University of California Martial Arts Program

What University of California Martial Arts Program does

The University of California Martial Arts Program (UCMAP) is a department within UC Berkeley's Recreation & Wellbeing unit, which sits under the Division of Student Affairs at the University of California, Berkeley. The program provides martial arts instruction to the UC Berkeley campus community and the surrounding Berkeley area, organized around three core offerings: year-round Youth Martial Arts classes for children during fall and spring semesters, Adult Martial Arts instruction for campus and community adults, and Martial Arts summer camps. The program is operated from the Recreational Sports Facility (RSF), which includes the Kleeberger Field House used as the venue for the long-running UC Berkeley Open Taekwondo Championship, of which the 51st edition was scheduled for 2024.

UCMAP is embedded in a broader Recreation & Wellbeing ecosystem that serves more than 45,000 student members and 10,000+ non-student community members, with 500+ student staff employed annually making it the second largest student employer on campus. Pricing is structured through bundled student fees (activated by the RecWell Waiver in CalCentral), tiered annual/monthly memberships for faculty, staff, retirees, emeriti, and graduate students ($720-$1,080 annually), intramural team fees at $10-$20 per team, and ticketed events such as the Banff Centre Mountain Film Festival at $25 general admission. The program also supports competitive sports infrastructure including 34 sport clubs with 1,300+ student athletes, 8,000+ annual intramural athletes, and 3,000+ weekly group fitness participants.

The program is publicly funded as part of a state-owned university, with revenue not publicly disclosed and operations sustained through student fees, departmental budget allocations, and participant fees for camps and classes. Marketing is conducted through the recwell.berkeley.edu website, Facebook, X, Instagram, campus email systems, and large campus events such as Caltopia (35,000+ attendees, 120+ sponsors). Notable partnerships include the UC Esports Initiative with UCLA and UC Irvine (announced November 23, 2020), supported by NVIDIA, ROG, CORSAIR, MSI, and Xfinity, alongside broader campus sponsors such as Peet's Coffee, Pepsi, Safeway, BMO, and Cal Athletics.

Name

University of California Martial Arts Program

Legal name

UC Berkeley Recreation & Wellbeing - Martial Arts Program

Website

https://ucmap.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The University of California Martial Arts Program provides year-round youth, adult, and summer-camp martial arts instruction for UC Berkeley students, faculty, staff, and the surrounding Berkeley community, operating under Recreation & Wellbeing and hosting the annual UC Berkeley Open Taekwondo Championship.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Competition & Tournament Team Training (HSADADAJ), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Martial arts instruction
• Youth martial arts
• Adult martial arts
• Recreation services
• Taekwondo championship

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Student Memberships: UC Berkeley students receive membership included in student fees. Students must accept the RecWell Waiver in CalCentral each academic year to access facilities.
2. Faculty and Staff Memberships: Annual memberships at $840/year, monthly at $70/month with 3-month minimum, or $100 one-month. Includes faculty, staff, retirees, emeriti, and graduate students.
3. Intramural Sports Team Fees: Most intramural sports teams pay $20/team, with tennis singles at $10/team. Provides competitive league participation.
4. Event Ticket Sales: Banff Centre Mountain Film Festival World Tour tickets at $25 general admission, $15 for UCB students. Proceeds support scholarship fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The UC Berkeley Martial Arts Program provides martial arts instruction to the UC Berkeley campus and surrounding community. It offers year-round Youth Martial Arts classes, Adult Martial Arts classes, and annual Martial Arts Summer Camps for children. The program also hosts the UC Berkeley Open Taekwondo Championship, a competitive tournament event.

Product overview

The UC Berkeley Martial Arts Program is a university recreation program providing martial arts instruction to the UC Berkeley campus and surrounding community. The program consists of three main offerings: Youth Martial Arts (year-round instruction for youth during fall and spring semesters), Martial Arts Camp (annual summer camp for children), and Adult Martial Arts classes. The program also hosts the UC Berkeley Open Taekwondo Championship, a competitive tournament event.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Martial Arts Year-round martial arts instruction for youth, with classes offered during fall and spring semesters at UC Berkeley Recreation facilities. Designed for children seeking structured martial arts training.
• Martial Arts Camp Annual summer camp providing martial arts instruction for children, teaching fundamental skills, life lessons, and self-defense basics. Designed for children during school summer break.
• Adult Martial Arts Martial arts instruction for adults in the UC Berkeley campus and surrounding community. Offered to faculty, staff, students, and community members seeking adult martial arts training.
• UC Berkeley Open Taekwondo Championship Annual competitive Taekwondo tournament hosted by the UC Berkeley Martial Arts Program. The 51st edition was scheduled for November 2, 2024 (postponed to spring due to unforeseen circumstances). Open to taekwondo competitors.

Quantifiable outcome

• 8,000+ annual student athletes participate in intramural sports
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• UCI EsportsflagshipStrategic or Co-development Partner · 23 November 2020UC Irvine's esports program partnered with UCLA and UC Berkeley to pilot the UC Esports Initiative. UCI is the first public university to create an official esports program.
• UCLA EsportsflagshipStrategic or Co-development Partner · 23 November 2020UCLA Esports program founded in 2018 with 50+ students and 9 teams. Partnered on the UC Esports Initiative holiday tournament with UC Irvine and UC Berkeley.
• CORSAIRcoreGTM or Marketing Partner · 23 November 2020Official peripheral partner for the UC Esports Initiative. Leading global developer of gaming gear and technology for gamers and PC enthusiasts.
• MSIcoreGTM or Marketing Partner · 23 November 2020Official PC partner for the UC Esports Initiative. World leading gaming brand providing computers for esports training center.
• Cal AthleticscoreGTM or Marketing PartnerCal Athletics logo appears as a sponsor of the UC Berkeley Martial Arts Program, supporting the recreation and wellness ecosystem on campus.
• NVIDIAcoreGTM or Marketing PartnerNVIDIA powers the Cal Esports Community Center with their top of the line GPUs and supports Cal Esports programs. Cal Esports includes 120+ collegiate student-athletes on 20 competitive teams.
• ROG (Republic of Gamers)coreGTM or Marketing PartnerASUS sub-brand dedicated to gaming hardware and software. ROG participates in and sponsors major international gaming events and provides equipment for Cal Esports.
• XfinitycoreGTM or Marketing PartnerTitle sponsor of the UC Esports Initiative including the holiday tournament. Provides gamer-grade internet connection for esports programming.
• Peet's CoffeeminorGTM or Marketing PartnerAnnual sponsor of Caltopia and UC Berkeley Recreation & Wellbeing programs.
• PepsiminorGTM or Marketing PartnerAnnual sponsor providing beverages for Caltopia event and recreation programs.
• Berkeley City ClubminorGTM or Marketing PartnerSponsor of UC Berkeley Martial Arts Program and recreation events.
• BMOminorGTM or Marketing PartnerAnnual sponsor of Caltopia lifestyle event at UC Berkeley.
• Cal Alumni AssociationminorGTM or Marketing PartnerCampus partner supporting Caltopia and recreation programs.
• Safeway Community MarketsminorGTM or Marketing PartnerAnnual sponsor of Caltopia event featuring community markets and food products.
• The Graduate BerkeleyminorGTM or Marketing PartnerAnnual sponsor of Caltopia representing the Graduate Hotels brand.

Scale indicators10 records

Recent moves4 records

Expansion highlights4 records

Others

• USA Taekwondo (USATKD): National governing body for taekwondo in the U.S. Sets competition rules and sanctioning used by UCMAP's Open Taekwondo Championship. Acts as an ecosystem/standards organization rather than a direct competitor.

Emerging players

• Premier Martial Arts: Large national martial arts franchise offering kids and adult programs across many U.S. locations. Represents the emerging/chain competitor that increasingly competes for youth martial arts enrollment at scale.

Direct peers

• UC Davis Recreation: Another UC system campus recreation program offering martial arts, fitness, and intramural sports with student-fee-based membership. Comparable structure, scale, and target audience.
• UCLA Recreation - Martial Arts: UCLA's recreation department offers martial arts classes and competitive programs as part of its campus recreation portfolio, directly comparable to UCMAP as a fellow UC system martial arts program with similar structure and student-fee funding.
• UC Irvine Recreation: UCI's recreation department is a fellow UC campus recreation program that has piloted the UC Esports Initiative with UCMAP. Operates a similar membership-and-fee model serving students, faculty, staff, and community.

Regional players

• East Bay Karate Dojo: Local private martial arts school operating in the East Bay, offering traditional martial arts instruction to youth and adults. Competes with UCMAP for non-Berkeley-affiliated community members.
• USA Martial Arts (Berkeley): A private martial arts school in the Berkeley area offering taekwondo, karate, and other disciplines to youth and adults. Directly competes with UCMAP for community members and youth program enrollees in the same geographic catchment.

Broad incumbents

• Stanford Recreation & Wellness: Stanford's campus recreation program offers martial arts and fitness classes to a similar academic community. As a private university with deeper resources, it represents a broader incumbent in the university recreation space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BerkeleyRecWell
• Facebookfacebook.com/ucberkeleyrecwell
• Instagraminstagram.com/ucberkeleyrecwell
• LinkedInlinkedin.com/company/university-of-california-martial-arts-program

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about University of California Martial Arts Program