United Flour Mill Public Co. Ltd.

What United Flour Mill Public Co. Ltd. does

United Flour Mill Public Company Limited (UFM) is Thailand's first and largest wheat flour manufacturer, founded in 1964 and headquartered in Bangkok with a primary production facility in Samut Prakan. The company manufactures and distributes wheat flour under multiple branded product lines — Waa (all-purpose), White Swan (bread flour), Red Lotus (premium), Royal Fan (cake flour), and Blue Star (all-purpose) — alongside specialized products including crispy frying flour and premix formulations. UFM operates a vertically integrated value chain encompassing flour milling, grain silo storage, port and warehousing operations, waterway transportation, and bakery ingredients production through wholly-owned subsidiaries and joint ventures.

UFM serves a horizontally diversified customer base spanning industrial food manufacturers, bakeries and pastry shops, hotels and food-service operators, and retail consumers. The company reaches these segments through a multi-channel distribution architecture: four wholly-owned distribution subsidiaries (UFM Food Centre, MC Foods, MC Bakery, United Flour Trading) provide province-wide coverage, direct enterprise sales serve industrial accounts, and UFM operates 9 company-owned Bakery House retail branches plus 5 UFM Fuji Super supermarkets in partnership with Japan's Fuji Citio. Revenue is generated through bulk flour sales to B2B customers, retail bakery and supermarket sales, and tuition fees from the UFM Baking & Cooking School, which is the sole Southeast Asian training center certified by U.S. Wheat Associates.

The company has expanded its product and service footprint through joint ventures with Kyoei Foods (Japan) for breadcrumb production, Fuji Citio (Japan) for supermarket retail, and Rich's Products (USA) for bakery ingredient distribution. UFM has positioned itself as a category leader through extensive regulatory certifications (ISO 22000:2018, HACCP Codex Alimentarius, FSSC 22000, GHP) and government recognition, including the only wheat flour quality certification issued by Thailand's Department of Science. In 2025, UFM extended its ecosystem strategy into talent development through partnerships with Rajamangala University of Technology Krung Thep and the Office of Vocational Education Commission to train the next generation of bakery entrepreneurs, reinforcing its long-term brand loyalty infrastructure.

Name

United Flour Mill Public Co. Ltd.

Legal name

บริษัท ยูไนเต็ดฟลาวมิลล์ จำกัด (มหาชน)

Website

https://ufm.co.th

Company type

Public

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

United Flour Mill Public Co. Ltd. (UFM) is Thailand's first and largest wheat flour manufacturer, founded in 1964, producing multi-brand flour and premix products for industrial food manufacturers, bakeries, hotels, and consumers through province-wide wholly-owned distribution subsidiaries, 9 Bakery House retail branches, and 5 JV supermarkets.

Ownership category

akta.pro rank

Product category

Wheat Flour Manufacturing

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Grain Mill Products (2040)

akta.pro primary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

akta.pro secondary industries

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)

Keywords

• Wheat flour manufacturing
• Bakery ingredients
• Food ingredients distribution
• Retail bakery operations
• Baking education services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Wheat Flour Manufacturing and Distribution: Core business manufacturing and distributing wheat flour products including plain flour, frying flour, and premix under multiple brands (Waa, White Swan/Bai, Red Lotus, Royal Fan, Blue Star). Sells to industrial customers, bakeries, food service, hotels, and through distribution network.
2. Bakery Retail Operations: UFM Bakery House operates 9 retail bakery branches in Bangkok and provinces, selling fresh bakery products directly to consumers.
3. Baking Education Services: UFM Baking & Cooking School provides professional bakery and cooking training courses, generating revenue from tuition while building brand loyalty.
4. Joint Venture Retail: UFM Fuji Super supermarkets (5 branches) and United Kyoei Foods bread crumb operations generate revenue through retail food sales.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

United Flour Mill Public Co. Ltd. (UFM) is Thailand's first and largest wheat flour manufacturer, producing and distributing a comprehensive range of wheat flour products under multiple brands (Waa, White Swan, Red Lotus, Royal Fan, Blue Star) including plain flour, frying flour, and premix formulations. The company operates an integrated value chain spanning industrial flour supply to B2B customers (food manufacturers, bakeries, hotels, food service), company-owned retail bakeries (UFM Bakery House), supermarkets (UFM Fuji Super), and a professional baking and cooking school.

Product overview

United Flour Mill Public Co. Ltd. (UFM) is Thailand's first and largest wheat flour manufacturer with over 60 years of experience. The company operates a diversified product portfolio centered on wheat flour (แป้งสาลี) across multiple branded product lines including Wah, White Swan (ห่าน), Red Lotus (บัวแดง), Royal Fan Cake (พัดโบก), and Star Blue brands. Beyond plain flour, UFM produces specialized products including crispy frying flour (แป้งทอดกรอบ) and premix formulations (แป้งผสมสำเร็จรูปพรีมิกซ์), along with food ingredients for the food service and industrial sectors. The company also extends into downstream businesses including the UFM Bakery House retail chain with 9 branches and the UFM Baking & Cooking School, covering the full value chain from flour production through retail bakery and professional culinary education.

Differentiator

Problem solved

Functional benefit

Brands

• UFM Food Centre (ยูเอฟเอ็ม ฟู้ดเซนเตอร์): Distribution of wheat flour and bakery ingredients
• MC Foods (เอ็มซี ฟู้ดส์)
• MC Bakery (เอ็มซี เบเคอรี่)
• UFM Fuji Super (ยูเอฟเอ็ม ฟูจิ ซูเปอร์)
• UFM Bakery House (ยูเอฟเอ็ม เบเกอรี่เฮ้าส์)
• UFM Baking & Cooking School (โรงเรียนสอนทำขนมอบและอาหาร ยูเอฟเอ็ม)
• Rich's (ริช)
• United Kyoei Foods (ยูไนเต็ดเคียวเอะฟู้ดส์)

Products and services

• UFM All-Purpose Flour (Waa brand) (แป้งสาลีอเนกประสงค์ ตราว่าว) Flagship all-purpose wheat flour product under the Waa (Kite) brand, serving as the company's signature product for over 60 years, used by industrial food manufacturers, bakeries, and households.
• White Swan Bread Flour (ตราห่าน/หงส์ขาว) Premium wheat flour branded with the White Swan (Goose) mark, one of the company's best-selling flour products, designed for bread and bakery production.
• Red Lotus Premium Wheat Flour (ตราบัวแดง) Iconic wheat flour branded with the Red Lotus mark, used as a premium flour for traditional and specialty baking applications.
• Royal Fan Cake Flour (ตราพัดโบก) Specialized wheat flour designed for traditional Thai fan cake (พัดโบก) baking and other cake applications.
• Blue Star All-Purpose Flour (ตราดาวฟ้า) All-purpose wheat flour under the Blue Star brand for versatile baking applications across consumer and food service use.
• Plain Flour (แป้งข้าวสาลี) Basic plain wheat flour for general baking and cooking applications for industrial and consumer use.
• Crispy Frying Flour (แป้งทอดกรอบ) Specialized flour formulation for achieving crispy frying results for food service and home cooking.
• Premix Flour (แป้งผสมสำเร็จรูปพรีมิกซ์) Ready-mixed flour premixes for specific bakery applications, providing convenient solutions for bakeries and food manufacturers.
• UFM Bakery House Retail Chain (ยูเอฟเอ็ม เบเกอรี่เฮ้า�์) Bakery retail chain with 9 branches in Bangkok (Thaniya, Witthayakit, Sukhumvit, WarakaJ, Rajawong, AIT, Suan Luang) and provinces (Chiang Mai, Hat Yai), selling fresh bakery products daily to consumers.
• UFM Baking & Cooking School (โรงเรียนสอนทำขนมอบและอาหาร) Professional bakery and cooking school offering courses in bread, cake, and international cuisine, certified as a non-formal school with internal quality assurance. Also serves as the sole training center in Southeast Asia for U.S. Wheat Associates' Baking Science & Technology curriculum.
• UFM Fuji Super Supermarket (ยูเอฟเอ็ม ฟูจิ ซูเ�อร์) Japanese-style supermarket chain operating 5 locations in Bangkok area through joint venture with Fuji Citio Japan, selling Japanese consumer goods, prepared foods, and imported products to retail consumers.
• United Kyoei Foods Breadcrumb Products Production of fresh and dried bread crumbs through joint venture with Kyoei Foods Japan, serving food manufacturers and food service businesses.

Quantifiable outcome

• No. 1 wheat flour producer in Thailand market
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Rajamangala University of Technology Krung Thep (RMUTP)minorStrategic or Co-development Partner · 1 January 2025Partnership to transfer bakery knowledge including ingredient selection, business management, and cost calculation through elective 'Bakery Entrepreneur' course to prepare students for bakery entrepreneurship.
• Office of Vocational Education Commission (สอศ.)minorStrategic or Co-development Partner · 1 January 2025Partnership to elevate food and nutrition knowledge and develop skilled workforce meeting industry needs for sustainable professional development.
• Bangkok Vocational School (โรงเรียนฝึกอาชีพกรุงเทพฯ)minorStrategic or Co-development Partner · 1 January 2025CSR partnership providing flour donations for teaching and training, aiming to create new entrepreneurs and sustainable income for communities.
• Fuji Citio Co., Ltd. (Japan)coreStrategic or Co-development PartnerJoint venture partnership with Japanese company Fuji Citio (operates 300+ supermarkets in Japan) to operate UFM Fuji Super supermarkets selling Japanese consumer goods, prepared foods, and imported products. 5 locations operating in Bangkok area.
• Kyoei Foods Co., Ltd. (Japan)coreStrategic or Co-development PartnerJoint venture with Japanese partner to produce fresh and dried bread crumbs through United Kyoei Foods and Siam UFk companies.
• Rich's Products Corporation (USA)minorChannel Partner/ Reseller/ DistributorDistribution partnership with US company Rich's for imported whipped cream, fruit filling, and frozen bakery products in Thailand.
• U.S. Wheat AssociatescoreStrategic or Co-development PartnerSelected as the sole training center in Southeast Asia for wheat flour product training under the Baking Science & Technology curriculum. UFM Baking School serves as regional hub for American wheat flour education.

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Emerging players

• Bob's Red Mill Natural Foods: US specialty flour and whole grain product company. Comparable to UFM in branded flour marketing and specialty/premix positioning, though focused on whole grain/health segments.
• King Arthur Baking Company: US premium baking flour and ingredient brand with strong consumer recognition. Comparable to UFM as a premium flour brand serving both retail consumers and bakeries, with adjacent baking education.

Broad incumbents

• Nisshin Seifun Group: Japan's largest flour miller and a global flour/baking ingredients player. Comparable to UFM as a regionally dominant wheat flour manufacturer with diversified downstream bakery and food businesses.
• Associated British Foods: UK-based diversified food group including milling operations (AB Mauri, ABF Ingredients). Comparable to UFM in flour milling and bakery ingredients serving global industrial and retail customers.
• Ardent Mills: North America's largest flour milling joint venture (Cargill, CHS, ConAgra). Comparable to UFM as a dominant flour miller with broad product portfolio and industrial customer base.
• Premier Foods plc: UK-based food manufacturer with portfolio of branded baking and flour products. Comparable to UFM in brand-led flour and baking categories across consumer and industrial channels.

Direct peers

• C.H. Guenther & Son: Privately-held US flour miller and food ingredients company with global operations. Comparable to UFM as a privately/family-controlled flour miller with diversified baking ingredient lines and international reach.
• Showa Sangyo Co., Ltd. Japanese wheat flour miller with operations in flour, premix, and food ingredients. Comparable to UFM in flour milling focus, product portfolio breadth, and Asian regional market position.

Regional players

• PT Sriboga Raturaya (Bogasari/Indofood): Indonesia's largest flour miller under Indofood Sukses Makmur. Comparable to UFM as Southeast Asia's regionally dominant flour producer serving industrial and consumer markets.
• Allied Mills (Manildra Group): Australia's largest flour miller and baking ingredients producer. Comparable to UFM as a regional flour market leader serving industrial, foodservice, and retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kaokruabyufm
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• TikToktiktok.com/@ufmflour
• LinkedInlinkedin.com/company/united-flour-mill-public-co-ltd-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Flour Mill Public Co. Ltd.