UK SIRES
UK Sire Services Limited (UK Sires) is a UK-based e-commerce distributor of bull semen for dairy and beef cattle farmers, offering genetics across 8+ dairy and 20+ beef breeds with AHDB-validated proofs, operating from Totnes, Devon.
- Company typePrivate
- Founded-
- HeadquartersTotnes, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What UK SIRES does
UK Sire Services Limited (trading as UK Sires) is a privately held semen distribution company headquartered at Venton Stud, Tigley, Dartington, Totnes, Devon (company number 04313671, VAT 787 0101 34), selling bull semen to dairy and beef cattle farmers primarily across Great Britain & Northern Ireland. Its catalogue covers eight-plus dairy breeds (Holstein, Ayrshire, Jersey, Guernsey, British Friesian, Dairy Shorthorn, Fleckvieh, Scandinavian Red) and twenty-plus beef breeds (Aberdeen Angus, Charolais, Hereford, Limousin, Simmental, Wagyu, Highland, Salers, and others), with production proofs and EBVs powered by AHDB Dairy and offered in compliance with the AHDB Dairy and Holstein UK Code of Advertising.
The company runs a direct-to-consumer e-commerce storefront (uksiresdirect.com), supported by phone sales, email enquiries, and third-party courier delivery, and accepts international orders via an Export Enquiry Form on a case-by-case basis. Pricing is uniformly POA (Price on Application), with payment by credit/debit card at order placement; the platform also lists sexed semen options for selected breeds. The firm is small (6 employees), privately funded with no disclosed external capital, and operates without a native mobile app, API, or AI/ML surface; the technology stack is essentially e-commerce plus courier logistics.
The customer base is fragmented across SMB dairy and beef farmers, with no named enterprise accounts. Marketing is conducted through the company website, an Instagram presence (@uk_sires_), blog content authored by team members including Director Rob Wills, and event sponsorships (notably the October 2025 International Highland Gathering organised by the Highland Cattle Society). Revenue mechanics are one-time per-order sales with no subscription or contract structure disclosed.
UK SIRES firmographics
Firmographics- Name
- UK SIRES
- Legal name
- UK Sire Services Limited
- Website
- https://uksires.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UK Sire Services Limited (UK Sires) is a UK-based e-commerce distributor of bull semen for dairy and beef cattle farmers, offering genetics across 8+ dairy and 20+ beef breeds with AHDB-validated proofs, operating from Totnes, Devon.
- Ownership category
- akta.pro rank
UK SIRES industry classification
Industry- Product category
- Livestock Genetics Distribution
- SIC
- Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Artificial Insemination (AI) & Semen Services (Collection, Processing, Storage) (AFACAEAA)
Keywords
Where UK SIRES is headquartered
LocationHeadquarters
- HQ city
- Totnes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
UK SIRES business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Semen Product Sales: UK Sires generates revenue through direct sales of bull semen products to dairy and beef farmers. Products are priced as 'POA' (Price on Application) and sold directly through their e-commerce website. The company also acts as an agent for third-party sellers in some cases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard semen products - Price on Application |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
UK SIRES product offering
Product offeringCore offering
UK Sires distributes bull semen for dairy and beef cattle breeding, selling both directly and as an agent for third-party sellers through its e-commerce platform uksiresdirect.com. The catalogue spans dairy breeds (Holstein, Ayrshire, Jersey, Guernsey, British Friesian, Dairy Shorthorn, Fleckvieh, Scandinavian Red) and beef breeds (Aberdeen Angus, Charolais, Hereford, Limousin, Simmental, Wagyu, Highland, and others), with conventional and sexed semen options and EBV production proofs sourced from AHDB Dairy.
Product overview
UK SIRES operates as a semen sales platform for dairy and beef herds, offering two core product categories: Dairy Sires and Beef Sires. The platform provides bull semen across multiple cattle breeds with detailed genetic information, EBV (Estimated Breeding Values) data, production traits, and type classifications. Products include individual sire listings with pricing (POA - Price on Application), genetic credentials, and proof data from organizations like AHDB Dairy. The company also offers sexed semen options for certain breeds.
Differentiator
Problem solved
Functional benefit
Products and services
- Dairy Sires Bull semen from dairy breeds including Ayrshire, British Friesian, Dairy Shorthorn, Fleckvieh, Guernsey, Holstein, Jersey, and Scandinavian Red, offered with detailed EBV production proofs from AHDB Dairy for use by UK dairy farmers in artificial insemination programmes.
- Beef Sires Bull semen from beef breeds including Aberdeen Angus, Aubrac, Australian Lowline, Belgian Blue, British Blue, British White, Charolais, Devon, Dexter, Galloway, Hereford, Highland, Limousin, Lincoln Red, English Longhorn, Luing, Red Poll, Salers, Simmental, South Devon, Speckle Park, Sussex, Wagyu, and Welsh Black, supplied to UK beef farmers with breed-level trait information for calving ease, growth, and carcase quality.
Companies that use UK SIRES
Customer profileSegments2 records
Ideal customer profiles1 record
UK SIRES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UK SIRES partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Highland Cattle SocietyminorUK Sires was proud to be a sponsor of The International Highland Gathering in October 2025, organized by the Highland Cattle Society. Representatives Hannah and Rob Wills attended the event, visited the Cladich Fold, and spent time at the Show and Sale at Oban Mart, connecting with breeders from around the world including Australia, Denmark, Germany, Switzerland, France, Canada and the United States.
- AHDB DairycoreUK Sires uses independent genetic data powered by AHDB Dairy for sire evaluations and proofs. The company abides by the AHDB Dairy and Holstein UK established Code of Advertising, indicating a core operational partnership for genetic data validation.
- Holstein UKcoreUK Sires abides by the AHDB Dairy and Holstein UK established Code of Advertising, indicating compliance with industry standards for genetic evaluation and advertising in the dairy cattle sector.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
UK SIRES competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
UK SIRES social profiles
Digital presenceUK SIRES financial estimates
Financial estimateRevenue estimate
Valuation estimate
UK SIRES leadership team
Management profileNumber of profiles
Profiles4 records
UK SIRES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UK SIRES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UK SIRES
What does UK SIRES do?
UK Sires distributes bull semen for dairy and beef cattle breeding, selling both directly and as an agent for third-party sellers through its e-commerce platform uksiresdirect.com. The catalogue spans dairy breeds (Holstein, Ayrshire, Jersey, Guernsey, British Friesian, Dairy Shorthorn, Fleckvieh, Scandinavian Red) and beef breeds (Aberdeen Angus, Charolais, Hereford, Limousin, Simmental, Wagyu, Highland, and others), with conventional and sexed semen options and EBV production proofs sourced from AHDB Dairy.
Is UK SIRES a public or private company?
UK SIRES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UK SIRES founded?
UK SIRES was founded in -1. It employs 1 to 10 people.
Where is UK SIRES based?
UK SIRES is headquartered in Totnes, United Kingdom, in the Europe region.
How does UK SIRES make money?
One revenue line is on record: semen Product Sales.
Does UK SIRES have an API?
No public API is recorded for UK SIRES.
What industry is UK SIRES in?
UK SIRES's product category is Livestock Genetics Distribution. Its primary akta.pro industry code is AFACAEAA, Artificial Insemination (AI) & Semen Services (Collection, Processing, Storage). Its SIC code is 700.