Kamado Joe

What Kamado Joe does

Kamado Joe is a manufacturer of premium ceramic kamado-style charcoal grills and smokers, operating as a dba under Premier Specialty Brands, LLC (an entity within Middleby Corporation's outdoor division, per the [email protected] contact domain). The product portfolio spans portable to large-format grills: the Joe Jr (34 cm), Classic Joe (46 cm) and Big Joe (61 cm) in Series I/II/III tiers, the Konnected Joe digital/WiFi-connected grills, the Pellet Joe, and the Kettle Joe. Core proprietary technologies include the Divide & Conquer Flexible Cooking System (multi-level half-rack cooking surfaces), Kontrol Tower Top Vent for precise airflow control, Air Lift Hinge, SlōRoller Hyperbolic Insert for smoke circulation, and the Kontrol Fan/Kontrol Board with mobile-app integration for automatic temperature management. The company sells through a global authorized specialty dealer network combined with direct-to-consumer e-commerce localized across 15+ country storefronts (UK, EU, Australia, NZ, Canada), serving primarily backyard cooking enthusiasts, outdoor kitchen builders, and portable-cooking consumers with premium ASPs ranging from £499 to £2,899.

The business model is one-time hardware sales of premium grills (Joe Jr entry-level through Big Joe III premium and Konnected Joe digital SKUs) layered with an extensive accessory and consumables ecosystem — Divide & Conquer components, DōJoe pizza oven, JoeTisserie rotisserie, Karbon Steel cookware, half-moon cooking surfaces (cast iron, soapstone, stainless, fish/vegetable), charcoal baskets, grill covers, plus proprietary Big Block XL lump charcoal and wax fire starters. Revenue also derives from recurring consumption of branded fuel products. Channels are dual: specialty dealer/retail partnerships (BBQ, hearth, outdoor, lawn & garden stores) for bottom-funnel conversion, and DTC e-commerce for direct international sales. Marketing emphasizes content (Behind the Fire blog, YouTube tutorials), community (Dealer Ambassador program), and social engagement.

The company holds registered trademarks on the KAMADO JOE® mark and its proprietary subsystems (Divide & Conquer®, Kontrol Tower, SlōRoller, Air Lift Hinge) plus a patented ash drawer, and maintains IoT cybersecurity compliance (NIST 8259A, ETSI EN 303 645, UK PSTI 2023) for connected models through May 2027. International operations are run through Kamado Joe UK Limited, headquartered in Havant, England, with a separate US headquarters in Chamblee, Georgia.

Name

Kamado Joe

Legal name

Premier Specialty Brands, LLC

Website

https://uk.kamadojoe.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kamado Joe manufactures premium ceramic kamado charcoal grills and smokers, including connected (Konnected Joe) and pellet (Pellet Joe) models, sold globally through specialty dealers and DTC e-commerce to backyard cooking enthusiasts and outdoor kitchen builders.

Ownership category

akta.pro rank

Headquarters

HQ city

Chamblee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Ceramic Grill Hardware Sales: Primary revenue from sale of ceramic kamado charcoal grills across multiple series (Classic Joe, Big Joe, Joe Jr, Konnected Joe, Pellet Joe, Kettle Joe) with varying sizes (34cm, 46cm, 61cm) and price points from entry to premium.
2. Accessories and Consumables: Sale of accessories including cooking surfaces (griddles, pizza stones, deflector plates, grates), tools, covers, carts, JoeTisserie, DōJoe pizza oven attachment, and fuel products like lump charcoal and fire starters.
3. Fuel Products: Sale of proprietary fuel products including Big Block XL lump charcoal and odorless clean-burning wax fire starters.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kamado Joe manufactures and sells premium ceramic kamado-style charcoal grills and smokers across multiple sizes (Joe Jr 34cm, Classic Joe 46cm, Big Joe 61cm) and series (I, II, III), plus the Konnected Joe digital charcoal grill, Pellet Joe pellet grill, and Kettle Joe steel kettle grill. The product ecosystem extends to a broad line of proprietary cooking accessories (DōJoe pizza oven, JoeTisserie rotisserie, SlōRoller, Karbon Steel griddles, deflector plates, cooking grates), grill covers and carts, fuel products (lump charcoal, wax fire starters), and a WiFi-connected mobile app for remote temperature and probe monitoring on connected models.

Product overview

Kamado Joe is a manufacturer of premium ceramic kamado-style charcoal grills and smokers. The product portfolio includes multiple grill lines: Classic Joe (46 cm) and Big Joe (61 cm) in Series I, II, and III tiers; Konnected Joe digital charcoal grills with WiFi connectivity and app control; Joe Jr portable grill (34 cm); Pellet Joe pellet grill; and Kettle Joe steel kettle grill. Key innovations include the Divide & Conquer Flexible Cooking System (2-tier or 3-tier), SlōRoller Hyperbolic Insert for smoking, Air Lift Hinge, Kontrol Tower Top Vent, and the Kontrol Fan for automatic temperature control in Konnected models. The ecosystem includes extensive cooking accessories (griddles, pizza stones, heat deflectors, cooking grates, rotisserie), grill covers and carts, fuel products (lump charcoal, fire starters), and the Kamado Joe mobile app for iOS/Android that enables remote monitoring and control of connected grills.

Differentiator

Problem solved

Functional benefit

Brands

• Konnected Joe™: Digitally-connected ceramic charcoal grill with WiFi-enabled app control, Automatic Fire Starter (AFS), and digital Kontrol Board for temperature monitoring and meat probes.
• Pellet Joe
• JoeTisserie™
• DōJoe
• Karbon Steel™
• Krafted™ Steel
• Divide & Conquer®

Products and services

• Classic Joe Konnected Joe Digital Charcoal Grill and Smoker 46 cm ceramic charcoal grill and smoker with built-in WiFi digital controls, one-touch Automatic Fire Starter (AFS), digital Kontrol Board with 24-hour temperature graphing, automatic heat management via the Kontrol Fan, and remote monitoring through the Kamado Joe mobile app.
• Big Joe Konnected Joe Digital Charcoal Grill and Smoker 61 cm ceramic charcoal grill and smoker with built-in WiFi digital controls, one-touch Automatic Fire Starter (AFS), digital Kontrol Board with 24-hour temperature graphing, automatic heat management via the Kontrol Fan, and remote monitoring through the Kamado Joe mobile app.
• Classic Joe Grill - Series I Entry-level 46 cm ceramic charcoal grill featuring Slide-Out Ash Drawer, Daisy Wheel Top Vent, built-in thermometer, 2-Tier Divide & Conquer Flexible Cooking System, powder-coated steel cart, HDPE side shelves, and AMP FireBox.
• Classic Joe Grill - Series II Mid-range 46 cm ceramic charcoal grill featuring Kontrol Tower Top Vent, Air Lift Hinge, Wire Mesh Fiberglass Gasket, 2-Tier Divide & Conquer Flexible Cooking System, powder-coated steel cart, and premium aluminum side shelves.
• Classic Joe Grill - Series III Premium 46 cm ceramic charcoal grill featuring 3-Tier Divide & Conquer Flexible Cooking System, premium powder-coated steel cart, premium aluminum side shelves, stainless steel charcoal basket, SlōRoller Hyperbolic Insert, Kontrol Tower Top Vent, and Air Lift Hinge.
• Big Joe Grill - Series I Entry-level 61 cm ceramic charcoal grill with cart and locking wheels, featuring 2-tier Divide & Conquer Flexible Cooking System, folding HDPE side shelves, and Slide-Out Ash Drawer.
• Big Joe Grill - Series II Mid-range 61 cm ceramic charcoal grill featuring Kontrol Tower Top Vent, Air Lift Hinge, Wire Mesh Fiberglass Gasket, 2-Tier Divide & Conquer Flexible Cooking System, and 0.3 m² cooking space.
• Big Joe Grill - Series III Premium 61 cm ceramic charcoal grill featuring 3-Tier Divide & Conquer Flexible Cooking System, SlōRoller Hyperbolic Insert, Kontrol Tower Top Vent, Air Lift Hinge, stainless steel charcoal basket, and 0.3 m² uninterrupted cooking space.
• Joe Jr Portable Grill with Cast Iron Stand 34 cm portable ceramic charcoal grill with thick-walled heat-resistant shell, cast-iron top vent, built-in temperature gauge, stainless steel hinged cooking grate, ceramic heat deflector, Ash Drawer, and cast iron stand with carrying handles.
• Pellet Joe Pellet grill compatible with the Kamado Joe App for digital control. Does not work with JoeTisserie or Divide & Conquer cooking system.
• Kettle Joe Steel-body kettle grill with ceramic firebox inserts for improved heat retention and durability. Not compatible with JoeTisserie or DōJoe.
• Kamado Joe Mobile App iOS and Android mobile application enabling remote control and monitoring of Konnected Joe and Pellet Joe grills via WiFi. Allows users to set grill temperature, monitor up to three meat probes, receive real-time alerts and notifications, view temperature graphs, and access hundreds of recipes.
• DōJoe Pizza Oven Accessory Wedge-shaped premium cast aluminum pizza oven accessory that transforms Kamado Joe grills into pizza ovens, maintaining steady temperatures from 204°C to 370°C with full visibility during cooking.
• JoeTisserie Rotisserie Attachment 304-grade stainless steel rotisserie attachment with spit rods, forks, and quiet 240V motor capable of steady rotation for up to 20 kg of meat.
• SlōRoller Hyperbolic Insert with Rack Smoker accessory that transforms Kamado Joe grills into optimal smokers by distributing smoke in rolling, recirculating waves. Engineered for slow cooking at 65–149°C. Includes hyperbolic smoke chamber and stainless steel cooking rack.
• Grill Expander Stainless steel accessory that expands cooking surface by up to 60 percent. Sits on grill grate with 10 cm clearance to elevate vegetables and delicate meats.
• Heavy-Duty Grill Cover Custom-fitted waterproof grill cover made from 100 percent solution-dyed polyester to prevent fading and protect against water, wind, snow, and sun damage.
• Big Block XL Lump Charcoal Premium extra-large lump charcoal chunks for long-lasting burns and superior heat in kamado grills.
• Fire Starters Pure paraffin wax fire starters formed into small cubes that burn up to 705°C, light even when wet, and are compatible with any Kamado Joe, Big Green Egg, or other charcoal grill.

Quantifiable outcome

• Temperature range: 107°C to 399°C (225°F to 750°F)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• App Store (iOS)coreTechnology or IntegrationKamado Joe App available on Apple App Store for iOS devices, enabling WiFi-connected control of Konnected Joe and Pellet Joe grills.
• Google Play (Android)coreTechnology or IntegrationOfficial Kamado Joe App available on Google Play for Android devices, enabling WiFi-connected control of Konnected Joe and Pellet Joe grills.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/kamadojoe
• YouTubeyoutube.com/channel/UCrUNok4R7jql2FTie7-26bw
• Instagraminstagram.com/kamadojoe
• LinkedInlinkedin.com/company/kamado-joe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kamado Joe