Roca UK & Ireland

What Roca UK & Ireland does

Roca UK & Ireland is the British and Irish operating subsidiary (Roca Limited, company number 02767941) of Roca Group (Roca Sanitario S.A.U.), a family-owned Spanish bathroom products manufacturer founded in 1917 in Gavà, near Barcelona, and headquartered in Coalville, Leicestershire with an additional office in Rathcoole, County Dublin. The UK subsidiary has been in operation since 1993 and is part of a global group that employs more than 21,500 people across 77 factories, generates €1,684 million in turnover (2020), and sells in more than 170 countries.

The company's core offering is a complete bathroom portfolio spanning sanitary ceramics (toilets, basins, bidets, urinals), brassware (taps and shower mixers), baths in acrylic, steel, cast iron and Stonex®, bathroom furniture, mirrors, accessories, and installation systems. Differentiated technical components include the proprietary Roca Rimless® Vortex flush, Fineceramic® and Surfex® surface materials, the In-Wash® smart toilet with integrated washing and drying functions, the W+W basin-toilet water-reuse concept, the IoT-enabled Smart Shower with mobile app control, dual-flush cisterns, waterless urinals, aerators, and the Cold Start energy-saving system. The portfolio is organized into named design collections (Ona, Optica, Nu, Tura, W+W) co-developed with internationally recognized architects and designers including Zaha Hadid Architects, MAD Architects, Snøhetta, and an Armani/Roca co-branded line.

Roca UK & Ireland makes money through one-time hardware unit sales across consumer-direct e-commerce, a showroom network, the Professional Area portal for architects, designers, and installers (with BIM objects, Blophome 3D planner, RIBA CPD programs, and downloads), international subsidiaries, and a dedicated spare parts e-shop, supplemented by aftersales warranties of up to 25 years on ceramics. Customer segments include residential consumers, the hospitality industry, architects and designers, installers and plumbers, and distributors and retailers, with featured RRP ranging from under £90 (installation plates) to over £3,000 (freestanding baths). Marketing combines 18 global Roca Galleries, social media, the Roca Life blog, design competitions (One Day Design Challenge, jumpthegap®), trade fair presence, and a retained UK PR agency.

Name

Roca UK & Ireland

Legal name

Roca Limited

Website

https://uk.roca.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

101–250 employees

Short description

Roca UK & Ireland is the British and Irish subsidiary of Spain's Roca Group, designing, manufacturing, and distributing complete bathroom solutions including ceramics, brassware, smart toilets, IoT showers, and furniture for residential, hospitality, and professional specification markets.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures & Sanitaryware

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industries

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

Keywords

• Bathroom fixtures
• Sanitary ceramics
• Bathroom brassware
• Bathroom furniture
• Smart toilets

Headquarters

HQ city

Coalville, Leicestershire

HQ country

United Kingdom

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bathroom Products Sales: Primary revenue from design, production and marketing of bathroom products including ceramics, brassware, furniture, baths, and smart toilets. Revenue model combines one-time product sales with aftersales services including spare parts and warranties.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Roca UK & Ireland designs, produces, and markets a complete range of bathroom products including sanitary ceramics (toilets, basins, bidets, urinals), brassware (taps and shower mixers), baths, shower trays, bathroom furniture, mirrors, accessories, and installation systems. The portfolio spans traditional bathroom fixtures through to smart toilets with integrated washing and drying functions and IoT-enabled smart showers, sold via direct e-commerce, showrooms, and a dedicated professional channel for architects and installers.

Product overview

Roca UK & Ireland offers a comprehensive portfolio of bathroom products organized into core product categories: sanitary ceramics (toilets, basins, bidets, urinals), brassware (taps, shower mixers), bathing solutions (baths, shower trays), furniture, mirrors, accessories, and installation systems. The portfolio includes smart toilet technology (In-Wash®), water-saving innovations (W+W basin-toilet combination, Roca Rimless® Vortex), and IoT-enabled products (Smart Shower with mobile app control). Named collections such as Ona, Optica, Nu, Tura, and W+W offer design-focused groupings. Professional tools include BIM objects and 3D bathroom planning software, while an e-commerce spare parts service supports product maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• Armani Roca: A partnership brand combining Armani and Roca for bathroom products.

Products and services

• Smart Toilets (In-Wash®)
• Basins Wall-hung, in countertop, under countertop, over countertop, freestanding and semi-recessed basins in vitreous china, Fineceramic®, and Surfex® materials for residential and commercial bathrooms.
• Toilets Wall-hung, closed coupled and back-to-wall toilets in traditional and modern designs, including rimless and smart toilet options for residential and commercial installations.
• Taps and Shower Mixers Basin taps, bath-shower mixers and related brassware in various colours and finishes for residential and commercial bathroom installations.
• Baths Baths in acrylic, steel, cast iron, and Stonex® materials including freestanding Japanese-style baths.
• Bathroom Furniture Vanity units, column units, countertops for basins, and mirror cabinets in various styles, finishes, and sizes.
• Installation Systems Concealed cisterns and installation frames providing versatility for all bathroom configurations, with compatible flush plates in various designs and finishes.
• Shower Trays Shower trays in various materials and sizes for different bathroom configurations.
• Handsets, Shower Columns, Rain Showers Shower accessories including hand-showers with multiple functions, shower columns, and rain showers.
• Urinals Urinal products including waterless urinals that work without water or electricity using replaceable cartridges, primarily for commercial installations.
• Bathroom Accessories Toilet roll holders, towel rails, soap dispensers and more available in various colours, materials, and finishes.
• Ona Collection Complete bathroom collection inspired by the beauty of Mediterranean nature with organic shapes and colours, offering functional and timeless designs.
• W+W Combined Basin and Toilet Innovative combined basin and toilet unit that filters and reuses washbasin water for toilet flushing, optimising space and saving water.
• Spare Parts e-Shop Online catalogue and shop offering replacement parts for current and discontinued Roca collections, including toilet seats, tap cartridges, flush valves, and flush buttons.

Quantifiable outcome

• Top 1% of 175,000+ companies assessed by EcoVadis for sustainability
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• Zaha Hadid ArchitectsflagshipStrategic or Co-development PartnerZaha Hadid Architects designed the Roca London Gallery, a 1,100 m² award-winning architectural landmark inspired by the movement of water. The gallery serves as a flagship brand experience and platform for dialogue on design and architecture.
• OAB (Office of Architecture)flagshipStrategic or Co-development PartnerOAB - Office of Architecture conceived the 2,400 m² Barcelona flagship building with striking glass façade, defining Roca's architectural identity in its home market.
• Estudio LamelacoreStrategic or Co-development PartnerEstudio Lamela developed the Madrid Gallery in a central city building where design, water and innovation come together.
• Francesc RifécoreStrategic or Co-development PartnerFrancesc Rifé designed the 700 m² Shanghai Gallery with a calm architectural language connecting design, innovation and sustainability.
• Ma Yansong / MAD ArchitectscoreStrategic or Co-development PartnerMAD Architects led by Ma Yansong created the 800 m² Beijing Gallery where light, imagery, city and people interact.
• Fernanda MarquescoreStrategic or Co-development PartnerBrazilian architect Fernanda Marques created the São Paulo Gallery as a sensory dialogue between nature, architecture and design, and designed the Roca Brazil Infinity collection.
• DKOcoreStrategic or Co-development PartnerDKO reshaped the Sydney Gallery from a heritage building into a contemporary destination inspired by Australia's coastal lifestyle.
• Konstantin GrciccoreStrategic or Co-development PartnerKonstantin Grcic reimagined the Berlin Gallery as a fluid, multifunctional interior with strong contemporary character.
• SnøhettacoreStrategic or Co-development PartnerSnøhetta redesigned the 600 m² Vienna Gallery offering a holistic journey through complete bathroom concepts.
• UltraconfidentielcoreStrategic or Co-development PartnerUltraconfidentiel conceived the Delhi Gallery with a kaleidoscope-inspired concept where light, reflection and movement define an atmospheric experience.
• Architect Michal JankůcoreStrategic or Co-development PartnerMichal Janků reimagined the 640 m² Prague Gallery giving new life to a 19th-century building.
• LaufencoreStrategic or Co-development PartnerLaufenrocagallery.com - The Roca Galleries network includes Laufen, a sister bathroom brand, with combined gallery operations in major cities worldwide.
• Giorgio Armani / Armani RocaflagshipStrategic or Co-development PartnerArmani Roca collaboration creates designer bathroom collections combining Roca's manufacturing expertise with Armani's design vision. Armani_Roca_Positive_2 is a key collaborative collection.
• RIBA (Royal Institute of British Architects)coreStrategic or Co-development PartnerRoca offers RIBA-accredited CPD programs for architects and interior designers, supporting professional development in bathroom design specification.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/roca
• Facebookfacebook.com/RocaLifeUK
• Instagraminstagram.com/roca_uk_ireland
• Pinterestpinterest.es/roca_global
• LinkedInlinkedin.com/company/roca-uk-ireland

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roca UK & Ireland