Innoroc
Innoroc GmbH is a German manufacturer of the Übermilk, an automated professional milk frothing appliance for baristas and gastronomy operators, sold directly via showrooms and trade shows across Germany, Italy, Australia, and Denmark.
- Company typePrivate
- Founded-
- HeadquartersAachen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Innoroc does
Innoroc GmbH is a privately held German manufacturer based in Aachen, North Rhine-Westphalia, operating under the brand "Übermilk." The company designs, manufactures, and sells the Übermilk — an automated professional milk frothing appliance for baristas and gastronomy operators, capable of producing up to 250 latte-art-quality drinks per hour via one-touch operation. The hardware is built around a custom-developed heat element, 100% stainless steel (FDA-approved) construction, an integrated Fischer hygrometer, and the proprietary "Übermilk Analytics" monitoring system. The product line is complemented by specialized alkaline and acid-based Übermilk Cleaner consumables and the Überpaket bundle.
The business model is hardware sales plus consumables, distributed entirely through direct channels: two company showrooms (Aachen WEST, Kronburg SOUTH), personal field sales with on-site installation, and presence at major industry trade shows (Host Milano, Internorga Hamburg, World of Coffee Milan). Pricing is not publicly disclosed and is quote-based, supported by a 15-minute installation and personal delivery service. Customer segments span professional baristas and specialty coffee operators, cafés/restaurants/hospitality venues, and coffee equipment retailers in Germany, Italy, Australia, and Denmark.
Innoroc is founder/management-owned with no disclosed external funding or parent company; the two Geschäftsführer (Managing Directors) are Wolfram Näher and Boris Zwick. The company is small (6 employees) and operates with vertical integration of production, sales, and service in-house. Its "Made in Germany" positioning, proprietary heat element, and stainless-steel build form the core differentiators against generic commercial milk frothing equipment.
Innoroc firmographics
Firmographics- Name
- Innoroc
- Legal name
- Innoroc GmbH
- Website
- https://uebermilk.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Innoroc GmbH is a German manufacturer of the Übermilk, an automated professional milk frothing appliance for baristas and gastronomy operators, sold directly via showrooms and trade shows across Germany, Italy, Australia, and Denmark.
- Ownership category
- akta.pro rank
Innoroc industry classification
Industry- Product category
- Commercial Coffee Equipment
- akta.pro primary industry
- Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)
Keywords
Where Innoroc is headquartered
LocationHeadquarters
- HQ city
- Aachen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Innoroc business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Übermilk Milk Frother Hardware: Primary revenue from sale of the Übermilk automated milk frother appliance. The company manufactures and sells the hardware unit along with accessories and consumables.
- Übermilk Cleaner Products: Specialized cleaning solutions (2×1 Liter bottles) sold as consumable accessories for the milk frother maintenance.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Innoroc product offering
Product offeringCore offering
Innoroc manufactures and sells the Übermilk, an automated professional milk frothing appliance designed for baristas, cafés, and gastronomy operators. The system produces consistent latte-art-quality milk foam at up to 250 drinks per hour with one-touch operation, milliliter-precise portioning, and menu-guided cleaning. Complementary offerings include the Übermilk Cleaner consumables (alkaline and acid formulations) and the Übermilk Analytics monitoring system.
Product overview
Innoroc offers the Übermilk product line—a single-core-product portfolio centered on the Übermilk automatic milk frother for professional baristas and gastronomy. The flagship Übermilk is complemented by the Übermilk Cleaner (available in alkaline and acid formulations), the Übermilk Analytics monitoring system, and the Überpaket bundle combining the frother with cleaning supplies. All products are developed and manufactured in Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Übermilk Automatic Milk Frother Made-in-Germany automatic milk frother for professional baristas, cafés, and gastronomy operators; produces consistent latte-art-quality milk foam for up to 250 drinks per hour with one-touch operation, proprietary heat element, Übermilk Analytics, integrated Fischer hygrometer, and 100% stainless steel FDA-approved construction.
- Übermilk Cleaner Specialized cleaning consumable for the Übermilk automatic milk frother, available in 1-liter bottles with both alkaline-based (sodium hydroxide, alkyl polyglycoside) and acid-based (phosphoric acid, quaternary ammonium compounds) formulations for routine maintenance.
- Überpaket (Übermilk Bundle) Starter bundle combining the Übermilk automatic milk frother with two 1-liter bottles of Übermilk Cleaner, offered as a complete turnkey package for new professional customers.
Quantifiable outcome
- Up to 250 drinks per hour throughput capacity
- +2 more outcomes
Companies that use Innoroc
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Innoroc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Innoroc partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
Innoroc competitors and assessment
Company assessmentEmerging players
- Cafetto: Specialty coffee cleaning-products brand selling cleaning tablets, milk cleaners, and equipment hygiene consumables. Directly comparable to Übermilk's cleaner consumable line and overlapping specialty-coffee customer base.
Direct peers
- Schaerer (Schaerer AG): Swiss manufacturer of professional coffee machines with integrated milk frothing and dispensing. Competes head-to-head with Übermilk in cafés and restaurants seeking automated, consistent milk foam quality at commercial throughput.
- Marco Beverage Systems: Irish commercial beverage equipment maker specializing in hot water, milk frothing, and dispensing systems for coffee bars and cafés. Directly competes with Übermilk in the automated milk-frothing category for professional baristas and HoReCa.
Broad incumbents
- Bravilor Bonamat: Dutch manufacturer of professional coffee brewing and hot beverage equipment with integrated milk solutions. Competes broadly with Übermilk in foodservice and office coffee channels across Europe.
- Nuova Simonelli: Italian espresso machine maker with a strong specialty-coffee presence. Overlaps with Übermilk's customer base and go-to-market at events like Host Milano; potential integration or competitive overlap in milk foam automation.
- Rancilio Group: Italian espresso and professional coffee equipment maker with traditional and super-automatic lines including milk-frothing systems. Competes for the same café and restaurant customer as Übermilk at overlapping trade shows.
- Franke Coffee Systems: Large global incumbent in fully automatic professional coffee machines with milk systems for HoReCa and retail. Competes with Übermilk through integrated auto-frother functionality bundled into broader coffee platforms.
- Cimbali (Gruppo Cimbali): Major Italian manufacturer of professional espresso machines and fully automatic coffee systems with integrated milk frothing. A broad incumbent competing for the same HoReCa milk-beverage workflow.
- La Marzocco: Italian premium espresso machine maker that is also a documented co-deployment partner of Übermilk. Represents both a complementary incumbent (customers pair the two) and a latent threat if it integrates native milk frothing.
- Wilbur Curtis: US-based manufacturer of commercial coffee brewing equipment with milk-handling capabilities. Comparable to Übermilk as a professional-grade automated beverage equipment brand serving café and specialty operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Innoroc social profiles
Digital presenceInnoroc compliance and trust
Trust signalCompliance1 record
Innoroc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innoroc leadership team
Management profileNumber of profiles
Profiles2 records
Innoroc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innoroc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innoroc
What does Innoroc do?
Innoroc manufactures and sells the Übermilk, an automated professional milk frothing appliance designed for baristas, cafés, and gastronomy operators. The system produces consistent latte-art-quality milk foam at up to 250 drinks per hour with one-touch operation, milliliter-precise portioning, and menu-guided cleaning. Complementary offerings include the Übermilk Cleaner consumables (alkaline and acid formulations) and the Übermilk Analytics monitoring system.
Is Innoroc a public or private company?
Innoroc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innoroc founded?
Innoroc was founded in -1. It employs 1 to 10 people.
Where is Innoroc based?
Innoroc is headquartered in Aachen, Germany, in the Europe region.
How does Innoroc make money?
Two revenue lines are on record. Übermilk Milk Frother Hardware is the primary driver. The others are Übermilk Cleaner Products.
Who are Innoroc's main competitors?
Cafetto is listed as an emerging player. Direct peers are Schaerer (Schaerer AG) and Marco Beverage Systems. Broad incumbents are Bravilor Bonamat, Nuova Simonelli, Rancilio Group, Franke Coffee Systems, Cimbali (Gruppo Cimbali), La Marzocco and Wilbur Curtis.
Does Innoroc have an API?
No public API is recorded for Innoroc.
What industry is Innoroc in?
Innoroc's product category is Commercial Coffee Equipment. Its primary akta.pro industry code is IMAHAOAF, Filling & Dosing Machines (Liquid/Powder/Solid).