The Urban Assembly School for Green Careers

What The Urban Assembly School for Green Careers does

The Urban Assembly School for Green Careers is a public secondary high school operating within the New York City Department of Education system, located at 145 W 84th Street in Manhattan's Upper West Side. Founded in 2009 and led by Principal Kerry Decker Rutishauser, the school serves students in grades 9–12 with a curriculum centered on green careers and environmental sustainability. Its academic product consists of three majors: two NYSED-approved Career and Technical Education (CTE) pathways — Urban Agriculture and Building Science — which confer technical endorsements on student diplomas, and a Business & Marketing major delivered through the FutureReadyNYC initiative with Baruch University College Now courses available from 10th grade.

The school's go-to-market is community-led: prospective NYC families are recruited through open houses, fall tours, virtual meetings, and community events, with applications submitted via the standard NYC DOE process using program code A13A. Distribution is essentially the NYC public school admissions funnel, supplemented by an Instagram presence, the school website (built on Squarespace), Google Forms-based tour registration, and PSAL athletics participation. The school also operates the Green Travels international experiential program, with documented trips to Puerto Rico (Spring 2022), the Dominican Republic (Spring 2023 and 2024), and Costa Rica (Spring 2025), and offers a Spanish language pathway preparing students for the New York State Seal of Biliteracy.

Commercially, the institution is not a revenue-generating enterprise in the conventional sense. It is funded entirely through the NYC Department of Education public budget with no tuition charged to families. Pricing is therefore effectively zero to the end user; the school's economic model is government-allocated per-pupil funding, with the technology stack limited to standard educational and social media platforms. The customer segment is NYC-resident high school applicants and their families, and the school's primary operational risk is concentration on a single public funding source.

Name

The Urban Assembly School for Green Careers

Legal name

The Urban Assembly School for Green Careers

Website

https://uagreencareers.org

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

The Urban Assembly School for Green Careers is a NYC public high school serving grades 9–12 with NYSED-approved CTE majors in Urban Agriculture and Building Science, plus a Business & Marketing pathway with Baruch University College Now credits, all funded by the NYC Department of Education.

Ownership category

akta.pro rank

Product category

Public Secondary Education

NAICS

Technical and Trade Schools (6115), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Charter Career & Technical Education (CTE) Schools (EDAJACAK)

Keywords

• Public high school education
• Career and technical education
• Green careers CTE
• Urban agriculture program
• Building science program

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Others

Revenue model

1. NYC Department of Education Public Funding: As a NYC public high school, The Urban Assembly School for Green Careers is funded through the NYC Department of Education budget. No tuition is charged to students. Revenue comes from government educational funding allocations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Urban Assembly School for Green Careers is a NYC Department of Education public high school delivering grades 9-12 education centered on three Career and Technical Education (CTE) majors: Urban Agriculture and Building Science (both NYSED-approved programs providing technical endorsements on diplomas), and Business & Marketing (with Baruch University College Now college credit access starting in 10th grade). Students also pursue college preparation, post-secondary counseling, bilingual education aligned with the New York State Seal of Biliteracy, and international cultural immersion through the Green Travels program. Education is provided free of charge to admitted NYC students.

Product overview

The Urban Assembly School for Green Careers is a public high school offering three distinct majors: Urban Agriculture, Building Science (both NYSED-approved CTE programs with technical endorsement on diplomas), and Business & Marketing (FutureReadyNYC program with Baruch University College Now partnership). Students select a major upon enrollment and pursue it through graduation, with CTE pathways including associated assessments and the New York State Seal of Biliteracy for Spanish language proficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Agriculture CTE Major NYSED-approved Career and Technical Education (CTE) program focused on urban farming practices and sustainable agriculture for admitted high school students at the school. Students completing the pathway and associated assessment receive a technical endorsement on their New York State diploma.
• Building Science CTE Major NYSED-approved Career and Technical Education (CTE) program focused on construction science, sustainable building practices, and architecture for admitted high school students. Students completing the pathway and associated assessment receive a technical endorsement on their New York State diploma.
• Business & Marketing CTE Major Business and Marketing program offered through FutureReadyNYC with access to College Now courses at Baruch University, allowing students as early as 10th grade to earn college credits while in high school.
• Green Travels International Immersion Program
• PSAL Athletics Program

Quantifiable outcome

• Technical endorsement on NYS diploma for CTE pathway completers
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Baruch UniversitycoreStrategic or Co-development PartnerPartnership through FutureReadyNYC and College Now program. Students enrolled in the Business & Marketing major are eligible to take College Now courses with Baruch University as early as 10th grade, earning college credits while in high school.
• NYC Department of EducationcoreOthersThe school operates as a NYC DOE public high school under the Urban Assembly umbrella. NYSED-approved CTE programs provide technical endorsements on student diplomas. School is part of the FutureReadyNYC Career-Connected Learning initiative.
• NYSED (New York State Education Department)coreOthersNY State Education Department approval for Career and Technical Education (CTE) programs in Urban Agriculture and Building Science. Students completing CTE pathways receive technical endorsements on their diplomas.
• PSAL (Public School Athletics League)minorStrategic or Co-development PartnerSchool participates in PSAL athletics program with dedicated athletics department and coaches. Students can participate in various sports through the city's public school athletic league.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Harlem Children's Zone / Promise Academy: NYC non-profit operating cradle-to-career services including Promise Academy charter schools. Comparable on free NYC secondary education serving underserved communities and the comprehensive-support model that mirrors UAGC's coordinator-heavy staffing.
• Public Prep Academies: NYC charter network operating elementary and middle schools focused on underserved populations. Comparable as a NYC-based free public education provider serving similar communities, though not a high school.

Direct peers

• Brooklyn STEAM Center: Industry-partnered CTE program within the NYC public school system providing career-connected experiences in tech and skilled trades. Directly comparable to UAGC on CTE-for-NYC-public-school-students dimension, though Brooklyn STEAM is a program not a standalone school.
• Bard High School Early College: NYC public small high school network partnering with Bard College to offer early college credit. Most comparable NYC public school on the early-college-credit and small-school dimensions of UAGC's offering.
• Urban Assembly: The umbrella non-profit network that operates The Urban Assembly School for Green Careers and ~20+ other NYC public schools. Direct operating parent with shared brand, back-office, and program design — most comparable entity on governance and model.

Broad incumbents

• Achievement First: Charter school network with NYC operations focused on college persistence outcomes. Comparable to UAGC on the college-prep orientation and free NYC secondary education axis, though not CTE/sustainability specialized.
• Uncommon Schools: Northeast charter network with NYC presence (North Star Academy, Excellence). Comparable as a free, college-prep secondary provider serving similar NYC demographics, but operates charters not DOE public schools.
• KIPP NYC: Large NYC charter school network serving K-12 with a college-prep focus. Competes for similar NYC families seeking structured, college-aligned secondary education at no cost, though KIPP operates charter schools (UAGC is a DOE public school).
• Success Academy Charter Schools: NYC's largest charter network with extensive high school programming. Overlaps with UAGC on the dimensions of selective NYC public/free secondary education and outcomes-focused culture, though it does not specialize in green CTE.

Others

• New Visions for Public Schools: NYC non-profit that supports and redesigns public schools including career-connected learning initiatives (aligned with FutureReadyNYC, which UAGC participates in). Ecosystem-level peer as a fellow NYC public school support organization rather than a direct school operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=sfnVu5FJXFU
• Instagraminstagram.com/uagreencareers
• LinkedInlinkedin.com/company/uagreencareers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Urban Assembly School for Green Careers