TÜSAF Türkiye Sigorta Acenteleri Federasyonu

What TÜSAF Türkiye Sigorta Acenteleri Federasyonu does

TÜSAF Türkiye Sigorta Acenteleri Federasyonu is the largest umbrella organization in Turkey's insurance sector, functioning as a non-profit federation that represents approximately 20,000 insurance agents (acenteler) across 38 provinces through provincial member associations. Founded in 2004-2005 and headquartered in Ankara's Çankaya district (Next Level building), the federation operates with a small core staff of 5 employees and is governed by a board chaired by Adnan Çelik.

The federation's product surface is oriented toward member enablement rather than commercial offerings. Core services include the Sigortacım Magazine (published since 2015), regular TÜSAF Bulletins, the SEGEM trial-test online education platform, sector statistics and data services (general insurance, motor vehicle, and traffic statistics), legal and regulatory consultancy for members, and the Serbest Kürsü editorial platform. Technology infrastructure is described as a generic federation management and member services platform with no proprietary AI or advanced software products.

TÜSAF's revenue model is subscription-style membership fees collected from its 38 provincial insurance agent associations. The federation monetizes its scale and recognition through partnerships — notably a 2020 strategic alliance with Findeks (Kredi Kayıt Bürosu) that converts member agencies into Findeks credit-information service points, and a 2022 partnership with TOTAL providing fuel discounts. Its go-to-market is sales-led advocacy and member-services distribution rather than commercial selling, and its primary strategic agenda is protecting agent-channel economics against bank and digital-insurtech distribution competitors via regulatory engagement with SEDDK.

Name

TÜSAF Türkiye Sigorta Acenteleri Federasyonu

Legal name

Türkiye Sigorta Acenteleri Federasyonu

Website

https://tusaf.org.tr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

TÜSAF is the largest non-profit federation in Turkey's insurance sector, representing roughly 20,000 insurance agents across 38 provinces through membership-based provincial associations and providing advocacy, training, legal guidance, and sector data services.

Ownership category

akta.pro rank

Headquarters

HQ city

Ankara

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Fees: TÜSAF generates revenue through membership fees from provincial insurance agent associations across 38 provinces in Turkey.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TÜSAF is a nonprofit federation that represents approximately 20,000 insurance agents (acenteler) across 38 provinces in Turkey. It provides collective advocacy, professional development resources, legal and regulatory guidance, industry statistics, and publications (Sigortacım magazine and bulletins) for its member insurance agencies, coordinating with regulatory bodies such as SEDDK and partners including Findeks.

Product overview

TÜSAF Türkiye Sigorta Acenteleri Federasyonu, 38 ilde aktif derneği bulunan sigorta sektörünün en büyük çatı örgütü olarak sigorta acentelerini temsil eden bir federasyondur. Ana ürün/hizmetleri: Sigortacım Dergisi (2015'ten bu yana yayımlanan sektörel yayın), TÜSAF Bültenleri (düzenli sektör bültenleri), SEGEM Deneme Testleri (mesleki eğitim platformu), İstatistik ve Veri Hizmetleri (sektörel veri sunumu), Hukuk ve Mevzuat Danışmanlığı (mevzuat bilgi kaynağı) ve Serbest Kürsü (yazar platformu). Federasyon, teknolojik ürün satışı yapan bir şirket olmayıp, sigorta acentelerinin mesleki haklarını koruyan, sektörel eğitim ve bilgi hizmetleri sunan bir örgüttür.

Differentiator

Problem solved

Functional benefit

Products and services

• Sigortacım Dergisi (Sigortacım Magazine) A monthly magazine published by TÜSAF covering insurance sector news, regulatory developments, and professional content for member insurance agencies.
• TÜSAF Bültenleri (TÜSAF Bulletins) Regular bulletins published by the federation containing sector news and announcements for member insurance agents.
• SEGEM Deneme Testleri (SEGEM Practice Tests) Online test platform offering practice examinations as part of insurance training to help insurance agents develop professional competencies.
• İstatistik ve Veri Hizmetleri (Statistics and Data Services) Data services presenting sectoral data including general insurance data, motor vehicle statistics, and traffic statistics for the insurance industry.
• Hukuk ve Mevzuat Danışmanlığı (Legal and Regulatory Advisory) Resource compiling laws, regulations, circulars, and general conditions relevant to the insurance sector, providing legal and regulatory guidance to member agencies.
• Serbest Kürsü (Open Forum Platform) Platform where authors share articles and viewpoints about the insurance sector, facilitating member discussion and thought leadership.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• TOTALminorGTM or Marketing Partner · 1 January 2022TOTAL provides discounts to insurance agents through TÜSAF partnership, offering commercial benefits to member agencies.
• Findeks (Kredi Kayıt Bürosu)coreGTM or Marketing Partner · 1 January 2020TÜSAF partnered with Kredi Kayıt Bürosu (Findeks), enabling all insurance agents in Turkey to become Findeks service points. This partnership extends Findeks services beyond bank branches to include insurance agency locations, providing additional services to customers and creating new business opportunities for member agents.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Council of Insurance Agents & Brokers (CIAB): US trade association for the largest commercial insurance agencies and brokerages. A federation of intermediary firms providing advocacy and member services — directly analogous to TÜSAF's intermediary-channel mandate.
• British Insurance Brokers' Association (BIBA): UK trade body for insurance brokers and intermediaries. Operates as a membership organization that advocates on regulation, provides training, and represents intermediaries — closely paralleling TÜSAF's mandate for Turkish insurance agents.
• National Association of Insurance and Financial Advisors (NAIFA): US membership association for insurance and financial advisors, providing advocacy, professional development, and member services. Comparable structure to TÜSAF as a federation representing individual insurance producers with chapter-based membership.
• Independent Insurance Agents & Brokers of America (IIABA): US-based trade association representing independent insurance agents and brokers. Directly comparable as a national federation that advocates for agent-channel interests, provides education/training, and represents members to regulators — the same role TÜSAF plays in Turkey.
• Insurance Brokers Association of Canada (IBAC): Canadian national association for insurance brokers, focused on advocacy, education, and professional standards. Functions as a peer federation for insurance intermediaries, similar to TÜSAF's role in Turkey.
• Insurance Council of Australia (ICA): Australian industry body representing general insurers and the distribution chain. A peer-style industry association providing advocacy and policy input, analogous to TÜSAF's representation role.
• BIPAR (European Federation of Insurance Intermediaries): European-level federation representing insurance intermediaries and brokers across member states. Comparable as an umbrella trade body advocating for intermediary-channel interests at a supranational level.

Others

• Türkiye Sigorta Birliği (TSB - Insurance Association of Turkey): Turkey's main insurance industry association, but it represents insurance companies (carriers) rather than agents. Included as an adjacent Turkish insurance trade body that operates alongside TÜSAF and shapes the same regulatory dialogue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tusaforgtr
• YouTubeyoutube.com/channel/UClFXk4ArfdU5r4Q3stLrGkQ
• Facebookfacebook.com/tusaf.org.tr
• LinkedInlinkedin.com/company/tusaf
• Instagraminstagram.com/tusaf.org.tr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TÜSAF Türkiye Sigorta Acenteleri Federasyonu