UCAM Murcia CB
UCAM Murcia CB is a Spanish professional basketball club based in Murcia, owned by UCAM Universidad, competing in Liga Endesa and the Basketball Champions League. It generates revenue through ticketing, merchandise, and a broad portfolio of regional and national corporate sponsors.
- Company typePrivate
- Founded-
- HeadquartersMurcia, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
What UCAM Murcia CB does
UCAM Murcia Club de Baloncesto (UCAM Murcia CB) is a professional basketball club based in Murcia, Spain, founded in 1985 and operating as a subsidiary club of UCAM Universidad (Universidad Católica de Murcia). The club fields a men's professional basketball team that competes in Liga Endesa, the top division of Spanish professional basketball, and in the Basketball Champions League (BCL), a FIBA-organized European competition. UCAM Murcia CB plays its home games at the Palacio de Deportes de Murcia and finished the most recent Liga Endesa regular season in 3rd place with a 24-9 record (72.7% win rate), tying with Baskonia on wins and percentage while ranking behind Real Madrid — described by the club as its "best season in history."
The club's commercial operations center on match-day revenue, merchandising, and a portfolio of corporate sponsorships. Tickets and season ticket packages (abonos) are sold through compralaentrada.com, and official merchandise is distributed via the UCAM Store online storefront. UCAM Murcia CB maintains a sponsorship portfolio that includes regional and national brands such as Nike (apparel supplier), Toyota Labasa, ElPozo, Estrella de Levante, Hospital Quirón Salud, Costa Cálida, and the Ayuntamiento de Murcia, plus a structured "Club de Empresas" corporate partner program. The club engages fans through owned social channels on Twitter/X, Instagram, TikTok, and YouTube (cbmurciamedia).
As part of the broader UCAM sports ecosystem — which UCAM positions as "La Universidad del Deporte" (The University of Sport) and includes football, esports, table tennis, and multiple sponsored clubs — UCAM Murcia CB operates 53 employees under the institutional ownership of the university. The legal entity is UCAM Murcia Club de Baloncesto, a private, non-listed entity domiciled in Murcia, Spain. Revenue figures are not publicly disclosed, and the club has not reported any funding rounds, M&A activity, or subsidiary structure.
UCAM Murcia CB firmographics
Firmographics- Name
- UCAM Murcia CB
- Legal name
- UCAM Murcia Club de Baloncesto
- Website
- https://ucammurcia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UCAM Murcia CB is a Spanish professional basketball club based in Murcia, owned by UCAM Universidad, competing in Liga Endesa and the Basketball Champions League. It generates revenue through ticketing, merchandise, and a broad portfolio of regional and national corporate sponsors.
- Ownership category
- akta.pro rank
UCAM Murcia CB industry classification
Industry- Product category
- Professional Basketball Club
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- University/College Club Sports Programs (MPAKACAK)
- akta.pro secondary industry
- Club Sports Programs (EDALAIAB)
Keywords
Where UCAM Murcia CB is headquartered
LocationHeadquarters
- HQ city
- Murcia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
UCAM Murcia CB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Distribution channels2 records
Marketing channels5 records
UCAM Murcia CB product offering
Product offeringCore offering
UCAM Murcia CB is a professional basketball club based in Murcia, Spain, competing in Spain's top-tier Liga Endesa (ACB) and the Basketball Champions League (BCL). The club is affiliated with UCAM Universidad (Universidad Católica de Murcia) and offers professional basketball entertainment through match attendance, season and individual ticket sales, official merchandise, and corporate sponsorship packages to fans and businesses in the Murcia region.
Product overview
UCAM Murcia CB is a professional basketball club operated by UCAM Universidad (Universidad Católica de Murcia), offering basketball team competition, merchandise sales, and ticketing services. The club competes in Spain's top division Liga Endesa and in European competition (Basketball Champions League). UCAM's Sports Services department also organizes university championships and athletic programs across multiple sports disciplines.
Differentiator
Problem solved
Functional benefit
Products and services
- UCAM Murcia CB Basketball Club Professional basketball team competing in Liga Endesa and Basketball Champions League (BCL), representing UCAM Universidad, with players including Souley Boum, Michael Forrest, and Jean-Marc Pansa. Serves basketball fans and sports enthusiasts in the Murcia region.
- UCAM Store - Basketball Merchandise Online merchandise store offering official UCAM Murcia CB team apparel and player merchandise for fans and supporters.
- Season Tickets (Abonos) Season ticket packages (abonos) for UCAM Murcia CB home games at Palacio de Deportes de Murcia, sold through compralaentrada.com platform, for regular fans and supporters.
- Match Tickets Individual match tickets for UCAM Murcia CB games in Liga Endesa and BCL competitions, sold through compralaentrada.com platform, for individual fans and spectators.
- Club de Empresas (Corporate Sponsorships) Corporate business club program offering companies tiered sponsorship and partnership packages with UCAM Murcia CB, including brand visibility and activation rights.
Companies that use UCAM Murcia CB
Customer profileSegments1 record
Ideal customer profiles2 records
UCAM Murcia CB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UCAM Murcia CB partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- UCAM UniversidadcoreThe basketball club is part of the UCAM (Universidad Católica de Murcia) sports ecosystem. UCAM Universidad provides institutional support and branding affiliation to the club.
- Estrella de LevantemajorMajor sponsor of UCAM Murcia CB. Estrella de Levante is a prominent regional brewery based in Murcia.
- Toyota LabasamajorMajor sponsor and partner. Toyota Labasa is a Toyota dealership in the Murcia region.
- ELPOZOmajorMajor sponsor of UCAM Murcia CB. ElPozo is a leading food company based in Murcia, specializing in meat products.
- NikemajorOfficial equipment and apparel supplier for UCAM Murcia CB.
- Hospital Quirón SaludmajorOfficial medical and health partner providing healthcare services.
- Costa CalidamajorRegional tourism brand of the Murcia region, official sponsor promoting the Costa Cálida destination.
- Ayuntamiento de MurciamajorMunicipality of Murcia, official institutional sponsor supporting the club.
- CaixaBankminorFinancial services sponsor.
- COC (Centro Oftalmológico Centrofama)minorOphthalmology clinic sponsor based in Murcia.
- Libera TelecomminorTelecommunications sponsor.
- InversusminorRegional business group sponsor based in Murcia.
- Club de EmpresascoreCorporate business club that allows companies to become official sponsors and partners of UCAM Murcia CB with various tier levels.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
UCAM Murcia CB competitors and assessment
Company assessmentDirect peers
- Herbalife Gran Canaria (women's) / Baxi Manresa: Baxi Manresa is a Liga Endesa participant with a comparable regional club footprint, providing another direct Spanish mid-tier benchmark for revenue mix and competitive positioning.
- Valencia Basket: Valencia Basket is a direct Liga Endesa competitor and BCL participant, with similar mid-tier-to-top Spanish basketball positioning, comparable sponsorship scale, and overlapping target fan base in eastern Spain.
- FC Barcelona Basketball: FC Barcelona's basketball section competes in both Liga Endesa and EuroLeague, representing the largest direct competitor to UCAM on-court and the most global Spanish basketball brand for sponsorship value comparison.
- Unicaja Baloncesto: Unicaja is a fellow Spanish basketball club with university/regional roots (Málaga), competing in Liga Endesa and BCL — directly comparable to UCAM in regional-anchor positioning and dual-competition participation.
- Joventut Badalona: Joventut is a historic Spanish basketball club competing in Liga Endesa, with a strong youth-development pipeline comparable to UCAM's university-affiliated development model.
- CB Gran Canaria: Gran Canaria is a Liga Endesa and BCL participant with an island-region anchor comparable to UCAM's Murcia-region positioning. Same league, similar mid-table competitive profile, similar sponsor-driven revenue mix.
- TD Systems Baskonia: Baskonia finished 2nd in Liga Endesa with the same 24-9 record as UCAM, and is a fellow EuroLeague/BCL participant — making it the closest sporting and commercial comparable to UCAM Murcia.
- Real Madrid Baloncesto: Real Madrid's basketball section finished 1st in Liga Endesa and competes in EuroLeague. It is the dominant Spanish basketball brand with which UCAM directly competes on-court and in commercial sponsorship market.
- Casademont Zaragoza: Zaragoza is a Liga Endesa and BCL participant with a regional-anchor model similar to UCAM Murcia, competing for the same mid-tier sponsorship and B2B partnership pool in Spain.
Others
- UCAM Murcia CF (sister club): UCAM's football club under the same university parent — useful for benchmarking cross-sport sponsorship overlap, shared back-office economics, and university resource allocation within the UCAM sports ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
UCAM Murcia CB social profiles
Digital presenceUCAM Murcia CB financial estimates
Financial estimateRevenue estimate
Valuation estimate
UCAM Murcia CB leadership team
Management profileNumber of profiles
UCAM Murcia CB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UCAM Murcia CB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UCAM Murcia CB
What does UCAM Murcia CB do?
UCAM Murcia CB is a professional basketball club based in Murcia, Spain, competing in Spain's top-tier Liga Endesa (ACB) and the Basketball Champions League (BCL). The club is affiliated with UCAM Universidad (Universidad Católica de Murcia) and offers professional basketball entertainment through match attendance, season and individual ticket sales, official merchandise, and corporate sponsorship packages to fans and businesses in the Murcia region.
Is UCAM Murcia CB a public or private company?
UCAM Murcia CB is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was UCAM Murcia CB founded?
UCAM Murcia CB was founded in -1. It employs 51 to 100 people.
Where is UCAM Murcia CB based?
UCAM Murcia CB is headquartered in Murcia, Spain, in the Europe region.
Who are UCAM Murcia CB's main competitors?
Direct peers on record are Herbalife Gran Canaria (women's) / Baxi Manresa, Valencia Basket, FC Barcelona Basketball, Unicaja Baloncesto, Joventut Badalona, CB Gran Canaria, TD Systems Baskonia, Real Madrid Baloncesto and Casademont Zaragoza. UCAM Murcia CF (sister club) is listed as an others.
Does UCAM Murcia CB have an API?
No public API is recorded for UCAM Murcia CB.
What industry is UCAM Murcia CB in?
UCAM Murcia CB's product category is Professional Basketball Club. Its primary akta.pro industry code is MPAKACAK, University/College Club Sports Programs, with a secondary code of EDALAIAB, Club Sports Programs. Its NAICS code is 713940 and its SIC code is 7997.