Unidad Educativa Bilingüe Santiago Mayor

What Unidad Educativa Bilingüe Santiago Mayor does

Unidad Educativa Bilingüe Santiago Mayor (UESM) is a private bilingual K-12 educational institution located in the Torres del Salado sector of Guayaquil, Ecuador, founded in 2003 under the institutional sponsorship of Universidad Católica de Santiago de Guayaquil. The school delivers 100% bilingual instruction in English with French as a third language from initial (early childhood) through Bachillerato (high school), using Cooperative Learning, Project-Based Learning, and STEAM methodologies. In 2022, UESM became a candidate school for the International Baccalaureate (IB) Diploma Programme, with the IB curriculum integrated into tuition at no additional cost. The institution is also an official Cambridge Assessment English preparation center and partners with Alianza Francesa for DELF B1 French certification, producing internationally credentialed graduates who have placed at universities including Universidad Zamorano in Honduras.

The school's core technology stack centers on the Runachay academic platform, an integrated web and mobile application that connects parents, administrators, teachers, and students across the full K-12 enrollment lifecycle. Supporting infrastructure includes dedicated Science and Robotics laboratories and Art spaces under the STEAM model, supplemented by extracurricular clubs (sports, arts, journalism via Radio UCSG), on-site medical services, 24-hour campus security with surveillance, and contracted school transportation through SEDAREY.

UESM operates a direct-to-consumer B2C tuition model with four revenue streams: recurring monthly tuition (Pensión) paid as 10 monthly installments varying by educational level ($303 for Initial, $380 for Básica, $420 for Bachillerato), one-time annual registration fees (Matrícula) ranging from $185 to $265, optional transportation service ($65-$90/month by route), and pay-as-you-go uniform sales. The institution manages admissions on-site through application forms, academic and psychopedagogical evaluations, and parent interviews, with prospective family engagement supported via the official website, WhatsApp, and virtual campus tours. The school serves a single geographic market (Guayaquil metropolitan area) with a single campus and 57 employees.

Name

Unidad Educativa Bilingüe Santiago Mayor

Legal name

Unidad Educativa Particular Bilingüe Santiago Mayor

Website

https://uesm.edu.ec

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Unidad Educativa Bilingüe Santiago Mayor is a private K-12 bilingual school in Guayaquil, Ecuador, affiliated with Universidad Católica de Santiago de Guayaquil, offering 100% English-French immersion, STEAM methodology, and IB Diploma candidacy to local families seeking internationally credentialed education.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (611110), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAG

International/Global Curriculum Schools (IB, Cambridge, etc.)

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDAJAGAB

English Learner (EL/ESL/ELL) & Bilingual Education Programs

Education/K–12 / Primary & Secondary Education/K–12 Special Programs (Gifted, ESL/ELL, Remedial, RTI/MTSS)

SECONDARYEDACADAK

International Curriculum Early Learning Academies (e.g., IB Early Years)

Education/Early Childhood Education/Early Learning Academies & Montessori/Reggio/Steiner Programs

SECONDARYEDACADAG

Bilingual & Language-Immersion Early Learning Academies

Education/Early Childhood Education/Early Learning Academies & Montessori/Reggio/Steiner Programs

SECONDARYEDANAKAB

IB Program Tutoring (PYP/MYP/DP; HL/SL)

Education/Tutoring & Test Preparation/Enrichment & Advanced/Accelerated Tutoring (Gifted/AP/IB)

SECONDARYEDAJAFAN

Project-Based/Inquiry-Based Learning (School-Delivered)

Education/K–12 / Primary & Secondary Education/K–12 Curriculum, Instruction & Assessment (School-Delivered)

Keywords

• Bilingual K-12 education
• International baccalaureate program
• STEAM methodology schools
• Private primary education
• Secondary education services

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition (Pensión): Annual tuition charged as 10 monthly pensions during the school year. Pricing varies by educational level: Initial ($303), Básica ($380), and Bachillerato ($420) per month
2. Registration (Matrícula): One-time annual registration fee. Pricing by level: Initial ($185), Básica ($245), Bachillerato ($265)
3. Transportation Services: Contracted school transportation service through SEDAREY transport company, priced by route based on distance from campus, ranging from $65 to $90
4. Uniform Sales: School uniforms sold to students at various price points depending on garment type and size

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Unidad Educativa Bilingüe Santiago Mayor is a private K-12 school in Guayaquil, Ecuador that delivers bilingual education (English with French as a third language) across three levels — Initial, Básica, and Bachillerato — using STEAM methodology and Project-Based Learning. The institution is an IB candidate school and offers the International Baccalaureate Diploma Program within its academic proposal, supported by STEAM and Robotics laboratories and the Runachay academic platform.

Product overview

Unidad Educativa Bilingüe Santiago Mayor is a private bilingual educational institution (founded 2003) affiliated with Universidad Católica de Santiago de Guayaquil, offering 100% bilingual education in English with French as a third language. The institution provides a unified educational service spanning Early Childhood through Baccalaureate, combining its core academic platform Runachay (web and mobile) with specialized sub-products including STEAM methodology labs (Science, Robotics, Art), the International Baccalaureate program, Social and Ecological Responsibility initiatives, Medical Department, School Security, Transportation, Academic Reinforcement, and Extracurricular Clubs. The offering is structured as a comprehensive K-12 educational service where the Runachay platform serves as the central integrative tool connecting parents, administrators, teachers, and students, complemented by physical facilities and programs for holistic student development.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilingual K-12 Education (Initial, Básica, Bachillerato) Core academic offering spanning three educational levels — Initial (early childhood), Básica (elemental and media), and Bachillerato (baccalaureate) — delivered in Spanish and English with French as a third language, using STEAM methodology and Project-Based Learning. For families in Guayaquil seeking K-12 education for children ages 3 through 18.
• International Baccalaureate (IB) Diploma Program International Baccalaureate Diploma Program offered as part of the school's academic proposal at no additional cost, currently in candidacy phase with the IB organization. For Bachillerato-level students seeking an internationally recognized diploma and university-readiness credential.
• School Transportation Service Student transportation service operated through the contracted provider SEDAREY, with distance-based pricing. For families requiring daily school transport routes within Guayaquil.
• School Uniforms Required school uniforms for daily wear and sports activities, with unit pricing per item. For enrolled students and their families.
• Extracurricular Clubs and Activities After-school extracurricular clubs including sports, arts, and skills-based activities that complement the academic curriculum. For enrolled students seeking additional development opportunities.

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Universidad Católica de Santiago de GuayaquilcoreStrategic or Co-development Partner · 1 January 2003Institutional promoter and backer of UESM since founding in 2003. Provides institutional support, campus facilities access, and exclusive benefits for graduates continuing to UCSG. Alumni receive special admission plans and preferential tuition rates at the university.
• Cambridge Assessment EnglishcoreStrategic or Co-development PartnerUESM is an official Cambridge preparation center. Students obtain Cambridge certifications at C1 and B2 levels. The school follows Cambridge curriculum standards for English language instruction.
• Alianza FrancesacoreStrategic or Co-development PartnerPartnership with Alliance Française for French language certification. Students prepare for DELF B1 examination administered by the French Government through Alliance Française for French language competency certification.
• Radio UCSGminorStrategic or Co-development PartnerCollaboration with Universidad Católica Santiago de Guayaquil's radio station for journalism club activities. Students produce weekly educational and informative programs at the radio station.
• SEDAREYminorChannel Partner/ Reseller/ DistributorThird-party transportation company contracted for school transportation services. Operates routes from various sectors to the campus following LOTT regulations, with pricing based on distance.
• International Baccalaureate OrganizationcoreStrategic or Co-development PartnerUESM became a candidate school for the IB Diploma Programme in 2022. The IB program is fully integrated into the academic curriculum at no additional cost to families.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Colegio Internacional SEK Los Valles: Part of the international SEK network, SEK Los Valles in Quito delivers IB and bilingual instruction. Comparable to UESM as a fully authorized IB bilingual school competing for the same aspirational Ecuadorian family segment.
• Academia Cotopaxi: Quito-based international school offering IB curriculum from Early Years through Grade 12 with English instruction. Comparable to UESM as a premium IB-track international school serving Ecuador's elite families.
• Alliance Academy International: Quito-based private international Christian school offering US-style and IB curriculum from Early Years through Grade 12 with English instruction. Comparable to UESM as a premium bilingual/IB-track K-12 school serving Ecuador's upper-middle-class expatriate and local families.
• Colegio Americano de Guayaquil: Long-established Guayaquil private school offering American-style bilingual K-12 instruction with university-preparatory focus. Comparable to UESM as a direct geographic competitor serving Guayaquil's premium bilingual K-12 segment.
• Torremar School: Guayaquil-based bilingual K-12 school with project-based learning methodology and English immersion. Directly comparable to UESM in geography, methodology, and target market.
• Colegio Menor San Francisco de Asís: Cuenca-based bilingual Catholic K-12 school with international curriculum and university-preparatory focus. Comparable to UESM as a Catholic-affiliated bilingual private school in Ecuador offering international certification pathways.

Broad incumbents

• Cognita Schools: International school group operating premium K-12 institutions across multiple countries, including Latin America. Comparable to UESM as a broad incumbent establishing the standard for premium bilingual K-12 operations and as a potential acquirer of successful boutique schools.
• GEMS Education: Global K-12 operator with extensive international and bilingual school portfolio. Comparable to UESM as a reference point for premium bilingual K-12 economics and a potential strategic acquirer in the Ecuadorian market.
• Nord Anglia Education: Global operator of premium international schools with multiple campuses across Latin America. Comparable to UESM as a benchmark for premium bilingual K-12 delivery, though operating at significantly larger scale and geographic breadth.

Others

• Alianza Francesa de Guayaquil: Existing UESM partner and French cultural/educational institution in Guayaquil that administers DELF certifications. Comparable as a key alliance partner and as a regional operator of French language education that overlaps with UESM's third-language curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/CUfbtI8Lc29
• LinkedInlinkedin.com/company/unidad-educativa-biling%C3%BCe-santiago-mayor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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