University of Economics and Business - VNU

What University of Economics and Business - VNU does

University of Economics and Business - VNU (UEB) is a public university established in 2007 and a member of Vietnam National University (VNU), the country's premier state university system, headquartered at 144 Xuân Thủy, Cau Giay, Hanoi. The institution specializes in economics, business, finance, and management education, serving approximately 6,000 undergraduate students across six domestic programs (Economics, International Economics, Business Administration, Finance-Banking, Accounting, Development Economics) and two international joint programs with US partners (Troy University and University of St. Francis), together with approximately 1,200 graduate students across 14 postgraduate programs. The university holds ACBSP (US) accreditation for all undergraduate programs and is recognized in QS World University Rankings by Subject 2026 in Economics & Econometrics (Top 301–350), Accounting & Finance (Top 301–375), and Business & Management Studies (Top 501–550). UEB delivers value through tuition-based degree programs (domestic and international), state budget funding allocated via VNU, policy advisory services to government bodies such as the Central Economic Commission, and scientific research output including the Journal of Economics and Business (JEB). International articulation agreements with Kelley School of Business (Indiana University), HSE Saint Petersburg, and ICAEW underpin student exchange, dual-degree pathways, and academic collaboration. The university is organized into 6 training faculties/institutes, 13 functional departments, and 5 research and service centers, with no proprietary technology platform or AI/ML capabilities disclosed. Tuition fees are not publicly listed; admissions are routed through the national Ministry of Education portal and the university's own admissions portals, with direct hotline counseling as the bottom-of-funnel channel.

Name

University of Economics and Business - VNU

Legal name

Trường Đại học Kinh tế - Đại học Quốc gia Hà Nội

Website

https://ueb.edu.vn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UEB is a public economics and business university under Vietnam National University in Hanoi, serving roughly 7,200 students annually across six domestic undergraduate programs, two international joint degrees with US partners, and 14 postgraduate programs, with ACBSP accreditation and QS subject rankings.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAA

Undergraduate Business Schools (BBA/BSBA Programs)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

Keywords

• Higher education services
• Economics and business degrees
• Undergraduate university programs
• Graduate management education
• International joint degree programs

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and fees: Revenue from tuition fees charged to domestic and international undergraduate and graduate students across multiple programs including 6 domestic and 2 international joint programs.
2. Government funding: State budget funding allocated through Vietnam National University (VNU) for public university operations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VNU-UEB is a public university that delivers higher education and research in economics, business, finance, and management. It offers 6 domestic undergraduate degree programs (Economics, International Economics, Business Administration, Finance-Banking, Accounting, Development Economics), 2 international joint undergraduate programs with US universities (Troy University and University of St. Francis), and 14 postgraduate (master's and doctoral) programs, supported by research output, policy advisory services, and the Journal of Economics and Business (JEB).

Product overview

University of Economics and Business - VNU (UEB) operates as a comprehensive economics and business university within Vietnam National University, Hanoi. The institution offers a portfolio of six undergraduate degree programs (Economics, International Economics, Business Administration, Finance-Banking, Accounting, Development Economics) and two international joint programs with US universities (Troy University and University of St. Francis). Graduate offerings include Master's and doctoral programs. Beyond degree education, UEB delivers short-term professional training, operates an internal report management system (Hệ Thống Tra Cứu Báo Cáo) for institutional data, produces scientific research and policy consulting (UEB Tư vấn Chính sách), and publishes the Journal of Economics and Business (JEB). The portfolio is structured around core academic degree programs supplemented by international partnerships, research output platforms, and institutional management tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs (Chương trình Đào tạo Đại học) Six application-oriented, internationally integrated undergraduate degree programs in Economics and Business: International Economics, Business Administration, Economics, Finance-Banking, Accounting, and Development Economics. Approximately 6,000 undergraduate students are enrolled annually. Programs are aligned with industry needs and designed to support graduate employability.
• International Joint Programs (Chương trình Liên kết Quốc tế) Two international joint undergraduate programs: Business Administration with Troy University (USA) and Business Administration with University of St. Francis (USA). Students receive degrees from partner universities recognized by Vietnam's Ministry of Education and Training. Scholarships up to 300 million VND are available for the University of St. Francis program.
• Postgraduate Programs (Đào tạo Sau Đại học) Fourteen graduate programs including Master's and doctoral degrees. Includes the Master's in Business Administration (applied orientation, enrollment from 2023). Approximately 1,200 graduate students are enrolled annually, with 149 master's and 29 doctoral degrees conferred in 2026.
• Short-term and Vocational Training (Đào tạo Ngắn hạn và Nghiệp vụ)

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• HSE University (Trường Kinh tế cao cấp Saint Petersburg)coreStrategic or Co-development Partner · 6 October 2023VNU-UEB signed a Letter of Intent with HSE University Saint Petersburg, Russia. Cooperation areas include student and faculty exchange, joint research, organization of forums and conferences, study abroad combined with internship programs, scholarships for UEB students, and Vietnamese language teaching at HSE. Specializations include Business and Economics in Asia-Pacific, Data Analytics in Business and Economics, Arts and Culture Management, Finance, Supply Chain and Logistics Management, Public Policy, and Data Analytics in Politics and Sociology.
• Kelley School of Business, Indiana UniversitycoreStrategic or Co-development Partner · 27 May 2023VNU-UEB signed a strategic cooperation agreement with Kelley School of Business (KSB) of Indiana University. The partnership covers student exchange, short-term program exchanges, joint international conferences, and ACBSP accreditation support. KSB will assist UEB in ACBSP quality accreditation. Faculty from both sides engage in academic exchange and collaborative research.
• Ban Kinh tế Trung ương (Central Economic Commission)coreStrategic or Co-development Partner · 24 August 2020VNU-UEB leadership met with the Central Economic Commission's Social Affairs Department to strengthen scientific research, policy advisory, and human resource training cooperation. Areas include economics of sports, cultural economy, healthcare economy, capitalization, and informal labor. The university commits to assigning the Research and Development Office as the coordinating unit.
• Troy University (Đại học Troy)majorStrategic or Co-development PartnerJoint international degree program in Business Administration with Troy University, USA. Students receive degrees from the US partner university, recognized by Vietnam's Ministry of Education and Training.
• University of St. Francis, Hoa KỳmajorStrategic or Co-development PartnerJoint international degree program in Business Administration with University of St. Francis, USA. Students receive US-accredited degrees recognized by Vietnam's Ministry of Education and Training. Scholarships up to 300 million VND available.
• Viện Kế toán công chứng Anh & xứ Wales (ICAEW)majorStrategic or Co-development PartnerPartnership with ICAEW for excellence in accounting education. MOU signed to advance accounting program quality and connect students with international professional accounting qualifications.
• Đại học Kinh tế - Đại học Đà NẵngminorStrategic or Co-development PartnerStudent exchange program within Vietnam with the University of Economics, University of Danang. Supports domestic student exchange and academic collaboration among Vietnamese economics universities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• FPT University: Private Vietnamese university with strong business administration and finance programs, and a digital/technology-forward delivery model. Comparable to VNU-UEB on the business/finance curriculum axis and a meaningful competitor for the same domestic student segment.
• VinUniversity (VinUni): Private, well-funded Vietnamese university launched by Vingroup with a College of Business & Management. Emerging competitor targeting top-tier Vietnamese and international students with premium English-taught programs; competes with VNU-UEB for high-achieving applicants.

Direct peers

• National Economics University (NEU): Vietnam's leading public economics university, also a direct competitor to VNU-UEB for domestic undergraduate economics and business students. Offers a comparable portfolio of economics, finance, accounting, and business administration programs and competes for the same national university admissions pool.
• University of Economics Ho Chi Minh City (UEH): Major southern Vietnamese public economics and business university, comparable in size and program mix to VNU-UEB. Strong domestic competitor with a large alumni network and ACBSP-accredited programs, and a key alternative for students unwilling or unable to study in Hanoi.
• RMIT University Vietnam: Campus of Australia's RMIT University in Saigon/Hanoi offering fully English-taught undergraduate and postgraduate business and economics degrees. Competes with VNU-UEB for the same Vietnamese and international students seeking internationally accredited business education, but with a private, premium-priced model.
• Hanoi University of Science and Technology (HUST) - School of Economics and Management: Vietnam's leading technical university, whose School of Economics and Management offers business and economics programs that compete directly with VNU-UEB for Vietnamese students seeking an economics degree combined with quantitative/engineering training.
• Foreign Trade University (FTU): Vietnamese public university specializing in international economics, trade, and business. Direct peer to VNU-UEB: same domestic market, similar public-university positioning, competing for the same top-tier Vietnamese high-school graduates in economics and business, and operating within a national MoET framework.

Regional players

• Singapore Management University (SMU): Singapore-based specialized business and economics university with strong international rankings and ACBSP-equivalent AACSB/EQUIS accreditation. Comparable to VNU-UEB as a regional reference for what a top-tier Southeast Asian business school can achieve, and a destination competitor for top Vietnamese students seeking overseas study.
• Banking Academy of Vietnam: Public university under the State Bank of Vietnam focused on banking, finance, and economics. Comparable in its specialized economics/finance positioning, but a closer direct competitor for finance-banking students specifically than UEB.

Broad incumbents

• National University of Singapore (NUS) Business School: Top-ranked Asian business school operating within a broader research university. Comparable to VNU-UEB as a regional business school benchmark and a destination for top Vietnamese talent seeking globally-ranked economics and business education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChR9HokT1qmfAfeqcKYHHZg
• Facebookfacebook.com/ueb.edu.vn
• LinkedInlinkedin.com/company/vnuueb

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about University of Economics and Business - VNU