Tourismusverband Schleswig-Holstein e.V.

What Tourismusverband Schleswig-Holstein e.V. does

Tourismusverband Schleswig-Holstein e.V. (TVSH) is a registered non-profit association (eingetragener Verein) headquartered in Kiel that serves as the officially recognized first point of contact for tourism policy in the German federal state of Schleswig-Holstein. The organization represents four member constituencies: tourism municipalities (Tourismuskommunen), tourism destinations, tourism businesses (Tourismuswirtschaft), and tourism organizations, providing them with policy advocacy, market research, quality certification services, and networking opportunities. TVSH operates with a lean staff of 5 employees and is politically and financially independent, funded exclusively through annual membership fees from its members.

The association's core deliverables fall into four categories: continuous market research instruments (the Sparkassen-Tourismusbarometer since 2002, co-published with dwif-Consulting and the Sparkassen- und Giroverband; the Wirtschaftsfaktor Tourismus economic impact calculations; and the Modellprojekt Kennzahlen with 11 model municipalities); quality certification and seal systems (DTV-Klassifizierung, i-Marke, Kinderplus, Rolliplus, Qualitätszeichen Lokal und sicher buchen, and Reisen für Alle accessibility certification); policy advocacy documents and position papers including the annual Tourismus-Politbarometer and the Tourismusstrategie Schleswig-Holstein 2030 framework; and knowledge resources (Wissenspool download center, toolboxes on sustainable mobility and climate adaptation, and practical guides).

TVSH's business model is membership-funded with annual recurring fees and no publicly disclosed pricing tiers. Its go-to-market is community-led: acquisition occurs through direct outreach and demonstration of advocacy value rather than commercial sales. The organization maintains no proprietary technology platform beyond a TYPO3-based website and uses no APIs, AI/ML systems, or software products. It distributes services through direct member engagement, parliamentary evenings, workshops, a monthly newsletter, and a knowledge pool. Governance is provided by Chairman Hans-Jürgen Lütje (elected 2023), Deputy Chairmen Peter Douven and Dr. Catrin Homp (who also serves as Managing Director). Notable strategic partnerships include the Sparkassen- und Giroverband für Schleswig-Holstein (since 2002), Deutscher Tourismusverband, dwif-Consulting, NIT, and a 2025 pilgrimage tourism partnership with Nordkirche.

Name

Tourismusverband Schleswig-Holstein e.V.

Legal name

Tourismusverband Schleswig-Holstein e.V.

Website

https://tvsh.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tourismusverband Schleswig-Holstein e.V. (TVSH) is a non-profit state tourism association headquartered in Kiel that represents tourism municipalities, destinations, businesses, and organizations in Schleswig-Holstein, Germany, through policy advocacy, market research, and quality certification services, funded exclusively by membership fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: TVSH is financed exclusively through membership contributions. The association provides membership services including advocacy, market research data, networking events, workshops, parliamentary evenings, press clippings, consultations, and access to the conference room at the TVSH office.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

TVSH is a membership-based tourism association that provides tourism policy advocacy, market research, quality certification, and networking services to tourism municipalities, destinations, businesses, and organizations in Schleswig-Holstein. Its core offerings include the Sparkassen-Tourismusbarometer market research instrument, quality certification systems (DTV-Klassifizierung, i-Marke, Kinderplus, Rolliplus), policy position papers, and knowledge resources such as guides and toolboxes. The organization is financed exclusively through membership fees and is politically and financially independent.

Product overview

Tourismusverband Schleswig-Holstein e.V. (TVSH) is a state tourism association serving as the primary contact for tourism policy in Schleswig-Holstein. The organization does not offer a unified software product but provides a portfolio of services including: market research instruments (Sparkassen-Tourismusbarometer, Wirtschaftsfaktor Tourismus, Modellprojekt Kennzahlen), quality certification systems (DTV-Klassifizierung, i-Marke, Kinderplus, Rolliplus, Lokal und sicher buchen), knowledge resources (Wissenspool with guides and studies), policy advocacy documents (Positionspapiere, Stellungnahmen), and strategic frameworks (Tourismusstrategie 2030). These offerings serve tourism municipalities, destinations, businesses, and tourism organizations across the state.

Differentiator

Problem solved

Functional benefit

Products and services

• Sparkassen-Tourismusbarometer Schleswig-Holstein A continuous market research instrument analyzing tourism development in Schleswig-Holstein, providing annual reports and thematic short reports on tourism trends, visitor statistics, and economic impacts. For tourism municipalities, destinations, and businesses in Schleswig-Holstein.
• Wirtschaftsfaktor Tourismus Periodic calculation of tourism's economic impact for Schleswig-Holstein, including gross revenue, tax revenue, income equivalents, and employment effects. For policymakers and tourism stakeholders.
• Modellprojekt Kennzahlen A flexible, user-oriented metrics system developed with eleven model municipalities representing over 40% of total demand, providing near-real-time market data for competitive analysis. For tourism municipalities and destinations.
• DTV-Klassifizierung German Tourism Association (DTV) classification system for holiday accommodations with 1-5 stars, valid for three years, covering holiday houses, apartments, rooms, and unusual accommodations. For tourism accommodation providers in Schleswig-Holstein.
• i-Marke Quality seal for tourist information offices meeting high standards in infrastructure, equipment, offerings, and service, awarded by the German Tourism Association. For tourist information centers Germany-wide (700+ certified).
• Tourismus-Politbarometer Schleswig-Holstein Annual study since 2012 evaluating tourism policy work of the state government, conducted by TVSH. For tourism stakeholders and policymakers.
• Leitfäden und Ratgeber Practical guides and manuals including sustainable mobility guide, attractive village design guide, service guide, and sustainability guide for hosts. For tourism municipalities, destinations, and businesses.
• Gegenseitige Anerkennung Kurkarten Program enabling guests with spa cards from participating municipalities to visit other participating communities without additional spa fees. For tourism municipalities and spa destinations.
• Qualitätszeichen Lokal und sicher buchen Quality label protecting vacationers from booking fraud by guaranteeing accommodation exists and providers are known to tourism organizations. For tourism accommodation providers and vacationers.
• Kinderplus und Rolliplus Supplementary certifications for holiday accommodations particularly suitable for families with children or wheelchair users. For tourism accommodation providers.
• Barrierefreier Tourismus (Reisen für Alle) Comprehensive accessibility resources including Reisen für Alle certification, guidebooks, and support for barrier-free tourism offerings. For tourism businesses and accessible tourism providers.
• Tourismusstrategie Schleswig-Holstein 2030 State tourism strategy outlining the vision for Schleswig-Holstein to become a leader in sustainable, responsible quality tourism. For tourism policymakers, municipalities, and destinations.

Quantifiable outcome

• 10.8 billion Euro gross tourist revenue generated in Schleswig-Holstein in 2024
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Nordkirche (Evangelisch-Lutherische Kirche in Norddeutschland)minorStrategic or Co-development Partner · 29 January 2025Partnership for pilgrimage tourism development. Jointly established AG Kirche und Tourismus in January 2025. Project: Development concept for pilgrimage infrastructure along Via Jutlandica in Schleswig-Holstein, funded by MWVATT.
• Sparkassen- und Giroverband für Schleswig-Holstein (SGVSH)coreStrategic or Co-development Partner · 1 January 2002Co-publisher of the Sparkassen-Tourismusbarometer Schleswig-Holstein since 2002. The partnership provides comprehensive tourism market research for the state, with results published in annual reports and shared at public presentations.
• dwif-Consulting GmbHcoreStrategic or Co-development PartnerScientific partner and executor of the Sparkassen-Tourismusbarometer since 2002. Provides professional tourism market research methodology and analysis.
• Deutscher Tourismusverband e.V. (DTV)coreStrategic or Co-development PartnerTVSH is an engaged member of the DTV. Collaboration includes participation in working groups (Steuerungskreis Tourismus), joint positions on national tourism policy, and coordination on certification systems (DTV classification).
• Ostsee-Holstein-Tourismus (OHT)minorStrategic or Co-development PartnerJoint position paper on Nationalpark Ostsee (2023/2024). Both organizations advocated for stronger Baltic Sea protection but against establishment of a national park.
• Modellkommunen (11 model municipalities)coreStrategic or Co-development PartnerEleven municipalities participating in the key figures project (Modellprojekt Kennzahlen) representing over 40% of total tourism demand. They contribute data for real-time market monitoring and competitive benchmarking.
• Tourismus-Agentur Schleswig-Holstein (TA.SH)minorStrategic or Co-development PartnerCollaboration on Reiseanalyse (annual travel behavior study by FUR) and preparation of official tourism statistics. TA.SH processes and distributes official tourism data for Schleswig-Holstein.
• Institut für Tourismus- und Bäderforschung in Nordeuropa (NIT)minorStrategic or Co-development PartnerConducts guest surveys (GBSH - Gästebefragung Schleswig-Holstein) since 1997 and resident surveys on tourism acceptance. NIT supports TVSH's market research activities.
• Mobiliteam by NAH.SHminorStrategic or Co-development PartnerAdvisory service for sustainable mobility in municipalities, supporting TVSH's tourism mobility initiatives. Helps implement innovative mobility solutions across Schleswig-Holstein.
• Land Schleswig-Holstein (Masterlizenz 'Reisen für Alle')minorStrategic or Co-development PartnerSince January 2026, Schleswig-Holstein holds the master license for 'Reisen für Alle' (Travel for All) accessibility certification system. TVSH participates in the Round Table on Accessibility at the Ministry of Economics.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tourismus NRW e.V. North Rhine-Westphalia's state tourism association, comparable in mission and membership model (advocacy, market data, quality initiatives). Direct peer operating a parallel organizational structure for another German Bundesland.
• Tourismusverband Niedersachsen e.V. Lower Saxony's state tourism association with similar advocacy, research, and certification functions serving municipalities, destinations, and tourism businesses. Comparable geographic and coastal-tourism profile to TVSH.
• Tourismusverband Rheinland-Pfalz e.V. Rhineland-Palatinate's state tourism association serving as the policy and member-services body for its tourism stakeholders. Comparable in scale, mandate, and revenue model to TVSH.
• Tourismusverband Mecklenburg-Vorpommern e.V. State-level tourism association for neighboring Mecklenburg-Vorpommern, performing the same role for its members (municipalities, destinations, businesses) as TVSH does for Schleswig-Holstein: policy advocacy, market research, certification, and networking. Directly comparable in mandate, structure, and revenue model.
• Tourismusverband Bayern e.V. Bavaria's state tourism association with a comparable advocacy, research, and certification mandate serving a much larger tourism economy. Direct structural peer in terms of service portfolio and member segmentation, though operating at greater scale.
• Tourismusverband Sachsen-Anhalt e.V. Saxony-Anhalt's state tourism association providing advocacy, research, and quality services to its members. Direct peer with parallel organizational structure and similar Bundesland-scale operations.
• Tourismusverband Baden-Württemberg e.V. Baden-Württemberg's state tourism association providing parallel advocacy, market intelligence, and quality services to its members. Direct structural peer with comparable membership-based revenue model.
• Hessischer Tourismusverband e.V. Hesse's state tourism association offering the same combination of policy advocacy, market research, and member services to its stakeholders. Direct peer in organizational form and service portfolio.

Broad incumbents

• Deutscher Tourismusverband e.V. (DTV): The federal-level tourism association that TVSH engages with as a member organization. DTV operates the national DTV-Klassifizierung and i-Marke certification systems that TVSH implements locally, making it both an upstream partner and a broader-incumbent counterpart.

Regional players

• Tourismus-Agentur Schleswig-Holstein GmbH (TA.SH): The state-owned marketing agency for Schleswig-Holstein tourism, operating in the same geography with a complementary marketing (rather than advocacy) mandate. A regional peer that collaborates with TVSH on Reiseanalyse data and tourism statistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tourismusverband-schleswig-holstein-e-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Tourismusverband Schleswig-Holstein e.V.