FPT Retail

What FPT Retail does

FPT Retail (Công Ty Cổ Phần Bán Lẻ Kỹ Thuật Số FPT) is a Vietnam-based multi-category retail company operating two nationwide chain brands under a single corporate umbrella: FPT Shop, a consumer electronics retailer selling mobile phones, laptops, and home appliances; and FPT Long Châu (Nhà Thuốc Long Châu), a pharmacy chain offering medications, optical goods, medical consultations, and vaccination services. The company operates physical stores across all 63 provinces and cities of Vietnam, headquartered at 261-263 Khánh Hội, Ward 5, District 4, Ho Chi Minh City (despite the firmographic city field listing Hanoi). It is part of the broader FPT Corporation ecosystem, a major Vietnamese technology conglomerate, which provides brand credibility and operational synergies.

The company's business model is traditional brick-and-mortar retail with omnichannel extensions: revenue is generated through direct consumer transactions (B2C) at physical store locations, with growing investment in D2C and online channel development indicated by recent hiring. The company maintains horizontal market segmentation targeting general Vietnamese consumers across all demographics. Distribution is exclusively domestic (Vietnam), with no international footprint disclosed. The pharmacy vertical is being expanded into higher-value healthcare services beyond dispensing, while electronics retail continues to focus on core product categories.

Leadership comprises Chairman Nguyễn Bạch Điệp, General Director Hoàng Trung Kiên, and Executive Director Nguyễn Đỗ Quyên. The company is actively recruiting across the country, indicating expansion-phase operations rather than mature footprint consolidation. No specific ownership structure, investor details, or financial figures (revenue, funding, valuation) were disclosed in the source data.

Name

FPT Retail

Legal name

CÔNG TY CỔ PHẦN BÁN LẺ KỸ THUẬT SỐ FPT

Website

https://tuyendungfpt.com.vn

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

FPT Retail is a Vietnam-based multi-category retail company operating two nationwide chains: FPT Shop (consumer electronics) and FPT Long Châu (pharmacy and healthcare services), serving Vietnamese consumers across all 63 provinces.

Ownership category

akta.pro rank

Product category

Multi-category Retail (Consumer Electronics and Pharmacy)

NAICS

Electronics and Appliance Retailers (4492), Pharmacies and Drug Retailers (45611)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Big-Box Electronics + Major Appliances Retail (CRACAAAB)

akta.pro secondary industry

Big-Box Electronics + Mobile & Wireless Retail (CRACAAAD)

Keywords

• Consumer electronics retail
• Pharmacy retail chain
• Mobile phone retail
• Healthcare product distribution
• Multi-brand retail stores

Headquarters

HQ city

Ha Noi, Hà Nội

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels1 record

Core offering

FPT Retail operates two nationwide physical retail chains in Vietnam: FPT Shop, which sells consumer electronics including mobile phones (ĐTDĐ), laptops, and home appliances (điện máy); and FPT Long Châu (Nhà Thuốc Long Châu), a pharmacy retail chain dispensing medications, optical goods, and offering healthcare services such as medical consultations and vaccinations. Both chains maintain a nationwide store footprint across all 63 provinces of Vietnam.

Product overview

FPT Retail (Công Ty Cổ Phần Bán Lẻ Kỹ Thuật Số FPT) operates two main retail brands: FPT Shop, a technology retail chain selling consumer electronics and mobile devices; and FPT Long Châu (Long Châu Pharmacy), a pharmacy retail chain providing pharmaceutical products and healthcare services. The company operates nationwide across Vietnam with stores in all provinces.

Differentiator

Problem solved

Functional benefit

Brands

• FPT Shop: Consumer electronics retail chain selling mobile phones, laptops, and home appliances
• Nhà Thuốc Long Châu (FPT Long Châu)

Products and services

• FPT Shop FPT Shop is a consumer electronics retail chain operated by FPT Retail, selling mobile phones (ĐTDĐ), laptops, and household/home appliances (điện máy). It targets individual Vietnamese consumers through a nationwide network of physical retail stores with on-floor sales consultation, installation/technical support, and warranty services.
• FPT Long Châu (Nhà Thuốc Long Châu) FPT Long Châu is a pharmacy retail chain operated by FPT Retail that specializes in pharmaceutical products, prescription and over-the-counter medication dispensing, healthcare and personal care products, optical goods, medical consultations, and vaccination services. It targets individual Vietnamese consumers through physical pharmacy storefronts nationwide.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pico Vietnam: Vietnamese consumer electronics and home appliance retail chain with multi-store presence. Comparable to FPT Shop for its focus on electronics, audio/visual equipment, and household appliances sold through physical retail stores in Vietnam.
• Viettel Store: Retail arm of Viettel Telecom (Vietnam's largest mobile carrier), selling mobile phones, electronics, and telecom services through branded stores nationwide. Direct competitor to FPT Shop particularly in mobile phone and connected-device categories.
• Pharmacity: One of Vietnam's largest modern retail pharmacy chains, operating hundreds of stores across the country. Direct competitor to FPT Long Châu with the same pharmacy retail format and overlapping target customer base of urban and suburban Vietnamese consumers.
• Mobile World Investment Corporation (MWG / The Gioi Di Dong): Vietnam's dominant consumer electronics and mobile phone retailer, operating The Gioi Di Dong and Dien May Xanh chains nationwide. Direct competitor to FPT Shop with overlapping product categories (mobile phones, laptops, home appliances) and similar nationwide physical-store strategy.
• Digiworld Corporation: Vietnamese distributor and retailer of consumer electronics, IT products, and office equipment with both B2B distribution and retail channels. Comparable to FPT Retail in its electronics product focus and Vietnam-wide market reach.
• An Huy Group (Medicare / Pharmavina): Vietnamese pharmacy retail chain operator, competing directly with FPT Long Châu in the same drugstore retail format. Both chains target similar customers with prescription and OTC medications plus health-related products.

Broad incumbents

• Best Buy: Large multinational consumer electronics retailer. While not directly competitive in Vietnam, it serves as a relevant incumbent benchmark for FPT Shop's electronics retail model, store-format strategy, and category management approach.
• CVS Health: Major US pharmacy retail and healthcare services operator. While not geographically comparable to FPT Long Châu, it provides a relevant benchmark for the pharmacy-plus-services model that combines medication dispensing with consultations and clinical services.
• Watsons Vietnam (A.S. Watson Group): Vietnamese operations of the global health and beauty retailer A.S. Watson, operating hundreds of stores across the country. Comparable to FPT Long Châu as a modern health/personal-care retail chain, though with a stronger focus on beauty and wellness SKUs versus prescription pharmacy.

Others

• FPT Corporation: Parent/ecosystem technology conglomerate providing brand affiliation, technology capabilities, and operational synergies to FPT Retail. Related party rather than direct competitor, but materially shapes FPT Retail's capabilities and strategic direction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fptretail

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FPT Retail