What UA:Перший does

UA:Перший (Pershyi, meaning "First") is Ukraine's flagship national public television channel, operated by the National Public Broadcasting Company of Ukraine (АТ «НСТУ», JSC NSTU) under the broader Suspilne media group. Established in 2017 as part of Ukraine's public broadcasting reform that transformed the former state-controlled broadcaster into an independent public service media organization, the channel delivers 24-hour programming consisting of news bulletins (Суспільне Новини), information programs (Суспільне Студія), sports coverage (Суспільне Спорт), documentary projects, and cultural content. Programming includes sign-language interpretation for accessibility, with notable wartime focus on national events, hourly news bulletins, and documentary coverage of the Russia-Ukraine war.

The channel operates across a multi-platform distribution architecture combining traditional over-the-air and cable television broadcast within Ukraine, online streaming via the suspilne.media platform, and multiple official YouTube channels enabling global digital reach. The underlying technology stack is described as online streaming infrastructure integrated with broadcast television systems; no proprietary AI/ML features, APIs, or software products are documented in the source material. The channel is integrated into a broader Suspilne ecosystem that includes the Перший flagship, the Суспільне Спорт dedicated sports channel, Суспільне Культура for cultural programming, and the Медіатека historical content archive platform.

The business model is non-commercial public service broadcasting: the channel is funded exclusively by Ukrainian taxpayer contributions allocated through state budget mechanisms, operates without advertising, and is freely accessible to all citizens. There are no subscription fees, no disclosed revenue figures, no funding rounds, and no commercial customers. The sole "customer segment" is the Ukrainian general public, with geographic restrictions noted in temporarily occupied territories (Crimea, parts of Donbas). The 21-employee figure in source data likely reflects a subset of the broader NSTU workforce. Headquartered in Kyiv, the entity has no disclosed ownership changes, M&A activity, or capital structure events since founding.

Name

UA:Перший

Legal name

Акціонерне товариство «Національна суспільна телерадіокомпанія України»

Website

https://tv.suspilne.media

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

UA:Перший is Ukraine's flagship national public television channel operated by JSC NSTU (Suspilne), broadcasting news, documentaries, sports, and cultural programming to the Ukrainian public free of charge, funded by taxpayer contributions without commercial advertising.

Ownership category

akta.pro rank

Product category

Public Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National Public Television Networks & Member Stations (PBS-style) (MPABADAA)

Keywords

• Public television broadcasting
• National news service
• Documentary programming
• Live tv streaming
• Public service media

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Public Broadcasting Funding: Funded through taxpayer contributions as a public service broadcaster. No commercial advertising. The broadcaster explicitly states: 'Суспільне Мовлення належить українському суспільству та фінансується з податків громадян' (Public Broadcasting belongs to Ukrainian society and is funded by citizens' taxes).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

UA:Перший is Ukraine's national public television channel, operated by АТ «НСТУ» (National Public Broadcasting Company of Ukraine), delivering a 24-hour schedule of news, documentaries, sports, and cultural programming free of charge to Ukrainian viewers. The channel is funded by taxpayer contributions and runs no commercial advertising. Content is distributed via traditional TV broadcast, online streaming through the suspilne.media platform, and YouTube channels, and includes live sign language interpretation for accessibility.

Product overview

UA:Перший is a single unified TV broadcast channel — Ukraine's first national public television channel operated by Суспільне Мовлення (NSTU). The channel delivers a continuous schedule of news bulletins (Суспільне Новини), information programs (Суспільне Студія), sports coverage (Суспільне Спорт), documentary projects, and cultural programming. It operates as one integrated broadcast platform with live streaming and on-demand replays.

Differentiator

Problem solved

Functional benefit

Brands

• Перший: Flagship national public television channel broadcasting news, documentaries, and cultural programming with accessibility features including sign language interpretation.
• Суспільне Спорт
• Суспільне Культура
• Медіатека

Products and services

• Перший (Channel One) Ukrainian national public TV channel operated by АТ «НСТУ» (NSTU), broadcasting news bulletins (Суспільне Новини), information programs (Суспільне Студія), documentaries, sports coverage (Суспільне Спорт), and cultural programming 24 hours a day. Free-to-access, ad-free, and funded by Ukrainian taxpayers, with live sign language interpretation for accessibility. Distributed via over-the-air and cable TV, online streaming at suspilne.media, and YouTube channels.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• YouTubecoreTechnology or IntegrationYouTube streaming partnerships enabling global reach of Суспільне Новини channel and Перший channel live broadcasts. Multiple official YouTube channels: Суспільне Новини, Несеться, Ремовська інтерв'ю.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• ČT1 (Czech Television): ČT1 is the flagship channel of Czech Television, the Czech Republic's public broadcaster. Directly comparable to UA:Перший as a Central/Eastern European public service TV channel with similar post-transition governance structure, public funding model, and mandate for news, culture, and accessibility programming.
• PBS (Public Broadcasting Service): PBS is the closest direct analogue to UA:Перший — the U.S. national public television network funded by viewer contributions and government support, providing ad-free news, documentaries, and cultural programming. UA:Перший is structurally modeled on the PBS concept as a non-commercial public broadcaster.
• ERT1 (Hellenic Broadcasting Corporation): ERT1 is the flagship channel of ERT, Greece's public broadcaster. Comparable to UA:Перший as a national public service TV channel delivering news, culture, and sports under a public funding model, with parallel institutional history of reform from a state broadcaster to a public service entity.
• RTVS (Rozhlas a televízia Slovenska): RTVS is Slovakia's national public broadcaster operating Jednotka as its flagship TV channel. Closely comparable to UA:Перший as a Central European public service broadcaster with similar funding structure (license fee/taxpayer contributions) and post-transition governance framework.
• Telewizja Polska (TVP1): TVP1 is the flagship channel of Polish public television, the most direct regional peer to UA:Перший given geographic proximity, shared post-Soviet media heritage, and shared EU-accession-era public broadcasting reform trajectory. Both serve as primary national public TV channels in neighboring EU/Ukraine-aligned states.
• BNT 1 (Bulgarian National Television): BNT 1 is the flagship channel of the Bulgarian National Television. As a post-Soviet/communist-transition public broadcaster in a neighboring Black Sea region country, BNT 1 shares UA:Перший's institutional heritage, reform history, and role as the primary national public TV channel.

Broad incumbents

• BBC One: BBC One is the flagship domestic television channel of the BBC, the United Kingdom's public service broadcaster. It is directly comparable to UA:Перший as a publicly-funded, ad-free national TV channel delivering news, documentaries, sports, and cultural programming with editorial independence.
• ARD Das Erste: ARD's Das Erste is Germany's main public television channel, funded through the Rundfunkbeitrag household levy. Comparable to UA:Перший as a flagship public-service channel delivering news, documentaries, sports, and cultural content with mandatory public-interest obligations.
• France Télévisions (France 2): France 2 is the flagship general-interest channel of France Télévisions, France's national public broadcaster. Like UA:Перший, it is taxpayer-funded, ad-free, and provides news, cultural programming, and accessibility features to the domestic audience.

Others

• Suspilne (NSTU parent organization): Suspilne / NSTU is the parent public broadcaster organization operating UA:Перший, providing the broader context of multi-channel public broadcasting. Included as a peer because the channel's value is inseparable from the parent media group's scale, infrastructure, and cross-channel synergies.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubesuspilne.media/news/schedule/tv
• LinkedInlinkedin.com/company/ua-%D0%BF%D0%B5%D1%80%D1%88%D0%B8%D0%B9

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UA:Перший