Új Média Kft.

What Új Média Kft. does

Új Média Kft. is a Hungarian niche trade-publisher founded in 2001 and headquartered in Nagykanizsa, operating a portfolio of four vertical-specific magazines — FUVARLEVÉL (road freight transport, since 2001), BUSZ Transz Magazin (passenger transport, 2006–2008), Építő Élet (construction, 2006), and Vendégváró Magazin (hospitality, 2017) — plus a catalogue of specialised professional books sold via megrendeles.ujmedia.eu. The company's core offering is plain-language legal interpretation of Hungarian and EU regulations targeting SMB entrepreneurs, with the 561-es tudástár (EU driving/rest time regulations) reportedly purchased by the National Transport Authority. The business runs on annual magazine subscriptions, one-time book sales, and advertising, supported by a subscriber-gated online portal (fuvarlevel.hu) for traffic-restriction data and an in-house remote editorial workforce of approximately 32 staff operating across Hungary since a 2008 restructuring.

The company is wholly founder-owned by Tóth Tamás (managing director), with no external funding, no parent company, and no disclosed M&A activity. Distribution is primarily national postal delivery plus an e-commerce storefront and a gated digital portal; marketing relies on content, reader referrals, and a Megbízhatók Klubja community. The company claims market leadership among Hungarian road-transport professionals, reaches roughly 20,000 readers monthly across its titles, and was recognised in 2019 with the 'Év Közlekedési Kiadványa' award and BCP Rating 'Highly Reliable Enterprise' certification. Technology footprint is modest: standard publishing, e-commerce, and subscriber-login infrastructure, with no disclosed AI, data, or platform capabilities beyond editorial content and subscriber management.

Name

Új Média Kft.

Legal name

Új Média Kft.

Website

https://ujmedia.eu

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Új Média Kft. is a Hungarian founder-owned niche trade publisher producing four vertical-specific magazines (road freight, passenger transport, construction, hospitality) and specialised books that translate Hungarian and EU regulations into plain language for SMB entrepreneurs.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Book Publishers (51313), Periodical Publishers (513120)

SIC

Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Engineering & Technical Reference Publishing (Handbooks, Specifications) (MPAJACAG)

akta.pro secondary industry

Government, Public Policy & Regulatory Reference (Public Administration, Regulatory Guidance) (EDAGAGAK)

Keywords

• Trade magazine publishing
• Professional book publishing
• Industry regulatory guidance
• Hungarian SME publishing
• Sector-specific periodicals

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Magazine Subscriptions: The company publishes professional magazines (Fuvarlevél, Busz Transz Magazin, Építő Élet, Vendégváró) sold via subscriptions to entrepreneurs and business professionals in target sectors. Started free in 2001 (Zala county), transitioned to paid subscriptions in 2003 after postal cost increases. The publications are distributed nationally via post.
2. Specialized Professional Books: The company publishes specialized books on topics such as driver regulations (561-es tudástár), data privacy for small businesses, workplace safety for construction companies, new energy efficiency requirements, and transport contracts (Fuvarozók jogkönyve). Books are sold as one-time purchases through the online ordering platform (megrendeles.ujmedia.eu).
3. Advertising Revenue: The magazines contain advertising from relevant businesses serving the target sectors. However, the company states it does not prioritize advertisers' interests over those of the readers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Új Média Kft. is a Hungarian trade publishing company that produces and distributes sector-specific professional magazines and specialized books for entrepreneurs and small businesses. Its portfolio includes monthly magazines for road freight transport (FUVARLEVÉL), passenger transport (BUSZ Transz Magazin), construction (Építő Élet), and hospitality (Vendégváró), plus an array of specialized knowledge books on regulatory topics. Content delivers plain-language legal interpretations of Hungarian and EU regulations to help SMB operators stay compliant and avoid penalties.

Product overview

Új Média Kft. is a Hungarian publishing company founded in 2001 that produces specialized trade magazines, professional books, and digital content for specific industry sectors. The company operates a portfolio of five main magazine titles: FUVARLEVÉL (road freight transport), BUSZ Transz Magazin (bus/passenger transport), Építő Élet (construction industry), and Vendégváró Magazin (hospitality), plus numerous specialized knowledge books covering topics like transport regulations (561-es tudástár), data protection, occupational safety, energy efficiency, and construction/transport contracts. The publications provide practical legal interpretations, regulatory guidance, and industry-specific information to help entrepreneurs navigate Hungarian law and maintain competitive positions in their markets. The company serves approximately 20,000 monthly readers across its publications and is market leader among Hungarian freight transporters.

Differentiator

Problem solved

Functional benefit

Brands

• FUVARLEVÉL: Monthly magazine for road transport/logistics entrepreneurs, launched in 2001 as the company's flagship publication
• Építő Élet
• BUSZ Transz Magazin
• Vendégváró magazin
• Fuvarosok lapja

Products and services

• FUVARLEVÉL Monthly professional magazine for Hungarian road freight carriers, providing regulatory interpretations, driving and rest time rules, EU road charges, and industry news to help transporters comply with Hungarian and EU law.
• BUSZ Transz Magazin Specialized magazine for bus transport companies and passenger carriers, providing sector-specific regulatory and operational guidance.
• Építő Élet Magazine for construction industry professionals, company leaders, and entrepreneurs covering practical construction topics, contract guidance, and regulatory information.
• Vendégváró Magazin Magazine for hospitality industry professionals, owners, and entrepreneurs covering hospitality-specific regulations and operational topics.
• 561-es tudástár Specialized reference book on EU Regulation 561/2006 covering driving and rest time rules, used by road transport operators and authorities to avoid fines.
• Adatvédelmi 1x1 kisvállalkozóknak Practical GDPR and privacy compliance guide written for Hungarian small business owners.
• Kisvállalkozások munkavédelme Occupational safety and workplace health compliance guide tailored for Hungarian small businesses in construction.
• Új energiahatékonysági követelmények az építőiparban Guide on new energy efficiency requirements and nearly zero-energy building rules for the Hungarian construction industry.
• Építőipari szerződések Reference book on construction contracts covering contractor agreements, design contracts, and subcontractor relationships for Hungarian builders.
• Fuvarozói szerződések könyv Reference book on transport contracts covering contract preparation, cancellation defense, payment collection, and international transport law.
• Emberi ügyek a munka világában Practical HR and workplace issues handbook for Hungarian small business owners and managers.
• Megbízhatók Klubja Membership community of trusted business partners associated with Új Média Kft., building loyalty among repeat subscribers and offering networking opportunities.

Quantifiable outcome

• A transport reader demonstrated to a police officer that no violation occurred using the company's publication, saving 400,000 HUF in potential fines.
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• KnaufminorOthersKnauf, an international construction materials company, invited the company's journalists to a Prague conference for transport operators at the request of their own customers, even though there is no formal business relationship between the two companies. This reflects recognition of the company's editorial authority in the transport sector rather than a formal partnership agreement.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jogászvilág / Wolters Kluwer Hungary: Hungarian legal and regulatory publishing operation focused on legal professionals and compliance. Comparable in producing regulatory interpretation content for Hungarian professional audiences, though targeting lawyers rather than SMB entrepreneurs.
• Trade Magazin (Hungary): Hungarian B2B trade publication covering retail, FMCG, and HORECA sectors. Comparable as a Hungarian vertical-specific B2B trade magazine publisher serving SMB professionals, with similar subscription-led model.
• Piac és Profit: Hungarian business magazine and media portal targeting SMB entrepreneurs and business owners. Comparable as a Hungarian B2B media brand serving the same SMB entrepreneur audience with practical business and regulatory content.

Broad incumbents

• Axel Springer Hungary: Hungarian subsidiary of Axel Springer publishing business and consumer media titles. Comparable as a Hungary-based multi-title publisher with similar subscription and advertising revenue models, though larger and more general-interest oriented.
• LexisNexis (RELX): Global legal, regulatory, and professional information provider. Comparable in producing regulatory and compliance content for professionals, but operates globally with much broader scope and deeper institutional rather than SMB focus.
• Wolters Kluwer: Global professional information and regulatory compliance publisher serving legal, tax, and regulatory professionals. Comparable as a broad incumbent in regulatory and compliance publishing, though operating at much larger scale and serving multiple jurisdictions rather than Hungarian SMB verticals.
• Ringier Hungary: Hungarian arm of the Swiss Ringier media group publishing multiple Hungarian magazine titles. Comparable as a multi-vertical magazine publisher in Hungary with similar GTM motion (subscription-led magazine publishing) but at larger scale and with consumer focus.

Regional players

• HVG (Heti Világgazdaság): Major Hungarian business and news publisher producing periodicals and business books for Hungarian professionals. Comparable as a domestic Hungarian publisher producing business and professional content for SMB and professional audiences.
• Print Magazin (Hungary): Hungarian media industry trade publication covering printing and publishing sectors. Comparable as a domestic Hungarian vertical B2B trade publisher serving industry professionals with regulatory and industry-specific content.

Others

• Magyar Építőipari Szövetség publications: Hungarian construction industry association producing trade content and regulatory guidance for construction professionals. Comparable in serving the same construction SMB audience with regulatory and industry information, though as an industry association rather than commercial publisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/%C3%BAj-m%C3%A9dia-kft.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Új Média Kft.