Tourinform

What Tourinform does

Tourinform Székesfehérvár is the official municipal tourism information center and destination marketing organization for Székesfehérvár, Hungary. It is operated by Székesfehérvári Turisztikai Közhasznú Nonprofit Kft., a non-profit limited liability company established in 2015 and overseen by the city government, and it functions as the sole official municipal node in Hungary's national Tourinform network. The organization runs a single physical office in the historic Hiemer-ház at Oskola utca 2-4 on Városház tér, providing multilingual visitor information, free brochures, personalized recommendations, baggage storage, guided tours, and an escape room experience called the Wathay-kód.

The offering is a portfolio of integrated visitor services rather than a single product. Core services include in-person tourist information, guided tours (including eco tours at the Sóstó nature reserve and torchlight city tours), ticket sales through multiple platforms (Eventim, Ticketportal, Jegymester, JEGYx1), and online accommodation booking via Szallas.hu. The digital layer comprises the official tourism portal (turizmus.szekesfehervar.hu) in Hungarian, English, and German; the PocketGuide and 2GO! Székesfehérvár mobile applications for self-guided tours with GPS and offline content; a souvenir gift shop (Fehérvári Ajándékbolt); and the Nyiss Fehérvárra discount card, which is distributed free to hotel guests and unlocks 35 discount types across 25 partner locations.

Commercially, Tourinform operates a hybrid public-service / light-commercial model. Information, brochures, and basic recommendations are free; revenue is generated from ticket-sale commissions, gift shop sales, and tour/experience fees (e.g., 2900 Ft/person for the torchlight tour), with the organization implicitly funded through municipal appropriations and national tourism development grants from the Kisfaludy Program. Customers are diversified across individual domestic and international tourists, organized tour groups, MICE event organizers, and families. The organization maintains partnerships with hotels (Mercure, Castrum, Best Western Plus Lakeside, Szárcsa), restaurants, transport providers (MÁV, Volánbusz), and the national csodámagyarország.hu tourism portal.

Name

Tourinform

Legal name

Székesfehérvári Turisztikai Közhasznú Nonprofit Kft.

Website

https://turizmus.szekesfehervar.hu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourinform Székesfehérvár is the official municipal tourism information center for Székesfehérvár, Hungary, providing multilingual visitor information, ticket sales, guided tours, accommodation booking, a discount card program, and mobile self-guided tour applications to domestic and international tourists.

Ownership category

akta.pro rank

Product category

Tourism Information Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Walking City Tours (Highlights & Orientation) (THAJAAAA)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Tourism information services
• Visitor center services
• Destination marketing
• Ticket booking services
• Guided city tours

Headquarters

HQ city

Székesfehérvár

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales Commission: Commissions from selling tickets to local attractions, events, and tours including the escape room 'Wathay-kód' experience
2. Gift Shop Sales: Revenue from Fehérvári Ajándékbolt (Fehérvár Gift Shop) selling local souvenirs and merchandise
3. Government/ Municipal Funding: Operated by Székesfehérvári Turisztikai Közhasznú Nonprofit Kft., a non-profit company likely funded by municipal/government sources for tourism promotion services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tourinform operates the official municipal tourism information center for Székesfehérvár, Hungary, delivering multilingual visitor information, free brochures, and program recommendations from the Hiemer-ház office. It sells attraction, event, and tour tickets; books accommodation through an integrated online platform; runs guided tours and an escape room experience; and supports visitors with baggage storage, a souvenir gift shop, free city WiFi, and mobile self-guided tour applications.

Product overview

Tourinform Székesfehérvár operates as the official tourism information service for the city of Székesfehérvár, Hungary. The offering is a unified service portfolio centered on visitor information and support, rather than a technology platform with modular products. The core offering consists of in-person and digital tourist information services at the Tourinform office (providing multi-language assistance, maps, and program recommendations), supplemented by a network of connected services including online accommodation booking via Szallas.hu, ticket sales through multiple platforms, mobile applications (PocketGuide and 2GO! Székesfehérvár), and the Nyiss Fehérvárra discount card program. Supporting services include guided tours, eco tours at Sóstó, an escape room experience, baggage storage, free city WiFi, and downloadable tourism publications. The organization also maintains partnerships with local hospitality providers, cultural venues, and event organizers across the destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourinform Information Office Multi-language tourist information service located in the Hiemer-house at Városház tér. Provides free brochures, program recommendations, and tourist assistance to visitors of Székesfehérvár.
• Online Accommodation Booking Online hotel and accommodation reservation system covering hotels, guesthouses, pensions, and other lodging types in Székesfehérvár. Integrated with Szallas.hu booking platform.
• Ticket Sales Service (Fehérvári Jegyiroda) Box office service for local events, concerts, and cultural programs in Székesfehérvár. Integrates with multiple ticket platforms including Jegymester, Eventim, Ticketportal, JEGYx1, Fair Media, and Kulcslyug Kiadó.
• Fehérvári Ajándékbolt (Souvenir Gift Shop) Gift shop located at the Tourinform office offering local souvenirs, postcards, and tourism-related merchandise.
• Guided City Tours (Idegenvezetés) Professional guided tour services in multiple languages for individuals and groups visiting Székesfehérvár's historical sites and attractions.
• Nyiss Fehérvárra Discount Card Free discount card for hotel guests offering 35 types of discounts at 25 partner locations in Székesfehérvár and surrounding area. Valid from one night's stay; managed via Qilaq Solutions card system.
• Eco Tours at Sóstó Nature Reserve Guaranteed weekend guided tours at the Sóstó Nature Reserve area, led by expert guides. Approximately 1.5–2 hour excursions available in all seasons.
• Escape Room - The Wathay Code (Wathay-kód) Escape room experience in the basement of the Hiemer-house. Features a historical game space with logical puzzles and adventures for groups.
• Luggage Storage (Csomagmegőrző) Baggage storage facilities at the bus station and Tourinform office for visitors needing to store belongings during their city visit.
• Downloadable City Publications Digital brochures and guides available for download including city image brochures in multiple languages, gastronomy maps, tourism magazines, event calendars, and city maps (Fehérvár körül, Családi lapozgatató, Aktívan a városban, Kulturwellness).

Quantifiable outcome

• 35 discount types offered through Nyiss Fehérvárra card at 25 partner locations
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Székesfehérvár MunicipalitycoreStrategic or Co-development PartnerOperated by Székesfehérvári Turisztikai Közhasznú Nonprofit Kft., the municipal tourism company providing tourism promotion services for the city. The organization manages the official tourism portal, Tourinform office, and city events as part of municipal strategy.
• Volánbusz Zrt.minorStrategic or Co-development PartnerLocal and intercity bus transportation provider serving Székesfehérvár, referenced in transportation information provided to tourists.
• MÁV (Hungarian Railways)minorStrategic or Co-development PartnerTrain service provider for Székesfehérvár, included in tourist transportation information and accessibility guidance.
• Kisfaludy Turisztikai Fejlesztési ProgramcoreStrategic or Co-development PartnerNational tourism development program (TFC-3.1.1-2020-00016 and TFF-3.1.1.-B-2024-00024) funding tourism infrastructure improvements including Tourinform office modernization.
• Csodás Magyarország / Tourinform Hungary NetworkcoreStrategic or Co-development PartnerPart of the national Tourinform network and csodasmagyarorszag.hu tourism portal, connecting local tourism offices across Hungary.
• Szallas.hucoreChannel Partner/ Reseller/ DistributorOnline accommodation booking platform integrated with Tourinform services, providing real-time availability and booking for Székesfehérvár properties.
• Hungary CardminorChannel Partner/ Reseller/ DistributorTourism discount card program partner accepting HungaryCard at select locations in Székesfehérvár.
• Fehérvár F.C.minorGTM or Marketing PartnerLocal football club; ticket sales partnership through the Tourinform ticket office for stadium events.
• Accor Hotels (Mercure, ibis)coreChannel Partner/ Reseller/ DistributorInternational hotel chain with Székesfehérvár properties (Mercure Magyar Király) listed as premium accommodation partners.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HungaryCard: National tourism discount card program confirmed as a Tourinform partner. Operates a functionally parallel discount card model at national scope, directly competing for tourist wallet share against the local Nyiss Feh\u00e9rv\u00e1rra card.
• Tourinform Pécs: Sister Tourinform office in Pécs operating under the same national network with parallel services: multilingual visitor information, guided tours, ticket sales, and accommodation booking. Comparable in scale and municipal non-profit structure.
• Tourinform Budapest: Sister Tourinform office operating as the official visitor information center for Budapest within the same national Tourinform network, providing identical multilingual information, ticketing, and tour coordination services but for Hungary's capital destination.
• Tourinform Eger: Municipal tourism organization for Eger operating within the same national Tourinform network, offering walking tours, ticket sales, accommodation referrals, and visitor information for a competing Hungarian heritage destination.
• Tourinform Győr: Municipal tourism information office for Győr, another county-seat city in Hungary, with parallel service offerings including guided tours, mobile apps, and accommodation booking integration.

Broad incumbents

• GetYourGuide: Global tours and attractions marketplace offering bookable experiences in Sz\u00e9kesfeh\u00e9rv\u00e1r and hundreds of other cities. Represents the global platform competition that increasingly substitutes for municipal visitor centers' tour-booking function.
• Viator (Tripadvisor): Major global online tours and activities platform owned by Tripadvisor, competing with Tourinform's guided tour offerings and ticket sales for tourist mindshare in Hungarian destinations.
• Visit Hungary (Magyar Turisztikai Ügynökség): National Destination Marketing Organization for Hungary and a confirmed partner of Tourinform Sz\u00e9kesfeh\u00e9rv\u00e1r (logo appears on partners section). Operates the csodasmagyarorszag.hu portal and oversees the national Tourinform network, making it the umbrella entity Tourinform Sz\u00e9kesfeh\u00e9rv\u00e1r sits within.

Others

• PocketGuide: Mobile self-guided tour platform provider whose branded app Tourinform Sz\u00e9kesfeh\u00e9rv\u00e1r resells/licenses for its city tour offering. Comparable as the underlying technology partner for digital city tour delivery.
• Szallas.hu: Hungarian online accommodation booking platform confirmed as Tourinform Sz\u00e9kesfeh\u00e9rv\u00e1r's booking integration partner. Comparable as a Central European online travel intermediary serving the same Hungarian traveler market and competing indirectly for accommodation booking commissions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tourinform.szekesfehervar
• Pinterestpinterest.com/szfvar
• LinkedInlinkedin.com/company/tourinform

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourinform