MINISTERIO DE TURISMO DE LA NACION

What MINISTERIO DE TURISMO DE LA NACION does

The Ministerio de Turismo de la Nacion (National Ministry of Tourism of Argentina) is the Argentine national government body responsible for tourism policy, promotion, and consumer protection, operating under the Jefatura de Gabinete de Ministros within the "Turismo, Ambiente y Deportes" portfolio of the Poder Ejecutivo Nacional. Headquartered at Suipacha 1111, Ciudad Autónoma de Buenos Aires, the ministry coordinates federal tourism strategy through the Consejo Federal de Turismo and channels funding through the Fondo Nacional de Turismo, with the Instituto Nacional de Promoción Turística (INPROTUR) acting as a wholly owned adjacent entity for international tourism marketing.

The ministry's core technology and service portfolio is delivered primarily through the Argentina.gob.ar national government portal and the Mi Argentina citizen application. It includes SINTA (Sistema de Información Turística de la Argentina), a statistical and analytics platform for tourism data; the Sistema Argentino de Calidad Turística, a quality certification framework for tourism services nationwide; consumer protection services (Protección al Consumidor Turista); student tourism programs (Turismo Estudiantil); the Best Tourism Villages Argentina program aligned with the UNWTO Best Tourism Villages initiative; the GustAR gastronomic tourism program; seasonal campaigns such as Promover Verano en Argentina; the Viajá por Argentina destination platform; and the Programa de Promoción de Inversiones Turísticas Privadas for private tourism investment. The platform integrates Google, Facebook, Twitter, Yahoo, and GitHub identity providers via single sign-on, and uses Google Analytics for service measurement.

The ministry's business model is non-commercial: it is funded through Argentina's national budget rather than pricing of products or services, and there is no commercial pricing model, revenue per transaction, or per-customer monetization. Service delivery is free to end users (domestic tourists, international visitors, student groups, tourism-sector investors) and the ministry generates no revenue from service fees. Customer relationships are mediated through public digital infrastructure rather than commercial sales channels, and go-to-market activity consists of destination marketing campaigns across Facebook, X/Twitter, Instagram, YouTube, and earned media rather than sales motions. Strategic priorities evidenced in 2026 include sports tourism events (e.g., Winter Swimming World Cup launch), culinary tourism promotion, and federal-provincial coordination.

Name

MINISTERIO DE TURISMO DE LA NACION

Legal name

Ministerio de Turismo de la Nación

Website

https://turismo.gov.ar

Company type

Public

Operating status

Operating

Headcount range

251–500 employees

Short description

The Ministerio de Turismo de la Nacion is Argentina's national tourism authority under the Poder Ejecutivo Nacional. It promotes Argentina as a tourism destination, certifies tourism service quality, protects tourist consumers, and coordinates federal tourism policy through digital platforms including SINTA and the Argentina.gob.ar portal.

Ownership category

akta.pro rank

Product category

National Tourism Promotion and Government Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• National tourism promotion
• Tourism information systems
• Tourism quality certification
• Destination marketing organization
• Tourism investment promotion

Headquarters

HQ city

Ciudad Autónoma de Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels6 records

Core offering

The ministry promotes Argentina as a year-round tourism destination domestically and internationally, manages the SINTA tourism statistics system, administers the Sistema Argentino de Calidad Turística quality certification for tourism services, and provides platforms for tourism investment promotion. It coordinates federal tourism efforts through the Consejo Federal de Turismo and the Fondo Nacional de Turismo, and oversees tourist consumer protection services.

Product overview

The MINISTERIO DE TURISMO DE LA NACION operates as a government ministry within Argentina.gob.ar, offering a portfolio of tourism services and programs. The portfolio includes SINTA (tourism statistical information system), the Sistema Argentino de Calidad Turística (quality certification system), Turismo Estudiantil (student tourism), Protección al Consumidor Turista (tourist consumer protection), GustAR (gastronomic tourism), Promover Verano (seasonal promotion), Best Tourism Villages Argentina, and Viajá por Argentina (destination exploration). These services are delivered as distinct programs through the Argentina.gob.ar digital platform rather than as a unified commercial product.

Differentiator

Problem solved

Functional benefit

Products and services

• SINTA (Sistema de Información Turística de la Argentina) A tourism information system that provides statistical data and analytics about Argentine tourism, accessible to researchers, operators, and the public.
• Sistema Argentino de Calidad Turística A quality certification system providing tools and resources to promote and certify quality standards in tourism services across destinations throughout Argentina.
• Turismo Estudiantil A dedicated information service providing details and resources for student group travel programs in Argentina.
• Protección al Consumidor Turista A consumer protection service that allows tourists to file complaints regarding tourism services in Argentina, protecting tourist consumer rights.
• Programa de Promoción de Inversiones Turísticas Privadas A platform presenting business and investment opportunities in Argentine tourism for private investors and tourism operators.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

One partnership is on record.

• Instituto Nacional de Promoción TurísticacoreOthersINPROTUR is a key partner organism that manages tourism promotion activities and contracting notices. The ministry oversees this institute for international tourism marketing.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tourism Australia: Australian Government agency for international tourism marketing, running global destination campaigns and industry programs that mirror INPROTUR's international promotion role.
• Secretaría de Turismo de México (SECTUR): Mexican federal tourism ministry under the Executive Branch, responsible for national tourism policy, federal coordination, and international promotion through a dedicated promotion council — closely mirrors Argentina's ministry structure.
• Visit Portugal: National tourism authority of Portugal promoting the country internationally and managing quality/regional coordination, paralleling Argentina's federal-coordinated tourism promotion.
• VisitBritain: UK national tourism agency promoting Britain as a destination internationally and domestically, operating destination marketing, quality schemes, and data platforms analogous to Argentina's tourism ministry and INPROTUR.
• Embratur (Agência Brasileira de Promoção Internacional do Turismo): Brazilian federal agency for international tourism promotion, with a regional/competing relationship to Argentina in South America and a directly comparable international marketing mandate to INPROTUR.
• Japan National Tourism Organization (JNTO): Government-affiliated national tourism organization promoting Japan internationally, with destination content portals and data functions analogous to Viajá por Argentina and SINTA.
• Turespaña: Spain's national tourism authority attached to the Ministry of Industry, Trade and Tourism, responsible for international promotion and tourism intelligence — comparable in mandate to Argentina's ministry.
• Atout France: France's national tourism development agency, performing destination promotion, quality classification of tourism providers, and statistical reporting — a direct functional analog to Argentina's Ministry of Tourism and SINTA.
• Visit Dubai (Department of Tourism and Commerce Marketing): Government-backed destination marketing organization for Dubai, running international campaigns, classification schemes, and investor-facing platforms comparable to Argentina's investment promotion program.
• Tourism New Zealand: Crown entity responsible for marketing New Zealand as a destination, with a 100% government mandate similar to Argentina's tourism ministry and INPROTUR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/secreturambdep
• YouTubeyoutube.com//@Secreturambdep
• Facebookfacebook.com/secreturambdep
• Instagraminstagram.com/secreturamb
• LinkedInlinkedin.com/company/turismo-de-la-naci%C3%B3n

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about MINISTERIO DE TURISMO DE LA NACION