Uitvaartcentrum Woerden de Laatste Eer

What Uitvaartcentrum Woerden de Laatste Eer does

Uitvaartcentrum Woerden de Laatste Eer is a non-profit cooperative funeral association (Coöperatieve Uitvaartvereniging 'De Laatste Eer' voor Woerden en Omstreken U.A.) founded in 1945 and operating from Oudelandseweg 52 in Woerden, Netherlands. The organization serves bereaved families in Woerden and the surrounding Groene Hart (Green Heart) region, delivering end-to-end funeral guidance, cremation coordination, burial services, and pre-planning tools. The business is structured as a member-owned cooperative without profit motive, with revenue generated from professional funeral arrangement fees, a one-time €25 family membership contribution, and a separate foundation-managed deposit fund (Stichting Depositofonds) that holds pre-paid funeral funds at Dutch banks under the national deposit guarantee scheme.

The company employs a 7-person team led by two Docendo-trained funeral directors (Mirjam Martens-van Keulen as business manager/funeral director, and Adri van der Lingen as funeral director), supported by three hostesses, one host/funeral assistant, and one administrative/coordinating colleague. Its owned facility includes an aula (ceremony hall) seating approximately 70 guests, equipped with a sound system, two large screens for photo and PowerPoint displays, livestream capability for remote attendees, and service recording. A 24-hour family room with private key access, kitchen, and toilet facilities allows families unrestricted visits. Service delivery is direct-to-consumer and entirely in-person, with 24/7 phone availability (0348-41 86 86) as the primary contact channel, supplemented by a content-driven website.

The go-to-market model relies on word-of-mouth referrals, community trust accumulated over 80 years (customer satisfaction reported at 9.6), and a 24/7 phone-driven sales motion. The cooperative offers a free Wensenboekje (wishes booklet) to capture pre-needs customers, and operates an ecosystem of partnerships with six regional crematoria, three local cemeteries, a local hospice (De Mantelmeeuw), and four Dutch banks (ING, KNAB, ABN, Volksbank) for deposit custody. There are no app products, no API integrations, and no digital channels beyond a standard marketing website.

Name

Uitvaartcentrum Woerden de Laatste Eer

Legal name

Coöperatieve Uitvaartvereniging 'De Laatste Eer' voor Woerden en Omstreken U.A.

Website

https://uitvaartcentrumwoerden.nl

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

Uitvaartcentrum Woerden de Laatste Eer is a non-profit cooperative funeral association founded in 1945, serving bereaved families in Woerden and the Groene Hart region of the Netherlands with funeral guidance, cremation and burial coordination, a chapel, and a 24-hour family room.

Ownership category

akta.pro rank

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Funeral Arrangement Services: Professional funeral arrangement and coordination services including preparation, guidance, chapel use, and memorial services for families dealing with death. Operates as a non-profit cooperative, meaning no excess profit is made from deaths.
2. Membership Fee: One-time membership contribution of €25 covering the entire family (including children up to 17 years). Members receive free accommodation at the funeral center, and discounts on external venues.
3. Deposit Fund (Stichting Depositofonds): Pre-payment facility for funeral costs managed through a foundation. Deposits are held at reputable Dutch banks under deposit guarantee schemes. Deposits are exempt from Box 3 income tax up to €8,904 per person (2026).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Uitvaartcentrum Woerden De Laatste Eer is a non-profit cooperative funeral home providing personal funeral guidance, cremation and burial coordination, chapel/aula services with audio-visual equipment, and a 24-hour family room for bereaved families in the Woerden region. It also operates a cooperative membership program and a deposit fund (Stichting Depositofonds) for pre-paid funeral costs.

Product overview

Uitvaartcentrum Woerden de Laatste Eer is a funeral home offering comprehensive funeral services as a cooperative non-profit organization. The core offering consists of funeral guidance and counseling (Uitvaartbegeleiding) delivered by two funeral directors (Mirjam Martens and Adri van der Lingen). The funeral center features an aula/ceremony hall with capacity for approximately 70 persons and a 24-hour family room for private visits. The company offers cremation and burial arrangement services, coordinating with regional crematoria (Yarden Crematorium Daelwijck, Domstede, Noorderveld, IJsselhof, Den en Rust, Alphen aan den Rijn) and cemeteries. Additional services include a membership program (Lidmaatschap) providing free viewing and discounts, a deposit/pre-payment system (Deposito) for advance funeral cost planning, and a wishes booklet (Wensenboekje) for pre-planning. Livestream and recording services are available as add-on features for remote attendance. The organization operates as a cooperative without profit motive, having served the community for 80 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Uitvaartbegeleiding (Funeral Guidance)
• Aula met Afscheidsruimte (Ceremony Hall) Ceremony hall at the funeral center with seating for approximately 70 people for farewell services, condolences, and mourning visits, equipped with a sound system and two large screens for photo or PowerPoint presentations.
• 24-uurs Familiekamer (24-Hour Family Room)
• Livestream Dienst
• Audio-opname Dienst (Video Recording)
• Crematie Begeleiding
• Begraven Begeleiding
• Lidmaatschap (Cooperative Membership)
• Deposito / Depositofonds Pre-payment deposit facility for funeral costs managed by Stichting Depositofonds, with deposits held at ING, KNAB, ABN, and Volksbank under the Dutch deposit guarantee scheme and exempt from Box 3 income tax up to €8,904 per person (2026).
• Wensenboekje (Wishes Booklet)

Quantifiable outcome

• Customer satisfaction rating of 9.6 based on client testimonials

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Yarden Crematorium Daelwijck (Utrecht)coreStrategic or Co-development PartnerCrematorium partner in Utrecht, located in a three-hectare park with a pond and fountain. Built in 1970 by architect W.J. Dingemans, known for its modern and warm appearance. Provides cremation services for clients of the funeral center.
• Crematorium Domstede (Utrecht)coreStrategic or Co-development PartnerCrematorium and funeral center in Utrecht opened in early 2016. Features organic round shapes and large glass walls providing natural light and contact with surroundings.
• Crematorium Noorderveld (Nieuwegein)coreStrategic or Co-development PartnerCrematorium in rustic surroundings at the edge of Nieuwegein-Noord, next to the municipal cemetery. Built with emphasis on small-scale, natural atmosphere suitable for mindful farewell.
• Yarden Crematorium IJsselhof (Gouda)coreStrategic or Co-development PartnerCemetery and crematorium located on the dike along the Hollandse IJssel, near the center of Gouda. Park-like surroundings with chapel-like aula and atmospheric reception room.
• Crematorium Den en Rust (Bilthoven)coreStrategic or Co-development PartnerCemetery with crematorium in the wooded area of Bilthoven. Known for monumental appearance and recently added natural burial ground. Contribution goes to Utrechts Landschap for nature preservation.
• Crematorium Alphen aan den RijncoreStrategic or Co-development PartnerCrematorium in forest-park surroundings near recreation area Zegersloot, next to the Oosterbegraafplaats. Building radiates calm and intimate atmosphere with large and small coffee/family rooms.
• Coöperatieve Uitvaartvereniging De Laatste EercoreStrategic or Co-development PartnerThe cooperative funeral association ('De Laatste Eer' for Woerden and surroundings) is the organizational umbrella. Operates under Stichting Depositofonds for pre-payment arrangements. Associated with funeral centers in the network.
• ING, KNAB, ABN, and VolksbankcoreOthersBanks where Stichting Depositofonds holds accounts under the Dutch deposit guarantee scheme. Each account protected up to €100,000 per bank under the Depositogarantiestelsel (deposit guarantee scheme) of De Nederlandsche Bank.
• Hospice De Mantelmeeuw (Woerden)coreStrategic or Co-development PartnerLocal hospice in Woerden for end-of-life support. The funeral center offers consultations at the hospice and can work with families needing additional support in the final phase of life. Located at Meeuwenlaan 14, 3443 BC Woerden.
• Begraafplaats Rijnhof (Woerden)coreStrategic or Co-development PartnerGeneral and Catholic cemetery in Geestdorp (Woerden) since 1976 with own chapel and natural burial area. Also offers urn wall (columbarium) and urn graves.
• Begraafplaats Meeuwenlaan (Woerden)minorStrategic or Co-development PartnerSolemn and leafy general cemetery in Woerden, in use since 1936, designed by famous landscape architect Leonard Springer.
• R.K. Begraafplaats De Hoge Wal (Woerden)minorStrategic or Co-development PartnerCatholic cemetery owned by Parochie Pax Christie Geloofsgemeenschap H. Bonaventura. Established 1828, national monument, part of former city walls of Woerden. For Catholic community members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DELA Coöperatie: Largest Dutch cooperative funeral organization, offering funeral services, insurance, and pre-planning across the Netherlands. Direct peer given the shared cooperative structure and overlapping funeral service offerings, though operating at a much larger national scale than the subject company.
• Nuvema Uitvaartverzekeringen: Dutch cooperative offering funeral insurance and services, with a similar member-owned cooperative structure. Direct peer with comparable mission and offerings, though smaller in scale and more insurance-focused than service-focused relative to the subject.

Broad incumbents

• Monuta: Major Dutch funeral services and insurance company offering complete funeral solutions including insurance products, a national provider network, and pre-planning tools. Broad incumbent with overlapping service categories and substantially greater national reach and resources.

Regional players

• Uitvaartcentrum Haarlem e.o. Local Dutch funeral center serving the Haarlem area with comparable offerings including funeral guidance, chapel facilities, and pre-planning tools. Regional peer operating in a different geography with a comparable local funeral home business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uitvaartcentrum-woerden-de-laatste-eer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uitvaartcentrum Woerden de Laatste Eer