consortium (DMO) for Catalonia's Baix Llobregat comarca, operating a multi-language digital portal and sub-brands (senior tourism, schools, sports, MICE, gastronomy) to promote 30 municipalities near Barcelona.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Cultural, Heritage & Arts Travel Agencies (THAKAFAK), Culinary & Wine Travel Agencies (THAKAFAH)

Keywords

• Regional tourism promotion
• Destination marketing services
• Public tourism consortium
• Cultural heritage tourism
• Leisure activity coordination

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

Consorci de Turisme del Baix Llobregat is a public tourism consortium that promotes and coordinates tourism across 30+ municipalities in the Baix Llobregat comarca, located 15 minutes from Barcelona. It operates the official regional tourism portal providing information on destinations, activities, accommodations, restaurants, events, and cultural heritage. The consortium also runs specialized programs including Plans Silver (senior tourism), Educational Activities for schools (300+ activities), Sports Tourism, and the Baix Llobregat Convention Bureau for business tourism.

Product overview

Consorci de Turisme del Baix Llobregat operates the official tourism portal for the Baix Llobregat comarca, a region of 30 municipalities located 15 minutes from Barcelona. The primary platform is the Turisme Baix Llobregat website, complemented by specialized sub-brands: Plans Silver (senior tourism), Activitats Educatives (school programs with 300+ activities), Turisme Esportiu (sports tourism), Baix Llobregat Convention Bureau (MICE), Costa del Delta (coastal blue tourism), and Sabors de l'Horta (culinary distinction). The Guia de l'Oci serves as the monthly leisure agenda. The organization is a public consortium supported by the Consorci Comarcal del Baix Llobregat and the Diputació de Barcelona.

Differentiator

Problem solved

Functional benefit

Brands

• Plans Silver: Senior tourism program offering nature excursions, cultural visits, gastronomic experiences, show tickets, and workshops for senior travelers.
• Baix Llobregat Convention Bureau
• Turisme Esportiu Baix Llobregat
• Programa d'Activitats Educatives (PAE)

Products and services

• Turisme Baix Llobregat Official Website
• Plans Silver Senior Tourism Program Senior tourism program offering curated experiences including nature excursions, cultural visits, gastronomic experiences, show tickets, and workshops designed for older travelers in the Baix Llobregat region.
• Activitats Educatives (PAE Educational Activities) Educational program offering over 300 activities for schools across all education levels, covering nature education, culture, history, sports, and environmental topics in the Baix Llobregat region. Available for kindergarten to high school.
• Guia de l'Oci (Leisure Guide) Monthly leisure agenda featuring activities, guided tours, festivals, gastronomic events, open doors, and promotions for visitors to the Baix Llobregat region.
• Turisme Esportiu Baix Llobregat (Sports Tourism Portal) Sports tourism platform featuring waterways, golf courses, hiking trails, equestrian centers, and the Canal Olímpic de Catalunya for athletic visitors.
• Baix Llobregat Convention Bureau Convention and business tourism bureau promoting the region for meetings, incentives, conferences, and events (MICE) for professional organizers.
• Costa del Delta del Llobregat (Blue Tourism) Coastal tourism destination along the Llobregat Delta featuring beaches, natural spaces, blue tourism activities, and educational programs about marine ecosystems.
• Sabors de l'Horta Restaurants Distinction Program Distinction program for restaurants that serve fresh products from the Parc Agrari del Baix Llobregat, promoting local gastronomy based on seasonal and locally cultivated ingredients.

Quantifiable outcome

• Over 100 summer plans and experiences
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Baix Llobregat Convention BureaucoreStrategic or Co-development PartnerCo-branded tourism promotion for business and convention tourism. Linked from consortium website with separate convention bureau website. Supports MICE tourism segment for the region.
• Ferrocarrils de la Generalitat de Catalunya (FGC)majorStrategic or Co-development PartnerJoint 'Baixa al Baix Llobregat' campaign - 10 stops, 10 experiences along FGC railway lines. Collaborative tourism promotion leveraging FGC transit network to bring visitors to the region.
• TRAM (Tramvia Metropolità)majorStrategic or Co-development PartnerLa Ruta del Tram - tourism route along the Tram system featuring museums, emblematic sites, and gastronomic promotions with special discounts.
• Diputació de BarcelonamajorStrategic or Co-development PartnerProvincial government body providing support for tourism promotion initiatives. Listed as supporting partner in footer branding alongside Catalonia Tourism.
• Consell Comarcal del Baix LlobregatcoreStrategic or Co-development PartnerThe county council that forms and funds the Tourism Consortium. Primary institutional parent organization for regional tourism coordination.
• Catalunya TurismeminorGTM or Marketing PartnerCatalonia Tourism official promotional body. Listed as partner in footer with logo linking to catalunya.com.
• Biosphere Certified Sustainable TourismcoreOthersSustainability certification program for tourism enterprises. The consortium promotes the 'Compromís Biosphere' certification for businesses demonstrating sustainable tourism practices.
• ETV Televisió del LlobregatminorGTM or Marketing PartnerLocal television partner for 'BenvinGUST al Baix Llobregat' series - 13-episode television program showcasing gastronomy and tourism across the county, produced with support from the county council and the Tourism Consortium.
• Consell Esportiu del Baix LlobregatminorStrategic or Co-development PartnerSports council that created the '10 Cims del Baix Llobregat' challenge, emulating the famous 100 peaks challenge of the FEEC, to promote hiking and healthy habits.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Patronat de Turisme de la Diputació de Tarragona: Direct Catalan peer destination marketing organization for the Tarragona province. Like Consorci de Turisme del Baix Llobregat, it is a publicly-funded consortium coordinating tourism promotion across multiple municipalities with a focus on cultural heritage, gastronomy, and beach tourism.
• Patronat de Turisme de la Diputació de Lleida: Direct Catalan peer destination marketing organization for the Lleida province. Publicly funded, sub-provincial scale, and overlapping mandate to promote regional tourism with curated experiences — making it directly comparable in operating scope and constraints.
• Patronat de Turisme de la Diputació de Girona (Costa Brava & Pirineu de Girona): Direct Catalan peer operating as the destination marketing organization for the Girona province / Costa Brava region. Both are public consortia promoting regional tourism through multi-language websites, sub-segment programs, and provincial public funding — making operating models and scale highly comparable.

Others

• Visit Flanders: European regional destination marketing organization (Belgium). While not a direct competitor, it shares the same public DMO mandate, multi-segment content marketing strategy, and reliance on cultural heritage and cycling/nature themes — making it a useful functional comparable for assessing operating benchmarks.

Regional players

• Fundació Turisme Palma de Mallorca 365: Balearic Islands city/regional tourism foundation operating as a destination marketing organization for Palma and Mallorca. Comparable public-DMO model, multi-segment promotional strategy, and convention bureau function, though serving an island destination rather than a mainland comarca.
• Visit Costa del Sol: Andalusian destination marketing organization for the Costa del Sol. Comparable public-promotion mandate, sub-segment programs (gastronomy, culture, sports), and convention bureau activity, but serving a coastal/leisure destination outside Catalonia.
• Visit Comunitat Valenciana: Spanish regional destination marketing organization promoting the Valencia region. Although geographically distinct from Catalonia, it operates under a similar public-consortium model with comparable sub-brands (family, gastronomy, nature, MICE) and destination-segmented digital platform.
• Turisme de la Costa Daurada: Catalan coastal destination marketing organization operating in the Tarragona region with overlapping coastal and family-tourism positioning. Comparable multi-language promotional platform and sub-segment programs (family, sports, gastronomy), but with a more beach/leisure-heavy mix than Baix Llobregat.

Broad incumbents

• Turisme de Barcelona: Larger Barcelona city-level destination marketing organization operating at a much greater scale. While focused on the city itself rather than the surrounding comarca, it shares the same public-tourism-promotion mandate, multi-language platform, and convention bureau function in the same regional tourism ecosystem.
• Catalunya Turisme: National Catalan tourism board that serves as an umbrella organization over regional DMOs including Consorci de Turisme del Baix Llobregat. Both coordinate multi-language destination marketing and convention bureau activity, but Catalunya Turisme operates at the full Catalonia level with broader mandate and budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TurismeBaixLlobregat
• YouTubeyoutube.com/turismebaixllobregat
• Facebookfacebook.com/TurismeBaixLlobregat
• LinkedInlinkedin.com/company/turisme-baix-llobregat
• Instagraminstagram.com/turismebaixllobregat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consorci de Turisme del Baix Llobregat