Two Fat Blokes

Name

Two Fat Blokes

Legal name

Two Fat Blokes

Website

https://twofatblokes.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pokolbin

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Tour Experiences: The primary revenue stream comes from selling guided wine and food tasting tours in the Hunter Valley. Tours range from half-day experiences ($129/person) to full-day tours ($239/person) and private luxury charters ($945/group). All-inclusive pricing covers transport, tastings, and meals.
2. Wine Sales: Direct-to-consumer wine sales through their online shop, offering wines branded with the Two Fat Blokes label including Tempranillo (Gluttony), Chardonnay (Greed), Shiraz (Sloth), Sparkling Chardonnay (Lust), Fortified Muscat (Wicked), Verdello (Envy), and Pink Moscato (Goddess).
3. Gift Cards: Gift cards sold in denominations of $30, $50, $100, and $150, providing flexible gifting options for wine tour experiences.
4. Cellar Door & Kitchen: Rustic cellar door open Saturday and Sunday 8:30am - 3:00pm, offering casual dining, cheese and wine matching experiences ($39/person), and over 100 cheeses for sale.
5. Package Deals: Midweek packages combining accommodation at Leisure Inn Pokolbin with full-day wine tours and breakfast, priced at $799/couple.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Two Fat Blokes operates guided wine and gourmet food tasting tours in the Hunter Valley, NSW, offering small-group and private itineraries to boutique cellar doors. The business also runs a Cheese & Wine Experience, an on-site Gourmet Kitchen and Cellar Door, and an online wine shop and gift shop for retail sales.

Product overview

Two Fat Blokes is a family-run Hunter Valley wine tour company founded in 2008, offering a portfolio of guided wine tasting and gourmet food experiences. The core offering consists of various tour formats including half-day Snapshot tours ($129/person), full-day Uncork the Hunter tours ($239/person), and luxury private tours (from $495-$1,200/group), along with specialized Cheese & Wine Experiences ($39/person) and midweek accommodation packages ($799/couple). The company also operates a Gourmet Kitchen and Cellar Door open weekends, an online Wine Shop for direct purchases, and a Gift Shop featuring gourmet products. All tours include transportation in air-conditioned vehicles, knowledgeable local guides, and access to boutique wineries, with complimentary pickup from local accommodation areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Snapshot Half Day Tour
• Flavours of The Hunter
• Uncork the Hunter
• Midweek Package
• Half Day Private Tour
• Full Day Private Tour
• Cheese & Wine Experience

Quantifiable outcome

• Over 2,000 five-star TripAdvisor reviews establishing market leadership position
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Hunter Valley Wineries (various boutique wineries)coreStrategic or Co-development PartnerTwo Fat Blokes partners with boutique Hunter Valley wineries to provide VIP cellar door tastings and exclusive experiences. Tours visit 3-5 handpicked wineries selected based on rave reviews, boutique non-touristy locations, excellent moderately-priced wines, warm service, and available perks such as cellar tours, barrel-tasting, and winemaker availability. No set schedule - guides choose best options based on availability and guest preferences.
• Hunter Valley Beer Co (Brewery)minorStrategic or Co-development PartnerIncluded in the Uncork the Hunter tour experience. Guests enjoy brewery tour and beer tasting paddle at Hunter Valley Beer Co, providing variety beyond wine for tour participants.
• Leisure Inn PokolbincoreStrategic or Co-development PartnerPartnership for the Midweek Package offering. Leisure Inn Pokolbin provides 2-night studio spa accommodation as part of the package deal with the Uncork the Hunter wine tour. Package includes breakfast at Two Fat Blokes location.
• Hunter Valley DistilleriesminorStrategic or Co-development PartnerFeatured in the Flavours of The Hunter tour. Guests enjoy guided tastings of locally made premium spirits including gins, flavoured vodkas, schnapps, and liqueurs.
• Local Craft CideriesminorStrategic or Co-development PartnerIncluded in Flavours of The Hunter tour at the final stop where guests taste a paddle of local ciders or beers at a nearby Hunter Valley craft house.

Scale indicators7 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Sydney Wine Tours: Sydney-based operator offering Hunter Valley day tours departing from Sydney. Competes for the same Sydney-sourced tourist looking for a one-day wine country experience, with similar pickup and full-day formats.
• Vineyard Shuttle Hunter Valley: Hunter Valley shuttle and tour service that ferries visitors between wineries. Targets the same Hunter Valley visitor and overlaps on the door-to-door tasting tour concept, though typically with less curated pairing experiences.
• Hunter Valley Wine Tours: A Hunter Valley-based operator running small-group wine tasting tours in the same region. Most directly comparable to Two Fat Blokes on product (Hunter Valley winery visits), target market (domestic and international visitors), and pricing tier.
• Bonza Bike Tours (Hunter Valley): Operates self-guided and guided cycling wine tours in the Hunter Valley. Same target customer and region, but uses bikes rather than vehicles — a direct alternative for active travelers.
• iHop Hunter Valley: Hunter Valley tour and transport operator running wine and brewery tours in the same catchment. Competes on similar routes and guest profile, though generally with larger group sizes.

Regional players

• Salt and Vinegar Tours: NSW-based food and wine tour operator covering regions including the Hunter Valley. Comparable small-group, premium, food-and-wine-led tour format targeting similar experiential travelers.
• Tour de Vines: Australian small-group wine tour operator covering multiple regions including the Hunter Valley. Comparable curated, guide-led tasting tour model targeting wine tourists.
• Grape Adventures: Wine tour operator running Hunter Valley and other NSW wine region tours. Comparable niche small-group wine tasting experience, though primarily outbound from Sydney.

Others

• Audrey Wilkinson Vineyard: Iconic Hunter Valley winery offering its own cellar door tastings and vineyard tours. Not a direct competitor but an ecosystem partner/alternative channel; visitors can either self-visit the winery or book with a tour operator like Two Fat Blokes.
• Klook (Hunter Valley experiences): Third-party travel marketplace through which Two Fat Blokes distributes its tours. Functions as a distribution channel and indirect aggregator of competing tour operators in the same region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/Twofatblokes
• Facebookfacebook.com/Twofatblokes
• Instagraminstagram.com/twofatblokes
• LinkedInlinkedin.com/company/twofatblokes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Fat Blokes