TV Ondas Play

What TV Ondas Play does

TV Ondas Play is a hyperlocal digital broadcasting operation serving the Região dos Lagos area of Rio de Janeiro state, Brazil. Founded in 2019 and headquartered in Cabo Frio / Maricá, the company delivers live-streamed TV programming, an on-demand news portal, a regional events calendar, and photo/video galleries through its website (tvondasplay.com.br) and native mobile applications distributed on Google Play and the App Store. Its scheduled programming is anchored by on-camera presenter Marcos Odilon Corrêa across dayparted shows (Show da Madrugada, Show da Manhã, Show da Tarde, Show da Noite), with a real-time chat feature (Bate-papo) for audience interaction during live broadcasts and a substantial archive of local news articles syndicated from g1.globo.com and supplemented by original regional reporting.

The underlying technology stack is a conventional live-streaming web and mobile application platform with built-in audience chat; the website also embeds third-party programmatic advertising via Google AdSense and DoubleClick cookies. The company's product surface includes the core live TV service, mobile applications for iOS and Android, a dedicated news portal covering municipalities across the Lagos Region and Norte Fluminense (including Cabo Frio, Macaé, Arraial do Cabo, São Pedro da Aldeia, Búzios, Araruama, Rio das Ostras, and Saquarema), and an events module listing cultural, religious, and community gatherings.

The business model is advertising-based with no subscription or pay-per-view tier. The platform is free-access and monetizes through (i) programmatic display advertising (Google AdSense as referenced in the privacy policy), and (ii) sponsored content and event coverage paid for by local advertisers and municipal governments, including Prefeitura de Macaé (FEPE Macaé, Expo Macaé, Economia do Mar), Prefeitura de Rio das Ostras (Academia Riostrense de Letras, Simply Noivas), and Prefeitura de Cabo Frio (Expo Gospel Cabo Frio 2026). Distribution is entirely digital and domestic, reaching consumers via web, mobile app stores, Instagram (@tvondasplay), and WhatsApp. The team is 4-6 people led by CEO and primary on-air talent Odilon Corrêa, supported by an IT lead, a journalism lead, and an administrative/media manager, indicating a small owner-operator structure characteristic of an independent local media business rather than a venture-backed scale play.

Name

TV Ondas Play

Legal name

TV Ondas Play

Website

https://tvondasplay.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TV Ondas Play is a Brazilian hyperlocal digital TV and news platform serving the Região dos Lagos in Rio de Janeiro state, delivering live-streamed programming, mobile apps, and regional news for local residents and tourists while monetizing through advertising and municipal-government sponsorships.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

akta.pro secondary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Local TV streaming
• Regional news broadcasting
• Live video streaming
• Community media platform
• Digital television programming

Headquarters

HQ city

Cabo Frio

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising (implied): As a local media platform publishing news content and hosting event coverage, TV Ondas Play generates revenue through advertising, including Google AdSense as referenced in the privacy policy. The site displays news articles from g1.globo.com and hosts sponsored content from local businesses and government entities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

TV Ondas Play operates a local digital television station broadcasting live programming and on-demand regional news content for the Região dos Lagos in Rio de Janeiro, Brazil. The platform delivers content via its website and native mobile apps (iOS and Android), covering municipalities including Cabo Frio, Macaé, Arraial do Cabo, Búzios, and surrounding areas, with programming blocks (Show da Madrugada, Show da Manhã, Show da Tarde, Show da Noite) presented by Marcos Odilon Corrêa.

Product overview

TV Ondas Play is a local streaming television platform serving the Região dos Lagos in Rio de Janeiro, Brazil. The offering consists of a core live streaming TV service (TV Ondas Play Live Streaming) supplemented by native mobile applications for iOS and Android available on Google Play and App Store. The platform also includes a news portal aggregating regional local news and an events platform showcasing community events. The service is headquartered in Cabo Frio and covers municipalities including Cabo Frio, Macaé, Arraial do Cabo, São Pedro da Aldeia, Búzios, and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Ondas Play Live Streaming Live streaming television service broadcasting local news, events, and programming for the Região dos Lagos area in Rio de Janeiro, Brazil, accessible via website with real-time audience chat (Bate-papo) functionality.
• Mobile Applications Native iOS and Android applications available on Google Play and App Store, enabling viewers to access live programming and on-demand content on mobile devices.
• News Portal Online news section aggregating local regional news from the Região dos Lagos including Cabo Frio, Macaé, Arraial do Cabo, and surrounding municipalities, sourced primarily from g1.globo.com.
• Events Platform Digital events listing and coverage feature showcasing local cultural, religious, and community events in the Região dos Lagos, including sponsored coverage of municipal events.

Quantifiable outcome

• 911,713 total site visits recorded

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tvondasplay
• LinkedInlinkedin.com/company/tv-ondas-play

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Ondas Play