Turtle Island, Fiji
Turtle Island, Fiji is a privately held, all-inclusive luxury resort operating on the 500-acre private island of Nanuya Levu in Fiji's Yasawa archipelago, accommodating up to 14 couples at a time across 14 villas and generating revenue through direct, quote-based bookings targeting affluent couples, honeymooners, families, and private event groups.
- Company typePrivate
- Founded1980
- HeadquartersTurtle Island (Yasawa Islands), Fiji
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Turtle Island, Fiji does
Turtle Island, Fiji (legal entity: Fiji Sales and Marketing Inc.) is a privately held, family-owned luxury all-inclusive resort operating on a 500-acre private island called Nanuya Levu in Fiji's Yasawa archipelago. The resort accommodates a maximum of 14 couples at any one time across 14 villas, with 12 private beaches and direct access to the Blue Lagoon, the filming location of the 1980 movie "The Blue Lagoon." The business has operated continuously for over 40 years under the direction of founder Richard Evanson and currently employs 47 staff.
The product is a single, integrated hospitality experience comprising villa accommodations, all-inclusive dining (including bespoke experiences such as Fijian Lovo, floating pontoon dinners, and a wine cellar), adventure activities (horseback riding, scuba diving, sailing, snorkeling, fishing), cultural immersions (Kava Ceremony, Fijian Meke), spa and wellness services, and event packages for weddings, honeymoons, vow renewals, and full-island buyouts. There is no proprietary technology platform; the operation is delivered through on-island hospitality staff and infrastructure.
The revenue model is a quote-based, all-inclusive nightly rate (minimum 5-night stay, 3-night for island buyouts) sold exclusively through direct channels: the company website, US toll-free line, and Australian sales line, plus an island transfer partnership with Turtle Airways. Pricing is not publicly disclosed. The resort is Care Fiji Commitment certified and targets affluent couples, families during designated "Family Time" periods, and private event groups. The company maintains no subsidiaries, has not raised external funding, and operates with no disclosed parent, public listing, or M&A activity.
Turtle Island, Fiji firmographics
Firmographics- Name
- Turtle Island, Fiji
- Legal name
- Fiji Sales and Marketing Inc.
- Website
- https://turtlefiji.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Turtle Island, Fiji is a privately held, all-inclusive luxury resort operating on the 500-acre private island of Nanuya Levu in Fiji's Yasawa archipelago, accommodating up to 14 couples at a time across 14 villas and generating revenue through direct, quote-based bookings targeting affluent couples, honeymooners, families, and private event groups.
- Ownership category
- akta.pro rank
Turtle Island, Fiji industry classification
Industry- Product category
- Luxury Resort Hospitality
- NAICS
- Other Traveler Accommodation (72119), Hotels (except Casino Hotels) and Motels (721110)
- akta.pro primary industry
- Luxury Private Island Resorts (THAGACAL)
- akta.pro secondary industries
- Beach & Island All-Inclusive Resorts (THAGAKAG), Beachfront & Island Luxury Resorts (THAGACAA), Coastal & Island Eco-Resorts (THAAAHAG)
Keywords
Where Turtle Island, Fiji is headquartered
LocationHeadquarters
- HQ city
- Turtle Island (Yasawa Islands)
- HQ country
- Fiji
- HQ region
- Oceania
Offices1 record
Markets served
Turtle Island, Fiji business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- All-Inclusive Resort Accommodation: Nightly rate inclusive of all meals, beverages including alcohol, dining experiences, and activities. Airfares and island transfers are not included but can be arranged through their reservations team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | All-Inclusive Nightly Rate |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Turtle Island, Fiji product offering
Product offeringCore offering
Turtle Island operates an all-inclusive private island luxury resort in Fiji's Yasawa archipelago, accommodating only 14 couples at a time across 14 spacious villas on a 500-acre estate with 12 private beaches. The offering bundles accommodations, meals, beverages including alcohol, dining experiences, and a broad set of activities (snorkeling, scuba diving, horseback riding, spa, cultural ceremonies) into a single nightly rate, with optional whole-island buyouts for weddings and private celebrations.
Product overview
Turtle Island is a luxury all-inclusive private island resort in Fiji's Yasawa archipelago offering a single, unified hospitality experience. The resort accommodates up to 14 couples at a time across 14 spacious villas (called bures). The product portfolio centers on villa accommodations paired with all-inclusive dining experiences, adventure activities, cultural immersions, spa services, and event celebrations. Key offerings include Grand Villas, Vonu Point Villa, Water's Edge Villas, and Sanctuary options; dining experiences from sunrise breakfasts to private beach picnics and Fijian Lovo; adventure activities including scuba diving, snorkeling, horseback riding, and mountain biking; cultural experiences such as Kava Ceremony and Fijian Meke; and special experiences like Turtle Preservation Program and Blue Lagoon film location tours. The resort also offers exclusive whole-island buyouts for milestone celebrations and private events.
Differentiator
Problem solved
Functional benefit
Products and services
- Villa Accommodations Luxury private villa accommodations including Grand Villas, Vonu Point Villa, Water's Edge Villas, and Sanctuary options, designed in harmony with nature with direct beach access to the Blue Lagoon. Caters to couples and small families seeking exclusive private-island stays.
- All-Inclusive Dining Experiences Bespoke all-inclusive dining including Sunrise Breakfast, Intimate Dine-Outs, Dinner Parties, Fijian Lovo (earth oven cooking), Private Beach Picnic, Wine Cellar tastings, and floating pontoon dinners, using fresh local seafood and island-grown produce. Available to all resort guests as part of the nightly rate.
- Adventure Activities All-inclusive outdoor activities including horseback riding, snorkeling, standup paddle boarding, windsurfing and sailing, mountain biking, hiking, archery, subwing, scuba diving, and reef fishing. Available to all resort guests as part of the nightly rate.
- Cultural Experiences Immersive Fijian cultural activities including Kava Ceremony, Fijian Meke (traditional dance performance), Village Tour, and opportunities to engage with local heritage and community. Available to resort guests.
- Spa and Wellness Fijian-inspired spa treatments and wellness experiences designed for relaxation and rejuvenation. Available to resort guests as part of the all-inclusive program.
- Wedding and Honeymoon Packages Romantic celebration packages including vow renewals, weddings, honeymoons, and intimate elopements on secluded beaches across the private island. Designed for couples and small wedding parties seeking bespoke ceremonies.
- Ecotourism Experiences Sustainable tourism experiences including Turtle Preservation Program, garden experiences, and environmental conservation activities for guests interested in conservation-focused travel.
- Private Island Buyout Exclusive rental of the entire 500-acre private island for groups, families, or milestone celebrations with a minimum 3-night stay. Designed for weddings, vow renewals, corporate retreats, and private events.
- Mountain Top Dinner Exclusive dining experience atop the mountain with panoramic views of the Blue Lagoon and surrounding islands, available to resort guests.
Quantifiable outcome
- Over 50% of guests return for repeat visits
- +1 more outcomes
Companies that use Turtle Island, Fiji
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Turtle Island, Fiji technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Turtle Island, Fiji partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Turtle Island, Fiji competitors and assessment
Company assessmentDirect peers
- Likuliku Lagoon Resort: Fiji luxury resort famous for overwater bures and adults-only policy, serving honeymoon and luxury couple travelers with all-inclusive packages. A direct competitor for Turtle Island's core affluent-couples segment in Fiji.
- COMO Maalifushi: COMO group's luxury private island resort in the Maldives with all-inclusive and villa-based accommodations, scuba diving, and spa — overlapping with Turtle Island on remote-island luxury, activity mix, and wellness.
- The Brando: Ultra-luxury private island resort in French Polynesia (Tetiaroa atoll) with all-inclusive pricing, celebrity-grade clientele, and sustainability credentials. Directly comparable to Turtle Island on exclusivity, price tier, and remote-island operating model.
- Laucala Island Resort: Ultra-luxury private island resort in Fiji's northern islands with ~25 villas, all-inclusive pricing, seaplane access only, and a similar high-net-worth, low-density exclusivity model. The closest direct competitor to Turtle Island in the Fijian private-island category.
- Song Saa Private Island: Luxury private island resort in Cambodia with all-inclusive pricing, strong sustainability/NGO positioning, and a couples-and-families target market — overlapping with Turtle Island on product, ESG narrative, and ultra-premium positioning.
- Royal Davui Island Resort: Adults-only luxury island resort in Fiji's Beqa Lagoon with all-inclusive dining and an intimate, couples-focused positioning — overlapping strongly with Turtle Island's honeymoon and anniversary segment.
- Kokomo Private Island Fiji: Fiji private island resort with all-inclusive villa accommodations, dive and cultural experiences, and whole-island buyouts — directly comparable to Turtle Island on geography, product mix, and target customer (luxury couples and families).
- Vatuvara Private Islands: Boutique private island resort in Fiji's northern Lau group offering three luxury villas, all-inclusive pricing, and seaplane-only access. Comparable to Turtle Island as a scarcity-driven, ultra-luxury Fiji private-island product.
Broad incumbents
- Six Senses: International luxury resort brand with strong sustainability positioning and remote-island properties (e.g., Six Senses Laamu). Comparable to Turtle Island on ultra-luxury tier, eco-narrative, and experiential depth, but operates as a scaled multi-property portfolio.
- Aman Resorts (Amanpuri / Aman Tokyo / Aman Venice): Global ultra-luxury hospitality brand with a portfolio of resort and urban properties; sets the design and service benchmark that Turtle Island competes against, though Aman operates as a multi-asset chain rather than a single-island specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Turtle Island, Fiji social profiles
Digital presenceTurtle Island, Fiji compliance and trust
Trust signalCompliance1 record
Turtle Island, Fiji financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turtle Island, Fiji leadership team
Management profileNumber of profiles
Turtle Island, Fiji funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turtle Island, Fiji M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turtle Island, Fiji
What does Turtle Island, Fiji do?
Turtle Island operates an all-inclusive private island luxury resort in Fiji's Yasawa archipelago, accommodating only 14 couples at a time across 14 spacious villas on a 500-acre estate with 12 private beaches. The offering bundles accommodations, meals, beverages including alcohol, dining experiences, and a broad set of activities (snorkeling, scuba diving, horseback riding, spa, cultural ceremonies) into a single nightly rate, with optional whole-island buyouts for weddings and private celebrations.
Is Turtle Island, Fiji a public or private company?
Turtle Island, Fiji is a private company. It is classified as family owned and is currently operating.
When was Turtle Island, Fiji founded?
Turtle Island, Fiji was founded in 1980. It employs 11 to 50 people.
Where is Turtle Island, Fiji based?
Turtle Island, Fiji is headquartered in Turtle Island (Yasawa Islands), Fiji, in the Oceania region.
How does Turtle Island, Fiji make money?
One revenue line is on record: all-Inclusive Resort Accommodation.
Who are Turtle Island, Fiji's main competitors?
Direct peers on record are Likuliku Lagoon Resort, COMO Maalifushi, The Brando, Laucala Island Resort, Song Saa Private Island, Royal Davui Island Resort, Kokomo Private Island Fiji and Vatuvara Private Islands. Broad incumbents are Six Senses and Aman Resorts (Amanpuri / Aman Tokyo / Aman Venice).
Does Turtle Island, Fiji have an API?
No public API is recorded for Turtle Island, Fiji.
What industry is Turtle Island, Fiji in?
Turtle Island, Fiji's product category is Luxury Resort Hospitality. Its primary akta.pro industry code is THAGACAL, Luxury Private Island Resorts, with a secondary code of THAGAKAG, Beach & Island All-Inclusive Resorts. Its NAICS code is 72119.