Casa Ugi / OIRM

What Casa Ugi / OIRM does

Casa UGI / OIRM operates as UGI - Unione Genitori Italiani contro il tumore dei bambini ODV, an Italian non-profit organization (Organizzazione di Volontariato) founded in 1980 and registered in the RUNTS under repertoire n. 93963 since January 2023. The organization delivers accommodation, family assistance, pediatric psychosocial support, and rehabilitation services to families of children with cancer receiving treatment at Turin's Ospedale Infantile Regina Margherita (OIRM). Core service lines include Casa UGI (hospital-adjacent hospitality house with apartments and communal spaces at Corso Unità d'Italia 70), UGIDUE (post-therapy reintegration programs and education support), UGICARE (rehabilitation gym at Corso Dante 109), and Radio UGI (hospital-embedded radio station enabling pediatric patients to broadcast from the ward). Member programs span school tutoring, English and photography classes, food baskets, parent wellness sessions, and creative workshops, delivered by a paid staff of ~26 plus a network of active volunteers.

The revenue model is a multi-channel charity operation rather than a technology product: individual donations (one-time and recurring) via bank transfer, credit card, PayPal, and Satispay; the Italian 5x1000 tax designation; testamentary bequests; corporate partnerships (including a Juventus FC apartment adoption); charity events (e.g., 'Partita della Storia' with Torino FC raised €40,000); and a year-round B2C/B2B solidarity-gift e-commerce platform (regalisolidali.ugi-torino.it) selling Easter colombe and chocolate eggs (€16-18), Christmas panettone and pandoro (€19), gift sets (€30), branded gadgets, and bomboniere (€1-13) with corporate bulk orders (50+ units). Verified 2024 impact per the SROI study conducted with Università di Firenze was €13,152,503.49 in social value generated from €3,906,767.10 of resources deployed.

UGI is a member of FIAGOP (Federazione Italiana Associazioni Genitori Oncologia Pediatrica) and operates from three facilities in Turin. It pursues active partnerships with Italian pediatric oncology centers (Pisa, Genoa, Naples, Padua) and international peers including the Princess Máxima Center (Utrecht) and the Romanian Pediatric Oncology Association. UGI's go-to-market is direct-to-donor (website, newsletter, social channels Instagram/Facebook/X/YouTube, and press) combined with corporate outreach and event fundraising; the organization does not develop proprietary technology products, relying on standard web and e-commerce infrastructure with WCAG accessibility compliance via AccessiWay.

Name

Casa Ugi / OIRM

Legal name

U.G.I. Unione Genitori Italiani contro il tumore dei bambini ODV

Website

https://ugi-torino.it

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

UGI (Unione Genitori Italiani contro il tumore dei bambini) is a Turin-based Italian non-profit founded in 1980 that supports families of children with cancer through accommodation, rehabilitation, education, and psychosocial programs anchored at Ospedale Infantile Regina Margherita.

Ownership category

akta.pro rank

Product category

Charitable Healthcare Support Services

NAICS

Other Individual and Family Services (62419), Voluntary Health Organizations (813212), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Rare Disease & Special Needs Support Organizations (BPAGACAM)

akta.pro secondary industry

Family Caregiver Coaching, Education & Support (HSABAIAI)

Keywords

• Pediatric oncology support
• Family accommodation services
• Charitable fundraising
• Nonprofit healthcare
• Solidarity gifts

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream from private donors making one-time or recurring donations. The organization accepts donations through multiple channels including bank transfer, credit card, PayPal, Satispay, and in-person. Donors receive tax benefits under Italian law (35% tax deduction up to €30,000 or deduction up to 10% of total income).
2. 5x1000 Tax Designation: Italian taxpayers can designate 5x1000 of their tax return to UGI, providing a passive funding stream from individual tax filings.
3. Solidarity Gifts E-commerce (Regali Solidali): Sale of solidarity gifts including Easter eggs (€16-18), Christmas panettone/pandoro (€19), gift sets (€30), gadgets, and bomboniere (€1-13). Items are shipped in exchange for minimum donations. Revenue supports operational activities.
4. Corporate Partnerships and Sponsorships: Corporate entities sponsor UGI activities, adopt apartments at Casa UGI, and partner for events. Juventus FC adopted an apartment, providing coverage for utilities and management costs for one year.
5. Testamentary Bequests: Individuals can leave testamentary bequests to support UGI's long-term mission.
6. Event Revenue: Proceeds from charity events, sports matches, concerts, and other fundraising activities organized by UGI or in partnership with sports clubs and cultural organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

UGI is a non-profit organization that provides free accommodation, psychological support, rehabilitation services, and educational/recreational programs to families of children with cancer, primarily through Casa UGI (hospitality house), UGIDUE (post-therapy reintegration), UGICARE (rehabilitation gym), and Radio UGI (hospital radio). The organization funds these services via donations, 5x1000 tax designations, corporate sponsorships, and proceeds from its Regali Solidali e-commerce platform selling solidarity gifts (Easter eggs, panettone, bomboniere, gadgets).

Product overview

Casa Ugi / UGI (Unione Genitori Italiani contro il tumore dei bambini ODV) is a non-profit organization founded in 1980 supporting families of children with cancer. The organization operates as a charity rather than a technology company. Its core services include: Casa UGI (accommodation near Regina Margherita Children's Hospital), UGIDUE (post-treatment reintegration), Radio UGI (hospital radio), and family assistance programs. The e-commerce platform 'Regali Solidali' sells solidarity gifts including bomboniere, Christmas items (panettoni, pandori), Easter products (colombe, chocolate eggs), and branded merchandise through 'La bottega di Ugino'. The 'Dona un progetto' program allows donors to fund specific projects such as radio labs, photography workshops, illustration workshops, English courses, school support, food baskets, parent wellness programs, creative workshops for families, and entertainment shows at Casa UGI.

Differentiator

Problem solved

Functional benefit

Brands

• Radio UGI: The radio station of the association, broadcasting programs involving pediatric patients
• UGICARE
• UGIDUE
• VIETATO SMETTERE DI SOGNARE

Products and services

• Casa UGI (Accommodation and Hospitality) Free accommodation service providing apartments for families of pediatric oncology patients receiving treatment at the Regina Margherita Children's Hospital in Turin. Includes apartments, common areas, and recreational facilities.
• UGIDUE (Post-Therapy Reintegration) Project supporting pediatric oncology patients who have completed therapy to return to normal life, offering recreational, social, and educational activities at the UGIDUE center.
• UGICARE (Rehabilitation Gym) Rehabilitation gym providing psychomotor therapy and physical rehabilitation services for pediatric oncology patients, coordinated by developmental neuropsychomotor therapists.
• Radio UGI (Hospital Radio) Hospital radio station allowing pediatric oncology patients to broadcast programs from the hospital ward via a recording studio at UGIDUE and a mobile station at Regina Margherita Hospital, helping patients develop communication skills and connect with the outside world.
• Family Assistance Program (Assistenza alle famiglie) Psychological support, information, and practical help to parents of children with cancer, including counseling, food assistance, and case management.
• Research and Treatment Support (Sostegno alla ricerca e alla cura) Support for pediatric oncology research and treatment, including funding for research projects and contributing to improved care protocols in partnership with Ospedale Infantile Regina Margherita.
• Dona un progetto (Project Donations) Crowdfunding platform allowing donors to contribute to specific projects including radio labs (€35), illustration workshops (€50), school support (€40), photography workshops (€150), English courses (€120), entertainment shows, food baskets, creative workshops, and parent wellness packages (€100).
• La bottega di Ugino (Solidarity Gadgets) Year-round e-commerce shop selling UGI-branded merchandise including mugs (€8-23), bags (€8), water bottles (€10-23), badges (€3), yo-yos (€4), books (€15-25), and games (€6) to support UGI activities.
• Pasqua con UGI (Easter Solidarity Gifts) Seasonal Easter solidarity gifts including 200g chocolate eggs (€16 for milk or dark chocolate, produced by Boella&Sorrisi) and Colombe (glazed 750g, minimum donation €18, produced by Bonifanti Srl).
• Natale con UGI (Christmas Solidarity Gifts) Seasonal Christmas solidarity gifts including classic glazed Panettone and Pandoro (750g, minimum donation €19 each, produced by Bonifanti) and gift sets such as Panettone UGI + Moscato d'Asti Docg Boeri Wines (€30 minimum donation).
• Bomboniere solidali (Solidarity Bomboniere) Solidarity wedding, communion, and celebration bomboniere (favor gifts) with confetti, honey, jam, candles, accessories, and personalized items handcrafted by UGI volunteers. Prices range from €1 (empty personalized box) to €13.20 (mug with confetti).
• Speciale aziende (Corporate Gift Program) Corporate gift program for businesses including bulk orders of panettoni, pandori, and solidarity gifts with minimum 50-piece orders and pre-order system for Italian companies.

Quantifiable outcome

• 3.37 euro of social value generated for every 1 euro invested (2024)
• +2 more outcomes

Named customers1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Juventus Football ClubcoreGTM or Marketing Partner · 3 July 2026Juventus FC adopted an apartment at Casa UGI, providing coverage for utilities and management costs for one year. The partnership was formalized during a visit by President Gianluca Ferrero to Casa UGI, demonstrating the club's commitment to supporting families of pediatric oncology patients.
• Torino Football ClubcoreGTM or Marketing Partner · 18 May 2026Torino FC partnered with UGI through the 'Partita della Storia' charity match celebrating the club's 1976 championship anniversary. The event raised €40,000 for UGI, with players from the team participating and delivering the donation check to Casa UGI.
• Associazione Ex Calciatori GranatacoreGTM or Marketing PartnerAssociation of former Torino FC players organized the 'Partita della Storia' charity event in collaboration with Torino FC, raising €40,000 for UGI. Led by Claudio Sala.
• FIAGOP (Federazione Italiana Associazioni Genitori Oncologia Pediatrica)coreStrategic or Co-development PartnerUGI is a member of FIAGOP, the Italian Federation of Parents of Pediatric Oncology Associations. FIAGOP represents and coordinates parent associations across Italy working in pediatric oncology.
• Ospedale Infantile Regina MargheritacoreStrategic or Co-development PartnerPediatric hospital in Turin where UGI provides extensive support services. The hospital's Oncoematologia Pediatrica department, directed by Professor Franca Fagioli, works closely with UGI for patient and family support programs.
• Azienda Ospedaliero-Universitaria Pisana (AOUP)minorStrategic or Co-development PartnerPediatric oncology center in Pisa that partnered with UGI for the 'Smash for Hope' beach volleyball tournament and other collaborative initiatives.
• Istituto Giannina GasliniminorStrategic or Co-development PartnerPediatric hospital in Genoa specializing in oncology. Participates in UGI-organized sports and social events for pediatric oncology patients.
• Princess Máxima Center for Pediatric Oncology (Utrecht)minorStrategic or Co-development PartnerLeading pediatric oncology center in the Netherlands. Participated in the international edition of 'La Partita più bella del mondo' event organized with UGI.
• Romanian Pediatric Oncology AssociationminorStrategic or Co-development PartnerInternational partner participating in UGI-organized events. Two delegations attended the 2026 'La Partita più bella del mondo' event.
• AORN Santobono Pausilipon NapoliminorStrategic or Co-development PartnerPediatric oncology hospital in Naples. Participates in UGI sports and social reintegration programs.
• Azienda Ospedale-Università di PadovaminorStrategic or Co-development PartnerPediatric oncology department in Padua. Participates in UGI-organized events and programs.
• Agbalt OdvminorStrategic or Co-development PartnerAssociation that promoted the 'Smash for Hope' beach volleyball tournament in collaboration with AOUP's pediatric oncology unit, in partnership with UGI.
• ARCO Research Center - Fondazione PIN Polo di Prato, Università di FirenzecoreStrategic or Co-development PartnerAcademic research partnership for Social Return on Investment (SROI) analysis. Conducted three-year collaboration to measure and quantify UGI's social impact, producing verified impact metrics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peter Pan Onlus: Rome-based nonprofit operating the 'Grande Casa Peter Pan' adjacent to Ospedale Pediatrico Bambino Gesù, providing free accommodation and support services for families of pediatric oncology patients. Most directly comparable peer given identical mission, hospitality house model, and Italian pediatric hospital anchor.
• Make-A-Wish Italia: Italian affiliate of Make-A-Wish International, granting wishes to children with critical illnesses including pediatric cancer. Comparable nonprofit serving the same pediatric oncology beneficiary segment through emotional support and family well-being programs.
• AGEOP Ricerca - Associazione Genitori Ematologia Oncologia Pediatrica: Bologna-based parent association operating Casa AGEOP near Ospedale Sant'Orsola to host families of pediatric hematology/oncology patients. Highly comparable given parallel model of family accommodation, recreational support, and regional fundraising in northern Italy.
• ABIO Italia - Associazione per il Bambino in Ospedale: Italian federation of volunteer associations supporting hospitalized children and their families, including pediatric oncology wards. Comparable mission of family-centered pediatric hospital support through volunteer-driven programs.
• Comitato Maria Letizia Verga: Monza-based committee supporting the pediatric leukemia department at Ospedale San Gerardo, including accommodation and family assistance programs. Comparable regional peer with parallel family hospitality model for pediatric hematology-oncology patients.
• Fondazione Soleterre: Milan-based nonprofit supporting pediatric oncology patients and families in Italy and abroad (including Ukraine, Uganda, Morocco). Comparable as a peer-sized Italian nonprofit with both domestic family support programs and international pediatric oncology reach.

Broad incumbents

• Lega Italiana per la Lotta contro i Tumori (LILT): National Italian cancer league with 106 provincial sections, providing prevention, early diagnosis, and patient support including pediatric oncology. Established incumbent in the same charitable space with overlapping donor base.
• Associazione Italiana per la Ricerca sul Cancro (AIRC): Italy's largest cancer research charity with national reach, funding oncology research across all ages including pediatric cancer. Indirectly comparable as a much larger incumbent in the same Italian cancer nonprofit space competing for donor mindshare.

Others

• FIAGOP - Federazione Italiana Associazioni Genitori Oncologia Pediatrica: Italian federation of which UGI is itself a member, coordinating parent associations across Italy in pediatric oncology advocacy and research. Related organization rather than direct competitor; functions as UGI's national umbrella and policy voice.

Emerging players

• Dynamo Camp Onlus: Therapeutic recreational camp in Tuscany offering free programs for children with serious illnesses including oncology. Comparable as a regional Italian nonprofit addressing pediatric cancer patients' quality-of-life needs through non-clinical activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UGIODV
• YouTubeyoutube.com/user/ugionlus
• Facebookfacebook.com/ugiodv
• Instagraminstagram.com/ugiodv
• LinkedInlinkedin.com/company/casa-ugi-oirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Ugi / OIRM