RUTGERS-UNIVERSITY BEHAVIORAL HEALTH CARE

What RUTGERS-UNIVERSITY BEHAVIORAL HEALTH CARE does

Rutgers University Behavioral Health Care (UBHC) is the behavioral health care division of Rutgers, The State University of New Jersey, operating since 1971 as a Certified Community Behavioral Health Clinic. It is the only behavioral health system in New Jersey that is part of a medical school (Rutgers Robert Wood Johnson Medical School), which supports its positioning as a provider of the broadest range of behavioral health services in the state across 20+ clinical programs and six physical sites (Cherry Hill, Edison, Monmouth Junction, New Brunswick, Newark, Piscataway).

The service portfolio spans emergency and acute care, inpatient, outpatient, partial hospitalization, residential, school-based delivery, Rutgers Day School (ages 4-21), University Correctional Health Care, and a deep case-management suite (PATH, HUD VASH, IRTS, STAR, R-HOME, IFSS, JAG). Layered on top is a population-specific peer-support ecosystem — Vets4Warriors, NJ Vet2Vet, Cop2Cop, Mom2Mom, Care2Caregivers, Worker2Worker, Nurse2Nurse, Fire/EMS Lifeline, AID NJEA, and PSL — each operating its own 24/7 toll-free helpline. All routes funnel through a central Access Center (est. 1995) that handles approximately 1,000 calls per day from 20+ dedicated phone lines and runs on a proprietary Microsoft SQL Server platform with automatic call distribution, HIPAA-compliant compartmentalization, and redundant nightly backups, with optional customized scheduling systems available for a fee.

Revenue is derived from a mix of NJ state contracts (DMHAS, Department of Corrections, Division of Children and Families), federal grants (SAMHSA, HUD), fee-for-service clinical programs, county-funded specialized case management (Middlesex County), and tuition payments from sending districts to Rutgers Day School. Named contracted customers include the NJ Department of Corrections, Federal VA, NJEA, Middlesex County Jail, and Preferred Behavioral Health of New Jersey. As a public state-entity division, UBHC does not raise external capital and does not separately disclose revenue; the Employee Assistance Program is scheduled to transition to Lyra effective November 1, 2025.

Name

RUTGERS-UNIVERSITY BEHAVIORAL HEALTH CARE

Legal name

Rutgers University Behavioral Health Care

Website

https://ubhc.rutgers.edu

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

Rutgers University Behavioral Health Care is a Certified Community Behavioral Health Clinic and the only behavioral health system in New Jersey that is part of a medical school, operating 20+ clinical programs and a 24/7 Access Center across six statewide sites for NJ residents, first responders, veterans, and incarcerated individuals.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Psychiatric and Substance Abuse Hospitals (622210), Home Health Care Services (62161)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE)

akta.pro secondary industries

Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE), Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH), Behavioral Health Benefit Administration (MBHO Core) (HLAEAHAA)

Keywords

• Behavioral health services
• Mental health treatment
• Peer support programs
• Crisis intervention services
• Employee assistance programs

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Government Contracts and Grants: Funded by NJ Division of Mental Health and Addiction Services (DMHAS), New Jersey Department of Corrections, Department of Mental Health and Addiction Services, and SAMHSA grants. Services provided under state-funded programs including CCBHC designation.
2. Fee for Service: Some community-based programs operate on fee-for-service basis. Integrated Case Management Services previously grant-funded now operates fee-for-service. Specialized Case Management funded by Middlesex County.
3. Managed Services to Organizations: Access Center provides managed services to other agencies and organizations including crisis lines, specialty programs, and peer support lines. Customized call handling for contracted organizations.
4. Tuition Payments: Rutgers Day School receives tuition payments from sending school districts or Office of Education for special education placements.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Rutgers University Behavioral Health Care (UBHC) provides a comprehensive continuum of behavioral health services including outpatient mental health and substance use treatment, crisis intervention, 24/7 peer support helplines, residential programs, school-based mental health services, and Employee Assistance Programs. It operates specialized support lines for veterans, first responders, caregivers, and mothers, and delivers University Correctional Health Care across New Jersey state correctional facilities. UBHC is a Certified Community Behavioral Health Clinic (CCBHC) and serves as the behavioral health arm of Rutgers, The State University of New Jersey.

Product overview

Rutgers University Behavioral Health Care (UBHC) is a Certified Community Behavioral Health Clinic (CCBHC) offering the broadest range of behavioral health services in New Jersey. The organization operates as a multi-module platform with a central Access Center and National Call Center providing single-entry access to clinical programs. Core services include Employee Assistance Program (EAP), Student Wellness Program (SWP), and Resiliency Resources as foundational support offerings. Specialized peer support programs include Vets4Warriors, NJ Vet2Vet, Cop2Cop, Care2Caregivers, and Mom2Mom serving specific populations. Clinical programs span Emergency & Acute Services, Inpatient, Outpatient, Partial Hospitalization, Residential, Rutgers Day School (Child and Adolescent Programs), University Correctional Health Care (UCHC), and School Based Programs. Community-based services include Children's Transitional Residence, Children's Mobile Response & Stabilization Services, and multiple case management programs. The organization also operates the Interim Managing Entity (IME) Addictions Access Center for substance use disorder referrals. All services are integrated through the Access Center with clinical triage, multilingual support, and HIPAA compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Assistance Program (EAP) Confidential counseling, consultation, and resource services for employees and their families, available to U.S. employers, labor unions, and organizations seeking workforce behavioral health support.
• Student Wellness Program (SWP) EAP-style wellness and behavioral health services tailored for academic institutions, providing students with access to counseling and support resources.
• Vets4Warriors 24/7 confidential peer support helpline (1-855-838-8255) staffed by veteran peer support specialists, serving active-duty service members, veterans, and their families nationwide.
• NJ Vet2Vet New Jersey-based 24/7 peer support helpline (1-866-838-7654) staffed by trained veteran peer support specialists, serving New Jersey veterans and their families.
• Cop2Cop 24/7 confidential peer support helpline (1-866-267-2267) for active and retired law enforcement officers and their families nationwide, staffed by trained police officers.
• Care2Caregivers 24/7 peer support helpline (1-800-424-9106) staffed by trained family caregiver peer volunteers, serving family caregivers of individuals with chronic illness, disability, or aging-related conditions.
• Mom2Mom 24/7 confidential peer support helpline (1-888-457-5726) staffed by volunteer military mothers, serving mothers of U.S. military service members and veterans.
• Access Center / National Call Center Centralized 24/7 access point for UBHC services, providing call routing, clinical screening, and service coordination across the Rutgers University Behavioral Health Care network.
• Resiliency Resources Behavioral health resiliency and wellness resources offered to organizations and individuals seeking stress management and coping support.
• Customized Scheduling and Data Management Systems Technology-enabled scheduling and data management services supporting UBHC's access centers and clinical operations.
• Children's Transitional Residence Residential treatment program for children with serious emotional disturbance, providing 24/7 therapeutic living environment and clinical care.
• Residential Services Residential behavioral health treatment programs operated by UBHC for individuals requiring intensive therapeutic living environments.
• Children's Mobile Response and Stabilization Services (CMRSS) - Essex 24/7 mobile crisis response and stabilization program for youth in Essex County, New Jersey, providing on-site de-escalation and follow-up stabilization services.
• Children's Mobile Response and Stabilization Services (CMRSS) - Middlesex 24/7 mobile crisis response and stabilization program for youth in Middlesex County, New Jersey, providing on-site de-escalation and follow-up stabilization services.
• Rutgers Day School Child Program Day treatment educational and clinical program for children with serious emotional disturbance, integrating therapeutic services with academic instruction.
• Rutgers Day School Adolescent Program Day treatment educational and clinical program for adolescents with serious emotional disturbance, integrating therapeutic services with academic instruction.
• Outpatient Community Services Outpatient behavioral health clinics located in Newark, Middlesex, and Essex counties providing individual and group therapy, psychiatric services, and substance use treatment.
• School-Based Programs On-site school-based mental health services delivered to New Jersey K-12 public schools, including individual and group counseling, crisis intervention, prevention, and staff consultation.
• Community-Based Programs Community-based behavioral health services delivered outside traditional clinic settings, including prevention, early intervention, and outreach programs.
• Essex County PPC HUB Essex County Psychiatric Partial Care HUB providing partial hospitalization and intensive outpatient services for adults with behavioral health needs.
• IME Addictions Access Center Statewide addictions access center (1-844-276-2777) providing referrals, screening, and engagement for individuals seeking substance use treatment in New Jersey.
• Intensive Recovery Treatment Support (IRTS) Recovery support program for individuals with opioid use disorder, providing structured support and linkage to ongoing treatment.
• University Correctional Health Care (UCHC) Comprehensive medical, mental health, and substance use treatment services delivered to individuals incarcerated in New Jersey state correctional facilities.

Quantifiable outcome

• 98% customer satisfaction rating for Access Center services
• +3 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles10 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Vets4WarriorscoreStrategic or Co-development Partner · 1 December 2011National 24/7 confidential peer support program staffed by veterans. Since December 2011 has been answering calls live within 30 seconds. Peer supporters follow up regularly with callers. Goal is to connect early before issues reach crisis point.
• NJ Vet2VetcoreStrategic or Co-development Partner · 1 December 201124-hour peer support to NJ National Guard members, active military, veterans, their families and caregivers statewide. Operating 24/7 to provide support for challenges including PTSD, transition, family issues, employment, and health concerns.
• NJ Department of CorrectionscoreStrategic or Co-development PartnerPartnership for IRTS (Intensive Recovery Treatment Support) program launched January 2018. Pairs peer health navigators with inmates who have history of opioid abuse, beginning six months before release to help with re-entry and recovery.
• NJ Department of Mental Health and Addiction ServicescoreStrategic or Co-development PartnerState agency partner for IRTS program and IME Addictions Access Center providing coordinated entry for substance use disorder treatment statewide.
• Preferred Behavioral Health of New JerseyminorChannel Partner/ Reseller/ DistributorOutsourced scheduling to UBHC Access Center for mental health services. Reports saving time, money and resources through the partnership.
• NJEA (New Jersey Education Association)minorStrategic or Co-development PartnerAID NJEA helpline established through UBHC Access Center to support teachers and public school staff. Has helped thousands of callers with telephone counseling and referrals.
• Rutgers Robert Wood Johnson Medical SchoolcoreStrategic or Co-development PartnerUBHC is the behavioral health system of Rutgers, The State University of New Jersey, connected to the medical school for training and research integration.
• Federal VAcoreStrategic or Co-development PartnerHUD VASH program partnership for serving homeless veterans. Only accepts referrals from Federal VA for the supported housing program.
• New Jersey Medical SchoolcoreStrategic or Co-development PartnerPartnership for Essex County PPC HUB - collaborative project providing consultation with child psychiatrists to primary care providers for psychiatric and behavioral issues.
• NJ Division of Children and FamiliescoreStrategic or Co-development PartnerFunding partner for Essex County Pediatric Psychiatric Collaborative HUB and Children's Mobile Response & Stabilization Services.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/njcop2cop
• YouTubeyoutube.com/channel/UCVqPbDd4OUk9XmlKtnOo3dg/featured
• Facebookfacebook.com/Vets4Warriors
• LinkedInlinkedin.com/company/rutgers-university-behavioral-health-care
• Instagraminstagram.com/vets4warriors

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RUTGERS-UNIVERSITY BEHAVIORAL HEALTH CARE