What TV Centro América does

TV Centro América is a regional free-to-air television broadcaster headquartered in Cuiabá, Mato Grosso, Brazil, operating as an affiliate of Rede Globo under the ownership of Globo Comunicação e Participações S.A. (Grupo Globo). Founded in 1967 and employing approximately 267 people, the station delivers statewide coverage of Mato Grosso and surrounding areas in Brazil's Centro-Oeste region, combining locally produced content such as the 'É Bem MT' programming line with Rede Globo's national portfolio of novelas, journalism, sports, and entertainment. Its core technology is digital TV broadcast infrastructure, with content also distributed via the Globoplay streaming platform under a unified Conta Globo authentication ecosystem.

The station's product surface spans four layers: (1) the regional broadcast channel itself carrying Globo network programming; (2) local content production including the 'É Bem MT' sub-brand and original productions like the 2026 telefilme 'Amor em Movimento', the first filmed in Cuiabá; (3) digital antenna information services through 'Fique Antenado' supporting free-to-air signal adoption; and (4) participation in Globo's social initiatives, notably the 'Criança Esperança' campaign managed in partnership with UNESCO for youth development projects across Brazil. The company also surfaces regional journalistic coverage via integration with g1.globo.com, extending the Globo news ecosystem into Mato Grosso.

TV Centro América operates as a B2C mass-media business; pricing is not publicly disclosed and the primary revenue mechanism is advertising sales routed through the Rede Globo network, supplemented indirectly by subscription streaming on Globoplay. No direct enterprise customers, revenue figures, or pricing tiers are disclosed in the available data. Its strategic role within Grupo Globo is as the Centro-Oeste regional vehicle for national content distribution and the local origin point for Mato Grosso-specific cultural and journalistic programming.

Name

TV Centro América

Legal name

TV Centro América

Website

https://tvca.com.br

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

TV Centro América is a regional free-to-air TV broadcaster in Cuiabá, Mato Grosso, and a Rede Globo affiliate that delivers statewide broadcast coverage, local programming such as 'É Bem MT', and access to national Globo content to Centro-Oeste viewers.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Regional TV broadcasting
• Open television signal
• Rede Globo affiliate
• Local news programming
• Streaming television

Headquarters

HQ city

Cuiabá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels2 records

Marketing channels3 records

Core offering

TV Centro América is a regional free-to-air television broadcasting station affiliated with Rede Globo that delivers news, entertainment, sports, novelas, and local programming to viewers across the state of Mato Grosso in Brazil. The station produces regional content such as 'É Bem MT' and distributes Globo's national programming lineup, with additional content reach via the Globoplay streaming platform operated by the Globo network.

Product overview

TV Centro América is a regional television broadcasting station affiliated with Rede Globo, serving the state of Mato Grosso in Brazil's Centro-Oeste region. As part of the larger Rede Globo network, it operates as a multi-platform media company offering free-to-air TV broadcasting alongside digital content through Globoplay streaming service. The station carries Rede Globo's core programming including nationally produced novelas, journalism programs, variety shows, sports coverage, series, and films, while also producing local content such as 'É Bem MT' for regional audiences. The network extends its reach through the digital antenna information service 'Fique Antenado' and supports social initiatives like 'Criança Esperança' in partnership with UNESCO. The product ecosystem spans broadcast television, streaming video-on-demand, and digital information services, unified under the Globo branding and operational infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Centro América Broadcast Service Regional free-to-air television broadcasting service covering the state of Mato Grosso, delivering news, entertainment, sports, novelas, and local programming to viewers in Brazil's Centro Oeste region. Affiliated with Rede Globo and providing local content alongside national network programming.
• É Bem MT Local programming block under TV Centro América's lineup focused on Mato Grosso state content, covering regional culture, news, and community topics for local viewers.
• TV Globo Programming Lineup Network-wide programming platform providing Rede Globo's nationally produced content including novelas, journalism, variety shows, sports, series, and films, distributed across Globo's regional affiliates including TV Centro América.
• Globoplay Streaming Service Subscription streaming platform operated by Rede Globo offering live TV, on-demand content, original programming, and exclusive series. Carries TV Centro América content and Rede Globo programming to digital audiences globally.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• UNESCOflagshipStrategic or Co-development PartnerGlobo's Criança Esperança campaign, in which TV Centro América participates as part of the Rede Globo network, partners with UNESCO for the management of donations and selection of social projects supporting children and youth development across Brazil.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Regional players

• EBC (Empresa Brasil de Comunicação): EBC operates public broadcast TV channels including TV Brasil, with distribution across Brazilian states including Mato Grosso. Comparable as a broadcast operator reaching the same regional audiences, but structured as a state-owned public broadcaster rather than a private Globo affiliate.
• TV Cultura: TV Cultura is a São Paulo-based public broadcaster with some signal reach into Mato Grosso. Comparable as a broadcast-TV operator serving Brazilian Portuguese-speaking audiences, but distinct in being non-commercial/public-funded rather than ad-supported commercial.

Direct peers

• TV Morena: TV Morena is a Rede Globo affiliate serving Mato Grosso do Sul, operating under the same Globo affiliate model as TV Centro América. It is the most direct peer within Globo's Centro-Oeste affiliate cluster, with comparable audience scale, programming lineup, and corporate structure.
• TV Verdes Mares: TV Verdes Mares is a Rede Globo affiliate in Ceará, operating the same regional broadcaster format as TV Centro América. It provides a peer benchmark for Globo affiliate economics, local programming strategy, and multi-platform distribution in a different regional market.
• TV Anhanguera: TV Anhanguera is a Rede Globo affiliate covering Goiás, also part of the Centro-Oeste network alongside TV Centro América. It shares the Globo affiliate model, local content production approach (e.g., 'No Balaio'), and similar operating scale, making it a near-twin peer.
• Rede Bahia: Rede Bahia is a Rede Globo affiliate serving Bahia in Brazil's Northeast, operating with the same regional broadcaster model as TV Centro América, including network programming plus local content (e.g., 'Mosaico Baiano', 'Conexão Bahia'). Comparable in scale and affiliate structure.
• Globo Brasília: Globo Brasília is the Rede Globo affiliate serving the Federal District, part of the same Centro-Oeste cluster as TV Centro América. It is directly comparable in audience geography, programming mix, and Globo network affiliation.

Broad incumbents

• SBT (Sistema Brasileiro de Televisão): SBT is one of Brazil's largest open-TV broadcast networks and a direct competitor to Rede Globo and its affiliates including TV Centro América. Competes for the same Mato Grosso audience and regional advertising budgets, though at a national rather than regional affiliate level.
• TV Bandeirantes (Band): Band is a Brazilian broadcast network with affiliates operating in Mato Grosso, competing with TV Centro América for open-TV viewership and regional advertising. Similar broadcast business model and free-to-air distribution, but at national scale rather than regional Globo-affiliate focus.
• Record TV: Record TV is a major Brazilian broadcast network operating local affiliates in Mato Grosso, competing with TV Centro América for viewers and ad spend in the same regional market. Comparable as a broadcast-TV competitor but structured as a national network with regional affiliates.

Market position

Strengths1 record

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tv-centro-am%C3%A9rica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Centro América