Tutti Frutti Productions

Name

Tutti Frutti Productions

Legal name

tutti frutti productions Ltd

Website

https://tutti-frutti.org.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Children's Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (711190)

akta.pro primary industry

Children’s & Youth Theatre (MPAGABAE)

akta.pro secondary industry

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

Keywords

• Children's theatre productions
• Live touring performances
• School workshop programmes
• Theatre for young audiences
• Community arts engagement

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Theatre Ticket Sales: Revenue generated from ticket sales at venues where productions are performed. Venues choose their own ticket prices.
2. Grants and Funding: National Portfolio Organisation of Arts Council England, funding from Leeds City Council, The Victoria Wood Foundation (£5,000), The Arts Society (£2,000), and other grant-making bodies.
3. School Bookings: Schools book shows for performances during school hours, with the company providing touring productions directly to educational settings.
4. Donations: The company accepts donations through their support us page, processed via Golden Giving.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tutti Frutti Productions is a children's theatre company that creates, produces, and tours original live theatre productions for children aged 3+ and their families to theatres, schools, and community spaces in the UK and internationally. The company also operates the Tutti Frutti Club, a free weekly creative arts workshop programme for primary-aged children in Harehills, Leeds, and provides downloadable educational resources for schools.

Product overview

Tutti Frutti Productions is a children's theatre company based in Leeds, UK, producing and touring captivating, story-based shows for children aged 3+ and their families. The company's core offering consists of live theatrical productions including Red Robin's Winter Song, The Boy Who Cried Wolf, Ugly Duckling, Underneath a Magical Moon, Hare and Tortoise, The Glass Slippers, Yellow is the Colour of Sunshine, and If All the World Were. Beyond touring productions, the company operates the Tutti Frutti Club—a free community engagement program offering creative workshops for primary school children—and provides school activities and educational resources. Productions are performed in theatres, schools, and community spaces throughout the UK, USA, and internationally, with shows combining physical storytelling, original music, and important themes for young audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Robin's Winter Song A gentle winter play for children aged 3+ featuring a brave Red Robin who chooses to stay behind as woodland animals prepare for winter. Features original songs, wintery storytelling, and explores themes of friendship, courage, and finding where you belong. Available for touring 16 October 2026 to 23 December 2026.
• The Boy Who Cried Wolf A wintery tale reimagining Aesop's fable, featuring Silas, his mother, and grandfather in a village of knitters where every new jumper tells a tale. Touring the USA for 18 weeks and previously reached 44,093 audience members across 28 venues on its 2024 USA tour. Available for UK venues 1 December 2026 to 31 December 2026.
• Ugly Duckling Adaptation of Hans Christian Andersen's tale about a duckling who looks different from his siblings. Features live music, puppetry, and explores themes of identity, belonging, and self-worth through four seasons. Available for booking 11 January 2027 through 14 May 2027.
• Underneath a Magical Moon A reimagining of Peter Pan as told by Wendy Darling, featuring sparkling music, enthralling movement, and a festive exploration of imagination versus screen time. Written by Mike Kenny. Reached 42,853 audience members across UK and USA tours combined.
• Hare and Tortoise An adaptation of Aesop's classic fable about two unlikely friends—the speedy Hare and calm Tortoise—embarking on the greatest race on Earth. Explores themes of patience, friendship, and growing up across changing seasons. Currently touring the USA for 18 weeks.
• The Glass Slippers A dazzling fresh take on the Cinderella story exploring screen time, influencers, and public image versus reality. Features a strong moral about finding truth behind curated images and accepting people with their differences. Earned Advanced Theatre Green Book rating with 86% of set, props, and costumes reused. Writer Emma Reeves.
• Yellow is the Colour of Sunshine A show exploring sign language, emotions, and friendship for children aged 3+. Features two characters (Hani and Yoshi) communicating through speech and British Sign Language, exploring emotional literacy and the importance of friendship.
• If All the World Were A beautifully performed reading of Joseph Coelho's award-winning children's book celebrating the bond between a young girl and her grandad, exploring themes of family, remembrance, and love across generations. Delivered at 12 libraries and schools in Bradford and Leeds as part of Bradford 2025 UK City of Culture, reaching 1,030+ children and families.
• Tutti Frutti Club A free creative arts club for primary-aged children in Harehills, Leeds, providing weekly after-school workshops in dance, drama, circus skills, music, and puppetry. Delivered at Hovingham Primary (Monday), Harehills Primary, and Shakespeare Primary (Tuesday). Funded by The Victoria Wood Foundation and The Arts Society.
• School Activities and Educational Resources Downloadable educational resources based on show themes including activity sheets, colouring exercises, writing exercises, teacher guides, and synopsis materials for classroom use.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• York Theatre RoyalcoreStrategic or Co-development Partner · 1 January 2010Long-term co-producing partnership producing 17 shows which opened at York Theatre Royal before touring nationally. Launched the Little Feet Festival of Children's Theatre in 2010, a biennial event dedicated to performances for young audiences.
• Bradford 2025 UK City of CultureflagshipStrategic or Co-development PartnerPartnership for If All the World Were library tour as part of Bradford's year as UK City of Culture, with over 1,000 performances planned throughout the year.
• Bradford and Leeds LibrariescoreStrategic or Co-development PartnerCollaboration for If All the World Were performed readings tour across 12 local libraries in Bradford and Leeds.
• Leeds Playhouse and Jerwood ArtscoreStrategic or Co-development PartnerJerwood Resident Designer placement - a one-year position funded by Jerwood Arts supporting early-career designer development. Tutti Frutti and Leeds Playhouse co-host this position.
• PYA England (Performances for Young Audiences)flagshipStrategic or Co-development PartnerWendy Harris serves as Chair of PYA England, leading discussions and lobbying to support performances for young audiences across England.
• PiPA (Parents and Carers in Performing Arts)minorStrategic or Co-development PartnerTutti Frutti is a PiPA Partner, committed to being a family-friendly organisation.
• SAIL (Carbon Literacy Training)minorStrategic or Co-development PartnerTutti Frutti staff, Board, and local artists are encouraged to attend SAIL's carbon literacy training as part of environmental commitment.
• Theatre Green BookcoreStrategic or Co-development PartnerCompany follows Theatre Green Book guidance to achieve sustainable productions and reduce carbon emissions from touring.
• University of LeedsminorStrategic or Co-development PartnerUniversity of Leeds Student Volunteering Programme provides volunteers for Tutti Frutti Club, such as Tianyue Gai as Workshop Assistant.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unicorn Theatre: London's leading dedicated children's theatre, producing original and commissioned work for young audiences. Highly comparable to Tutti Frutti in mission (creating theatre specifically for children), scale (small core creative team + freelancers), and touring model.
• M6 Theatre Company: Rochdale-based touring children's theatre producing original and devised work for young audiences in venues and schools. Comparable in small-team structure, school-and-venue touring model, and dedication to original commissions.
• Tall Stories: Touring children's theatre company (The Gruffalo, Room on the Broom) that creates and tours adaptations and original work nationally and internationally. Closely comparable in touring model, freelance production model, and target audience.
• Polka Theatre: Wimbledon's dedicated children's theatre, producing and touring work for under-12s. Directly comparable as a venue-based plus touring children's theatre company with a similar age-target audience and educational programming.
• Pilot Theatre: York-based touring theatre company producing work for young people and family audiences. Comparable in producing and touring original theatre to UK venues and schools with a similarly small core team.
• Little Angel Theatre: London-based puppet and visual theatre specialising in work for children and families. Comparable to Tutti Frutti in highly visual/physical storytelling approach, original commissioned work, and the age-3+ family audience focus.
• Big Wooden Horse: Small touring children's theatre company producing original work for under-7s. Directly comparable as a similarly sized UK children's theatre with a touring-driven business model and freelance production team.
• Birmingham Stage Company: Produces family and children's theatre (Horrible Histories, Gangsta Granny) for touring and West End. Comparable in producing original adaptations for young audiences at scale and operating a national touring model.

Broad incumbents

• York Theatre Royal: Regional producing theatre and Tutti Frutti's long-term co-production partner (17 shows since 2010). Comparable as a UK regional theatre commissioning and presenting children's work, but at substantially larger scale and broader programming scope.

Others

• ASSITEJ UK: UK network for Theatre for Young Audiences, of which Tutti Frutti (via PYA England and Wendy Harris) is an active member. Comparable as a sector/ecosystem participant rather than a competitor; relevant for understanding peer-set positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tutti-frutti-productions

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tutti Frutti Productions