UDC Vaud

What UDC Vaud does

UDC Vaud is the cantonal branch of the Swiss People's Party (Union Démocratique du Centre) in the Canton de Vaud, Switzerland, founded on January 13, 1921 in St-Cierges as PAI (Paysans, Artisans, Indépendants) and renamed UDC Vaud in 1985. The party is organized as a private association under Swiss law, governed through congresses, a party direction committee, and roughly 50 local sections, with operational headquarters at Rue de la Louve 1, 1003 Lausanne and a small paid secretariat of approximately 5 staff led by Secretary General Floriane Gonet.

UDC Vaud's core function is political representation and advocacy for conservative, federalist, and libertarian voters in Vaud. It fields candidates in cantonal and federal elections, currently holding 4 seats in the Swiss National Council (Michaël Buffat, Sylvain Freymond, Jacques Nicolet, Yvan Pahud) and 19 seats in the Grand Council, with a State Council candidacy (Jean-François Thuillard) launched in 2025. The party's 2022-2027 program centers on tax reduction (the 12% initiative), controlled immigration, security, purchasing power, agricultural support, and opposition to administrative expansion.

The organization is funded entirely through membership fees (recurring subscriptions from individual members) and one-time voluntary donations, with no commercial products, services, or technology platform. Its go-to-market relies on a multi-channel mix: a primary website (udc-vaud.ch) with self-serve membership and donation flows, five social media platforms (Instagram, Facebook, X, YouTube, TikTok), press releases, and grassroots party congresses and regional events. In 2025 the party entered the Alliance vaudoise coalition with PLR Vaud and Le Centre Vaud for combined electoral strength in majoritarian races.

Name

UDC Vaud

Legal name

UDC Vaud

Website

https://udc-vaud.ch

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

UDC Vaud is the Vaud cantonal branch of Switzerland's UDC, a political association founded in 1921 that fields conservative, federalist candidates in cantonal and federal elections and is funded by membership fees and donations from Vaud citizens.

Ownership category

akta.pro rank

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Revenue generated from party membership fees paid by individual members.
2. Donations: Voluntary financial contributions from supporters and sympathizers.

Distribution channels3 records

Marketing channels4 records

Core offering

UDC Vaud is a cantonal political party that provides political representation and advocacy for conservative, federalist, and liberty-focused values in the Canton of Vaud. It fields candidates in cantonal and federal elections, mobilizes members through approximately 50 local sections, operates party congresses, and publishes press releases and policy positions. Revenue is generated through membership fees and voluntary donations, with no commercial products or services offered.

Product overview

UDC Vaud is a political party (Union Démocratique du Centre / Swiss People's Party of Vaud Canton). The organization offers political representation, advocacy services, and membership programs for citizens aligned with the party's conservative and libertarian values. The party engages in political campaigns, publishes press releases, and facilitates member participation through events and congresses. No commercial products or technology services are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Party Membership Program Membership program allowing individual citizens to join UDC Vaud, pay recurring membership dues, participate in party congresses, and engage in local section activities. Open to Swiss citizens residing in the Canton of Vaud aligned with conservative, federalist, and liberty-focused political values.
• Political Donation Program Voluntary financial contribution program allowing supporters and sympathizers to fund the party's political activities through the website donation page.
• Political Events and Congresses Regular party congresses, popular gatherings (cantonale broches), and regional events for member engagement, candidate nomination, and political positioning in the Canton of Vaud.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alliance vaudoise (PLR-UDC-Le Centre)coreGTM or Marketing Partner · 11 August 2025The Alliance vaudoise is a political coalition between PLR Vaud, UDC Vaud, and Le Centre Vaud formed for electoral cooperation. The alliance enables combined electoral strength for majoritarian elections, supporting candidates across the three center-right parties. UDC Vaud participates in this alliance to maximize electoral success in cantonal and federal elections.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Le Centre Vaud: Third member of Alliance vaudoise and another cantonal counterpart contesting Vaud elections. Directly comparable as a coalition partner and competitor for center-right votes in the same canton.
• Les Verts Vaud: Green cantonal party operating in the same Vaud political arena. Comparable as a similarly structured cantonal party contesting identical elections and operating with member-based funding.
• PS Vaud (Parti socialiste vaudois): The dominant left-leaning party in Canton Vaud, contesting the same cantonal and federal elections. Provides a comparable organizational structure (cantonal party with parliamentary group, congresses, and local sections).
• PLR Vaud (FDP.The Liberals Vaud): Vaud cantonal liberal party and current coalition partner of UDC Vaud within Alliance vaudoise. Operates the same canton, contests the same elections, and competes for the same center-right voter base.

Emerging players

• UDC Berne: Earlier cantonal sister section of UDC Suisse, founded in 1919 (one of the first agrarian movements in Switzerland). Comparable as a similarly structured cantonal branch within the same national federation.
• UDC Zurich: Another major cantonal UDC section in Switzerland's most populous canton. Comparable as a sister cantonal party of the same federal brand, providing a benchmark for UDC operational scale elsewhere.

Broad incumbents

• UDC Suisse (Swiss People's Party — national): The national federation of which UDC Vaud is the cantonal branch. Directly comparable as the parent political organization sharing the same ideology, branding, and national campaigns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/udcvaud
• YouTubeyoutube.com/@UDC-vaud
• Facebookfacebook.com/UDCVaud
• Instagraminstagram.com/udcvaud
• TikToktiktok.com/@udc.vaud?lang=fr
• LinkedInlinkedin.com/company/udc-vaud

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UDC Vaud