Tennessee Williams Theatre

What Tennessee Williams Theatre does

Tennessee Williams Theatre is a non-profit 501(c)(3) performing arts venue operated by Performing Arts Centers for Key West (EIN: 20-1681971), located at the College of the Florida Keys in Key West, Florida. The venue operates three physically distinct performance spaces — a Mainstage Theatre (501 seats), Cabaret Theatre (160 seats), and Blackbox Theatre (125 seats) — supporting a total seating capacity of 786. Programming spans elaborate musicals, dramatic plays, dance, concerts, family entertainment, and children's outreach performances, with content drawn from national touring productions (e.g., Legally Blonde the Musical, Jazz at Lincoln Center, Ailey II) and local performers. Ticketing and seat selection are delivered through KeysTix.com, a centralized regional ticketing platform powered by Etix, supplemented by phone and in-person box office operations; gift cards and playbill advertising are processed via Square, and events export to Google Calendar/ICS.

The theatre's revenue model is a hybrid typical of community non-profit performing arts organizations. Earned revenue comes from individual ticket sales, flex season subscriptions (5+ titles, 10–15% savings), and gift cards. Contributed revenue is generated through three tiers of recurring donor/membership programs — Friends of Tennessee Williams ($100–$2,999), the Producers Circle ($3,000–$25,000), and Show/Season Sponsorships ($5,000 per show and $200–$1,100 playbill ad placements reaching over 9,000 playbills). The organization is led by Executive Director Matthew Rawls and supported by approximately 12 staff, with major institutional funding from the Knight Foundation, Community Foundation of the Florida Keys, Florida Keys Council of the Arts, and the Anne McKee Artists Fund. Primary customer segments include general theatre patrons (residents and visitors), families with children, corporate sponsors, and major donors/philanthropists; the Children's Outreach Program is delivered in partnership with the Monroe County School District.

Name

Tennessee Williams Theatre

Legal name

Performing Arts Centers for Key West

Website

https://twstages.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tennessee Williams Theatre is a non-profit performing arts venue in Key West, FL operating three spaces (Mainstage, Cabaret, Blackbox) and producing live theatre, dance, concerts, and children's programming funded by ticket sales, subscriptions, memberships, and donor programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Key West

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from individual ticket sales for mainstage shows, cabaret performances, and blackbox productions. Tickets available online via KeysTix.com, by phone, or at the box office window.
2. Season Subscriptions: Subscription packages offering 10-15% savings over individual ticket prices. Flex plans of 5 or more shows with seat selection flexibility.
3. Membership Programs: Friends of Tennessee Williams membership program with tiers from $100-$2,999 offering benefits including early ticket access, recognition in playbills, behind-the-scenes tours, and free tickets.
4. Producers Circle: Major donor program with four tiers: Producer ($3,000), Producer Plus ($3,000+), Premier Producer ($10,000), and Executive Producer ($25,000). Includes prime seating, VIP lounge access, playbill recognition, and backstage tours.
5. Show Sponsorships: Corporate sponsorship at $5,000 per show includes 6 prime seats, Producers Lounge access with open bar, program cover acknowledgement, full-page playbill ad, and recognition on advertising.
6. Season Sponsorships: Season sponsorships with playbill advertising reaching over 9,000 playbills. Pricing ranges from $200 (quarter page, cabaret) to $1,100 (full page, mainstage).
7. Gift Cards: Gift cards available for purchase at the box office, by phone, or online.
8. Children's Outreach Program: Arts education program for youth, supported by donations and partnerships with Monroe County School District and community foundations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Tennessee Williams Theatre is a non-profit performing arts center that presents a seasonal lineup of live theatre, musicals, dance, concerts, and family entertainment across three on-site venues (Mainstage, Cabaret, and Blackbox) in Key West, Florida. Revenue is generated through individual and subscription ticket sales, gift cards, multi-tier membership and donor programs (Friends of Tennessee Williams and Producers Circle), corporate and show sponsorships, playbill advertising, and a Children's Outreach Program that delivers arts education to local youth. Ticketing and seating are powered by the KeysTix.com centralized platform, with the venue operating as the cultural anchor of the Florida Keys since 1979.

Product overview

Tennessee Williams Theatre is a performing arts venue operated by Performing Arts Centers for Key West, located at the College of the Florida Keys in Key West, Florida. The venue operates three distinct performance spaces: the Mainstage Theater (501 seats), Cabaret Theater (160 seats), and Blackbox Theatre (125 seats). The theater offers season subscription packages with savings of 10-15%, along with various membership and sponsorship programs including Friends of Tennessee Williams, Producers Circle (with four giving levels from $3,000 to $25,000), Show Sponsorship, and Season Sponsorship opportunities. Additional offerings include the Children's Outreach Program in partnership with Monroe County School District, Gift Cards, and Digital Playbills. The venue utilizes KeysTix.com and Etix for ticketing and Square for gift card and playbill ad purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Theater

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and major.

• Monroe County School DistrictcoreStrategic or Co-development PartnerPartnership with Monroe County School District for Children's Outreach Program, bringing performing arts education to students across the Florida Keys.
• Community Foundation of the Florida KeyscoreGTM or Marketing PartnerGenerous support for Children's Outreach Program, providing funding for arts education initiatives.
• Florida Keys Council of the ArtsmajorGTM or Marketing PartnerSupport for Children's Outreach Program performances in the Florida Keys.
• KeysTix.comcoreTechnology or IntegrationKeys' only centralized ticketing system powering online ticket sales for the theatre, providing real-time seating availability and pricing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/tennessee-williams-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennessee Williams Theatre