Two Fish Five Loaves

Name

Two Fish Five Loaves

Legal name

Two Fish Five Loaves

Website

https://twofishfiveloaves.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Restaurant / Catering Services

NAICS

Full-Service Restaurants (722511), Caterers (72232)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Soul food restaurant
• Event catering services
• Takeout carryout
• Custom event menus
• Fried fish specialty

Headquarters

HQ city

Union

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant Sales: Revenue generated from customers dining at the restaurant location in Union, NJ. The restaurant is open Wednesday through Saturday 11AM-7PM and Sunday 12PM-6PM.
2. Takeout/Carryout Orders: Revenue from customers ordering food for pickup, available via phone (1-908 624-1444) or online through ChowNow platform.
3. Catering Services: Revenue from catering events including weddings, birthdays, reunions, church events, and corporate functions. Minimum 25 guests required for custom menu catering. Catering inquiries handled via dedicated line (1-908 227-9065).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Two Fish Five Loaves operates a soul food restaurant offering dine-in service and takeout, alongside an event catering service that serves weddings, birthdays, corporate events, and church gatherings. The menu features classic Southern-inspired soul food dishes with a specialty in fresh fried fish, and catering customers can build custom menus for their events.

Product overview

Two Fish Five Loaves is a classic soul food restaurant and catering service offering dine-in, takeout, and event catering. The core offering is the restaurant dining and takeout service, supplemented by a comprehensive catering division that serves weddings, birthdays, reunions, church events, and corporate functions. The Custom Menu Builder allows catering customers to build personalized menus by selecting from breakfast items, appetizers, beef/pork/chicken/fish main courses, Italian dishes, vegetable sides, and desserts. The company operates from a single location in Union, New Jersey, with a minimum 25-guest requirement for custom catering orders and a 15-guest minimum for the online menu builder.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Service On-premise dine-in service where customers order from the soul food menu and eat at the restaurant. Serves individual diners in the local community seeking authentic soul food.
• Takeout / Carryout Service Takeout service allowing customers to order soul food meals for pickup. Orders can be placed online via ChowNow. Serves local residents seeking convenient meal options.
• Event Catering Service Off-site catering service for weddings, birthdays, corporate events, and church gatherings. Customers can work with the restaurant to build custom menus and have food delivered and served at their events.
• Custom Menu Builder Online tool that allows catering customers to design customized menus for their events, selecting from the restaurant's soul food offerings. Intended for event hosts planning weddings, birthdays, corporate functions, and church gatherings.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves5 records

Direct peers

• Sylvia's Restaurant: Iconic Harlem soul food restaurant founded in 1962, offering dine-in, takeout, and a robust catering program for weddings, corporate events, and private parties. Closely comparable to Two Fish Five Loaves on cuisine authenticity, family/event catering, and single-location soul food identity.
• Melba's Restaurant: Harlem soul food restaurant led by Melba Wilson, with a dedicated catering arm serving corporate and private events. Direct comparable on soul food cuisine, dine-in/takeout/catering mix, and event-driven B2B catering revenue.
• Roscoe's House of Chicken 'N Waffles: Long-running LA-based soul food chain famous for chicken-and-waffles-style comfort food with multiple locations. Comparable on soul food cuisine, dine-in plus takeout focus, and a defined regional brand identity.
• M&M Soul Food Cafe: Baltimore-area soul food restaurant operating multiple small locations with a strong catering program for weddings, funerals, and corporate events. Closely comparable on combined dine-in plus family-style catering revenue model and soul food menu.
• Red Rooster Harlem: Marcus Samuelsson's soul food-driven restaurant in NYC with extensive event and catering operations. Comparable on soul food menu breadth, event/catering revenue stream, and brand-as-cultural-institution positioning relative to Two Fish Five Loaves.

Broad incumbents

• Cracker Barrel: Nationwide comfort-food restaurant chain offering dine-in, takeout, and event/catering options through its retail stores. Overlaps with Two Fish Five Loaves on comfort food menu breadth, takeout operations, and family/holiday meal occasion — though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/two-fish-five-loaves

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Fish Five Loaves