Urban League of Greater Atl

What Urban League of Greater Atl does

Urban League of Greater Atlanta (ULGA) is a 501(c)(3) nonprofit organization founded in 1920 and headquartered at 230 Peachtree Street NE in Atlanta, Georgia. Operating as an affiliate of the National Urban League network of 92 affiliates, ULGA delivers person-to-person economic empowerment services across the Metro Atlanta region, serving low-to-moderate income families, job seekers, small business owners, prospective homeowners, returning citizens, and youth ages 16-24. Its core service architecture is the Financial Empowerment & Economic Resilience Center (FEERC), an integrated evidence-based model co-developed with the Local Initiatives Support Corporation (LISC) and the National Urban League that consolidates career coaching, case management, and financial counseling under a single coordinated framework. All services are provided free of charge to clients.

Programmatic delivery is organized across five pillars: (1) Human Services, Health & Wellness, including the Community Emergency Relief Fund (CERF) and the DeKalb County Water Rate Assistance Program (WRAP); (2) Careers, Talent Development & Workforce Solutions, offering certifications in IT support, cybersecurity, cloud computing, solar installation, and digital marketing; (3) The Entrepreneurship Center (TEC), launched in 2004 with multiple accelerator programs for small business growth and government contracting; (4) Housing, Financial Empowerment & Wealth Building, which includes HUD-approved housing counseling and The HUB digital platform launched in November 2023; and (5) Legislative Policy, Social Justice & Civic Engagement, including the ULGA Policy Council, Together as One Podcast, and Reclaim Your Vote Campaign. Operational technology is limited to standard digital infrastructure (The HUB website, Zoom webinar delivery, CRM-supported intake) with no proprietary AI, API, or SDK surface.

The organization is funded through a mix of philanthropic donations, federal/state/local government grants, and corporate sponsorships, with anchor partnerships including a multi-million-dollar Wells Fargo grant for the Atlanta WORTH Collaborative. The board includes senior executives from The Home Depot (Chair Myra Reeves), Delta Air Lines, Fifth Third Bank, Coca-Cola, and Ernst & Young, lending corporate governance oversight. There is no venture capital or private equity backing, and the organization does not generate revenue through product sales or pricing tiers; it is sustained as a traditional nonprofit dependent on institutional funders and individual donors.

Name

Urban League of Greater Atl

Legal name

Urban League of Greater Atlanta

Website

https://ulgatl.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

The Urban League of Greater Atlanta is a 1920-founded nonprofit that delivers free, person-to-person economic empowerment services to low-to-moderate income families, small business owners, job seekers, and returning citizens across Metro Atlanta through five integrated program pillars under the FEERC model.

Ownership category

akta.pro rank

Product category

Community Economic Empowerment Services

NAICS

Individual and Family Services (6241), Civic and Social Organizations (81341), Community Housing Services (62422), Other Community Housing Services (624229), Emergency and Other Relief Services (62423), Child and Youth Services (624110), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Community Development & Neighborhood Revitalization Housing Programs (FSALAKAO)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Community & Adult Education (Municipal/Community Schools) (EDAAAEAB), Civic, Citizenship & Community Engagement Education (EDAAAEAI), Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

Keywords

• Community economic empowerment
• Workforce development services
• Housing counseling programs
• Small business coaching
• Financial literacy training

Headquarters

HQ city

Atlanta, Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Philanthropic Donations: Individual and corporate donations from supporters committed to economic empowerment and racial equity
2. Government Grants: Federal, state, and local government grants supporting workforce development, housing, and social services programs
3. Corporate Partnerships: Sponsorships and partnerships with corporations for programs and events

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Urban League of Greater Atlanta delivers free person-to-person community services through its Financial Empowerment & Economic Resilience Center (FEERC), which serves as the umbrella for five program pillars: (1) Human Services, Health & Wellness (emergency rent/utility assistance, guaranteed income programs, water rate assistance); (2) Careers, Talent Development & Workforce Solutions (workforce training, certifications, job placement, adult reentry); (3) Entrepreneurship & Economic Development (small business coaching, accelerator programs, government contracting support); (4) Housing, Financial Empowerment & Wealth Building (HUD-approved counseling, foreclosure prevention, the HUB platform); and (5) Legislative Policy, Social Justice & Civic Engagement (advocacy, voter engagement, podcast). All programs are provided free of charge to underserved individuals, families, and small businesses in Metro Atlanta.

Product overview

The Urban League of Greater Atlanta operates as a unified nonprofit organization offering community services through its Financial Empowerment & Economic Resilience Center (FEERC), which serves as the umbrella structure for five distinct program pillars: (1) Human Services, Health & Wellness offering emergency relief and assistance programs; (2) Careers, Talent Development & Workforce Solutions providing vocational training and job placement; (3) The Entrepreneurship Center (TEC) delivering small business support through multiple accelerator programs; (4) Housing, Financial Empowerment & Wealth Building including HUD counseling and the digital HUB platform; and (5) Legislative Policy, Social Justice & Civic Engagement for advocacy. Additional offerings include youth services, the Together as One Podcast, and the State of Black Georgia research publication. The organization does not offer technology products but provides person-to-person community empowerment services.

Differentiator

Problem solved

Functional benefit

Brands

• FEERC: Financial Empowerment & Economic Resilience Center - an integrated evidence-based career, case management and financial coaching service center representing a blended model developed by the Local Initiatives Support Corporation (LISC) and the National Urban League.
• The Entrepreneurship Center (TEC)
• The HUB
• ULGA C.A.R.E.S.

Products and services

• Financial Empowerment & Economic Resilience Center (FEERC) An integrated evidence-based career, case management and financial coaching service center operating under five pillars. Provides emergency financial assistance, career services, housing counseling, entrepreneurship support, and civic engagement programs for low-to-moderate income individuals and families in Metro Atlanta.
• The Urban Center for Human Services, Health & Wellness

Quantifiable outcome

• 396 families served with $1.9M in financial assistance in 2023
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• National Urban LeaguecoreStrategic or Co-development PartnerAffiliate of National Urban League network of 92 civil rights organizations across the United States. The National Urban League, founded in 1910 and headquartered in New York City, leads the nonprofit, nonpartisan network advancing economic opportunity, workforce development, education, entrepreneurship, and community engagement.
• Local Initiatives Support Corporation (LISC)coreStrategic or Co-development PartnerLISC developed the blended FEERC (Financial Empowerment & Economic Resilience Center) model in partnership with the National Urban League. ULGA operates its programs under this integrated evidence-based model.
• Atlanta Housing AuthoritycoreStrategic or Co-development PartnerPartnership for Human Development Services (HDS) program connecting clients to training programs and internships in technology, construction, transportation, and healthcare fields.
• Community Foundation of Greater AtlantacoreStrategic or Co-development PartnerLead organization of the Atlanta WORTH Collaborative assembling business, civic, nonprofit, and philanthropic organizations to boost sustainable homeownership for underrepresented families.
• IntuitminorStrategic or Co-development PartnerPartnership through IDEAS (Intuit Dedicated Education and Advancement for Small businesses) program providing free access to Intuit products, expertise, and $5,000 grants for qualifying entrepreneurs.
• Georgia Budget Policy InstituteminorStrategic or Co-development PartnerFounding member of the ULGA Policy Council working to promote policies for racial equity, equal justice, affordable healthcare, housing, voting rights, and economic development.
• Georgia Black Legislative CaucusminorStrategic or Co-development PartnerFounding member of the ULGA Policy Council advocating for policies affecting Black communities and economic mobility.
• American Civil Liberties Union (ACLU)minorStrategic or Co-development PartnerFounding member of the ULGA Policy Council working on civil rights and social justice advocacy.
• Anti-Defamation LeagueminorStrategic or Co-development PartnerFounding member of the ULGA Policy Council collaborating on civil rights advocacy and policy initiatives.
• AARPminorStrategic or Co-development PartnerFounding member of the ULGA Policy Council focused on issues affecting older Americans and economic security.
• Atlanta Business LeagueminorStrategic or Co-development PartnerFounding member of the ULGA Policy Council supporting minority and women-owned business enterprises.
• DeKalb CountycoreStrategic or Co-development PartnerPartnership for the Water Rate Assistance Program (WRAP) helping eligible low-income households manage water and sewer bills.
• Atlanta Technical CollegeminorChannel Partner/ Reseller/ DistributorPartner location for Young Adult Reentry Program (YARP) classes held at the college campus.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• SCORE: National direct peer in small business mentoring and entrepreneurship support. Closely comparable to ULGA's Entrepreneurship Center (TEC) and its accelerator programs (Start-Up, Growth, Next Level).
• Local Initiatives Support Corporation (LISC): Direct peer and existing strategic partner — co-developed the FEERC model with National Urban League. Operates community development financial and capacity-building programs comparable to ULGA's integrated economic mobility work.
• Year Up: National direct peer in workforce development for young adults from low-income communities. Comparable program model to ULGA's Project Ready and Urban Tech Jobs training pathways, with similar employer partnerships.
• Chicago Urban League: Direct affiliate peer operating the same five-pillar model (workforce, housing, entrepreneurship, civic engagement, health) in the Chicago metro. Closest functional equivalent to ULGA in another major U.S. market.
• Per Scholas: Direct peer in technology-focused workforce training for underserved adults. Directly comparable to ULGA's Urban Tech Jobs Program (IT support, cybersecurity, cloud, project management certifications).
• NeighborWorks America: National network supporting HUD-approved housing counseling, foreclosure prevention, and homeownership education. Directly comparable to ULGA's Pillar 4 (Housing, Financial Empowerment & Wealth Building) and HUD counseling program.

Broad incumbents

• United Way of Greater Atlanta: Broad incumbent community fundraiser and convener in Metro Atlanta. Competes for the same corporate philanthropic dollars and serves overlapping low-to-moderate-income populations across Atlanta.
• National Urban League: National parent network of 92 affiliates including ULGA. Operates as the broad incumbent in civil rights and economic empowerment, with ULGA functioning as one affiliate within this umbrella organization.
• NAACP (National Association for the Advancement of Colored People): Broad incumbent in civil rights and economic equity advocacy. Operates a parallel national affiliate network with overlapping policy, advocacy, and economic empowerment missions versus ULGA's Pillar 5 (Policy & Civic Engagement).
• Goodwill Industries of Greater Atlanta: Broad incumbent in workforce development and economic empowerment for underserved populations in Metro Atlanta, overlapping with ULGA's Pillar 2 (Careers, Talent Development & Workforce Solutions) and reentry services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ULGAtl?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
• Facebookfacebook.com/urbanleagueofgreateratl
• Instagraminstagram.com/ulgatl/?hl=en
• LinkedInlinkedin.com/company/urban-league-of-greater-atl

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban League of Greater Atl