What Two Bunch Palms does

Two Bunch Palms is a privately held, adults-only (18+) boutique wellness resort operating on 72 acres in Desert Hot Springs, California, centered on lithium-rich geothermal hot springs that surface naturally above 100°F from a 600-year-old aquifer and replenish every 24 hours. The property offers 65 keys distributed across standard rooms (King and Double configurations, 150-250 sq ft), premium suites (including the 475-575 sq ft Capone suites in the historic Grotto building), nine private spa treatment houses, a 3,000 sq ft passive solar Yoga Dome, and multiple event venues. Revenue is generated through six streams: overnight accommodations, the Desert Spa & Wellness center, the on-site restaurant and Twine tea/wine bar, wellness classes and workshops, private events and corporate retreats, and day passes/day retreats. Pricing is per-night for rooms (double-occupancy based with 15.195% city bed tax and a 4.6% staff wellness fee), per-treatment for spa, and per-person for workshops and special dining events (e.g., $70 sound baths, $165 wine dinners).

The business is operated as a direct-to-consumer hospitality brand with a complementary sales-led motion for corporate retreats and weddings. Distribution is domestic and primarily Southern California–centric, with guests drawn from the Los Angeles metro area via direct website booking (twobunchpalms.com), phone reservations, and case-by-case travel agent bookings. A dedicated Tripleseat booking system handles group/event inquiries with downloadable retreat and wedding decks. The underlying technology stack is a conventional hospitality SaaS stack — Wix-hosted website with Selfbook reservation and Stripe payment processing, Revinate for CRM, Google Analytics and Meta for marketing analytics, and ADP for HR — rather than a proprietary platform. Marketing is PR-forward, leveraging earned editorial coverage in Vogue, The New York Times, Wall Street Journal, Condé Nast Traveler, Goop, Wallpaper, and other luxury and wellness publications to drive direct booking demand.

The asset carries a 115+ year heritage narrative — from the 1909 US Army Camel Corps survey and Cahuilla people reverence for the mineral waters, through rumored 1920s-30s Al Capone use and 1950s Hollywood elite retreats, to present-day wellness positioning — that functions as a brand and pricing differentiator versus newer Palm Springs competitors. The company's stated posture emphasizes digital detox (no TVs in most rooms) and staying 'rooted' in its core mineral-water and desert-seclusion offering rather than chasing hospitality trends.

Name

Two Bunch Palms

Legal name

Two Bunch Palms

Website

https://twobunchpalms.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

51–100 employees

Short description

Two Bunch Palms is a privately held, adults-only 65-key boutique wellness resort on 72 acres in Desert Hot Springs, California, built around lithium-rich natural geothermal hot springs, offering overnight stays, spa treatments, dining, wellness programming, corporate retreats, weddings, and day passes to affluent wellness travelers primarily from Southern California.

Ownership category

akta.pro rank

Product category

Boutique Wellness Resort Hospitality

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industry

Desert Luxury Resorts (THAGACAC)

Keywords

• Boutique hotel resort
• Wellness spa services
• Mineral hot springs
• Private event venues
• Wellness retreat programming

Headquarters

HQ city

Desert Hot Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Overnight Accommodations: The resort generates primary revenue from 65 rooms across multiple categories including standard rooms (King and Double), suites (Villa Suite, Spring Suite, Capone suites, Grove Suite, Desert Suite), and specialty accommodations. Room rates are quoted per night based on double occupancy with additional guest fees.
2. Spa and Wellness Services: The Desert Spa offers natural, ingredient-forward treatments including massages, bodywork, and wellness experiences. Nine private treatment houses and custom teak soaking tubs provide additional revenue opportunities with treatments like Balancing or Sunrise Awakening Massage.
3. Food and Beverage: On-site dining includes the main Restaurant serving breakfast (7 AM - 3 PM) and dinner (5 PM - 9 PM), with light bites and pool service. Twine serves as a tea and wine bar. In-room dining available. Vegetable-forward, So-Cal inspired menus change seasonally with vegan and vegetarian options.
4. Wellness Programming and Classes: Weekly programming including yoga, Pilates, sound baths, meditation, and specialty workshops. Complimentary classes for stay guests with some workshops requiring fees ($70 for sound baths, $25 for nervous system reset, $15 for art classes).
5. Private Events and Retreats: The 72-acre property hosts corporate retreats, weddings, and private gatherings with spaces including the Yoga Dome (3,000 sq ft), Glass House, Hammock Grove, The Pond, Lawn & Courtyard, and View Point. Customized catering and event planning services available.
6. Day Passes and Day Retreats: Mineral Soak Day Pass and Day Retreat options allow non-overnight guests to access the hot springs and spa facilities, providing additional revenue from visitors not booking overnight stays.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Two Bunch Palms is a 65-room boutique wellness hotel resort on 72 acres in Desert Hot Springs, California, offering overnight accommodations, mineral hot spring spa treatments, wellness classes, on-site dining, and private event venues. The property features lithium-rich geothermal hot springs flowing from a 600-year-old aquifer at over 100 degrees that naturally replenish every 24 hours, and operates as an adults-only (18+) wellness retreat destination.

Product overview

Two Bunch Palms is a 65-room boutique wellness resort and hotel offering a unified hospitality experience centered on geothermal hot springs and spa wellness. The property comprises three room categories (Rooms, Suites, and specialized accommodations) alongside complementary services including the Desert Spa & Wellness center, Classes & Workshops programming, Restaurant & Dining options, and Private Events & Retreats facilities. Additional offerings include promotional packages and gift cards. The resort is positioned as an adults-only destination focusing on digital detox, holistic wellness, and restorative experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms Accommodation offerings including Spring King (225 sq.ft), Spring Double (250 sq.ft), Desert King (150 sq.ft), Desert Double (250 sq.ft), and Grove King (150 sq.ft) rooms located across Grotto, Desert, and Olive Grove areas.
• Suites Luxury suite accommodations including Villa Suite (Pond Area, 525 sq.ft), Spring Suite (Grotto Area, 275 sq.ft), Capone Master Suite (Grotto Area, 575 sq.ft), Capone Studio Suite (Grotto Area, 475 sq.ft), Capone Junior Suite (Grotto Area, 450 sq.ft), Capone Petite Suite (Grotto Area, 250 sq.ft), Grove Suite (Olive Grove Area, 525 sq.ft), and Desert Suite (Desert Area, 525 sq.ft).
• Desert Spa & Wellness Wellness spa featuring nine newly constructed private treatment houses, grotto mineral waters from a 600-year-old natural spring, and custom teak soaking tubs offering natural, ingredient-forward ritual-like treatments.
• Classes & Workshops Weekly programming including yoga (Vinyasa, Gentle, Slow Flow), Pilates, meditation, sound baths, breathwork, tarot readings, and specialty workshops. Most classes are complimentary with some priced sessions.
• Restaurant & Dining On-site restaurant offering vegetable-forward, So-Cal inspired cuisine with seasonal menus featuring vegan and vegetarian options. Includes The Restaurant, Twine tea and wine bar, and in-room dining.
• Private Events & Retreats Event venues and retreat packages including Hammock Grove, Yoga Dome (3,000 sq.ft passive solar earth-mound), The Pond, Lawn & Courtyard, The Glass House, Twine bar, View Point, and The Restaurant. Includes customized itineraries for corporate retreats, weddings, and private gatherings.
• Day Retreat & Mineral Soak Day Pass Day Retreat or Mineral Soak Day Pass options allowing non-overnight guests to access the hot springs and spa facilities.
• Gift Cards Gift cards redeemable for overnight stays or day pass experiences at Two Bunch Palms. Non-refundable but do not expire.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Buddhi YogacoreStrategic or Co-development PartnerYoga classes hosted by Buddhi Yoga from La Jolla, providing regular yoga instruction for retreat guests. This is a core wellness programming partnership central to the resort's wellness offering.
• Kivelstadt CellarsminorStrategic or Co-development PartnerOrganic, minimal-intervention winery from California featured at wine dinner events at Twine. Chef Jesse crafts seasonal menus paired with Kivelstadt wines for special dining experiences.
• Kia of Ilumnar HealingminorStrategic or Co-development PartnerReiki practitioner hosting workshops and offering 75-minute private chakra realignment sessions at the resort.
• Marie WyngaardenminorStrategic or Co-development PartnerCeramic artist specializing in hand-built vessels and botanical sculptures who leads Desertscape Tile workshops, with tiles fired in kiln and mailed to participants.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sensei Porcupine Creek: Sensei Porcupine Creek is a luxury wellness retreat in Rancho Mirage, California (greater Palm Springs area) operated with the influence of Larry Ellison. Compares directly to Two Bunch Palms as a high-end California desert wellness resort competing for similar premium-wellness travelers.
• Golden Door: Golden Door is a legendary luxury wellness retreat in San Marcos, California (Southern California) offering all-inclusive wellness programming, fitness, spa, and organic cuisine. Comparable to Two Bunch Palms as a premium California destination-spa retreat with a discrete, retreat-style experience and similar mid-sized footprint.
• The Ranch Malibu: The Ranch Malibu is a luxury, structured wellness retreat in Malibu, California offering multi-day immersive wellness programs. Comparable to Two Bunch Palms as a California-based, high-end wellness retreat with disciplined programming, premium pricing, and a private, exclusivity-driven brand.
• Cal-a-Vie Health Spa: Cal-a-Vie is a small luxury boutique health spa resort in Vista, California offering all-inclusive wellness retreats, fitness, spa treatments, and farm-to-table cuisine. Directly comparable to Two Bunch Palms as a similarly scaled, adults-only California wellness retreat focused on overnight stays plus structured programming.
• Miracle Springs Resort & Spa: Miracle Springs is a hotel and mineral spa in Desert Hot Springs, California offering onsite hot mineral pools and spa services. Comparable to Two Bunch Palms as a direct in-market competitor in Desert Hot Springs leveraging the same natural mineral hot springs resource.
• Miraval Arizona Resort & Spa: Miraval Arizona is a destination wellness resort in Tucson offering all-inclusive wellness programming, spa, and outdoor activities. Comparable to Two Bunch Palms as a destination wellness resort with structured programming, premium pricing, and similar adults-only, retreat-focused positioning.
• The Spring Resort & Spa: The Spring Resort & Spa is a small, adults-only hot springs resort in Desert Hot Springs, California offering mineral pools and spa services. Comparable to Two Bunch Palms as a direct in-market competitor with similar hot springs positioning, adults-only policy, and boutique scale.
• L'Horizon Resort & Spa: L'Horizon is a boutique luxury resort in Palm Springs with a mid-20th-century Hollywood heritage and adults-only positioning. Comparable to Two Bunch Palms as a boutique luxury desert resort in the broader Palm Springs area targeting similar affluent, design-conscious wellness travelers.
• Aqua Soleil Hotel & Mineral Water Spa: Aqua Soleil is a hotel and mineral water spa in Desert Hot Springs, California offering hot mineral pools and spa services. Comparable to Two Bunch Palms as a direct in-market competitor utilizing the same natural mineral hot springs and a similar mid-sized resort footprint.

Broad incumbents

• Kimpton The Rowan Palm Springs: Kimpton The Rowan is a lifestyle boutique hotel in downtown Palm Springs, part of the IHG portfolio, offering upscale accommodations, rooftop pool, dining, and event spaces. Comparable to Two Bunch Palms as a larger, branded incumbent competing for Palm Springs-area leisure travelers, though broader and less wellness-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/two-bunch-palms

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Bunch Palms