Turku City Data Oy
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Turku City Data Oy firmographics
Firmographics- Name
- Turku City Data Oy
- Legal name
- Turku City Data Oy
- Website
- https://turkucitydata.fi
- Company type
- Private
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Turku City Data Oy industry classification
Industry- Product category
- Government Data Analytics
- NAICS
- Administration of Urban Planning and Community and Rural Development (92512), Administration of Housing Programs, Urban Planning, and Community Development (9251)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)
- akta.pro secondary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Turku City Data Oy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations
Revenue model
- Software-as-a-Service (SaaS) Subscription: Popula.ai is a cloud-based subscription service for municipalities and wellbeing areas, priced based on municipality size. The service provides population forecasting tools delivered via cloud infrastructure.
- Professional Services: Expert support for forecast preparation and utilization, implementation support, and consulting services related to data-driven decision making for public sector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Size-based pricing tiers determined by municipality population |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Turku City Data Oy product offering
Product offeringCore offering
Turku City Data Oy developed and operated Popula.ai, a cloud-based SaaS application for population forecasting and demographic analysis. The service provides Finnish municipalities, cities, and wellbeing areas with automated population data processing, forecasts at municipal and sub-municipal levels (including school districts), and scenario modeling by age, gender, and language groups. Following the August 2025 acquisition, the offering now operates as part of MDI within FCG Finnish Consulting Group.
Product overview
Turku City Data Oy offered a unified product portfolio centered on Popula.ai, a cloud-delivered population forecasting application for municipalities and cities. The product portfolio was a single, integrated SaaS offering that automates population data processing and forecast preparation, with outputs available in Power BI reports and Excel formats. Following the August 2025 acquisition by FCG Finnish Consulting Group, Popula.ai now operates within FCG's MDI division, strengthening MDI's existing expertise in population information and population forecasts.
Differentiator
Problem solved
Functional benefit
Brands
- Popula.ai: Cloud-based population forecast application that helps evaluate future population scenarios, age structure development, and population distribution within municipal areas. Provides forecasts at municipality level and for internal divisions such as major areas, small areas, and school districts.
Products and services
- Popula.ai Cloud-based SaaS application for population forecasting and demographic scenario analysis, designed for Finnish municipalities, cities, and wellbeing areas. Provides automated population data processing, forecasts at municipality level and sub-municipal areas (large areas, small areas, school districts), breakdown by 1-year age groups, gender, and language, alternative scenario modeling, and construction-impact analysis. Forecasts are exportable to Power BI reports and Excel worksheets.
Companies that use Turku City Data Oy
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Turku City Data Oy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
Turku City Data Oy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FCG Finnish Consulting Group OycoreFCG Finnish Consulting Group acquired Turku City Data Oy's entire share capital as part of its strategy to be Finland's leading data-driven public sector partner. Popula.ai becomes part of MDI within FCG, combining population data with FCG's urban development expertise.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Turku City Data Oy competitors and assessment
Company assessmentOthers
- Statistics Finland (Tilastokeskus): Finland's national statistics agency and the primary source of population data feeding Popula.ai's forecasts. Provides free baseline population projections that compete on coverage though not on sub-municipal granularity, and whose data policy decisions materially affect Popula.ai's inputs.
- Kuntaliitto (Association of Finnish Municipalities): The Finnish municipal association that publishes research, surveys, and decision-support tools for member municipalities. Overlaps in audience with Popula.ai and could potentially develop or commission competing forecasting products.
Broad incumbents
- Esri Finland: Local provider of Esri's ArcGIS platform, the dominant GIS infrastructure used by Finnish municipalities. Adjacent to Popula.ai's sub-municipal area forecasting capabilities and a potential platform layer that Popula.ai could be integrated with or compete against.
- Spatial Insight (Pitney Bowes): Pitney Bowes offers demographic and geospatial datasets (including through Spatial Insight products) widely used by public-sector planners. Comparable role in supplying demographic intelligence to municipal planning workflows, though at a much broader geographic and portfolio scale.
- FCG Finnish Consulting Group Oy: Parent company and Finland's largest municipal consulting group with €49M revenue and 450+ professionals. Serves the same municipalities and wellbeing areas with broad planning, strategy, and digital services, providing strategic context for Popula.ai's role in FCG's portfolio.
- Tyler Technologies (Civic Services): Large US-listed vendor of public-sector software including ERP and civic analytics. Comparable model of selling subscription software to municipal customers, though at vastly larger scale and broader scope than Popula.ai.
- Granicus: Government-technology vendor offering subscription SaaS to municipalities and public agencies, often including data and analytics modules. Comparable SaaS-to-government go-to-market motion and recurring revenue model, though focused on communications and civic engagement rather than demographics.
Direct peers
- MDI (Aluekehittämisen konsulttitoimisto MDI Oy): The parent division within FCG that now houses Popula.ai. MDI offers complementary regional development analytics (EVP-index, Kuntakortti) targeting the same Finnish municipalities and public-sector planners, making it the closest direct peer now that the products sit under one umbrella.
Emerging players
- Nordregio: Nordic research institute producing regional and demographic analyses for Nordic municipalities. Comparable analytical depth on population and regional development trends, though primarily research-oriented rather than SaaS-delivered.
Regional players
- Civity Management Consultants: European public-sector consultancy providing data-driven services to municipalities and public agencies, including demographic and infrastructure analytics. Comparable consulting-plus-analytics model serving public-sector clients, though primarily in Germany rather than Finland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Turku City Data Oy social profiles
Digital presenceTurku City Data Oy compliance and trust
Trust signalCompliance1 record
Turku City Data Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turku City Data Oy leadership team
Management profileNumber of profiles
Profiles2 records
Turku City Data Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turku City Data Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turku City Data Oy
What does Turku City Data Oy do?
Turku City Data Oy developed and operated Popula.ai, a cloud-based SaaS application for population forecasting and demographic analysis. The service provides Finnish municipalities, cities, and wellbeing areas with automated population data processing, forecasts at municipal and sub-municipal levels (including school districts), and scenario modeling by age, gender, and language groups. Following the August 2025 acquisition, the offering now operates as part of MDI within FCG Finnish Consulting Group.
Is Turku City Data Oy a public or private company?
Turku City Data Oy is a private company. It is classified as corporate owned and is currently acquired.
When was Turku City Data Oy founded?
Turku City Data Oy was founded in -1. It employs 1 to 10 people.
How does Turku City Data Oy make money?
Two revenue lines are on record. Software-as-a-Service (SaaS) Subscription is the primary driver. The others are professional Services.
Who are Turku City Data Oy's main competitors?
Others on record are Statistics Finland (Tilastokeskus) and Kuntaliitto (Association of Finnish Municipalities). Broad incumbents are Esri Finland, Spatial Insight (Pitney Bowes), FCG Finnish Consulting Group Oy, Tyler Technologies (Civic Services) and Granicus. MDI (Aluekehittämisen konsulttitoimisto MDI Oy) is listed as a direct peer. Nordregio is listed as an emerging player. Civity Management Consultants is listed as a regional player.
Does Turku City Data Oy have an API?
No public API is recorded for Turku City Data Oy.
What industry is Turku City Data Oy in?
Turku City Data Oy's product category is Government Data Analytics. Its primary akta.pro industry code is BPAIANAJ, Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities), with a secondary code of BPAMANAK, GIS & Spatial Data Management Platforms. Its NAICS code is 92512 and its SIC code is 7372.