Biuro Reklamy TVN Media

What Biuro Reklamy TVN Media does

Biuro Reklamy TVN Media (legal entity TVN Media Sp. z o.o.) is the exclusive advertising sales bureau for TVN Warner Bros. Discovery in Poland, operating as the monetization layer for the group's linear-TV, streaming, and digital media portfolio. The company sells advertising space across TVN's flagship channels (TVN, TVN7, TVN24, TTV, TVN24 BiS, TVN Style, HGTV, Metro, TVN Turbo), the four-channel Eurosport sports portfolio, and digital platforms including Player, HBO Max, TVN24+, and WP Pilot. Its product suite comprises TV spots sold via published monthly rate cards, sponsorship packages tied to specific programs, custom/non-standard advertising solutions, and Addressable TV — a targeted-advertising product based on viewer data and segments. The core technology layer has recently been extended with LIVE TV STREAMING (April 2026), a Dynamic Ad Insertion-based product that enables ad replacement inside live streaming on SVOD platforms Player and HBO Max, as well as TVN24+ and WP Pilot, with completion rates above 98% and integrated reporting and optimization.

The company operates a direct sales-led go-to-market model targeting two primary buyer segments: enterprise-level advertisers and brands seeking premium Polish audience reach, and advertising/media agencies executing buys on behalf of clients. Pricing is transparent and publicly disclosed through downloadable Excel rate cards (cennik) with monthly billing cadence on a unit-pricing (per-spot) basis. Operational B2B tooling includes the Portal Zleceń (order portal at portal.tvnmedia.pl), Transfer Traffic platform, and E-faktura (e-invoicing system). The 41-employee organization focuses on sales execution, commercial policy administration, and product development rather than content production, which sits with the parent group.

TVN Media is a wholly-owned subsidiary of TVN Warner Bros. Discovery, with leadership anchored by Dorota Żurkowska (Group Senior Vice President Revenue and Board Member at TVN Warner Bros. Discovery) and Marcin Idzik (Vice President Ad Sales TVN Media). The company is headquartered in Warsaw at Ul. Wiertnicza 166, and operates exclusively in the Polish market. The Bureau has been recognized as the Television Advertising Bureau of the Year for six consecutive years in the annual Minds & Roses survey for Media Marketing Polska, leading across all measured categories including pricing transparency (86% vs. 73% category average) and format/technology attractiveness (81% vs. 62%).

Name

Biuro Reklamy TVN Media

Legal name

TVN MEDIA SP. Z O.O.

Website

https://tvnmedia.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TVN Media is the exclusive advertising sales bureau for TVN Warner Bros. Discovery in Poland, monetizing the group's linear-TV channels (TVN, TVN7, TVN24, Eurosport), streaming platforms (Player, HBO Max), and digital properties through TV spots, sponsorship, Addressable TV, and DAI-based LIVE TV STREAMING sold directly to advertisers and agencies via published monthly rate cards.

Ownership category

akta.pro rank

Product category

Television Advertising Sales

NAICS

Media Buying Agencies (541830), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

akta.pro secondary industry

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

Keywords

• Television advertising sales
• Digital video advertising
• Broadcast sponsorship solutions
• Addressable TV advertising
• Streaming ad insertion

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. TV Advertising Sales: Sale of advertising spots across TVN group channels including TVN, TVN7, TVN24, TTV, and thematic channels. Monthly rate cards published for advertisers.
2. Sponsorship: Sponsorship packages for TV programs and content across the TVN portfolio.
3. Online/Digital Advertising: Advertising on online platforms including Player.pl, HBO Max, and digital streaming products like LIVE TV STREAMING.
4. Custom/Non-standard Advertising Solutions: Custom advertising solutions including Addressable TV and tailored campaign offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Biuro Reklamy TVN Media is the exclusive advertising sales bureau for the TVN Warner Bros. Discovery group in Poland. It sells advertising inventory across linear TV channels (TVN, TVN7, TVN24, TTV, Eurosport 1-4), streaming platforms (Player, HBO Max, TVN24+, WP Pilot), and digital properties, offering TV spots, sponsorships, addressable TV, custom/non-standard solutions, online advertising, and DAI-based LIVE TV STREAMING ad insertion.

Product overview

Biuro Reklamy TVN Media is the advertising bureau for TVN Warner Bros. Discovery in Poland, offering a comprehensive advertising portfolio across linear TV channels (TVN, TVN7, TTV, TVN24), premium sports channels (Eurosport 1, 2, 3, 4), and streaming platforms (Player, HBO Max, TVN24+). The core offering includes TV spots, sponsorship, custom/non-standard offerings, and Addressable TV for targeted advertising. The company recently launched LIVE TV STREAMING (April 2026), a DAI-based product enabling dynamic ad insertion across streaming platforms with access to SVOD subscribers. Additional B2B tools include the Order Portal (Portal Zleceń), Transfer Traffic, and E-invoice platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Spoty (TV Commercials) Television advertising spots sold across TVN Media's portfolio of linear TV channels including TVN, TVN7, TTV, TVN24, and Eurosport 1-4, targeting Polish advertisers and media agencies.
• Sponsoring Sponsorship opportunities for TV programs and events across TVN Media channels, enabling brands to associate with specific premium content.
• Addressable TV Addressable television advertising product enabling targeted ad delivery based on viewer data and segments across the TVN Warner Bros. Discovery audience.
• Oferta niestandardowa (Custom Offerings) Custom advertising solutions for unique campaign requirements that fall outside standard spot and sponsorship formats.
• Online Advertising Digital advertising offerings across TVN Media's online properties including websites, streaming platforms, and digital inventory.
• LIVE TV STREAMING Advertising product based on DAI (Dynamic Ad Insertion) technology enabling ad replacement in place of traditional ad breaks in live streaming. Available on Player, HBO Max, TVN24+ and WP Pilot platforms with 9 live TV channels and 22 FAST channels.
• Portal Zleceń (Order Portal) B2B portal for managing advertising orders and campaigns for clients of TVN Media.

Quantifiable outcome

• Transparent pricing policy: TVN Media = 86% vs category average 73%
• +6 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Agora S.A. Polish media holding company operating radio stations (Tok FM, Zlote Przeboje), print (Gazeta Wyborcza), and digital advertising sales. Competes with TVN Media for a portion of Polish cross-platform advertising budgets through its own radio + digital ad sales capabilities.
• Telewizja Polska (TVP): Poland's public broadcaster, which also monetizes its own advertising inventory through internal sales operations. TVP competes with TVN Media for Polish TV advertising budgets and audience share in the same regulatory and market environment.
• Biuro Reklamy Polsat (Polsat Ads): Advertising sales bureau for the TV Polsat group in Poland, the main direct competitor to TVN Media. Both bureaus monetize linear TV, thematic channels, and digital inventory for major Polish broadcasters with overlapping client bases of advertisers and agencies.

Broad incumbents

• Dentsu Poland: Global media agency network with Polish operations providing media planning, buying, and digital advertising services. Competes for advertiser budgets that flow through TVN Media's inventory.
• GroupM Poland: WPP's media investment arm operating in Poland as one of the largest media buying agencies. GroupM is both a buyer of TVN Media's advertising inventory and a competitor for managing Polish advertiser budgets across TV and digital.
• Publicis Media Poland: Publicis Groupe's media planning and buying network operating across Poland. Buys inventory from TVN Media and competes for the same advertiser mandates with cross-channel media planning capabilities.
• IPG Mediabrands Poland: Interpublic Group's media buying network operating in Poland; competes for advertiser mandates that could otherwise be executed through TVN Media's bundled cross-platform solutions.
• WPP Poland: WPP's Polish operations encompass GroupM and creative agencies that buy advertising from TVN Media while offering competing media investment services to Polish advertisers.

Emerging players

• Amazon Ads Poland: Amazon's advertising division operating in Poland, including Prime Video ad-supported inventory. Represents a fast-growing global competitor for streaming/CTV advertising dollars in the Polish market.
• Netflix (with ad tier) Poland: Streaming platform now offering an ad-supported tier in Poland; competes for premium video advertising budgets and audience attention that TVN Media monetizes via Player, HBO Max, and live TV streaming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/biuro-reklamy-tvn-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biuro Reklamy TVN Media