TusStar Malaysia

What TusStar Malaysia does

TusStar Malaysia operates as Brunsfield TusStar Sdn. Bhd., a joint venture between China's TusHoldings (rooted in Tsinghua University) and Malaysia's Brunsfield International Group, established in 2018 in Petaling Jaya, Selangor. It is the 106th base in TusStar's global network of 300+ incubators across 70+ cities, with 130+ in China and 3 in ASEAN. The company functions as an integrated technology incubator and cross-border market access platform, delivering a structured 7-step incubation process and a four-in-one service model (entrepreneurial training, incubation services, open platform, angel investment).

Its core product surface comprises the Eco Member annual subscription (RM 1,999/year) providing networking, mentorship, discounts, and AWS credits; the Go China Landing Programme (RM 26,800/year) and Go ASEAN Landing Programme (RM 26,800/RMB 39,800) for cross-border market entry; physical co-working infrastructure (1,000 sqm with 48 open desks, 5 independent offices, meeting rooms, exhibition hall, 100-person event venue); and event programming including the annual China-Malaysia Science & Technology Innovation Summit (2,200+ participants in March 2024), TechInnoStar Pitching Crush, Global Tech Disrupt, and High Tech Exhibition.

The business model is services-led and event-driven, monetizing through recurring programme subscriptions, transactional co-working rentals (RM 199-280 per use), and flagship summit sponsorships. The company serves early-stage technology startups, Malaysian SMEs seeking China market entry, and Chinese companies targeting ASEAN expansion, leveraging a curated ecosystem of 25+ partners across venture capital, legal, PR/marketing, accounting, and cloud services. Revenue, funding history, and headcount are not publicly disclosed; the company operates with approximately 8 employees.

Name

TusStar Malaysia

Legal name

Brunsfield TusStar Sdn. Bhd.

Website

https://tusstar.my

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

TusStar Malaysia operates a technology incubator and cross-border market access platform in Petaling Jaya, serving early-stage startups and SMEs seeking entry into China and ASEAN markets through structured incubation, landing programmes, and a curated ecosystem of 25+ partners.

Ownership category

akta.pro rank

Product category

Startup Incubation Services

NAICS

Professional and Management Development Training (61143)

akta.pro primary industry

Accelerators & Incubators (Investor-Operated) (FSANAAAM)

akta.pro secondary industry

Youth Business Incubators & Accelerators (EDAMAHAC)

Keywords

• Startup incubation services
• Venture incubation platform
• Cross-border market entry
• Co-working space services
• Entrepreneurship programs

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Eco-Membership Subscriptions: Annual membership fee of RM 1,999 per annum providing startup support services including networking, event access, mentorship, China market entry via competitions, and 20% discount on TusStar services.
2. Go China Landing Programme: Annual program fee of RM 26,800 providing market entry services including 3x business matching sessions, one-to-one consultation, document translation, government/association referrals, entrepreneurship training, and overseas media exposure.
3. Go ASEAN Landing Programme: Annual program fee of RM 26,800/RMB 39,800 for ASEAN market entry services via Malaysia, Singapore, Thailand and other countries, leveraging TusStar's 3 ASEAN incubators.
4. Meeting Room Rental: Meeting room rental at RM 199 per hour for non-members; event space rental at RM 280 for non-members. Eco Members and Incubatees receive discounted or complimentary access (12 hours meeting room per annum).
5. Incubation Services: Incubation services for startups including 48 open office spaces, 5 independent offices, public meeting room, exhibition hall, and event venue (100-person capacity). Revenue from co-working space usage and incubation fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

TusStar Malaysia operates an integrated technology incubator platform offering a 7-step incubation process, Eco-Membership with networking and funding access, and Go China/Go ASEAN Landing Programmes for cross-border market entry. The platform combines entrepreneurial training, open platform access, angel investment, and co-working space services (48 open offices, 5 independent offices, meeting rooms, exhibition hall, 100-person event venue), connecting startups to a global network of 300+ incubators across 70+ cities.

Product overview

TusStar Malaysia is a joint venture between TusHoldings and Brunsfield International Group, operating as an integrated technology incubator platform. Its core offering centers on a 7-step incubation program delivering entrepreneurial training, open platform access, and angel investment. The platform is structured around an Eco Member membership system providing networking, funding, mentorship, event access, and service discounts; Go China and Go ASEAN Landing Programmes for cross-border market entry; a Co-Working Space with meeting rooms and event venues; and multiple event programs including the 2nd China-Malaysia Science & Technology Innovation Summit with its component events (TechInnoStar Pitching Crush, Global Tech Disrupt, Exploring China-Malaysia Conference, and High Tech Exhibition). The company operates as a service-oriented incubator rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco Member An annual membership at RM 1,999 per annum providing startups with networking and funding opportunities, event participation, China market access via competitions, mentorship from the TusStar network, 20% discount on TusStar services, 12 hours of meeting room access, 1x event space usage, and USD 5,000 in AWS cloud credits.
• Go China Landing Programme An annual program at RM 26,800 per annum helping entrepreneurs and companies enter the Chinese market via business matching, one-to-one mentorship, document translation, government and association referrals, entrepreneurship training, and overseas media publicity through TusStar's 130+ China incubator network.
• Go ASEAN Landing Programme An annual program at RM 26,800 / RMB 39,800 per annum enabling entrepreneurs and companies to enter the ASEAN market via Malaysia, Singapore, Thailand and other countries, leveraging TusStar's 3 ASEAN incubators.
• Co-Working Space and Meeting Room Rental Office workspace services at the Petaling Jaya headquarters including 48 open office spaces, 5 independent offices, public meeting room (RM 199/hour for non-members), exhibition hall, and event venue (RM 280 for non-members). Eco Members and incubatees receive discounted or complimentary access.
• Incubation Services A 7-step structured incubation program providing startups with entrepreneurial training, open platform access, angel investment support, mentorship, business matching, and access to TusStar's global network of 300+ incubators across 70+ cities.

Quantifiable outcome

• 2,200+ participants at the 2nd China-Malaysia Science & Technology Innovation Summit (March 2024)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• MRANTI (Malaysian Research Accelerator for Technology and Innovation)coreStrategic or Co-development Partner · 1 January 2024MRANTI is the Malaysian government research accelerator under Malaysia's Ministry of Science, Technology and Innovation. Co-hosted the 2nd China-Malaysia Science & Technology Innovation Summit (March 2024). Full support for the 2024 China-Malaysia Enterprise Navigation Program bringing 6 Malaysian innovative enterprises to China.
• MDEC (Malaysia Digital Economy Corporation)coreStrategic or Co-development Partner · 1 January 2024MDEC is the Malaysian government agency driving digital economy growth. Recognized TusStar Malaysia as Malaysia Digital Hub (2021) and supported 2024 summit with presence at Global Tech Disrupt event. MDEC Go China Accelerator launching announced at 2024 summit.
• TusPark ThailandmajorStrategic or Co-development Partner · 1 January 2024Joint venture between WHA Group and TusHoldings established in 2018. Official unveiling witnessed by Deputy Prime Minister of Thailand. Located in Eastern Economic Corridor; milestone in China-Thailand cooperation for digital technology startup growth.
• Digital PenangmajorStrategic or Co-development Partner · 1 January 2024Malaysian state government agency collaborated with TusStar Malaysia to organize China market study tour for Penang-based enterprises focusing on hard technology and deep-tech sectors. Helped enterprises gain understanding of China's development landscape in relevant technological fields.
• Huawei MalaysiamajorGTM or Marketing Partner · 1 January 2024Huawei Malaysia participated in 2024 Global Tech Disrupt event as a speaker and industry leader. Contributed to AI and technology discussions at the summit.
• iFlytek (Southeast Asia)minorGTM or Marketing Partner · 1 January 2024iFlytek General Manager (Steven Huang) attended 2024 summit discussions on AI and technology topics.
• Iskandar Investment BerhadminorGTM or Marketing Partner · 1 January 2024Head of Ecosystem Building (Mydiana Madzlan) attended 2024 Exploring China-Malaysia conference representing Iskandar Investment Berhad.
• Far CapitalminorGTM or Marketing Partner · 1 January 2024Participated in 2024 China-Malaysia Enterprise Navigation Program as accompanying Malaysian innovative enterprise.
• Roxhana VenturesminorGTM or Marketing Partner · 1 January 2024Participated in 2024 China-Malaysia Enterprise Navigation Program as accompanying Malaysian innovative enterprise.
• TusStar SingaporemajorStrategic or Co-development Partner · 1 January 2020Established in 2020 as the 160th base in the global TusStar network. Unveiling witnessed by Director of Singapore Infocomm Media Development Authority (IMDA) and Minister of State Tan Kit Ho. Within one year, 5 projects were implemented.
• Brunsfield International GroupcoreStrategic or Co-development Partner · 1 January 2018Brunsfield International Group (founded 1990) is a dynamic enterprise and premier global development, management, engineering construction and real estate investment company. Diversified across seven business areas: Property Development & Investment, Engineering Procurement & Construction, Mechanical Electrical & ICT, Trading & Strategic Industries, Real Estate Management, Shared & Outsourcing Services, and International & Strategic Investment.
• TusHoldingscoreStrategic or Co-development PartnerTusHoldings (established July 2000, former Tsinghua University Science Park Development Center founded 1994) is the parent company and strategic partner. TusHoldings is an S&T investment holdings group focused on science and technology services, responsible for developing, constructing, operating, and managing TusPark. One of the first National Demonstration Enterprises in the modern service industry.
• DeloittemajorTechnology or IntegrationFundraising & Accounting eco partner providing professional audit, consulting, and financial advisory services.
• Huawei CloudmajorTechnology or IntegrationIT Service Provider eco partner. Huawei Cloud (established 2005) provides cloud computing infrastructure services including cloud hosting, storage, supercomputing, content distribution, video hosting, enterprise IT, cloud conferencing, and gaming services.
• Alibaba Cloud IntelligencemajorTechnology or IntegrationIT Service Provider eco partner offering cloud computing and AI services to TusStar ecosystem.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Plug and Play APAC: Global innovation platform and accelerator with APAC operations in Singapore and across Southeast Asia. Comparable to TusStar Malaysia as a broader incumbent offering corporate-startup matching, vertical accelerator programmes, and ecosystem events at scale.
• Startupbootcamp: Global accelerator network running industry-specific programmes across multiple geographies including Southeast Asia. Comparable to TusStar Malaysia in offering structured cohort programmes, mentor networks, and corporate partner access, but with a broader international brand and industry verticals.

Direct peers

• MRANTI (Malaysian Research Accelerator for Technology and Innovation): Malaysian government-backed technology research accelerator that runs incubation, acceleration, and ecosystem-building programmes for startups. Directly comparable to TusStar Malaysia as both target Malaysian deep-tech/science-based startups with government endorsement, mentorship, and facility offerings.
• 1337 Ventures: Malaysian early-stage accelerator and fund manager running structured programmes for seed-to-Series A startups. Comparable to TusStar Malaysia in providing cohort-based acceleration, mentor networks, and access to regional investors.
• MaGIC (Malaysian Global Innovation & Creativity Centre, now merged into MRANTI): Long-running Malaysian government startup accelerator (now under MRANTI) running mentorship, bootcamps, and ecosystem programmes. Closest legacy comparator to TusStar Malaysia in terms of government recognition and national-level ecosystem-building mandate.
• Antler: Global early-stage VC and accelerator with strong Southeast Asia presence, running cohort-based programmes and providing initial funding to founders. Comparable to TusStar Malaysia in providing structured incubation, mentorship, and seed capital at the earliest stages.
• Sunway iLabs: Corporate innovation lab and accelerator run by Sunway Group, offering incubation, venture-building, and ecosystem services to Malaysian startups. Comparable to TusStar Malaysia in offering workspace, mentorship, and corporate-partner access, though backed by a single large conglomerate rather than a cross-border JV.
• Cradle Fund: Malaysian government-owned early-stage funding and incubation agency under the Ministry of Science, Technology and Innovation. TusStar Malaysia lists Cradle as a VC eco-partner but they also compete for the same Malaysian startup cohort through funding, mentorship, and programme design.

Others

• TusStar (TusHoldings): Parent incubator network of 300+ bases globally. While not a direct competitor, it is the structural enabler and brand provider for TusStar Malaysia, and operates parallel incubators in China, Singapore, and Thailand that functionally overlap with TusStar Malaysia's ASEAN and China market-access offerings.
• Brunsfield International Group: Malaysian diversified group (founded 1990) and JV partner in TusStar Malaysia, operating across property, engineering, and investment. Included as an adjacent/ecosystem peer reflecting the strategic and capital relationship underpinning TusStar Malaysia's local presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TusStarMY
• LinkedInlinkedin.com/company/tusstar-my
• Instagraminstagram.com/tusstarmalaysia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TusStar Malaysia