The Center for Integrative Medicine at University Colorado Hospital

What The Center for Integrative Medicine at University Colorado Hospital does

The Center for Integrative Medicine at University Colorado Hospital is a clinical and research entity operating within University of Colorado Health (UCHealth), an integrated Colorado-based healthcare delivery system affiliated with the University of Colorado School of Medicine at the CU Anschutz Medical Campus. The center provides healthcare services including primary care, specialty care, urgent care, and preventive medicine to patients throughout Colorado, with a particular focus on integrative and personalized medicine. The center is part of a broader UCHealth network that includes 10+ wholly-owned acute care hospitals (e.g., University of Colorado Hospital Authority, Longs Peak Hospital, Poudre Valley Hospital, Yampa Valley Medical Center, UCHealth Highlands Ranch Hospital), ambulatory surgery centers, imaging services, emergency physician services, and a medical group practice.

The center's most distinctive offering is the Colorado Center for Personalized Medicine (CCPM) biobank, a partnership between UCHealth and CU Anschutz Medical Campus that has enrolled over 250,000 participants. The biobank collects blood samples and genetic data from UCHealth patients to support genetic research, disease studies, and pharmacogenomics, with capability to return pharmacogenomic and disease risk results to participants. UCHealth operates patient-facing digital products including the My Health Connection patient portal and the UCHealth mobile application (iOS and Android), which enable appointment scheduling, care team messaging, prescription refills, bill payment, and family health account management.

Revenue is generated primarily through insurance-billed clinical services across UCHealth's hospital and outpatient footprint, with financial assistance programs available to eligible patients. Biobank participation is free to patients. The center pursues a multi-channel marketing approach including the UCHealth Today content site, active social media presence, monthly email newsletters, and the Ready. Set. CO. sports partnership portfolio covering eight Colorado professional and collegiate franchises. The system is privately held and not publicly traded.

Name

The Center for Integrative Medicine at University Colorado Hospital

Legal name

University of Colorado Health

Website

https://uch.edu

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

The Center for Integrative Medicine at University Colorado Hospital is a clinical and research entity within UCHealth that delivers integrative and personalized medicine to Colorado patients, anchored by a 250,000-participant genetic biobank partnership with CU Anschutz.

Ownership category

akta.pro rank

Product category

Integrative Healthcare Services

NAICS

General Medical and Surgical Hospitals (62211), Offices of Physicians (62111)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Medical Laboratories (8071)

akta.pro primary industry

Academic Medical Centers (AMCs) & Teaching Hospitals (HLAFAAAA)

akta.pro secondary industries

Academic Medical Centers & Teaching Hospitals (University-Affiliated) (EDAHAGAA), Public Research Universities with Academic Medical Centers (AMCs) (EDAHAAAC), Clinical Research & Trial Central Laboratories (HLAFAMAL)

Keywords

• Integrative medicine
• Healthcare services
• Personalized medicine
• Primary care
• Specialty care

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Core offering

The Center for Integrative Medicine at University Colorado Hospital delivers integrative and conventional healthcare services to patients across Colorado, including primary care, specialty care, and urgent care, integrated with the University of Colorado School of Medicine academic medical center. The center also supports the Biobank at the Colorado Center for Personalized Medicine, a research program that collects genetic samples from patients to advance personalized medicine and pharmacogenomics.

Product overview

UCHealth is a comprehensive healthcare network offering integrated clinical services, digital health tools, and research programs. The organization operates as a multi-facility health system with patient-facing digital products including the My Health Connection patient portal and mobile application. The Biobank at the Colorado Center for Personalized Medicine represents their research initiative in genetic medicine, partnering with the University of Colorado Anschutz Medical Campus.

Differentiator

Problem solved

Functional benefit

Brands

• Colorado Center for Personalized Medicine (CCPM): A partnership between UCHealth and CU Anschutz that operates a biobank for genetic research and personalized medicine.

Products and services

• Primary Care
• Specialty Care
• Urgent Care
• Virtual Urgent Care
• Biobank at the Colorado Center for Personalized Medicine
• My Health Connection
• UCHealth Mobile App
• Financial Assistance Program

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• University of Utah Health: Academic medical center affiliated with the University of Utah, operating multiple hospitals and a research enterprise. Similar university-affiliated AMC structure with regional dominance.
• Atrium Health: Large nonprofit academic health system operating across the Southeastern US following the Advocate Aurora merger. Comparable scale, academic mission, and integrated clinical-research model.
• AdventHealth: Large nonprofit health system with significant hospital and ambulatory footprint, similar academic and faith-based mission, and comparable multi-state clinical integration.
• Indiana University Health: Large nonprofit academic health system affiliated with Indiana University School of Medicine. Comparable university-affiliated AMC model with research biobank and specialty referral patterns.
• Corewell Health: Large nonprofit regional health system formed from the Beaumont-Spectrum merger. Comparable multi-hospital, integrated-delivery model with academic and community hospital mix.
• BJC HealthCare: Nonprofit academic health system affiliated with Washington University School of Medicine in St. Louis. Comparable multi-hospital academic structure with research and specialty referral economics.

Direct peers

• Banner Health: Large nonprofit regional health system operating hospitals and clinics across the Western US, including facilities in Colorado. Comparable vertically integrated model with employed physicians and insurance arms.
• HealthONE / HCA Healthcare: Operates multiple hospitals in the Denver metro, directly competing with UCHealth for acute care and specialty patients in the same Colorado market. HCA Healthcare is the largest US for-profit hospital operator.
• Intermountain Health: Colorado-based nonprofit academic health system following the merger with SCL Health. Operates multiple hospitals and clinics across Colorado with a similar academic medical center model and teaching mission.
• CommonSpirit Health: Operates Centura Health in Colorado, including common-spokes hospitals and clinics that overlap with UCHealth service areas. Largest US nonprofit health system by revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uchealth
• YouTubeyoutube.com/user/UColoradoHealth
• Facebookfacebook.com/uchealthorg
• LinkedInlinkedin.com/company/the-center-for-integrative-medicine-at-university-colorado-hospital
• Instagraminstagram.com/uchealth

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Center for Integrative Medicine at University Colorado Hospital