Utrechtse Golf Club "De Pan"

What Utrechtse Golf Club "De Pan" does

Utrechtse Golf Club "De Pan" is a private Dutch members' golf association (vereniging) founded in 1894 and located on the Utrechtse Heuvelrug in Bosch en Duin, Netherlands. It operates a single 18-hole heathland championship course designed by renowned architect Harry S. Colt in 1927, set in a nature reserve featuring purple heather and protected flora and fauna. The club is self-described as one of the highest-ranked golf courses in the world and runs from a characteristic thatched-roof clubhouse.

The business model is multi-stream. Recurring revenue comes from annual membership subscriptions, supplemented by per-round green fees priced between €15 (junior) and €250 (foreign club member, weekend), with member-introduced guests at €55/18 holes. Complementary revenue streams include on-site restaurant and bistro operations (open daily), a Golf Academy run by professionals John Bleys and Thijs Boomsma offering lessons, custom club fitting (Mizuno, TaylorMade, Titleist, Ping), and repairs, plus corporate group golf days on Mondays and Thursdays. Ancillary services cover equipment rental (trolleys, clubs, handicarts) and access to practice facilities.

Distribution and marketing are predominantly direct: visitors reserve through online forms (JotForm) and the caddiemaster office, while Teecontrol manages tee time registration. The club maintains a B2B loyalty network (Pan Partners) and bilateral reciprocal green fee agreements with multiple Dutch sister clubs, and hosts NGF (Nederlandse Golf Federatie) competition teams. Operations are lean — 6 employees — reflecting the constrained capacity of a single-course facility.

Name

Utrechtse Golf Club "De Pan"

Legal name

Utrechtse Golfclub 'De Pan'

Website

https://ugc-depan.nl

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

1–10 employees

Short description

Utrechtse Golf Club "De Pan" is a private Dutch members' golf club founded in 1894, operating a single 18-hole Harry S. Colt-designed championship course in Bosch en Duin for members, green fee visitors, corporate groups, and NGF competition teams.

Ownership category

akta.pro rank

Product category

Golf Club & Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf club membership
• Championship golf course
• Golf academy services
• Corporate golf events
• Clubhouse restaurant hospitality

Headquarters

HQ city

Bosch en Duin

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Membership fees: Annual membership subscriptions for club members providing access to the course, facilities, and member privileges.
2. Green fee revenue: Daily play fees charged to non-member visitors, with differentiated pricing for NGF members, foreign club members, and hospitality chain guests. Introduced guests pay reduced rates.
3. Restaurant and bistro: On-site restaurant and bistro serving members and visitors, open daily from 09:00 until 1 hour after sunset. Groups of 15+ welcome by reservation.
4. Golf Academy services: Golf lessons, club fittings, and repairs offered by club professionals John Bleys and Thijs Boomsma.
5. Corporate golf events: Group golf packages for corporate events, including shotgun starts, reserved tee times, and catering options.
6. Equipment rental: Rental services including golf clubs, trolleys, and handicarts for visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

U.G.C. 'De Pan' operates a private members' golf club centered on an 18-hole heathland championship course designed by Harry S. Colt in 1927. The club offers annual memberships, green fee play for visitors, a Golf Academy with lessons and club fitting, a restaurant and bistro, practice facilities, and corporate/group golf events from its Bosch en Duin location.

Product overview

U.G.C. 'De Pan' is an active members' golf club offering a single unified facility centered around its championship 18-hole golf course designed by Harry S. Colt in 1927. The club's product portfolio includes the core golf course alongside complementary services: a restaurant and bistro for dining, a Golf Academy providing lessons and equipment services (club fitting and repairs), practice facilities, and group/corporate golf event hosting. The club also hosts NGF competitions and welcomes green fee players. The club integrates with third-party platforms for tee-time booking (JotForm, Teecontrol) and web analytics (Matomo).

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole heathland golf course designed by Harry S. Colt in 1927, ranked among the best golf courses in the world, with varied holes, surprising contours, and height differences on natural heathland with flora and fauna. Available to members and green fee visitors.
• Restaurant 'De Pan' and Bistro Restaurant with bistro located in the characteristic thatched clubhouse, offering a warm and welcoming atmosphere with stylish interior and fireplace, plus a private bistro for groups up to thirty persons. Open daily from 09:00 until one hour after sunset.
• Golf Academy (Lessons, Club Fitting, Repairs) Golf school offering lessons, training, club repairs, custom golf set fitting, golf accessories, golf outings, demo days, and golf fitness programmes run by golf professionals John Bleys and Thijs Boomsma with brands Mizuno, TaylorMade, Titleist, and Ping.
• Corporate and Group Golf Events Corporate golf days and group golf opportunities available on Mondays and Thursdays, with shared golf programmes, shotgun starts, lunch and dinner in the clubhouse, and team-building in a calm and elegant setting.
• Green Fee Play for Visitors Green fee options for visitors including NGF members, foreign club members, hospitality chain guests, and introduced players, with rates varying by day of week and introduction status (rates from €15 to €250 per 18 holes).
• Pan Partners Program Business partnership program where Pan Partners support U.G.C. 'De Pan' and in return receive privileges to play golf with customers, suppliers, or employees and use the club's facilities.
• Practice Facilities Practice facilities including a covered driving range with free practice balls, three putting greens for putting and chipping, and trolley storage.
• Equipment Rental (Trolleys, Handicarts, Golf Clubs) Rental services including golf clubs, trolleys (€5 per use), and handicarts for visitors, with handicart reservation available up to one week in advance.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pan PartnerscoreGTM or Marketing PartnerPan Partners support the Utrechtse Golfclub De Pan and in return receive privileges to play golf with customers, suppliers, or employees, and use the club's facilities. This is a loyalty/partnership program for businesses aligned with the club.
• Oude 9 Golf ClubminorChannel Partner/ Reseller/ DistributorBilateral agreement providing reduced green fee rates (€65 weekday, €80 weekend) for members of the Oude 9 golf club.
• Sallandsche GC 'De Hoek'minorChannel Partner/ Reseller/ DistributorBilateral agreement providing special green fee rates for members of Sallandsche GC 'De Hoek' golf club.
• Multiple Affiliated Clubs (GC Broekpolder, Eindhovensche GC, Koninklijke Haagsche G&CC, Hilversumsche GC, Kennemer G&CC, Noordwijkse GC, Rosendaelsche GC, Golfclub Toxandria)minorChannel Partner/ Reseller/ DistributorBilateral agreements with these clubs provide special reduced green fee rates for members (€65 weekday, €80 weekend).
• Nederlandse Golf Federatie (NGF)coreStrategic or Co-development PartnerDe Pan hosts NGF competition teams for practice rounds and competitions. The club provides tee times and facilities for national competition events.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Golfclub Toxandria: Top-ranked Dutch private course with bilateral reciprocity with De Pan. Directly comparable elite Dutch member club with similar pricing and customer profile.
• Kennemer Golf & Country Club: Historic Dutch links-style club with similar elite positioning, member-based access, and a reciprocal green-fee agreement with De Pan. Direct substitute for high-end Dutch golfers.
• Koninklijke Haagsche Golf & Country Club: Royal Hague G&CC is one of the Netherlands' oldest and most prestigious private clubs with comparable member/green-fee structure and a reciprocal agreement with De Pan — a directly comparable top-tier Dutch country club.
• Hilversumsche Golf Club: Historic Dutch private heathland club in Hilversum, comparable in heritage, exclusivity, and member-only model to U.G.C. De Pan. Listed as one of De Pan's reciprocal green-fee partners, making it a near-substitute for premium Dutch golfers.
• Oude 9 Golf Club: Reciprocal partner of De Pan offering €65/€80 rates to Oude 9 members. Smaller Dutch private club with comparable operating model.
• Eindhovensche Golf Club: Historic Dutch private member club with comparable green-fee structure and reciprocal agreement with De Pan. Directly comparable in scale and exclusivity.
• Rosendaelsche Golf Club: Arnhem-based private club with reciprocal green-fee agreement with De Pan. Comparable heritage club serving a similar affluent Dutch member base.
• Noordwijkse Golf Club: Coastal Dutch private club with comparable prestige and bilateral green-fee reciprocity with De Pan. Directly comparable in business model and target member profile.
• Sallandsche Golf Club 'De Hoek': Reciprocal green-fee partner of De Pan operating as a comparable Dutch private member club with similar course-fee structure.
• Golfclub Broekpolder: Dutch private club listed in De Pan's reciprocal green-fee partner network, directly comparable as a mid-tier Dutch member club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/utrechtse-golf-club-de-pan-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utrechtse Golf Club "De Pan"