Texas Motorcycle Dealers Association

What Texas Motorcycle Dealers Association does

The Texas Motorcycle Dealers Association (TMDA) is a statewide, member-governed non-profit trade association founded in 1975 that represents franchised powersports and motorcycle dealerships across Texas. The organization operates with a lean staff of 6 employees from a virtual office in Dallas, TX, with an additional Austin office used by its contracted lobbyist. TMDA maintains formal working relationships with the Texas Motor Vehicle Commission, Department of Public Safety, State Comptroller, and Texas Parks and Wildlife to advocate for fair regulatory and legislative outcomes for dealers. Documented advocacy wins include securing essential business status during COVID-19 (2020), raising the DOC fee cap to $200 effective September 2024, and supporting passage of HB 5624 inherent risk protections in 2025. The association is governed by an elected Board of Directors composed of Texas powersports dealers, with a Legacy Council of former leaders providing institutional continuity.

TMDA generates revenue through three primary streams: tiered dealer membership dues ($500–$2,000 based on units sold per year, plus a $6,000 flat rate for dealer groups with 3+ locations), tiered associate membership dues from suppliers and service providers ($500 Silver, $1,500 Gold, $2,500 Platinum), and annual conference registration ($200 for members, $300 for non-members). The 2026 Annual Conference is scheduled for January 11–12 at Lakeway Resort & Spa in Austin, TX, featuring keynote economist Jerry Robinson. TMDA's digital infrastructure consists of a website and member management portal powered by Neon One / NeonCRM; there are no proprietary technology products. Marketing and member engagement rely on the TMDA blog, e-newsletter (with open rates consistently exceeding 65%), webinars, social media, the annual conference, and referral through the dealer board network. The association maintains strategic partnerships with TADA, TIADA, and NPDA on franchise protection, regulatory consistency, and OEM fairness.

Name

Texas Motorcycle Dealers Association

Legal name

Texas Motorcycle Dealers Association

Website

https://txmda.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Texas Motorcycle Dealers Association (TMDA) is a statewide non-profit trade association founded in 1975 that represents franchised powersports and motorcycle dealerships across Texas, providing legislative advocacy, regulatory liaison, peer networking, and an annual conference through tiered dealer and associate memberships.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dealer Membership Dues: Annual dues from franchised powersports/motorcycle dealers in Texas, based on units sold per year. Dealers may pay in full, quarterly, or monthly via credit card, with optional auto-renewal. This is the primary revenue stream.
2. Associate Membership Dues: Annual dues from suppliers and service providers (associate members) at tiered Silver ($500), Gold ($1,500), and Platinum ($2,500) levels. Payment options include full, quarterly, or monthly credit card payments with optional auto-renewal.
3. Annual Conference Registration: Revenue from dealer and industry attendance at the TMDA Annual Conference. Members pay $200 (after discount); non-members/industry rate is $300. Additional sponsorship revenue is generated from associate members and partners purchasing sponsorship tiers (Gold, Silver, Bronze).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

TMDA is a statewide trade association providing membership-based services to franchised powersports and motorcycle dealerships across Texas. Its core offerings include retail dealer membership (dues tiered by units sold, $500-$2,000 annually, with a $6,000 dealer group rate), associate membership for suppliers and service providers (Silver $500, Gold $1,500, Platinum $2,500), legislative advocacy before the Texas Legislature and state agencies, regulatory compliance guidance, dealer education programs, an annual conference, and an e-newsletter/blog.

Product overview

TMDA operates as a statewide trade association providing membership-based services to powersports and motorcycle dealerships across Texas. The organization offers a dual membership structure: Retailer Membership ($500-$2,000 annually based on sales volume, or $6,000 for dealer groups) and Associate Membership in three tiers (Silver, Gold, Platinum at $500-$2,500). Core offerings include legislative advocacy before state agencies, dealer education programs with webinars and annual conferences, the TMDA E-Newsletter for industry updates, and the TMDA Blog covering legislative analysis and operational guidance. The 2026 Annual Conference is scheduled for January 11-12, 2026 in Austin, TX.

Differentiator

Problem solved

Functional benefit

Products and services

• TMDA Retailer/Dealer Membership Annual trade association membership for franchised motorcycle and powersports dealerships in Texas. Dues range from $500 to $2,000 based on annual unit sales volume, with a flat $6,000 rate for dealer groups operating 3+ locations. Provides access to legislative advocacy, dealer education, peer networking, and member resources.
• TMDA Associate Membership Membership for powersports industry suppliers and service providers in three tiers: Silver ($500), Gold ($1,500), and Platinum ($2,500), offering visibility, networking, and engagement opportunities with Texas powersports dealerships.
• TMDA Annual Conference Annual two-day premier event for Texas powersports dealers featuring industry insights, educational sessions, networking, and keynote presentations. Member registration is $200 per attendee; non-member/industry rate is $300.
• TMDA E-Newsletter Regular electronic newsletter distributed to TMDA members covering legislative activity, regulatory changes, industry trends, educational webinars, and associate member offerings. Reported open rates consistently exceed 65%.
• TMDA Blog Educational blog providing industry updates, legislative analysis, compliance guidance (FTC Safeguards Rule, IRS Form 8300, TXDMV requirements), and operational best practices for Texas powersports dealers.
• Legislative Advocacy Services Representation before the Texas Legislature and state agencies including the Texas Motor Vehicle Commission, Department of Public Safety, and State Comptroller. Services include monitoring legislation, providing regulatory feedback, franchise protection, and securing advocacy wins such as the DOC fee cap increase to $200.
• Dealer Education Programs Ongoing educational opportunities including webinars, training sessions, and the Annual Conference with roundtable discussions and industry expert sessions covering business operations and regulatory compliance for Texas powersports dealers.

Quantifiable outcome

• Document fee cap increased to $200 per contract (effective September 5, 2024), equating to an additional $7,500 in revenue per 100 units sold.
• +3 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and secondary.

• Texas Automobile Dealers Association (TADA)coreStrategic or Co-development PartnerTMDA works alongside TADA on franchise protection and regulatory consistency issues. The partnership is focused on preventing direct-to-consumer sales that bypass local dealerships. TADA represents a broader dealer network that complements TMDA's powersports-specific focus. Collaboration is ongoing at the state legislative level.
• Texas Independent Automobile Dealers Association (TIADA)coreStrategic or Co-development PartnerTMDA partners with TIADA on shared industry challenges including franchise protection, regulatory consistency, and consumer issues. TIADA contributed content to the TMDA blog (e.g., HB 3861 article adapted from TIADA's Earl Cooke). Collaboration strengthens TMDA's position on industry-wide issues affecting Texas dealers.
• National Powersports Dealer Association (NPDA)coreStrategic or Co-development PartnerTMDA collaborates with NPDA on OEM program fairness and eliminating unfair dealer fees. The partnership extends TMDA's influence to the national level and provides Texas dealers with a connection to federal powersports industry advocacy. NPDA representatives participate in TMDA conferences.
• Texas Motor Vehicle CommissioncoreOthersTMDA maintains a strong working relationship with the Texas Motor Vehicle Commission, providing dealer perspective and technical feedback before new rules or regulatory changes are adopted. This agency partnership is central to TMDA's regulatory advocacy mission.
• Texas Department of Public Safety (DPS)coreOthersTMDA collaborates with the Texas Department of Public Safety on matters affecting powersports dealer licensing, regulation, and public safety. DPS is one of several state agencies TMDA works with to represent dealer interests.
• Texas State ComptrollercoreOthersTMDA maintains a working relationship with the Texas Comptroller's office on taxation matters affecting powersports dealers, including sales and use tax, motor vehicle registration surcharges, and title/registration fees. The partnership contributed to the successful DOC fee cap increase to $200.
• Texas Parks and Wildlife DepartmentsecondaryOthersTMDA worked with Texas Parks and Wildlife to expand off-road vehicle access statewide, a legislative and regulatory advocacy achievement that benefits dealer inventory sales and customer riding opportunities.
• McGraw PowersportssecondaryGTM or Marketing PartnerGold Sponsor (Conference Room) for the 2026 TMDA Annual Conference. McGraw Powersports provides extended service contracts for motorcycles, off-road vehicles, PWCs, snowmobiles, and EVs. Family-owned with a dealer network across the US and Canada.
• Rider's AdvantagesecondaryGTM or Marketing PartnerGold Sponsor (Lunch) for the 2026 TMDA Annual Conference. Rider's Advantage provides extended service contracts, powertrain coverage, GAP protection, tire and wheel protection, and maintenance programs for powersports vehicles.
• Sheffield FinancialsecondaryGTM or Marketing PartnerGold Sponsor (Reception Food) for the 2026 TMDA Annual Conference. Sheffield Financial is a division of Truist Bank providing installment financing for powersports, marine, compact tractors, outdoor power equipment, and trailers. Over 33 years in business, serves hundreds of leading brands.
• Synchrony FinancialsecondaryGTM or Marketing PartnerSilver Sponsor (Breakfast) for the 2026 TMDA Annual Conference. Synchrony is a leading provider of consumer financing solutions for the powersports industry, helping dealers offer flexible payment options.
• Torque GroupsecondaryGTM or Marketing PartnerSilver Sponsor (Snacks) for the 2026 TMDA Annual Conference. Torque Group is an F&I provider exclusively dedicated to powersports dealers across America, offering a comprehensive suite of top-tier F&I products and services.
• Aegis Extended ServicesecondaryGTM or Marketing PartnerSilver Sponsor (A/V) for the 2026 TMDA Annual Conference. Aegis Extended Service has supported TMDA for over a decade with F&I products, compliance support, training, and dealer administration services. Over 200 years of combined F&I experience on their team.
• GSFS GroupsecondaryGTM or Marketing PartnerBronze Sponsor (Printed Materials) for the 2026 TMDA Annual Conference. GSFS Group brings over four decades of automotive F&I experience to the powersports industry, offering vehicle service contracts, GAP coverage, training, and analytics for motorcycle and powersports dealers.
• IronGate Business AdvisorssecondaryGTM or Marketing PartnerBronze Sponsor (Reception Entertainment) for the 2026 TMDA Annual Conference. IronGate Business Advisors provides strategic guidance for dealership owners focused on financial clarity, operational insight, and long-term planning.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• National Automobile Dealers Association (NADA): The largest U.S. trade association for franchised new-car dealers, with a national footprint and significant resources. NADA serves as a model for large-scale dealer advocacy and shares structural parallels with TMDA's franchise-protective mission.
• Motorcycle Industry Council (MIC): National trade association for the motorcycle industry, including manufacturers, dealers, distributors, and aftermarket suppliers. MIC operates as a broader industry body while TMDA represents the dealer-specific vertical within that ecosystem.

Others

• American Motorcyclist Association (AMA): Largest U.S. motorcyclist advocacy organization representing riders, not dealers. AMA's parallel mission of legislative advocacy and rider protection makes it thematically comparable to TMDA's dealer advocacy focus, though the two segments differ.
• Specialty Vehicle Institute of America (SVIA): National trade association for the ATV, side-by-side, and off-road vehicle industry. SVIA represents manufacturers and allied stakeholders in adjacent powersports segments, providing complementary industry advocacy that affects TMDA's dealer members.
• Texas Automobile Dealers Association (TADA): Texas-based trade association for franchised automobile dealers. TADA partners with TMDA on franchise protection and regulatory consistency, sharing the same business model (dealer membership, legislative advocacy, annual conference) but serving a different vertical (automotive vs. powersports).
• Texas Independent Automobile Dealers Association (TIADA): Texas association for independent used-vehicle dealers. TIADA collaborates with TMDA on shared consumer protection and regulatory issues, demonstrating cross-vertical partnership in the Texas dealer advocacy ecosystem.

Regional players

• Florida Motorcycle Dealers Association (FMDA): State-level motorcycle and powersports dealer association in Florida. FMDA is structurally similar to TMDA (statewide dealer trade association) but operates in a different geography, making it a regional peer rather than a direct competitor.
• California Motorcycle Dealers Association (CMDA): State-level motorcycle dealer association in California, the largest U.S. motorcycle market. CMDA shares TMDA's dealer advocacy and conference model but serves a different regional dealer base.

Direct peers

• National Powersports Dealer Association (NPDA): The national counterpart to TMDA, NPDA represents powersports dealers across the U.S. and partners with TMDA on OEM program fairness and unfair dealer fees. NPDA is the most direct analog, sharing mission, member base, and advocacy focus at the federal level.
• American International Motorcycle Dealers Association (AIMDA): Multi-state association representing motorcycle and powersports dealers across multiple U.S. states. AIMDA complements TMDA's single-state focus by providing a regional dealer advocacy model in adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/texas-motorcycle-dealers-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Texas Motorcycle Dealers Association