What Udhyam Financial Services does

Udhyam Financial Services Private Limited is a technology-led, RBI-registered non-deposit taking non-systemically important Non-Banking Finance Company (NBFC) incorporated in 2019 in Karnataka, India, with its registered office and headquarters in Ulsoor, Bengaluru (CIN U65999KA2019PTC120224). The company extends credit to small and micro business entrepreneurs in Bengaluru and Mysuru who are underserved by mainstream financial institutions, offering three core lending products: Priority Loans (micro/small business loans up to ₹1 lakh with daily, weekly, fortnightly, or monthly repayment), Green Drive Loans (electric/CNG three-wheeler financing covering up to 90% of vehicle on-road price with mandatory IoT/tracking device installation), and Loan Against Property (secured loans of ₹5-10 lakhs at 24% per annum reducing balance, up to 50% LTV, Bangalore-only). Add-on insurance products (Credit Life Insurance and Property Insurance) are bundled with the LAP offering.

The operating model is digital-first and self-serve: loan origination flows through the company website (udhyamfin.com), customer onboarding uses RBI-compliant Video Customer Identification Process (V-CIP) with end-to-end encryption and GPS geo-tagging, IoT/tracking devices are installed on financed three-wheelers, and PayU is integrated for repayment processing via debit card, Net Banking, and direct bank transfer. Revenue is generated through interest income, a 2% processing fee on Priority Loans, 1% legal/incidental charges on Green Drive Loans, EMI bounce charges (₹400), and late payment penalties. Customers are segmented horizontally into micro/small business entrepreneurs, self-employed professionals with property collateral, and owner-cum-drivers of three-wheelers. The company employs approximately 6 people, holds PMLA and RBI KYC compliance certifications, and maintains an explicit grievance redressal policy under its Fair Practice Code.

Leadership comprises two Directors: Mekin Maheshwari, a former Flipkart executive (Head of Engineering, later Chief People Officer) with prior experience at Yahoo and Ugenie, who also founded Udhyam Learning Foundation and co-founded the Global Alliance for Mass Entrepreneurship; and Mahendra Aditya Sahu, a 38-year State Bank of India veteran (retired as General Manager, Inspection & Management Audit) with expertise in project finance, trade finance, and risk management. The company is privately held with no disclosed institutional investors, PE/VC backers, subsidiaries, or parent entities.

Name

Udhyam Financial Services

Legal name

Udhyam Financial Services Private Limited

Website

https://udhyamfin.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Udhyam Financial Services is a technology-led RBI-registered NBFC founded in 2019 in Karnataka, India, offering micro/small business loans, electric three-wheeler financing, and loan against property to underserved entrepreneurs in Bengaluru and Mysuru through a digital-first, V-CIP-enabled platform.

Ownership category

akta.pro rank

Product category

Micro/Small Business Lending (NBFC)

NAICS

Nondepository Credit Intermediation (5222)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD)

Keywords

• Micro business lending
• NBFC services
• Small business loans
• Three-wheeler financing
• Loan against property

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interest Income from Business Loans: Revenue generated from providing Priority Loans (up to ₹1 lakh) to micro and small businesses with interest rates, processing fees, and late payment charges.
2. Interest Income from Loan Against Property: Secured financing for small business owners against residential or commercial property with 24% per annum interest on reducing balance, loan amount ₹5-10 lakhs.
3. Interest Income from 3 Wheeler Loans: Green Drive Loans financing up to 90% of Electric/CNG three-wheeler on-road price for owner-cum-drivers and small businesses, with 1% legal/incidental charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Udhyam Financial Services is a technology-led NBFC that lends to micro and small business entrepreneurs in Bengaluru and Mysuru. Its core offerings are unsecured Priority Loans up to ₹1 lakh for working capital/business expansion, Green Drive Loans financing up to 90% of Electric/CNG three-wheeler on-road price for owner-cum-drivers and small businesses, and secured Loan Against Property products of ₹5-10 lakhs at 24% per annum against residential or commercial property. All products are delivered through a digital-first platform with rapid credit decisioning and flexible repayment frequencies (daily, weekly, fortnightly, monthly).

Product overview

Udhyam Financial Services is a technology-led NBFC offering three core lending products: Priority Loan (micro/small business loans up to ₹1 lakh), Green Drive Loan (EV/CNG three-wheeler financing up to 90% of vehicle price), and Loan Against Property (secured loans from ₹5-10 lakhs with property collateral). The company supplements its core loans with value-added insurance services (Credit Life Insurance and Property Insurance for LAP customers). All products feature digital processing, flexible repayment options, and are targeted at underserved small/micro business entrepreneurs in Bengaluru and Mysuru.

Differentiator

Problem solved

Functional benefit

Products and services

• Priority Loan Unsecured business loan for micro and small businesses offering up to ₹1,00,000 with minimal paperwork, quick disbursement, multiple repayment options (daily, weekly, fortnightly, monthly), low EMIs, no prepayment penalty, and a 2% processing fee. Targeted at small/micro business entrepreneurs in Bengaluru and Mysuru.
• Green Drive Loan (3-Wheeler Loan) Loan product financing up to 90% of Electric/CNG three-wheeler on-road price (passenger and cargo) for owner-cum-drivers and small businesses in Bengaluru and Mysuru. Features flexible repayment options, low EMIs, no prepayment penalties, quick disbursement, mandatory IoT/Tracking Device through approved vendor, and 1% legal/incidental charges on loan amount.
• Loan Against Property (LAP) Secured loan against self-owned residential or commercial property for small business owners and self-employed professionals in Bangalore. Loan amount of ₹5 Lakhs to ₹10 Lakhs based on property valuation, interest rate of 24% per annum on reducing balance basis, up to 50% LTV, transparent charges, digitally supported loan processing, and value-added insurance options (Credit Life Insurance and Property Insurance).

Quantifiable outcome

• 24% per annum interest rate on Loan Against Property with up to 50% LTV
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Udhyam Learning Foundation (Udhyam.org)coreStrategic or Co-development PartnerUdhyam.org was founded by Mekin Maheshwari (Director of Udhyam Financial Services) to develop entrepreneurial mindsets among youth from challenging backgrounds. This represents a core strategic alignment in the entrepreneurial ecosystem.
• Global Alliance for Mass EntrepreneurshipcoreStrategic or Co-development PartnerCo-founded by Mekin Maheshwari to mentor local entrepreneurs. Aligns with UFS mission of supporting small business entrepreneurs through sustainable finance models.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kinara Capital: Technology-enabled NBFC focused on small business loans to underserved micro and small enterprises across India. Most direct comparable on customer segment and tech-led underwriting.
• Flexiloans: Digital NBFC providing collateral-free business loans to micro, small, and medium enterprises in India. Direct peer on unsecured/secured small-ticket SME lending.
• Lendingkart: Fintech NBFC providing working capital and small business loans to SMEs with a digital, data-driven underwriting approach. Comparable on tech-led origination and target segment.
• NeoGrowth Credit: NBFC offering revenue-based financing and small business loans to retailers and SMEs. Comparable on serving underserved small business entrepreneurs with alternative underwriting.
• Indifi Technologies: Digital lending platform offering small business and owner-driver financing via partner NBFCs. Comparable on tech-led SME/microentrepreneur lending model.
• UGRO Capital: Listed NBFC focused on data-driven lending to small businesses and micro enterprises, with GSB (small business) and MUDRA-style products. Comparable on mission and tech-enabled microenterprise lending.

Broad incumbents

• Muthoot Microfin: Microfinance NBFC part of the Muthoot Group, providing micro-loans to women entrepreneurs in rural and semi-urban India. Broader incumbent serving overlapping micro-borrower needs.
• CreditAccess Grameen: One of India's largest microfinance NBFCs serving rural and semi-urban microentrepreneurs. Broad incumbent in the underserved small/micro borrower segment.
• Bajaj Finserv: Diversified, large Indian financial services group offering consumer durable financing, small business loans, and lending through Bajaj Finance. Broad incumbent with overlapping small business and vehicle loan products.
• Spandana Sphoorty Financial: Large listed microfinance institution providing group and individual loans to women micro-entrepreneurs across India. Broader incumbent serving an overlapping microenterprise customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/udhyam-fin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Udhyam Financial Services