Secretaria de Turismo de la Provincia de Jujuy

What Secretaria de Turismo de la Provincia de Jujuy does

The Ministerio de Cultura y Turismo de Jujuy, operating as the Secretaria de Turismo de la Provincia de Jujuy, is a provincial government ministry under the Gobierno de la Provincia de Jujuy responsible for tourism promotion and destination management. It is headquartered in San Salvador de Jujuy, Argentina, and operates with a 6-person staff.

The Ministry's core product is a publicly accessible, WordPress-based tourism information portal (turismo.jujuy.gob.ar) that provides event listings, regional descriptions for Jujuy's four tourism regions (Puna, Quebrada, Valles, Yungas), and a library of downloadable brochures and catalogs. The website publishes international catalogs in four languages (Spanish, English, French, Portuguese) and a range of thematic brochures covering wine routes, birdwatching, religious tourism, motorcycle routes, rural community tourism, and the 'Sabores con Historia' gastronomic catalog. The Ministry also maintains official provincial registries for accommodations, active tourism providers, and certified tour guides, and runs an event calendar system that listed 28 events for August 2026 alone, including Pachamama celebrations, the Solar Train experience in Volcán, and folk festivals.

The business model is government budget allocation: the Ministry is publicly funded and does not generate commercial revenue from tourism services. Its output is non-priced promotional information, event production, and tourism infrastructure investment aimed at driving visitor inflow. The go-to-market motion is event-driven and public-facing, targeting both domestic and international leisure tourists across cultural, nature, gastronomic, community, and adventure tourism segments, with supplementary support for local tourism service providers and municipalities through official registries and promotional collateral.

Name

Secretaria de Turismo de la Provincia de Jujuy

Legal name

Ministerio de Cultura y Turismo de Jujuy

Website

https://turismo.jujuy.gob.ar

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Ministerio de Cultura y Turismo de Jujuy is a 6-person provincial government ministry in San Salvador de Jujuy, Argentina, responsible for promoting Jujuy's four tourism regions (Puna, Quebrada, Valles, Yungas) through a public website, multilingual catalogs, event calendars, and official tourism registries, funded by provincial budget allocation.

Ownership category

akta.pro rank

Product category

Tourism Promotion and Destination Marketing

NAICS

Convention and Visitors Bureaus (561591)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing
• Tourism promotion
• Cultural tourism
• Event promotion
• Tourism registries

Headquarters

HQ city

San Salvador de Jujuy

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Government Budget Allocation: As a provincial government ministry, the Secretaria de Turismo operates on public budget allocations from the government of Jujuy Province. It does not generate commercial revenue from tourism services directly but rather invests in destination promotion, event production, and tourism infrastructure to drive visitor inflow to the region.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Secretaria de Turismo de la Provincia de Jujuy (operating as the Ministerio de Cultura y Turismo de Jujuy) is a provincial government ministry that promotes Jujuy Province in northwest Argentina as a tourism destination. It operates an official tourism information portal covering the province's four regions (Puna, Quebrada, Valles, and Yungas), publishes multilingual brochures and catalogs, maintains official registries of accommodations, active tourism providers, and certified guides, and promotes a calendar of cultural, traditional, and community events including the Pachamama celebrations.

Product overview

Secretaria de Turismo de la Provincia de Jujuy operates a unified tourism promotion ecosystem consisting of an official tourism information portal and downloadable content offerings. The core platform provides comprehensive information about the province's four distinct regions (Puna, Quebrada de Humahuaca, Valles, and Yungas), while supplementary products include international tourism catalogs available in four languages, thematic brochures covering specialized tourism segments (wine routes, bird watching, gastronomy, rural community tourism), and official registries for accommodations, active tourism providers, and certified tour guides. The product portfolio also includes an event calendar system that promotes cultural and traditional events across the province.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal de Turismo de Jujuy

Quantifiable outcome

• 28 events promoted across August 2026 on the official calendar

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Turismo de la Provincia de Tucumán: Northwest Argentine provincial tourism authority, comparable in promoting regional cultural, historic, and nature-based tourism within a single Argentine province.
• Visit Mendoza: Provincial DMO for Mendoza, Argentina, with comparable remit to promote wine routes, gastronomy, and regional events. Useful peer for benchmarking niche vertical catalogs and event-driven GTM.
• Visit Buenos Aires: City-level DMO for Buenos Aires, comparable as a public-sector destination marketing organization that publishes multilingual content, events, and curated visitor experiences in Argentina.

Broad incumbents

• Ministerio de Turismo y Deportes de Argentina: Argentina's national tourism authority, comparable as a government entity promoting the country as a destination. Jujuy's provincial ministry operates in the same institutional framework and runs campaigns that complement national-level marketing.

Direct peers

• Visit Salta: Neighboring Argentine northwestern province DMO with overlapping cultural heritage positioning, Andean communities, and colonial town circuits. Closest geographic and product peer to Jujuy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@visitjujuy2234
• Facebookfacebook.com/VisitJujuyOfficial
• Instagraminstagram.com/visitjujuy
• LinkedInlinkedin.com/company/secretaria-de-turismo-de-la-provincia-de-jujuy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secretaria de Turismo de la Provincia de Jujuy