UCAM Murcia CB

What UCAM Murcia CB does

UCAM Murcia Club de Baloncesto (UCAM Murcia CB) is a professional basketball club based in Murcia, Spain, founded in 1985 and operating as a subsidiary club of UCAM Universidad (Universidad Católica de Murcia). The club fields a men's professional basketball team that competes in Liga Endesa, the top division of Spanish professional basketball, and in the Basketball Champions League (BCL), a FIBA-organized European competition. UCAM Murcia CB plays its home games at the Palacio de Deportes de Murcia and finished the most recent Liga Endesa regular season in 3rd place with a 24-9 record (72.7% win rate), tying with Baskonia on wins and percentage while ranking behind Real Madrid — described by the club as its "best season in history."

The club's commercial operations center on match-day revenue, merchandising, and a portfolio of corporate sponsorships. Tickets and season ticket packages (abonos) are sold through compralaentrada.com, and official merchandise is distributed via the UCAM Store online storefront. UCAM Murcia CB maintains a sponsorship portfolio that includes regional and national brands such as Nike (apparel supplier), Toyota Labasa, ElPozo, Estrella de Levante, Hospital Quirón Salud, Costa Cálida, and the Ayuntamiento de Murcia, plus a structured "Club de Empresas" corporate partner program. The club engages fans through owned social channels on Twitter/X, Instagram, TikTok, and YouTube (cbmurciamedia).

As part of the broader UCAM sports ecosystem — which UCAM positions as "La Universidad del Deporte" (The University of Sport) and includes football, esports, table tennis, and multiple sponsored clubs — UCAM Murcia CB operates 53 employees under the institutional ownership of the university. The legal entity is UCAM Murcia Club de Baloncesto, a private, non-listed entity domiciled in Murcia, Spain. Revenue figures are not publicly disclosed, and the club has not reported any funding rounds, M&A activity, or subsidiary structure.

Name

UCAM Murcia CB

Legal name

UCAM Murcia Club de Baloncesto

Website

https://ucammurcia.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

UCAM Murcia CB is a Spanish professional basketball club based in Murcia, owned by UCAM Universidad, competing in Liga Endesa and the Basketball Champions League. It generates revenue through ticketing, merchandise, and a broad portfolio of regional and national corporate sponsors.

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

University/College Club Sports Programs (MPAKACAK)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Professional basketball
• Sports club membership
• Match ticketing
• Team merchandise
• University athletics

Headquarters

HQ city

Murcia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Distribution channels2 records

Marketing channels5 records

Core offering

UCAM Murcia CB is a professional basketball club based in Murcia, Spain, competing in Spain's top-tier Liga Endesa (ACB) and the Basketball Champions League (BCL). The club is affiliated with UCAM Universidad (Universidad Católica de Murcia) and offers professional basketball entertainment through match attendance, season and individual ticket sales, official merchandise, and corporate sponsorship packages to fans and businesses in the Murcia region.

Product overview

UCAM Murcia CB is a professional basketball club operated by UCAM Universidad (Universidad Católica de Murcia), offering basketball team competition, merchandise sales, and ticketing services. The club competes in Spain's top division Liga Endesa and in European competition (Basketball Champions League). UCAM's Sports Services department also organizes university championships and athletic programs across multiple sports disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• UCAM Murcia CB Basketball Club Professional basketball team competing in Liga Endesa and Basketball Champions League (BCL), representing UCAM Universidad, with players including Souley Boum, Michael Forrest, and Jean-Marc Pansa. Serves basketball fans and sports enthusiasts in the Murcia region.
• UCAM Store - Basketball Merchandise Online merchandise store offering official UCAM Murcia CB team apparel and player merchandise for fans and supporters.
• Season Tickets (Abonos) Season ticket packages (abonos) for UCAM Murcia CB home games at Palacio de Deportes de Murcia, sold through compralaentrada.com platform, for regular fans and supporters.
• Match Tickets Individual match tickets for UCAM Murcia CB games in Liga Endesa and BCL competitions, sold through compralaentrada.com platform, for individual fans and spectators.
• Club de Empresas (Corporate Sponsorships) Corporate business club program offering companies tiered sponsorship and partnership packages with UCAM Murcia CB, including brand visibility and activation rights.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• UCAM UniversidadcoreStrategic or Co-development PartnerThe basketball club is part of the UCAM (Universidad Católica de Murcia) sports ecosystem. UCAM Universidad provides institutional support and branding affiliation to the club.
• Estrella de LevantemajorGTM or Marketing PartnerMajor sponsor of UCAM Murcia CB. Estrella de Levante is a prominent regional brewery based in Murcia.
• Toyota LabasamajorGTM or Marketing PartnerMajor sponsor and partner. Toyota Labasa is a Toyota dealership in the Murcia region.
• ELPOZOmajorGTM or Marketing PartnerMajor sponsor of UCAM Murcia CB. ElPozo is a leading food company based in Murcia, specializing in meat products.
• NikemajorGTM or Marketing PartnerOfficial equipment and apparel supplier for UCAM Murcia CB.
• Hospital Quirón SaludmajorGTM or Marketing PartnerOfficial medical and health partner providing healthcare services.
• Costa CalidamajorGTM or Marketing PartnerRegional tourism brand of the Murcia region, official sponsor promoting the Costa Cálida destination.
• Ayuntamiento de MurciamajorGTM or Marketing PartnerMunicipality of Murcia, official institutional sponsor supporting the club.
• CaixaBankminorGTM or Marketing PartnerFinancial services sponsor.
• COC (Centro Oftalmológico Centrofama)minorGTM or Marketing PartnerOphthalmology clinic sponsor based in Murcia.
• Libera TelecomminorGTM or Marketing PartnerTelecommunications sponsor.
• InversusminorGTM or Marketing PartnerRegional business group sponsor based in Murcia.
• Club de EmpresascoreChannel Partner/ Reseller/ DistributorCorporate business club that allows companies to become official sponsors and partners of UCAM Murcia CB with various tier levels.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Herbalife Gran Canaria (women's) / Baxi Manresa: Baxi Manresa is a Liga Endesa participant with a comparable regional club footprint, providing another direct Spanish mid-tier benchmark for revenue mix and competitive positioning.
• Valencia Basket: Valencia Basket is a direct Liga Endesa competitor and BCL participant, with similar mid-tier-to-top Spanish basketball positioning, comparable sponsorship scale, and overlapping target fan base in eastern Spain.
• FC Barcelona Basketball: FC Barcelona's basketball section competes in both Liga Endesa and EuroLeague, representing the largest direct competitor to UCAM on-court and the most global Spanish basketball brand for sponsorship value comparison.
• Unicaja Baloncesto: Unicaja is a fellow Spanish basketball club with university/regional roots (Málaga), competing in Liga Endesa and BCL — directly comparable to UCAM in regional-anchor positioning and dual-competition participation.
• Joventut Badalona: Joventut is a historic Spanish basketball club competing in Liga Endesa, with a strong youth-development pipeline comparable to UCAM's university-affiliated development model.
• CB Gran Canaria: Gran Canaria is a Liga Endesa and BCL participant with an island-region anchor comparable to UCAM's Murcia-region positioning. Same league, similar mid-table competitive profile, similar sponsor-driven revenue mix.
• TD Systems Baskonia: Baskonia finished 2nd in Liga Endesa with the same 24-9 record as UCAM, and is a fellow EuroLeague/BCL participant — making it the closest sporting and commercial comparable to UCAM Murcia.
• Real Madrid Baloncesto: Real Madrid's basketball section finished 1st in Liga Endesa and competes in EuroLeague. It is the dominant Spanish basketball brand with which UCAM directly competes on-court and in commercial sponsorship market.
• Casademont Zaragoza: Zaragoza is a Liga Endesa and BCL participant with a regional-anchor model similar to UCAM Murcia, competing for the same mid-tier sponsorship and B2B partnership pool in Spain.

Others

• UCAM Murcia CF (sister club): UCAM's football club under the same university parent — useful for benchmarking cross-sport sponsorship overlap, shared back-office economics, and university resource allocation within the UCAM sports ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ucammurcia
• YouTubeyoutube.com/user/cbmurciaMedia
• Instagraminstagram.com/ucammurcia
• TikToktiktok.com/@ucammurcia
• LinkedInlinkedin.com/company/ucam-murcia-cb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UCAM Murcia CB