Twisted Track Brewpub

What Twisted Track Brewpub does

Twisted Track Brewpub is a single-location craft brewery and full-service restaurant operating from 523 Shenandoah Ave. NW in Roanoke, Virginia. The business operates a main brewing system alongside a pilot system used for experimental small batch brews, producing a range of beer styles including light lagers (its specialization), IPAs, sours, darker beers, and traditional European ales; the kitchen is led by an Executive Chef and serves upscale pub fare such as burgers, wings, pizza, sandwiches, appetizers, and salads, complemented by a wide selection of ciders, wines, and soft drinks. The company opened to patrons in November 2020 in the renovated former Soaring Ridge Brewery space, with a large open tap room, private banquet room, and completely renovated outdoor area serving as the venue backbone.

The business is locally owned and operated by four partners — head brewer Will Landry (a 2011 American Brewers Guild graduate with four years at Chaos Mountain Brewing), co-owner/assistant brewer Rudy Lyon (a three-time Star City Brewers Guild Home Brewer of the Year), John Hines, and Toby Hagedorn — supported by a Bar Manager and Executive Chef for a total headcount of 6. Revenue is generated entirely through direct-to-consumer sales at the tap room and restaurant, off-site catering, and private banquet room rentals, with marketing driven by an active Facebook presence, the company website, and recurring on-premise events such as Trivia Tuesdays (hosted by David Conners) and the Acoustic Thursdays live music series. The customer base is local Roanoke Valley residents plus group and private function users; there is no evidence of multi-location expansion, distribution, or external funding.

Name

Twisted Track Brewpub

Legal name

Twisted Track Brewpub

Website

https://twistedtrackbrewpub.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Twisted Track Brewpub is a single-location craft brewery and full-service restaurant in Roanoke, Virginia, serving house-brewed beer (lagers, IPAs, sours, experimental pilot batches) and upscale pub fare to local residents and private event customers since November 2020.

Ownership category

akta.pro rank

Product category

Craft Brewery & Brewpub

NAICS

Drinking Places (Alcoholic Beverages) (722410), Breweries (31212)

SIC

Retail-Eating & Drinking Places (5810), Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Brewpub services
• Pub fare dining
• Event venue hosting
• Off-site catering

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Full-service restaurant and bar generating revenue from upscale pub fare including burgers, wings, pizza, sandwiches, appetizers, salads, and a wide variety of craft beers, ciders, wines, and soft drinks sold directly to customers at the tap room.
2. Catering services: Provides catering options for private events and group gatherings, generating additional revenue from off-site food service.
3. Private event venue rental: Private banquet room available for group meetings and events, generating revenue from venue rental for private functions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Twisted Track Brewpub is a single-location craft brewery and full-service restaurant operating from 523 Shenandoah Ave. NW in Roanoke, Virginia. The company brews a range of craft beers (light lagers, IPAs, sours, darker beers, and experimental small batches on a pilot system) and serves upscale pub fare including burgers, wings, pizza, sandwiches, appetizers, and salads, alongside ciders, wines, and soft drinks. The venue also functions as an entertainment and event space, offering a large open tap room, a private banquet room, and off-site catering.

Product overview

Twisted Track Brewpub is a single-location craft brewery and full-service restaurant offering a unified hospitality experience. The core offering combines house-brewed craft beers (produced on main brewing equipment plus a pilot system for experimental batches) with a full-service kitchen serving upscale pub fare. The venue operates a large tap room as its primary entertainment space, complemented by a private banquet room and catering services. Beverage offerings include house beers, ciders, and wines. All products and services are delivered through this single physical location and its associated event/catering operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer House-brewed craft beers including light lagers, IPAs, sours, darker beers, and traditional European ales, produced on the main brewing system, with creative small-batch brews developed on a pilot system. Sold on-site at the tap room for walk-in customers.
• Pub Fare / Full-Service Kitchen Upscale pub fare prepared on-site by the Executive Chef, including burgers, wings, pizza, a variety of sandwiches, appetizers, and salads. Served to dine-in tap room customers.
• Ciders and Wine Wide variety of ciders and wines available alongside house-brewed beers for tap room customers.
• Catering Services Off-site catering for private events, corporate functions, and group gatherings with full menu options. Delivered outside the brewpub location.
• Private Banquet Room Private dining space separate from the main tap room, available for group meetings, celebrations, and private events.
• Tap Room Entertainment Venue Large, open tap room functioning as a meeting place and entertainment venue, hosting recurring events such as Trivia Tuesdays and Acoustic Thursdays live music performances.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Sierra Nevada Brewing Co. Established national craft brewery with brewpubs and broad distribution. Comparable for benchmarking against large-scale craft brewing, food pairings, and event programming.
• Deschutes Brewery: Large Oregon-based craft brewery with broad distribution and brewpubs. Comparable as a reference point on craft beer production scale, style range, and taproom economics.
• Dogfish Head Brewing: East Coast craft brewery with brewpub and experimental brewing programs. Comparable for style experimentation, pilot-system usage, and food-beer pairing programming.
• New Belgium Brewing Company: Major U.S. craft brewery with brewpub and Climb Works experience. Comparable as a reference for a fully integrated craft beer + hospitality experience model.

Direct peers

• Star City Brewing Company: Roanoke craft brewery with taproom and food offering. Targets the same Roanoke Valley customer base for craft beer and live entertainment experiences.
• Chaos Mountain Brewing: Roanoke, VA craft brewery and taproom where founder Will Landry worked for four years before launching Twisted Track. Operates a similar brewpub/taproom model serving the same local market.
• Big Lick Brewing Company: Roanoke-based craft brewery operating a taproom and food service. Directly competes for local craft beer enthusiasts and event-driven foot traffic in the same Roanoke Valley market.

Regional players

• Three Notch'd Brewing Company: Virginia-based craft brewery operating brewpubs and taprooms in the Mid-Atlantic. Comparable for Virginia-specific craft brewing economics and brewpub/taproom execution.
• Devil's Backbone Brewing Company: Virginia-based craft brewery with brewpub and basecamp locations. Directly relevant as a Virginia craft peer with similar brewpub format, lager expertise, and event-driven model.

Others

• Soaring Ridge Brewery: Predecessor operator of the 523 Shenandoah Ave. NW space that Twisted Track now occupies. Listed for context as the prior brewery at the same location, though it is no longer operating.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TwistedTrackBrewpub
• LinkedInlinkedin.com/company/twisted-track-brewpub

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twisted Track Brewpub