What UEvents does

UEvents (legal name U Events, SC) is a Spanish event management, marketing, and advertising agency headquartered in Gijón, Asturias, and operating as a Sociedad Civil (SC) partnership. Founded in 2013 by Patricia and David, the agency organizes corporate events, professional congresses, trade show stands, and complementary event services (audiovisual, accreditation, hostess, catering, interpretation, protocol) for both private companies and public sector clients across Spain. With 12 employees and a 10+ year operating history, the firm has organized more than 200 events and managed an aggregate of 30,000+ attendees, including high-profile programs such as the III Foro de la Innovación y Desigualdad with Fundación Cotec and the Encuentros de Gestores Turísticos de la Red de Destinos Turísticos Inteligentes with Visita Gijón.

The core service offering is a 360-degree event organization model, spanning consultancy, technical secretariat, marketing, staffing, and audiovisual production. The agency delivers nationwide across Spain (Madrid, Barcelona, Valencia, Málaga) while maintaining its Asturias headquarters. The technology layer is a standard WordPress website with Google Analytics, no native mobile app, no APIs, no AI/ML capabilities, and no proprietary software — the business is fundamentally a people-led, subcontractor-coordinated professional services firm rather than a software platform.

Commercially, UEvents sells through direct, consultative sales handled by the founders, with quote-based pricing tied to event scope, duration, attendees, and bundled services; billing is described as multi-year contract. There is no disclosed revenue, no outside funding, no parent company, and no proprietary intellectual property beyond the brand. The customer base is heavily skewed toward Spanish public institutions (Ministerio de Defensa, Principado de Asturias, multiple municipalities, ministries, chambers of commerce) alongside enterprise clients such as Cirque du Soleil, APM Terminals, Central Lechera Asturiana, and Caja Rural de Asturias.

Name

UEvents

Legal name

U Events, SC

Website

https://uevents.es

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

UEvents is a Gijón-based Spanish event management agency offering 360-degree organization of corporate events, congresses, trade show stands, and complementary services. Founded in 2013, it serves private companies and public sector clients across Spain.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Backline & Musical Instrument Rental (MPAGAKAJ)

Keywords

• Corporate event management
• Congress organization services
• Trade show booth design
• MICE event planning
• Event marketing agency

Headquarters

HQ city

Gijón

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Event Organization: Full-service event planning and organization for corporate events, congresses, professional conferences, and exhibitions. Services include consultancy, technical secretariat, marketing, staffing, and audiovisual production.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

UEvents is a professional event management agency that plans, designs, and executes corporate events, professional congresses, trade show stands, and complementary event services (audiovisual, hostess staff, streaming, photography, marketing, and protocol) for private companies and public sector organizations across Spain. The company delivers a 360-degree service covering the full event lifecycle and supplements core delivery through a network of trusted complementary providers.

Product overview

UEvents is an event, marketing, and advertising agency offering a comprehensive suite of event management services. The core portfolio consists of four main service pillars: Eventos corporativos (corporate events), Congresos y jornadas asociativas (congresses and associative days), Ferias y stands (trade shows and stands), and Servicios complementarios (complementary services). These are supplemented by specialized project offerings including event consulting, technical secretariat, advertising production, marketing, MICE congress organization, hostess and technical staff, and audiovisual services. The agency operates from Asturias and serves clients throughout Spain, working with both private companies and public sector organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventos corporativos (Corporate Events) Full-service corporate event planning and organization including annual celebrations, inaugurations, conferences, team meetings, product launches, and team-building activities, delivered through a 360-degree approach covering design, organization, and execution. Aimed at private companies and public sector organizations in Spain.
• Congresos y jornadas asociativas (Congresses and Associative Days) Professional congress and associative event organization including global congresses, conferences, thematic workshops, networking events, and technical secretariat services, designed for professional associations in medical, pharmaceutical, legal, engineering, and education sectors.
• Ferias y stands (Trade Shows and Stands) Custom trade show booth and stand design, construction, and installation services, including personalized design reflecting brand identity, high-quality materials, efficient assembly and disassembly, and real-time on-event support. Targeted at companies participating in trade shows and fairs in Spain.
• Servicios complementarios (Complementary Services) Supplementary event services including streaming and recording, photography and video coverage, attendee accreditation platforms, audiovisual equipment, catering, hostess and staff services, marketing and communications, printing displays, protocol management, interpretation services, sponsorship management, and public administration procedures, delivered through a network of trusted providers.

Quantifiable outcome

• 200+ events organized successfully
• +1 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered notable.

• Fundación CotecnotableStrategic or Co-development Partner · 1 January 2022Co-organized the III Foro de la Innovación y Desigualdad with Fundación Cotec and Ayuntamiento de Gijón. This partnership demonstrates UEvents' capability to handle high-profile innovation forums with scientific, political, and entrepreneurial participants.
• Visita GijónnotableStrategic or Co-development Partner · 1 January 2022Organized the Encuentro de Gestores Turísticos de la Red de Destinos Turísticos Inteligentes for tourism management professionals. Partnership with local tourism organization to host professional tourism networking events.

Scale indicators4 records

Recent moves5 records

Expansion highlights8 records

Broad incumbents

• BCD Meetings & Events: Large global corporate event and meetings management agency. Comparable full-service delivery (strategy, registration, production, AV) targeting enterprise and association clients, but operates at vastly larger scale with proprietary meeting technology that UEvents lacks.
• El Corte Inglés Eventos: Events arm of Spain's largest department store group. Comparable full-service event organization capability targeting corporate and public-sector clients across Spain; benefits from parent-group brand reach and scale well beyond UEvents.
• IFEMA Madrid: Madrid-based trade fair and congress institution. Comparable in the congress/fair-organization space UEvents serves via its ferias y stands line, but at venue-operator scale rather than agency scale.
• CWT Meetings & Events: Meetings, events and conference division of CWT. Comparable full-service event management for enterprise clients, including strategic meetings management programs; competes for the same corporate event budgets as UEvents but at much larger scale.
• Fira de Barcelona: Major Spanish trade fair and congress venue operator. Overlaps with UEvents in organizing and supporting congresses and trade shows at large scale across Spain and Catalonia.
• MCI Group: Global meetings, events and association management group. Highly comparable business model (full-service congress and corporate event organization) but at significantly larger scale and with international footprint; directly competes for the same association and congress mandates UEvents serves.
• American Express Meetings & Events: Global corporate meetings and events division of Amex GBT. Directly comparable full-service MICE offering for large enterprise and association clients, with a strong technology stack for sourcing, registration and analytics that pressures smaller agencies like UEvents.

Direct peers

• Eventis Grupo: Spanish corporate event and congress agency. Directly comparable business model offering corporate event organization, congresses and trade-show support to mid-market and enterprise clients across Spain.
• Grupo events: Spanish full-service event, congress and incentive agency. Directly comparable in offering (corporate events, congresses, trade shows, complementary services) and geography, serving similar mid-market and enterprise Spanish clients.

Regional players

• Eventovip: Spanish-language corporate event and incentive agency. Comparable corporate-event offering but focused on the Iberian/LATAM market; competes with UEvents for mid-market Spanish corporate event budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/u-events

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UEvents